{"id":17887,"date":"2021-02-08T18:38:37","date_gmt":"2021-02-08T13:08:37","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=17887"},"modified":"2022-09-06T15:33:49","modified_gmt":"2022-09-06T10:03:49","slug":"the-display-lumascape-overview-components-adpushups-role","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/the-display-lumascape-overview-components-adpushups-role\/","title":{"rendered":"The Display Lumascape: Overview, Components, and AdPushup\u2019s Role","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Lumascape is an online map that categorizes different entities in the ad tech ecosystem.<\/p>\n\n\n\n

Since its inception, the ad tech industry has evolved greatly and is now an ecosystem in itself. This ecosystem comprises various parties, often working under a supply chain model. <\/p>\n\n\n\n

It can sometimes become difficult to distinguish between different participants of this supply chain. This is exactly what the Display Lumascape soughts to help marketers, publishers, advertisers, and other parties in the ad tech industry with. And it is because of this that Lumascape has garnered such popularity. <\/p>\n\n\n\n

For leveraging Lumascape effectively, it is important to know about the various categories that make up the map. This post talks about what Lumascape is and the different elements that are present in it to simplify the concept for publishers.<\/p>\n\n\n\n

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