{"id":18993,"date":"2021-04-14T17:16:54","date_gmt":"2021-04-14T11:46:54","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=18993"},"modified":"2022-11-10T19:36:15","modified_gmt":"2022-11-10T14:06:15","slug":"all-about-turtledove-and-sparrow-privacy-sandbox-apis","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/all-about-turtledove-and-sparrow-privacy-sandbox-apis\/","title":{"rendered":"All about TURTLEDOVE and SPARROW, Privacy Sandbox APIs","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

TURTLEDOVE and SPARROW are web browser APIs in the Privacy Sandbox and aim to enhance cosumer privacy while allowing advertisers to target users.<\/em><\/p>\n\n\n\n

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TURTLEDOVE and SPARROW are two of the web browser APIs in Google\u2019s Privacy Sandbox and aim to serve as alternatives for third-party cookies.<\/strong> <\/p>\n\n\n\n

Back in 2020, Google announced that it will be deprecating third-party cookies<\/a>, the time period for which has extended till late 2023<\/a>, in order to preserve the privacy of users. This news, however, was a cause for concern for publishers and advertisers, for whom cookies are a way to essentially enhance the advertising experience for users. <\/p>\n\n\n\n

(Also checkout our blog on Web Browser Cookies<\/a> to know how different browsers are handling them.) <\/p>\n\n\n\n

But, all this is ancient history now and publishers and advertisers have come to terms, more or less, with the situation. Moreover, Google came up with Privacy Sandbox<\/a> (which is a series of browser APIs) to replace third-party cookies, so things aren\u2019t as bleak as they appear. <\/p>\n\n\n\n

While nothing in the \u2018sandbox\u2019 has become a concrete solution as of now, there have been various developments in the project. In this blog, we are going to talk about a couple of those developments- TURTLEDOVE and SPARROW- and how they have furthered the advancement of Google\u2019s initiative to replace third-party cookies. <\/p>\n\n\n\n

However, before moving forward, here\u2019s Privacy Sandbox API in a nutshell. <\/p>\n\n\n\n

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