{"id":17833,"date":"2021-02-01T18:31:16","date_gmt":"2021-02-01T13:01:16","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=17833"},"modified":"2022-09-02T14:02:32","modified_gmt":"2022-09-02T08:32:32","slug":"how-adpushups-hyper-optimizer-eliminates-inefficiencies-in-header-bidding","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/how-adpushups-hyper-optimizer-eliminates-inefficiencies-in-header-bidding\/","title":{"rendered":"How AdPushup\u2019s Hyper Optimizer Eliminates Inefficiencies in Header Bidding","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Header bidding<\/a> has picked up steam over the years. As per eMarketer, 72.9%<\/a> of the 1000 most popular sites used header bidding in March 2019. Publishers globally enjoy the benefits of header bidding as it allows them to expand reach and offer the inventories to several demand partners, resulting in greater chances of garnering higher revenue and CPMs. <\/p>\n\n\n\n

Want to know more about Header Bidding? Click here<\/a><\/p>\n\n\n\n

Over the years, AdPushup has not only improved publishers\u2019 demand and revenue with its header bidding <\/a>capabilities, but has also felt publishers\u2019 agony around inefficiencies associated with the Header Bidding ad delivery process, which inadvertently lead to lower demand and revenue. But no more! We have a solution!<\/p>\n\n\n\n

Enter, the Hyper Optimizer!<\/p>\n\n\n\n

Offering key features to monitor and control bidder behaviour and enhance bid quality, the Hyper Optimizer is set to transform the auction experience. Let’s dive right into it!<\/p>\n\n\n\n

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