{"id":19397,"date":"2021-05-13T16:11:32","date_gmt":"2021-05-13T10:41:32","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=19397"},"modified":"2022-09-02T16:18:42","modified_gmt":"2022-09-02T10:48:42","slug":"taboola-review-factsheet-features-pros-and-cons","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/taboola-review-factsheet-features-pros-and-cons\/","title":{"rendered":"Taboola Review: Factsheet, Features, Pros, and Cons","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/taboola-review-factsheet-features-pros-and-cons\/#Factsheet\" >Factsheet<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/taboola-review-factsheet-features-pros-and-cons\/#Overview\" >Overview<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/taboola-review-factsheet-features-pros-and-cons\/#Taboola_Features_for_Publishers\" >Taboola Features for Publishers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/taboola-review-factsheet-features-pros-and-cons\/#Build_new_audiences\" >Build new audiences<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/taboola-review-factsheet-features-pros-and-cons\/#Engage_users_and_ensure_that_they_keep_coming_back\" >Engage users and ensure that they keep coming back<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/taboola-review-factsheet-features-pros-and-cons\/#Monetize_different_platforms\" >Monetize different platforms&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/taboola-review-factsheet-features-pros-and-cons\/#Pros_and_Cons_of_Taboola\" >Pros and Cons of Taboola<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/taboola-review-factsheet-features-pros-and-cons\/#Pros\" >Pros<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/taboola-review-factsheet-features-pros-and-cons\/#Cons\" >Cons<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/taboola-review-factsheet-features-pros-and-cons\/#How_to_Get_Started_with_Taboola\" >How to Get Started with Taboola<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/taboola-review-factsheet-features-pros-and-cons\/#AdPushup_vs_Taboola\" >AdPushup vs. Taboola<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.adpushup.com\/blog\/taboola-review-factsheet-features-pros-and-cons\/#AdPushup\" >AdPushup<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.adpushup.com\/blog\/taboola-review-factsheet-features-pros-and-cons\/#Frequently_Asked_Questions\" >Frequently Asked Questions:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-factsheet\"><span class=\"ez-toc-section\" id=\"Factsheet\"><\/span>Factsheet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li><strong>Founded in:<\/strong> 2007<\/li><li><strong>Supported model:<\/strong> CPV, CPC, CTR, CPA<\/li><li><strong>Payment method:<\/strong> Payoneer<\/li><li><strong>Supported language:<\/strong> English<\/li><li><strong>Reporting:<\/strong> Taboola\u2019s management and analytics dashboard \u2018Backstage\u2019 provides access to revenue reporting, audience development, organic content analytics, and editorial controls<\/li><li><strong>Live Websites:<\/strong> 228,395 (as per <a href=\"https:\/\/www.similartech.com\/technologies\/taboola\" target=\"_blank\" rel=\"noreferrer noopener\">SimilarTech<\/a>)<\/li><li><strong>Website:<\/strong> <a href=\"https:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.taboola.com\/<\/a><\/li><li><strong>Employee count:<\/strong> 1,001-5,000 employees<\/li><\/ul>\n\n\n\n<h2 id=\"h-overview\"><span class=\"ez-toc-section\" id=\"Overview\"><\/span>Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Taboola, founded in 2007 by Adam Singolda, is known as the largest discovery platform in the industry today. Publishers can use this platform to monetize their websites, gain new audiences, and improve engagement with users. With a platform like Taboola, publishers can effectively monetize their websites through <a href=\"https:\/\/www.adpushup.com\/blog\/native-advertising-everything-you-ever-wanted-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">native advertising<\/a>.&nbsp;<\/p>\n\n\n\n<p>Taboola basically shows users &#8216;sponsored links\u2019, also known as <a href=\"https:\/\/www.adpushup.com\/blog\/native-ads-vs-display-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">native ads<\/a>, thereby helping them to discover related and new content. The platform is powered by Deep Learning, which means that users are recommended content on the basis of their interests and browsing behavior.&nbsp;<\/p>\n\n\n\n<p>This platform can be especially useful for publishers who are looking for <a href=\"https:\/\/www.adpushup.com\/blog\/the-new-rules-of-mobile-web-monetization\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile web monetization<\/a>, as it specializes in native advertising. Another noteworthy feature of Taboola is that it allows users to block and filter content, thereby ensuring that user experience remains a priority.&nbsp;<\/p>\n\n\n\n<p><strong>Also Read:<\/strong> <a href=\"https:\/\/www.adpushup.com\/blog\/mobile-first-design-overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile First Design: Overview, Significance, and Best Practices<\/a><\/p>\n\n\n\n<p>Here\u2019s an example of how Taboola recommends content to users:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh4.googleusercontent.com\/JxLpEdZROODEpee0LXFXV4ZCma8ktHvvsqsj04dnHKWhxbLgpgWSqxqYMLTcRbyffHOGojT2PcMC6vBrk3I8T1D9tpNXhvy0GeCdGpR66tu6YiEdI8tuvt6VeFDVodP1n6CJk5tN\" alt=\"taboola feed\"\/><figcaption>Source: <a href=\"https:\/\/www.nbcnews.com\/health\/health-news\/cdc-panel-recommends-pfizer-covid-vaccine-12-15-year-olds-n1267129\" data-type=\"URL\" data-id=\"https:\/\/www.nbcnews.com\/health\/health-news\/cdc-panel-recommends-pfizer-covid-vaccine-12-15-year-olds-n1267129\" target=\"_blank\" rel=\"noreferrer noopener\">NBC News<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h2 id=\"h-taboola-features-for-publishers\"><span class=\"ez-toc-section\" id=\"Taboola_Features_for_Publishers\"><\/span>Taboola Features for Publishers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As we already mentioned, Taboola helps publishers by offering them solutions for building audiences, engaging users, and monetizing content on different platforms, such as newsletters and apps:<\/p>\n\n\n\n<h3 id=\"h-build-new-audiences\"><span class=\"ez-toc-section\" id=\"Build_new_audiences\"><\/span>Build new audiences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li><strong>Actionable editorial insights-<\/strong> Publishers can improve the quality of their website content through <a href=\"https:\/\/www.adpushup.com\/blog\/10-essential-a-b-testing-best-practices-for-publishers-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testing<\/a> and actionable data insights.&nbsp;<\/li><li><strong>Optimized paid acquisition-<\/strong> You can further ensure that users spend more time on the website, acquire new loyal users, and keep track of revenue per visit.&nbsp;<\/li><li><strong>Audience exchange-<\/strong> Taboola allows publishers to receive more <a href=\"https:\/\/www.adpushup.com\/blog\/increase-website-traffic-factors-affecting-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">traffic<\/a> by exchanging existing traffic with third-party sites and partners.&nbsp;<\/li><\/ul>\n\n\n\n<h3 id=\"h-engage-users-and-ensure-that-they-keep-coming-back\"><span class=\"ez-toc-section\" id=\"Engage_users_and_ensure_that_they_keep_coming_back\"><\/span>Engage users and ensure that they keep coming back<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li><strong>Recirculation-<\/strong> Publishers can see what post-click behavior works best for them and optimize the same according to their needs.&nbsp;<\/li><li><strong>Organic video growth-<\/strong> They can also embed their own video players in Tabools feed, which includes ads.<\/li><li><strong>Personalization-<\/strong> You can optimize your website to offer personalized experience to each user, depending on the way they interact with your website.&nbsp;<\/li><\/ul>\n\n\n\n<h3 id=\"h-monetize-different-platforms\"><span class=\"ez-toc-section\" id=\"Monetize_different_platforms\"><\/span>Monetize different platforms&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li><strong>Sponsored content-<\/strong> Publishers have the largest sponsored content marketplace at their disposal to monetize their content.&nbsp;<\/li><li><strong>Sponsored video-<\/strong> In-feed videos that are non-intrusive and blend seamlessly with the content can help publishers provide an enhanced <a href=\"https:\/\/www.adpushup.com\/blog\/what-are-core-web-vitals\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/what-are-core-web-vitals\/\" target=\"_blank\" rel=\"noreferrer noopener\">page experience<\/a> to users.&nbsp;<\/li><\/ul>\n\n\n\n<h2 id=\"h-pros-and-cons-of-taboola\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons_of_Taboola\"><\/span>Pros and Cons of Taboola<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-pros\"><span class=\"ez-toc-section\" id=\"Pros\"><\/span>Pros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>Templates suitable for mobile web monetization<\/li><li>Audience <a href=\"https:\/\/www.adpushup.com\/blog\/types-of-ad-targeting\/\" target=\"_blank\" rel=\"noreferrer noopener\">targeting<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/audience-segmentation\/\" target=\"_blank\" rel=\"noreferrer noopener\">segmentation<\/a>, and <a href=\"https:\/\/www.adpushup.com\/blog\/pros-and-cons-of-running-retargeting-ads-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">retargeting<\/a><\/li><li>Publisher can track traffic and conversion rates<\/li><li>Comprehensive reporting<\/li><li>Vast audience reach and emphasis on brand awareness<\/li><li>Allows users to filter and block content<\/li><\/ul>\n\n\n\n<h3 id=\"h-cons\"><span class=\"ez-toc-section\" id=\"Cons\"><\/span>Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>Unorganized UI<\/li><li>No free trial<\/li><li>Only one payment method<\/li><\/ul>\n\n\n\n<h2 id=\"h-how-to-get-started-with-taboola\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_Taboola\"><\/span>How to Get Started with Taboola<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For getting started with Taboola, you will have to fill out your information on the \u2018contact us\u2019 page. Soon after providing all the relevant information, you will be contacted by a sales person via email.&nbsp;<\/p>\n\n\n\n<p>If your website meets all the necessary criteria, you can get started monetizing your website with Taboola in a few days.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1845\" height=\"882\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/Tab.png\" alt=\"\" data-id=\"19399\" data-link=\"https:\/\/www.adpushup.com\/blog\/?attachment_id=19399\" class=\"wp-image-19399\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/Tab.png 1845w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/Tab-300x143.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/Tab-1024x490.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/Tab-768x367.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/Tab-1536x734.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/Tab-150x72.png 150w\" sizes=\"(max-width: 1845px) 100vw, 1845px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1364\" height=\"823\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/tab3-1.png\" alt=\"\" data-id=\"19400\" data-link=\"https:\/\/www.adpushup.com\/blog\/?attachment_id=19400\" class=\"wp-image-19400\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/tab3-1.png 1364w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/tab3-1-300x181.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/tab3-1-1024x618.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/tab3-1-768x463.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/05\/tab3-1-150x91.png 150w\" sizes=\"(max-width: 1364px) 100vw, 1364px\" \/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Source: <a href=\"https:\/\/www.taboola.com\/contact\" data-type=\"URL\" data-id=\"https:\/\/www.taboola.com\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">Taboola Contact<\/a><\/figcaption><\/figure>\n\n\n\n<p>We advise publishers to also go through Taboola\u2019s \u2018<a href=\"https:\/\/www.taboola.com\/policies\/terms-of-use\" target=\"_blank\" rel=\"noreferrer noopener\">Terms of Use<\/a>\u2019 page to get a good idea of what rules and regulations they need to be compliant with for using Taboola.<\/p>\n\n\n\n<h2 id=\"h-adpushup-vs-taboola\"><span class=\"ez-toc-section\" id=\"AdPushup_vs_Taboola\"><\/span>AdPushup vs. Taboola<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><tbody><tr><td><strong>Parameters<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Taboola<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>AdPushup<\/strong><\/td><\/tr><tr><td>Default JS-based integration<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2714\ufe0f<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2714\ufe0f<\/td><\/tr><tr><td>Native content recommendation<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2714\ufe0f<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2714\ufe0f<\/td><\/tr><tr><td>AdBlock monetization<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u274c<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2714\ufe0f<\/td><\/tr><tr><td>Ad mediation with 30+ networks<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u274c<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2714\ufe0f<\/td><\/tr><tr><td>Dedicated account manager<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u274c<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2714\ufe0f<\/td><\/tr><tr><td>Ad network agnostic<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u274c<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2714\ufe0f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"h-adpushup\"><span class=\"ez-toc-section\" id=\"AdPushup\"><\/span><a href=\"https:\/\/hubs.ly\/H0Jt_JZ0\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AdPushup<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Managed Demand. Adblock Recovery. Greater Revenue.<\/p>\n\n\n\n<p>AdPushup is a full-stack ad revenue optimization platform for publishers. The features include ad layout optimization, header bidding implementation, automated A\/B testing, and adblock recovery.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The ad ops team at AdPushup takes care of all the heavy lifting of tasks related to operations and inventory management. Additionally, they have demand-partnership with top-tier ad networks and exchanges such as Google AdX, AppNexus, Rubicon, and OpenX, among others.<\/p>\n\n\n\n<p>AdPushup is a Google Certified Publishing Partner and trusted by 300+ publishers including CNET, Deccan Chronicle, NDTV, and more.<\/p>\n\n\n\n<p>On an average, AdPushup offers a 40% revenue uplift for their publishing partners.&nbsp;<a href=\"https:\/\/hubs.ly\/H0Jt_JZ0\" target=\"_blank\" rel=\"noreferrer noopener\">Get on a call<\/a> with AdPushup to understand the potential of your inventory.<\/p>\n\n\n\n<h2 id=\"h-frequently-asked-questions\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Frequently Asked Questions:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1630400002585\"><strong class=\"schema-faq-question\">1. What is Taboola?<\/strong> <p class=\"schema-faq-answer\">Taboola is a public advertising company. Publishers can use this platform to monetize their websites, gain new audiences, and improve engagement with users. With a platform like Taboola, publishers can effectively monetize their websites through native advertising.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1630400039015\"><strong class=\"schema-faq-question\">2. What are the pros of Taboola?<\/strong> <p class=\"schema-faq-answer\">Taboola has many pros:<br\/>Templates suitable for mobile web monetization<br\/>Audience targeting, segmentation, and retargeting<br\/>Publisher can track traffic and conversion rates<br\/>Comprehensive reporting<br\/>Vast audience reach and emphasis on brand awareness<br\/>Allows users to filter and block content<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1630400372499\"><strong class=\"schema-faq-question\">3. What are the cons of Taboola?<\/strong> <p class=\"schema-faq-answer\">Some of disadvantages of Taboola are:<br\/>Unorganized UI<br\/>No free trial<br\/>Only one payment method<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Factsheet Founded in: 2007 Supported model: CPV, CPC, CTR, CPA Payment method: Payoneer Supported language: English Reporting: Taboola\u2019s management and analytics dashboard \u2018Backstage\u2019 provides access to revenue reporting, audience development, organic content analytics, and editorial controls Live Websites: 228,395 (as per SimilarTech) Website: https:\/\/www.taboola.com\/ Employee count: 1,001-5,000 employees Overview Taboola, founded in 2007 by Adam<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":19406,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[7080],"tags":[6472],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taboola Review: Factsheet, Features, Pros, and Cons - Adpushup<\/title>\n<meta name=\"description\" content=\"This Taboola review aims to give publishers an idea if it is suitable for their websites. We have carefully listed down important features, pros, and cons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/taboola-review-factsheet-features-pros-and-cons\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Taboola Review: Factsheet, Features, Pros, and Cons - Adpushup\" \/>\n<meta name=\"twitter:description\" content=\"This Taboola review aims to give publishers an idea if it is suitable for their websites. 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