{"id":20118,"date":"2023-06-19T09:00:00","date_gmt":"2023-06-19T03:30:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=20118"},"modified":"2025-07-16T17:19:29","modified_gmt":"2025-07-16T11:49:29","slug":"how-to-run-a-manual-experiment-in-google-ad-manager","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/","title":{"rendered":"How to Run a Manual Experiment in Google Ad Manager?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>The one-size-fits-all approach to advertising never cuts it.\u00a0Your ability to create user-friendly ads depends on how well you experiment with different formats, size, color combinations, and placements.\u00a0  <\/p>\n\n\n\n<p>Your ads may be good enough to prevent <a href=\"https:\/\/www.adpushup.com\/blog\/prevent-google-ad-manager-policy-violations\/\">policy violations in Google ad Manager<\/a>, but if you want incremental growth, there\u2019s always room for customization and experimentation.\u00a0 <\/p>\n\n\n\n<p>Continue reading to find out how you can use Google\u2019s new manual experiment feature to capture more revenue.  <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#What_is_a_Manual_Experiment_in_Ad_Manager\" >What is a Manual Experiment in Ad Manager?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#Types_of_Manual_Experiments\" >Types of Manual Experiments<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#How_Does_It_Work\" >How Does It Work?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#How_to_run_a_manual_experiment_in_GAM\" >How to run a manual experiment in GAM?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#Manual_experiment_best_practices\" >Manual experiment best practices:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#1_Run_experiments_for_a_longer_duration\" >1. Run experiments for a longer duration<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#2_Comparison_between_different_settings\" >2. Comparison between different settings:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#3_Consider_total_revenue\" >3. Consider total revenue:&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#4_Experiment_more_often\" >4. Experiment more often&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#Publishers_have_started_experimenting\" >Publishers have started experimenting:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#In_Closing\" >In Closing:&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-is-a-manual-experiment-in-ad-manager\"><span class=\"ez-toc-section\" id=\"What_is_a_Manual_Experiment_in_Ad_Manager\"><\/span><strong>What is a Manual Experiment in Ad Manager?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google has developed a new tool called \u2018<strong>Manual Experiments<\/strong>\u2019 to help publishers run their own tests or experiments in Google Ad Manager.\u00a0With this new feature, publishers will be able to create and run experiments and analyze results within the existing <a href=\"https:\/\/www.adpushup.com\/blog\/google-ad-manager-360-everything-you-get-with-gam-360\/\" target=\"_blank\" rel=\"noreferrer noopener\">GAM<\/a> framework. <\/p>\n\n\n\n<p>In other words, the manual experiment feature helps publishers maximize their revenue with manual opportunities for improving yield.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Google defines manual experiments as:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><em>\u201cAn experiment you define based on your own criteria and schedule. The experiment runs on a percentage of your network\u2019s actual traffic to test how applying those settings would impact revenue.\u201d<\/em><\/p><cite>Google<\/cite><\/blockquote>\n\n\n\n<p>Publishers can run up to 100 active experiments within their existing ad manager network at any given time. Active experiments include trails that are running, completed, paused, or waiting for you to take action.<\/p>\n\n\n\n<h2 id=\"h-types-of-manual-experiments\"><span class=\"ez-toc-section\" id=\"Types_of_Manual_Experiments\"><\/span>Types of <strong>Manual Experiments<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\">As of now, Publishers can run three types of experiment on the ad manager:\u00a0<br\/><img src=\"https:\/\/lh5.googleusercontent.com\/tfcgENXPqlbT0HK88s22RQxEMKrYDUl56n14ATUFUMI6uUG_LSIPzZzY8zPBuYpWjsO94McadSe8p8G4ZpjWegyycsoyS7RtfKBcq8NZeltHwI7aj3eRUr__I0OLSYwrvDzsmks\" alt=\"Manual experiments in Ad Manager \"\/><\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1666019033561\"><strong class=\"schema-how-to-step-name\">Category block experiments:<\/strong> <p class=\"schema-how-to-step-text\">Publishers can run experiments to unblock categories from their existing protections and increase coverage.\u00a0<br\/>Through category block experiments, publishers can analyze the impact of running specific <a href=\"https:\/\/www.adpushup.com\/blog\/types-of-ad-tests\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad types<\/a> on currently blocked sites.\u00a0<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1666019061475\"><strong class=\"schema-how-to-step-name\">Native ad style experiments:\u00a0<\/strong> <p class=\"schema-how-to-step-text\">Publishers can experiment with two different visual elements and <a href=\"https:\/\/www.adpushup.com\/blog\/7-best-examples-of-native-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">native ad <\/a>styles to see which one will perform better.\u00a0<br\/>Native ad style experiments can only compare native styles on the existing native placements. You cannot compare <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-set-up-multi-format-ads-in-gam-google-ad-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">multi-format ads<\/a> in the same placement.\u00a0<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1666019078341\"><strong class=\"schema-how-to-step-name\">Unified pricing rule experiments:\u00a0<\/strong> <p class=\"schema-how-to-step-text\">This manual experiment type allows publishers to test changes to unified pricing rules, which helps them understand their impact on the publisher\u2019s exchange inventory.\u00a0<br\/>In other words, publishers can review the impact of increasing or decreasing <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-floor-price\/\" target=\"_blank\" rel=\"noreferrer noopener\">price floor <\/a>on specific inventory.\u00a0<br\/><strong>Note:<\/strong> Google plans to roll out more experiment types in the future based on user feedback and demand.\u00a0<\/p> <\/li><\/ol><\/div>\n\n\n\n<p style=\"font-size:20px\"><strong>Learn More:<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fde5eb;font-size:20px\">1. <strong><a href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Run Video Ads in Google Ad Manager (GAM)<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f9e5ea;font-size:20px\">2. <strong><a href=\"https:\/\/www.adpushup.com\/blog\/the-beginners-guide-to-dfp-native-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Guide to Creating and Running Native Ads in Google Ad Manager<\/a><\/strong><\/p>\n\n\n\n<h2 id=\"h-how-does-it-work\"><span class=\"ez-toc-section\" id=\"How_Does_It_Work\"><\/span><strong>How Does It Work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Manual experiment feature is built on the Ad manager\u2019s existing <a href=\"https:\/\/admanager.google.com\/home\/resources\/feature_brief_opportunities_and_experiments\/\">Opportunities and Experiments<\/a> tool, which uses Google\u2019s experiment framework and machine learning to automatically add suggestions for publishers.<\/p>\n\n\n\n<p>In the ad manager, you can check the list of available manual experiment types and review your active experiments by clicking on <strong>Home &gt; Reporting &gt; Experiments.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>You can conduct manual experiments by selecting the experiment type and criteria of your choice. The tool asks you to define an experiment trial before running it for a specified period.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>You can compare impression traffic allocated to the \u2018control\u2019 and \u2018experiment\u2019 groups to see which performed better during the experiment.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>You can also <a href=\"https:\/\/support.google.com\/admanager\/answer\/6333031\">run an experiment from an opportunity<\/a> suggested by the Ad Manager.&nbsp;<\/p>\n\n\n\n<p>Furthermore, the tool allows you to run additional trails if needed and apply experiment settings to your ad manager network.\u00a0<\/p>\n\n\n\n<h2 id=\"h-how-to-run-a-manual-experiment-in-gam\"><span class=\"ez-toc-section\" id=\"How_to_run_a_manual_experiment_in_GAM\"><\/span><strong>How to run a manual experiment in GAM<\/strong>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Follow these seven steps to run a manual experiment in Google Ad Manager:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ol><li>Sign in to your GAM account.&nbsp;<\/li><li>On the dashboard, click <strong>reporting<\/strong>.&nbsp;<\/li><li>Click <strong>Experiments &gt; New experiments<\/strong> from the experiment type you prefer&nbsp;<\/li><li>Enter the name of your experiment&nbsp;<\/li><li>Enter a start and end date for the experiment trial&nbsp;<\/li><li>Set the percent of impression traffic that you want to allocate to experiment&nbsp;<\/li><li>Click save&nbsp;<\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Note:<\/strong> Each experiment needs to run for a minimum of seven days to get conclusive results. Publishers can set a trial to start immediately after saving the settings or schedule it for later.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The maximum duration for the experiment is 31 days. The trial will expire after this period. Once the trial ends, you can evaluate the results to take the following steps:<\/p>\n\n\n\n<ul><li>Apply experiment result as an opportunity&nbsp;<\/li><li>End the experiment and keep original settings&nbsp;<\/li><li>Run another trail to find better opportunities<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:20px\"><strong>Learn More:<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f8e6ea;font-size:20px\"><strong>1. <a href=\"https:\/\/www.adpushup.com\/blog\/key-features-of-the-new-google-ad-manager-interface\/\">Key Features of the New Google Ad Manager Interface<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fde1e8;font-size:20px\"><strong>2. <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-generate-google-ad-manager-reports\/\">How to Generate Reports in Google Ad Manager<\/a><\/strong><\/p>\n\n\n\n<h2 id=\"h-manual-experiment-best-practices\"><span class=\"ez-toc-section\" id=\"Manual_experiment_best_practices\"><\/span><strong>Manual experiment best practices:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google recommends the following practices for publishers who want to get the most out of manual experiments and capture their potential revenue on market behavior:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/06\/Manual-Experiment-in-GAM-2.png\" alt=\"Best practices for manual experiments in ad manager \" class=\"wp-image-20127\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/06\/Manual-Experiment-in-GAM-2.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/06\/Manual-Experiment-in-GAM-2-300x225.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/06\/Manual-Experiment-in-GAM-2-768x576.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/06\/Manual-Experiment-in-GAM-2-150x113.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h3 id=\"h-1-run-experiments-for-a-longer-duration\"><span class=\"ez-toc-section\" id=\"1_Run_experiments_for_a_longer_duration\"><\/span>1. <strong>Run experiments for a longer duration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It\u2019s important to run these experiments over a long period to understand audience behavior and study the impact of changes you\u2019ve made.&nbsp;<\/p>\n\n\n\n<p>As mentioned above, the maximum duration for running a trial is 31 days, and the minimum is 7. Ideally, publishers need 2-3 weeks to get a grasp of behavior changes.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-2-comparison-between-different-settings\"><span class=\"ez-toc-section\" id=\"2_Comparison_between_different_settings\"><\/span>2. <strong>Comparison between different settings:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You need to make a thorough comparison of both settings to get an understanding of audience behavior.&nbsp;<\/p>\n\n\n\n<p>Make sure to compare impression traffic allocated to the \u2018control\u2019 and \u2018experiment\u2019 groups to see which performed better during the experiment.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-3-consider-total-revenue\"><span class=\"ez-toc-section\" id=\"3_Consider_total_revenue\"><\/span>3. <strong>Consider total revenue:&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In addition to comparing behavior changes in the experiment and control group, you should look at the numbers too because experiment settings are likely to impact your total revenue.&nbsp;<\/p>\n\n\n\n<p>You should verify whether the expected revenue in the experiment group is in line with your initial expectations against your network as a whole.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-4-experiment-more-often\"><span class=\"ez-toc-section\" id=\"4_Experiment_more_often\"><\/span>4. <strong>Experiment more often&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Experiments are very likely to encourage behavior change amongst your target audience. Google recommends publishers run more trials to get a deeper understanding of audience behavior.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It\u2019s better to experiment with both lower and higher traffic allocation percentages. While the lower traffic allocation might not reflect big behavioral changes, they\u2019re also less risky (if the trial has a negative impact).&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>We suggest allocating traffic percentages from lower to higher. Once you find your trials performing at an acceptable level, you can start another test with the same settings at a higher traffic allocation to measure the effects.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Learn More:<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f3dde2;font-size:20px\">1. <strong><a href=\"https:\/\/www.adpushup.com\/blog\/how-to-use-google-ad-manager-with-adsense-and-ad-exchange\/\">How to Use Google Ad Manager with AdSense and Ad Exchange<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f3dde2;font-size:20px\">2. <strong><a href=\"https:\/\/www.adpushup.com\/blog\/how-does-open-bidding-work-in-google-ad-manager\/\">How does Open Bidding Work in Google Ad Manager?<\/a><\/strong><\/p>\n\n\n\n<h2 id=\"h-publishers-have-started-experimenting\"><span class=\"ez-toc-section\" id=\"Publishers_have_started_experimenting\"><\/span><strong>Publishers have started experimenting:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Publishers like the Atlantic, UOL, and Storer have already started using manual experiments in Google Ad Manager, and they see success.&nbsp;<\/p>\n\n\n\n<p>In fact, publishers who used manual experiments during the beta period achieved a <a href=\"https:\/\/blog.google\/products\/admanager\/earn-more-revenue-manual-experiments\/\">6.5%<\/a> revenue increase.&nbsp;<\/p>\n\n\n\n<p>Similarly, in 2020, publishers who used Opportunites and Experiments tools accepted over 2000 opportunities and gained 3.5% more revenue.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p><em>\u201cWe\u2019ve been able to seamlessly run experiments using Manual Experiments &#8211; giving us insight into the impact of different floor prices and helping us determine how to effectively price floors to earn the most revenue. We\u2019re excited to see how this feature evolves.\u201d <\/em><\/p><cite><em>&#8211; Ryan McConaghy, The Atlantic.&nbsp;<\/em><\/cite><\/blockquote>\n\n\n\n<p>The new addition to GAM is helping publishers test pricing rules as well:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p><em>\u201cWith Manual Experiments, we now have an important tool to speed up and simplify the testing and optimization process in our unified price rules decisions.\u201d <\/em><\/p><cite>&#8211; <em>Fabricio Gomes, UOL.<\/em><\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-embed alignright is-type-wp-embed is-provider-wistia-inc wp-block-embed-wistia-inc\"><div class=\"wp-block-embed__wrapper\">\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"[Webinar] Publishers Secrets for Higher Ad Revenue with IZooto Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/z7vd01yq47?dnt=1#?secret=yilwnOonnD\" data-secret=\"yilwnOonnD\" frameborder=\"0\" scrolling=\"no\" width=\"640\" height=\"360\"><\/iframe>\n<\/div><figcaption><strong>Publishers Secrets for Higher Ad Revenue with IZooto<\/strong><\/figcaption><\/figure>\n\n\n\n<h2 id=\"h-in-closing\"><span class=\"ez-toc-section\" id=\"In_Closing\"><\/span><strong>In Closing:&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We\u2019ve picked on manual experiments for a reason &#8211; in today\u2019s dynamic environment, the best way to improve revenues is to test and experiment.\u00a0<\/p>\n\n\n\n<p>Ads often become a victim of banner blindness and poor UX.\u00a0It\u2019s time to scrap your traditional ads. <\/p>\n\n\n\n<p>We encourage you to keep <a href=\"https:\/\/instapage.com\/what-is-ab-testing\">A\/B testing<\/a> individual elements of your ads to see what clicks with your audiences.\u00a0<\/p>\n\n\n\n<p>Ready to start manual experiments? Get a demo of AdPushup to find out how to use its built-in ad optimization and experimentation features for more ad revenue.<\/p>\n\n\n\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1666019131557\"><strong class=\"schema-faq-question\">1. What can you test with Google ads experiments?<\/strong> <p class=\"schema-faq-answer\">In custom experiments, you can test Smart Bidding, keyword match types, landing pages, audiences, and ad groups. Custom experiments are available for Search and Display campaigns. It is now possible to create an experiment without first creating a draft.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1666019243484\"><strong class=\"schema-faq-question\">2. What is experiment campaign?<\/strong> <p class=\"schema-faq-answer\">Using a campaign experiment, you can compare the performance of your draft to that of the original campaign. For a specified period of time, experiments use a portion of the original campaign&#8217;s traffic and budget.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1666019423744\"><strong class=\"schema-faq-question\">3. What is CPM in Google Ad Manager?<\/strong> <p class=\"schema-faq-answer\">Google Ad Manager estimates the value of campaigns based on the CPM (cost per thousand impressions) you specify. Amounts entered in the &#8220;Value CPM&#8221; field are used in revenue calculations.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>The one-size-fits-all approach to advertising never cuts it.\u00a0Your ability to create user-friendly ads depends on how well you experiment with different formats, size, color combinations, and placements.\u00a0 Your ads may be good enough to prevent policy violations in Google ad Manager, but if you want incremental growth, there\u2019s always room for customization and experimentation.\u00a0 Continue<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":20119,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"2021-06-16T05:00:51Z","apple_news_api_id":"b89f6a43-f070-4a62-8d6d-d3eae6b480eb","apple_news_api_modified_at":"2021-06-16T06:37:28Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAADw==","apple_news_api_share_url":"https:\/\/apple.news\/AuJ9qQ_BwSmKNbdPq5rSA6w","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6452],"tags":[10507],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to run a manual experiment in Google Ad Manager? 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It is now possible to create an experiment without first creating a draft.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#faq-question-1666019243484","position":2,"url":"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#faq-question-1666019243484","name":"2. What is experiment campaign?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Using a campaign experiment, you can compare the performance of your draft to that of the original campaign. For a specified period of time, experiments use a portion of the original campaign's traffic and budget.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#faq-question-1666019423744","position":3,"url":"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#faq-question-1666019423744","name":"3. What is CPM in Google Ad Manager?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Google Ad Manager estimates the value of campaigns based on the CPM (cost per thousand impressions) you specify. Amounts entered in the \"Value CPM\" field are used in revenue calculations.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"HowTo","@id":"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#howto-1","name":"How to Run a Manual Experiment in Google Ad Manager?","mainEntityOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#article"},"description":"As of now, Publishers can run three types of experiment on the ad manager:\u00a0<br\/>","step":[{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#how-to-step-1666019033561","name":"Category block experiments:","itemListElement":[{"@type":"HowToDirection","text":"Publishers can run experiments to unblock categories from their existing protections and increase coverage.\u00a0<br\/>Through category block experiments, publishers can analyze the impact of running specific <a href=\"https:\/\/www.adpushup.com\/blog\/types-of-ad-tests\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad types<\/a> on currently blocked sites.\u00a0"}]},{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#how-to-step-1666019061475","name":"Native ad style experiments:\u00a0","itemListElement":[{"@type":"HowToDirection","text":"Publishers can experiment with two different visual elements and <a href=\"https:\/\/www.adpushup.com\/blog\/7-best-examples-of-native-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">native ad <\/a>styles to see which one will perform better.\u00a0<br\/>Native ad style experiments can only compare native styles on the existing native placements. You cannot compare <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-set-up-multi-format-ads-in-gam-google-ad-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">multi-format ads<\/a> in the same placement.\u00a0"}]},{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/how-to-run-a-manual-experiment-in-google-ad-manager\/#how-to-step-1666019078341","name":"Unified pricing rule experiments:\u00a0","itemListElement":[{"@type":"HowToDirection","text":"This manual experiment type allows publishers to test changes to unified pricing rules, which helps them understand their impact on the publisher\u2019s exchange inventory.\u00a0<br\/>In other words, publishers can review the impact of increasing or decreasing <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-floor-price\/\" target=\"_blank\" rel=\"noreferrer noopener\">price floor <\/a>on specific inventory.\u00a0<br\/><strong>Note:<\/strong> Google plans to roll out more experiment types in the future based on user feedback and demand.\u00a0"}]}],"inLanguage":"en-US"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/20118"}],"collection":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/comments?post=20118"}],"version-history":[{"count":14,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/20118\/revisions"}],"predecessor-version":[{"id":28840,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/20118\/revisions\/28840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media\/20119"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media?parent=20118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/categories?post=20118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/tags?post=20118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}