{"id":20113,"date":"2023-05-06T10:43:00","date_gmt":"2023-05-06T05:13:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=20113"},"modified":"2025-07-16T17:19:53","modified_gmt":"2025-07-16T11:49:53","slug":"detailed-overview-on-multiplex-ads","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/detailed-overview-on-multiplex-ads\/","title":{"rendered":"Multiplex Ads &#8211; Overview, Best Practices, Revenue Uplift &#038; More","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fff1f5;font-size:20px\">Learn how <strong>multiplex ads<\/strong> can provide a more engaging and interactive experience for viewers and be a valuable revenue stream for publishers.<\/p>\n\n\n\n<p>Multiplex ads can be a powerful tool for revenue generation, as they allow advertisers to showcase multiple products or services in a single <a href=\"https:\/\/www.adpushup.com\/blog\/best-ad-placement-strategies-on-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad unit<\/a>. By featuring a variety of offerings, multiplex ads can help increase brand awareness and drive sales.<\/p>\n\n\n\n<p>Here are some tips for using multiplex ads for revenue generation:<\/p>\n\n\n\n<ul><li>Highlight best-selling products or services<\/li><li>Use engaging visuals and copy<\/li><li>Target specific audiences<\/li><li>Include calls-to-action<\/li><li>Measure results<\/li><\/ul>\n\n\n\n<p>Social media platforms such as Facebook, Instagram, and Twitter have introduced multiplex ad formats to help advertisers showcase multiple products or services in a single ad unit.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/28891_original_lazy-1024x728.png\" alt=\"\" class=\"wp-image-28253\" width=\"512\" height=\"364\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/28891_original_lazy-1024x728.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/28891_original_lazy-300x213.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/28891_original_lazy-768x546.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/28891_original_lazy-1536x1093.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/28891_original_lazy-150x107.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption>Image Source: <a href=\"https:\/\/www.insiderintelligence.com\/content\/digital-advertising-trends-to-watch-for-2023\">InsiderIntelligence<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>The most exciting thing is that these ad formats typically feature a carousel of images or videos that viewers can swipe through, allowing advertisers to showcase a variety of offerings in a single ad. This can help increase engagement and drive more clicks and conversions.<\/p>\n\n\n\n<p>Read ahead to know what Multiplex ads are, how they can add value to publishers\u2019 inventory, how to get started with them, and best practices for their implementation.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#fff1f5;font-size:20px\"><strong>Also Check: <a href=\"https:\/\/www.adpushup.com\/blog\/top-performing-banner-size-for-advertisement\/\">Top Performing Banner Ad Sizes in 2023<\/a><\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/detailed-overview-on-multiplex-ads\/#What_are_Multiplex_Ads\" >What are Multiplex Ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/detailed-overview-on-multiplex-ads\/#Why_Publishers_are_Turning_to_Multiplex_Ads\" >Why Publishers are Turning to Multiplex Ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/detailed-overview-on-multiplex-ads\/#What_to_Check_for_Multiplex_Ads\" >What to Check for Multiplex Ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/detailed-overview-on-multiplex-ads\/#Best_Practices_to_Integrate_Multiplex_Ads\" >Best Practices&nbsp;to Integrate Multiplex Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/detailed-overview-on-multiplex-ads\/#How_to_Get_Started_with_Multiplex_Ads\" >How to Get Started with Multiplex Ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/detailed-overview-on-multiplex-ads\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/detailed-overview-on-multiplex-ads\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-are-multiplex-ads\"><span class=\"ez-toc-section\" id=\"What_are_Multiplex_Ads\"><\/span>What are Multiplex Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let&#8217;s start with  multiplex ads definition. Multiplex ads are a type of <a href=\"https:\/\/www.adpushup.com\/blog\/native-ads-vs-display-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">native ad formats<\/a>, much like content recommendation ads. Publishers can leverage them to serve ads that blend seamlessly with the content on their website. <\/p>\n\n\n\n<p>Content recommendation ads generally get a space below the content space. But, with Google Multiplex Ads, publishers can experiment with sponsored content ads without worrying about the user experience.  <\/p>\n\n\n\n<p>According to Google, multiplex ads ensure brand safety and enable publishers to serve content recommendation ads through Ad Manager.<\/p>\n\n\n\n<p>Furthermore, multiplex ads offer readers more content that\u2019s relevant to them, potentially increasing <a href=\"https:\/\/www.adpushup.com\/blog\/pageviews-vs-unique-pageviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">page views<\/a>, the time spent on website, reader loyalty, impressions, and ultimately <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-find-the-highest-paying-ad-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad revenue<\/a>. (Source: <a href=\"https:\/\/support.google.com\/admanager\/answer\/9428537\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ad Manager<\/a>)<\/p>\n\n\n\n<p>Publishers can either \u2018let Google optimize layout\u2019 or choose layouts according to their preferences. <\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/About-Multiplex-ads-Google-AdSense-Help.png\" alt=\"\" class=\"wp-image-28260\" width=\"534\" height=\"318\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/About-Multiplex-ads-Google-AdSense-Help.png 672w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/About-Multiplex-ads-Google-AdSense-Help-300x179.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/About-Multiplex-ads-Google-AdSense-Help-150x89.png 150w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/About-Multiplex-ads-Google-AdSense-Help-1.png\" alt=\"\" class=\"wp-image-28261\" width=\"293\" height=\"388\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/About-Multiplex-ads-Google-AdSense-Help-1.png 436w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/About-Multiplex-ads-Google-AdSense-Help-1-227x300.png 227w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/About-Multiplex-ads-Google-AdSense-Help-1-150x199.png 150w\" sizes=\"(max-width: 293px) 100vw, 293px\" \/><figcaption>Source: <a href=\"https:\/\/support.google.com\/adsense\/answer\/9189566?hl=en\">Google AdSense Help<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>While Google also recommends choosing the same option in all cases, it does have different layout options:<\/p>\n\n\n\n<ul id=\"block-70a1ef99-31e1-42c9-95f7-cf8afbb8d5c8\"><li><strong>Multi column<\/strong> (landscape image) for desktops layouts<\/li><li><strong>Single column<\/strong> (square image) for rail or mobile placements<\/li><li><strong>Single column<\/strong> (landscape image) for rail or mobile placements<\/li><\/ul>\n\n\n\n<p>Google recommends that publishers use the \u2018let Google optimize layout\u2019 option when they are targeting multiple placements within a single style.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-why-publishers-are-turning-to-multiplex-ads\"><span class=\"ez-toc-section\" id=\"Why_Publishers_are_Turning_to_Multiplex_Ads\"><\/span>Why Publishers are Turning to Multiplex Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Since these ads are offered by Google, publishers can be sure of the fact that no low quality ad will be served on their websites, thanks to strict Google policies to maintain ad quality. Multiplex ads can provide several benefits for publishers, including:<\/p>\n\n\n\n<ul><li>By featuring multiple products or services in a single ad unit, multiplex ads can help increase engagement and generate more clicks and conversions. This can result in higher revenue for publishers who display these ads on their platforms.<\/li><\/ul>\n\n\n\n<ul><li>These <a href=\"https:\/\/www.adpushup.com\/blog\/increase-your-adsense-income-using-website-testing-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad layouts<\/a> blend in with the content of the website, on top of which, these ads appear at the bottom of the page, thereby retaining good <a href=\"https:\/\/www.adpushup.com\/blog\/12-easy-ux-improvements-you-need-to-know-about\/\" target=\"_blank\" rel=\"noreferrer noopener\">user experience<\/a>.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li>Leveraging a new ad format is always a good way to tackle <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/banner-blindness\/\" target=\"_blank\">banner blindness<\/a>, which is exactly what Multiplex ads will do for publishers\u2019 inventory.&nbsp; <\/li><\/ul>\n\n\n\n<ul><li>Because these ads are offered by Google, no restrictive contracts are involved.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li>Google has the largest pool of ad buyers, so publishers don\u2019t need to worry about the blank impressions problem.<\/li><li>Multiplex ads can be customized to fit the look and feel of the publisher&#8217;s platform, allowing them to seamlessly integrate with the rest of the content.<\/li><\/ul>\n\n\n\n<h2 id=\"h-what-to-check-for-multiplex-ads\"><span class=\"ez-toc-section\" id=\"What_to_Check_for_Multiplex_Ads\"><\/span>What to Check for Multiplex Ads? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At the end of the day, these ads are fairly new and can be subject to some drawbacks. And because of the novelty of these ads, it\u2019s hard to say at the moment what those drawbacks exactly will be.&nbsp;<\/p>\n\n\n\n<p>For starters, if you are already working with a content recommendation platform, your contract may restrict you from leveraging Multiplex ads.&nbsp;<\/p>\n\n\n\n<p>At this point, we can only advise publishers to ensure that they won\u2019t be breaching any agreements by using these ads and, of course, to follow the best practices listed below for proper implementation of these ads.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#fff1f5;font-size:20px\"><strong>Read More: <a href=\"https:\/\/www.adpushup.com\/blog\/7-best-examples-of-native-ads\/\">7 Best Examples of Native Ads You Ever Wanted to Know<\/a><\/strong><\/p>\n\n\n\n<h2 id=\"h-best-practices-to-integrate-multiplex-ads\"><span class=\"ez-toc-section\" id=\"Best_Practices_to_Integrate_Multiplex_Ads\"><\/span>Best Practices&nbsp;to Integrate Multiplex Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3><strong>Consider User Intent<\/strong><\/h3>\n\n\n\n<p>This is something that goes for advertising in general. But it\u2019s worth stipulating again that you have to ensure that user intent is at the center of your <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-find-the-highest-paying-ad-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad monetization strategy<\/a>. At the present time, relevant ads are highly significant in the <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-ad-tech-how-does-it-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad tech industry<\/a>. <\/p>\n\n\n\n<p>So, make sure that your Multiplex ads have relevant content for the different types of users that visit your site.&nbsp;<\/p>\n\n\n\n<h3><strong>Understand your Audience<\/strong><\/h3>\n\n\n\n<p>While this point may seem similar to the previous point, we advise that you consider this as more of an extension of the latter. How will you get to creating an ad monetization strategy that puts the user at the center? <\/p>\n\n\n\n<p>By ensuring that you know your audience. All forms of native advertising, including Multiplex ads, work best when you show your visitor targeted ads.&nbsp;<\/p>\n\n\n\n<h3><strong>A\/B Test your Ads<\/strong><\/h3>\n\n\n\n<p>Again, as it goes other ad formats, it is important to <a href=\"https:\/\/www.adpushup.com\/blog\/10-essential-a-b-testing-best-practices-for-publishers-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B test<\/a> Multiplex ad formats. As a publisher, you will have to see if your new <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-find-the-best-ad-placement-on-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad placement<\/a> is working out or not. <\/p>\n\n\n\n<p>Or if a different ad layout will work better than the one that you have implemented. Revenue optimization depends heavily on A\/B testing, so naturally, you have to do the same while implementing Multiplex ads as well.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 id=\"h-how-to-get-started-with-multiplex-ads\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_Multiplex_Ads\"><\/span>How to Get Started with Multiplex Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The setup process for Multiplex ads is easy and simple. It is similar to the process of setting up native ads in&nbsp;<a href=\"https:\/\/support.google.com\/admanager\/answer\/9428537\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ad Manager<\/a>. <\/p>\n\n\n\n<p>(Note: All multiplex ads types use the fluid size.)<\/p>\n\n\n\n<p>Let&#8217;s check out the steps of setting up multiplex ads in Google Ad Manager.<\/p>\n\n\n\n<p><strong>Step 1:<\/strong> Sign in to the Google Ad Manager homepage, <\/p>\n\n\n\n<p>Click\u00a0<strong><em>Delivery<\/em>>\u00a0<em>Native<\/em>>\u00a0<em>New native ad<\/em><\/strong>;<\/p>\n\n\n\n<p>Select&nbsp;<strong><em>Multiplex Ad<\/em><\/strong>&nbsp;from the drop-down menu.<\/p>\n\n\n\n<p><strong>Step 2: <\/strong>Check the ad setting which is by default done by Google.<\/p>\n\n\n\n<p>Google selects the best ad layout and ad styles for multiplex ads for both desktop and mobile devices.<\/p>\n\n\n\n<p><strong>Step 3:<\/strong> The ad customization is also possible.<\/p>\n\n\n\n<p>Disable the option \u2018<strong><em>Allow Google to upgrade layout<\/em><\/strong>\u2019; <\/p>\n\n\n\n<p>Select a layout and the number of rows and columns for the ads, as shown below:<\/p>\n\n\n\n<ul><li>Single column for mobile or rail placement (landscape image).<strong> <\/strong><a href=\"https:\/\/www.monetizemore.com\/wp-content\/uploads\/2022\/01\/single_column_landscape_image.png\"><\/a><\/li><li>Single column for mobile or rail placement (square image).&nbsp;<a href=\"https:\/\/www.monetizemore.com\/wp-content\/uploads\/2022\/01\/single_column_square_image.png\"><\/a><\/li><li>Multi-column for desktop only (landscape image).&nbsp;<a href=\"https:\/\/www.monetizemore.com\/wp-content\/uploads\/2022\/01\/multi_column_landscape_image.png\"><\/a><\/li><\/ul>\n\n\n\n<p><strong>Step 4:<\/strong> Set up the criteria for Multiplex ads targeting accordingly<\/p>\n\n\n\n<p>Click on&nbsp;<strong><em>Save<\/em>&nbsp;and&nbsp;<em>Activate<\/em><\/strong><\/p>\n\n\n\n<p>The targeting criteria should be based on the line item\u2019s targeting.<\/p>\n\n\n\n<p>Finally, save and activate. <\/p>\n\n\n\n<p>Now your website is ready for displaying Multiplex ads.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/Create-a-Multiplex-ad-unit-Google-AdSense-Help.png\" alt=\"\" class=\"wp-image-28256\" width=\"481\" height=\"121\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/Create-a-Multiplex-ad-unit-Google-AdSense-Help.png 873w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/Create-a-Multiplex-ad-unit-Google-AdSense-Help-300x75.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/Create-a-Multiplex-ad-unit-Google-AdSense-Help-768x193.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/Create-a-Multiplex-ad-unit-Google-AdSense-Help-150x38.png 150w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/><\/figure><\/div>\n\n\n\n<h2 id=\"h-wrapping-up\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is highly recommended to consider all the features of Multiplex ads before you implement them. Make sure you follow best practices for making the most out of these ads.&nbsp;<\/p>\n\n\n\n<p>Whether or not multiplex ads are the best revenue uplift for publishers can depend on a variety of factors, including the type of content on the publisher&#8217;s platform, the audience demographics, and the publisher&#8217;s goals.<\/p>\n\n\n\n<p>Overall, multiplex ads can be an effective revenue uplift strategy for publishers, but it&#8217;s important to consider the unique needs of the publisher&#8217;s platform and audience when deciding on the best advertising strategy.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff1f5;font-size:18px\">Multiplex ads can be a great addition to your inventory and can fetch you higher ad revenue. If you are not yet working with a GCPP, make sure to book a demo with us soon, and we\u2019ll walk you through everything related to Multiplex ads and much more.&nbsp; <a href=\"https:\/\/www.adpushup.com\/publisher\/get-started\/?utm_campaign=Inbound&amp;utm_source=Website&amp;utm_medium=Navbar\">Start here<\/a>.<\/p>\n\n\n\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1666020389300\"><strong class=\"schema-faq-question\">1. How can I implement multiplex ads?<\/strong> <p class=\"schema-faq-answer\">If you want to automatically display multiplex ads on your site, you have two options: create native ad units and place the ad code manually or enable multiplex ads in auto ads.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1666020505465\"><strong class=\"schema-faq-question\">2. Who is eligible for using multiplex ads?<\/strong> <p class=\"schema-faq-answer\">All Google AdSense publishers are eligible without any separate criteria.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1666020566722\"><strong class=\"schema-faq-question\">3. What is the purpose of multiplexing?<\/strong> <p class=\"schema-faq-answer\">Using multiplexing, networks can convert multiple signals &#8212; digital or analog &#8212; into a single composite signal that is transmitted over a common medium, such as a fiber optic cable or radio wave.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Learn how multiplex ads can provide a more engaging and interactive experience for viewers and be a valuable revenue stream for publishers. Multiplex ads can be a powerful tool for revenue generation, as they allow advertisers to showcase multiple products or services in a single ad unit. By featuring a variety of offerings, multiplex ads<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":28264,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"2021-06-14T15:13:51Z","apple_news_api_id":"5bdf6a7a-a196-4263-8a2e-b449e625eadc","apple_news_api_modified_at":"2021-06-16T05:51:30Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAg==","apple_news_api_share_url":"https:\/\/apple.news\/AW99qeqGWQmOKLrRJ5iXq3A","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6452],"tags":[11296,6422,11295,11294,10770],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Multiplex Ads: A Detailed Overview [benefits + best practices] | AdPushup<\/title>\n<meta name=\"description\" content=\"Multiplex ads are a version of native ad format that serve multiple ads in a grid within an ad unit, helping publishers improve ad revenue\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/detailed-overview-on-multiplex-ads\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Multiplex Ads: A Detailed Overview [benefits + best practices] | AdPushup\" \/>\n<meta name=\"twitter:description\" content=\"Multiplex ads are a version of native ad format that serve multiple ads in a grid within an ad unit, helping publishers improve ad revenue\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/06\/undraw_Complete_design_re_h75h.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; 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