{"id":18044,"date":"2021-02-19T17:57:54","date_gmt":"2021-02-19T12:27:54","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=18044"},"modified":"2022-09-02T12:18:09","modified_gmt":"2022-09-02T06:48:09","slug":"zero-party-data-overview-importance-and-how-to-use-it","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/","title":{"rendered":"Zero-Party Data: Overview, Importance, and How to Use it","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Ever since Google announced that it is going to phase out <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-recover-from-third-party-cookie-blocking\/\">third-party cookies<\/a> which are already blocked by Apple\u2019s <a href=\"https:\/\/www.adpushup.com\/blog\/safari-itp-intelligent-tracking-prevention\/\">Safari ITP<\/a> and Mozilla\u2019s Enhanced Tracking Prevention, the <a href=\"https:\/\/www.adpushup.com\/blog\/ad-tech-predictions\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad tech industry<\/a> has been tirelessly looking for other possible solutions.&nbsp;<\/p>\n\n\n\n<p><strong>Also Read:<\/strong> <a href=\"https:\/\/www.adpushup.com\/blog\/web-browser-cookies-how-are-different-browsers-handling-them\/\">How are Different Browsers Handling Web Browser Cookies?<\/a>&nbsp;<\/p>\n\n\n\n<p>Certainly some solutions have come into the limelight, such as <a href=\"https:\/\/www.adpushup.com\/blog\/google-privacy-sandbox-a-look-at-the-alternative-to-third-party-cookies\/\">Google\u2019s Privacy Sandbox<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-universal-id-can-it-help-publishers-in-the-post-cookie-world\/\">Universal IDs<\/a>, and <a href=\"https:\/\/www.adpushup.com\/blog\/how-first-party-data-will-drive-user-engagement-and-revenue-in-a-post-cookie-world\/\">first-party data<\/a>, but the search for other concrete solutions is still on.&nbsp;<\/p>\n\n\n\n<p>The major problems with third-party cookies are their invasive nature and a lack of transparency concerning their use-case. Unarguably, these are also the reasons for the emergence of privacy laws like <a href=\"https:\/\/www.adpushup.com\/blog\/what-ad-tech-looks-like-in-the-gdpr-aftermath\/\">GDPR<\/a> and <a href=\"https:\/\/www.adpushup.com\/blog\/everything-to-know-about-california-privacy-rights-act-cpra\/\">CPRA<\/a>. So, the need of the hour is to ensure that publishers or advertisers are handling user data with the utmost sense of responsibility.&nbsp;<\/p>\n\n\n\n<p>If the user is privy to knowledge about how their data is being used, they can also be enticed to share valuable and relevant information themselves. This is how <strong>zero-party data<\/strong> can come into play in the ad tech industry.&nbsp;<\/p>\n\n\n\n<p>In this blog, we are going to throw light on zero-party data, its importance in the ad tech industry, how it is different from first-party data, and how publishers can scale it.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#What_is_Zero-Party_Data_and_Why_is_it_Significant\" >What is Zero-Party Data and Why is it Significant?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#Difference_between_Zero-Party_and_First-Party_Data\" >Difference between Zero-Party and First-Party Data<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#How_can_Publishers_Leverage_Zero-Party_Knowledge\" >How can Publishers Leverage Zero-Party Knowledge?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#Some_Factors_to_Consider\" >Some Factors to Consider<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Zero-Party_Data_and_Why_is_it_Significant\"><\/span>What is Zero-Party Data and Why is it Significant?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.forrester.com\/report\/QA+What+Marketers+Need+To+Know+About+ZeroParty+Data\/-\/E-RES145095\">Forrester Research<\/a> came up with the term \u2018zero-party data\u2019 for data that a user shares \u201cintentionally and proactively\u201d with brands. Also known as explicit data, zero-party information is the key to gathering user data that is almost incontestable.<\/p>\n\n\n\n<p>If we think about it, nothing can be more important than valid user data at the present time. Personalization is gaining traction rapidly in the <a href=\"https:\/\/www.adpushup.com\/blog\/programmatic-advertising\/\">programmatic advertising<\/a> ecosystem, and zero-party data can do wonders in this regard. Publishers and advertisers can see how users actually want to engage with them and hence, can cater to their content needs in a much better way. Clearly, publishers can effectively monetize their websites in a much better way by leveraging zero-party knowledge.&nbsp;<\/p>\n\n\n\n<p>The most important thing to note about zero-party data is that issues related to user consent are eliminated. Because the user is sharing their data knowingly, publishers or advertisers won\u2019t face any privacy related problems. Basically, the whole process of targeting users by using their personal information becomes highly transparent and non-invasive by leveraging zero-party data.&nbsp;&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Difference_between_Zero-Party_and_First-Party_Data\"><\/span>Difference between Zero-Party and First-Party Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The differences between zero-party data and third-party and <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-second-party-data-how-can-publishers-use-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">second-party data<\/a> are quite obvious, since latter are obtained from outside sources. But, it may become slightly difficult to differentiate zero-party and first-party data. The following table soughts to clear confusion about the same:<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter is-style-stripes\"><table><tbody><tr><td><strong>Zero-Party Data<\/strong><\/td><td><strong>First-Party Data<\/strong><\/td><\/tr><tr><td>Data that the user shares intentionally<\/td><td>Data that is collected on the basis of user behaviour when they visit a website<\/td><\/tr><tr><td>Highly accurate and relevant<\/td><td>More accurate and relevant than third-party and second-party data<\/td><\/tr><tr><td>Can be collected via surveys, quizzes, contests, social media stories etc.<\/td><td>Can be collected via registration forms<\/td><\/tr><tr><td>No privacy concerns, given the user is aware why the data is being collected<\/td><td>Minimal concerns regarding privacy invasion<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_can_Publishers_Leverage_Zero-Party_Knowledge\"><\/span>How can Publishers Leverage Zero-Party Knowledge?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>User engagement is easily one of the most important factors when it comes to effectively monetizing websites. If the user is not actually inclined to engage with the content and ads, it\u2019s basically all wasted effort. In order for this to happen, publishers need to provide users with highly personalized content without invading their privacy. Zero-party data can be leveraged to offer exactly such services to users.<\/p>\n\n\n\n<p>For publishers to actually scale zero-party data, they will have to first figure out ways to collect it. This can be done by creating online surveys, providing consumers with recommendations based on their interest, and quality content that is appealing to users. Using social media channels, download history, and different types of game-based solutions, such as contests or quizzes, can also be of help.&nbsp;<\/p>\n\n\n\n<p>Offering users good interactive experience can perhaps be the best way to collect accurate zero-party data. Basically, publishers need to put the user at the center and then create content that will entice them to share information.&nbsp;<\/p>\n\n\n\n<p>Once you have managed to collect relevant and accurate data from the user, you will need to segment users on the basis of their information. This will allow you to target a large group of audience in an efficient manner. Publishers can seek help from <a href=\"https:\/\/www.adpushup.com\/blog\/data-management-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">data management platforms<\/a> for segmenting their audiences.&nbsp;<\/p>\n\n\n\n<p>Another thing that publishers can do is to use zero-party data and first-party data together. This will allow them to create user profiles that are highly accurate and relevant. Building user personas in such a way will be much more structured and effective.&nbsp;&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Some_Factors_to_Consider\"><\/span>Some Factors to Consider<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Publishers might have understood that zero-party knowledge can become an asset for them in the post-cookie world. But even when you are using zero-party data, make sure to take into consideration the following points:<\/p>\n\n\n\n<ul><li>Be transparent about why you are collecting the data and how you are going to use it. The whole point why cookies are being phased out is the lack of transparency regarding their use. So, publishers should be vary of shady activities that may jeopardize user privacy.&nbsp;<\/li><li>Another thing that is important is allowing users to change their data as and when required. This will not only be beneficial for the user but for publishers as well, since they will have the latest and the most accurate data this way.&nbsp;<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It cannot be said that zero-party data is the perfect replacement for third-party data, mostly because publishers cannot get the ideal volume of data that is needed for marketing strategies this way, but it certainly can be used in addition to other solutions.&nbsp;<\/p>\n\n\n\n<p>An amalgamation of different alternatives, such as first-party and zero-party data and universal ID solutions may prove to be yielding for publishers in the post-cookie world.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Ever since Google announced that it is going to phase out third-party cookies which are already blocked by Apple\u2019s Safari ITP and Mozilla\u2019s Enhanced Tracking Prevention, the ad tech industry has been tirelessly looking for other possible solutions.&nbsp; Also Read: How are Different Browsers Handling Web Browser Cookies?&nbsp; Certainly some solutions have come into the<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":18397,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6446],"tags":[6422],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zero-Party Data: Overview, Importance, and Uses | Adpushup<\/title>\n<meta name=\"description\" content=\"Zero-party data is data that the user shares intentionally and voluntarily. It can be of help to publishers when third-party cookies are phased out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Zero-Party Data: Overview, Importance, and Uses | Adpushup\" \/>\n<meta name=\"twitter:description\" content=\"Zero-party data is data that the user shares intentionally and voluntarily. It can be of help to publishers when third-party cookies are phased out.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/02\/Zero-Party-Data-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; Ad Optimization\",\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#primaryimage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/02\/Zero-Party-Data-1.jpg\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/02\/Zero-Party-Data-1.jpg\",\"width\":2439,\"height\":1059},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#webpage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/\",\"name\":\"Zero-Party Data: Overview, Importance, and Uses | Adpushup\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#primaryimage\"},\"datePublished\":\"2021-02-19T12:27:54+00:00\",\"dateModified\":\"2022-09-02T06:48:09+00:00\",\"description\":\"Zero-party data is data that the user shares intentionally and voluntarily. It can be of help to publishers when third-party cookies are phased out.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"blog\",\"item\":\"https:\/\/www.adpushup.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Privacy &amp; Consent\",\"item\":\"https:\/\/www.adpushup.com\/blog\/category\/privacy-consent\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Zero-Party Data: Overview, Importance, and How to Use it\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897\"},\"headline\":\"Zero-Party Data: Overview, Importance, and How to Use it\",\"datePublished\":\"2021-02-19T12:27:54+00:00\",\"dateModified\":\"2022-09-02T06:48:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#webpage\"},\"wordCount\":1000,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/02\/Zero-Party-Data-1.jpg\",\"keywords\":[\"explainers\"],\"articleSection\":[\"Privacy &amp; Consent\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897\",\"name\":\"Shubham Grover\",\"description\":\"Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.\",\"url\":\"https:\/\/www.adpushup.com\/blog\/author\/shubham\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Zero-Party Data: Overview, Importance, and Uses | Adpushup","description":"Zero-party data is data that the user shares intentionally and voluntarily. It can be of help to publishers when third-party cookies are phased out.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/","twitter_card":"summary","twitter_title":"Zero-Party Data: Overview, Importance, and Uses | Adpushup","twitter_description":"Zero-party data is data that the user shares intentionally and voluntarily. It can be of help to publishers when third-party cookies are phased out.","twitter_image":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/02\/Zero-Party-Data-1.jpg","twitter_creator":"@adpushup","twitter_site":"@adpushup","twitter_misc":{"Written by":"Shubham Grover","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.adpushup.com\/blog\/#organization","name":"AdPushup","url":"https:\/\/www.adpushup.com\/blog\/","sameAs":["https:\/\/www.linkedin.com\/company\/adpushup\/","https:\/\/www.facebook.com\/AdPushup\/","https:\/\/twitter.com\/adpushup"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png","contentUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png","width":3294,"height":893,"caption":"AdPushup"},"image":{"@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.adpushup.com\/blog\/#website","url":"https:\/\/www.adpushup.com\/blog\/","name":"AdPushup Blog","description":"A\/B Testing, Monetization &amp; Ad Optimization","publisher":{"@id":"https:\/\/www.adpushup.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#primaryimage","url":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/02\/Zero-Party-Data-1.jpg","contentUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/02\/Zero-Party-Data-1.jpg","width":2439,"height":1059},{"@type":"WebPage","@id":"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#webpage","url":"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/","name":"Zero-Party Data: Overview, Importance, and Uses | Adpushup","isPartOf":{"@id":"https:\/\/www.adpushup.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#primaryimage"},"datePublished":"2021-02-19T12:27:54+00:00","dateModified":"2022-09-02T06:48:09+00:00","description":"Zero-party data is data that the user shares intentionally and voluntarily. It can be of help to publishers when third-party cookies are phased out.","breadcrumb":{"@id":"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"blog","item":"https:\/\/www.adpushup.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Privacy &amp; Consent","item":"https:\/\/www.adpushup.com\/blog\/category\/privacy-consent\/"},{"@type":"ListItem","position":3,"name":"Zero-Party Data: Overview, Importance, and How to Use it"}]},{"@type":"Article","@id":"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#article","isPartOf":{"@id":"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#webpage"},"author":{"@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897"},"headline":"Zero-Party Data: Overview, Importance, and How to Use it","datePublished":"2021-02-19T12:27:54+00:00","dateModified":"2022-09-02T06:48:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#webpage"},"wordCount":1000,"commentCount":0,"publisher":{"@id":"https:\/\/www.adpushup.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/02\/Zero-Party-Data-1.jpg","keywords":["explainers"],"articleSection":["Privacy &amp; Consent"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adpushup.com\/blog\/zero-party-data-overview-importance-and-how-to-use-it\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897","name":"Shubham Grover","description":"Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.","url":"https:\/\/www.adpushup.com\/blog\/author\/shubham\/"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/18044"}],"collection":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/comments?post=18044"}],"version-history":[{"count":1,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/18044\/revisions"}],"predecessor-version":[{"id":23199,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/18044\/revisions\/23199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media\/18397"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media?parent=18044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/categories?post=18044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/tags?post=18044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}