{"id":20355,"date":"2021-07-19T13:11:43","date_gmt":"2021-07-19T07:41:43","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=20355"},"modified":"2022-11-10T18:02:07","modified_gmt":"2022-11-10T12:32:07","slug":"all-about-adpushups-amp-component-amplify","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/all-about-adpushups-amp-component-amplify\/","title":{"rendered":"All about AdPushup\u2019s AMP Component &#8211; AMPlify","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p><strong><em>AdPushup has launched a new <a href=\"https:\/\/www.adpushup.com\/blog\/how-amp-ads-are-boosting-publisher-revenue\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/how-amp-ads-are-boosting-publisher-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">AMP<\/a> component: AMPlify!<\/em><\/strong><\/p>\n\n\n\n<p>In December 2020, AdPushup became an <a href=\"https:\/\/www.adpushup.com\/blog\/adpushup-becomes-an-official-amp-approved-real-time-config-vendor\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/adpushup-becomes-an-official-amp-approved-real-time-config-vendor\/\" target=\"_blank\" rel=\"noreferrer noopener\">AMP-approved RTC<\/a> (real-time config) vendor. This approval allowed us to help our publishers maximize their ad revenue on AMP pages.&nbsp;<\/p>\n\n\n\n<p>We started noticing that AMP and AMP ads are readily available for publishers, but the optimization required to grow ad revenue was missing.<\/p>\n\n\n\n<p>This is exactly what AMPlify aims to do.<\/p>\n\n\n\n<p>Building on our affiliation with the AMP project, AdPushup recently launched a new AMP component: <strong>AMPlify<\/strong>. For this blog, we consulted <em>Akshay Varma<\/em>, <em>Director of Product Management<\/em> at AdPushup.<\/p>\n\n\n\n<p>Let\u2019s dive straight into it, then.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/all-about-adpushups-amp-component-amplify\/#About_AMPlify\" >About AMPlify<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/all-about-adpushups-amp-component-amplify\/#AMPlify_vs_Existing_AMP_Solutions\" >AMPlify vs. Existing AMP Solutions<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/all-about-adpushups-amp-component-amplify\/#Benefits_of_AMPlify\" >Benefits of AMPlify<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/all-about-adpushups-amp-component-amplify\/#Key_Features_of_AMPlify\" >Key Features of AMPlify<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/all-about-adpushups-amp-component-amplify\/#How_to_Get_Started_with_AMPlify\" >How to Get Started with AMPlify<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/all-about-adpushups-amp-component-amplify\/#In_Closing\" >In Closing<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-about-amplify\"><span class=\"ez-toc-section\" id=\"About_AMPlify\"><\/span>About AMPlify<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AMPlify, a state-of-the-art AMP component, aims to help publishers earn 30%-100% more revenue than their current AMP revenue. This is essentially done by allowing publishers to leverage proven revenue optimization methods like <a href=\"https:\/\/www.adpushup.com\/blog\/client-side-header-bidding-vs-server-side-header-bidding\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/client-side-header-bidding-vs-server-side-header-bidding\/\" target=\"_blank\" rel=\"noreferrer noopener\">client side Header Bidding<\/a> and <a href=\"https:\/\/www.adpushup.com\/blog\/what-are-auto-refresh-ads-and-how-do-they-work\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/what-are-auto-refresh-ads-and-how-do-they-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ad Refresh<\/a> even on their AMP inventory.<\/p>\n\n\n\n<p>Additionally, with AMPlify, page speed is never compromised &#8211; so publishers don\u2019t lose out on <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/experience\/page-experience\">page experience<\/a> either.&nbsp;<\/p>\n\n\n\n<p>AdPushup\u2019s AMP component is the only product in the market right now that provides dual <a href=\"https:\/\/www.adpushup.com\/blog\/google-ad-manager-360-everything-you-get-with-gam-360\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/google-ad-manager-360-everything-you-get-with-gam-360\/\" target=\"_blank\" rel=\"noreferrer noopener\">GAM<\/a> support. With AMPlify\u2019s plug-and-play refresh, publishers can use their GAM for the first impression, and AdPushup\u2019s GAM for the refreshed impressions.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>The existing AMP components offer very basic functionality. With Amplify, our publishers have seen a revenue uplift of up to 50%. This has been aided by the capability to implement video ads, Ad Refresh and even hybrid <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-improve-your-header-bidding-performance\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/how-to-improve-your-header-bidding-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">header bidding<\/a> which is not available out of the box in Google&#8217;s amp-ad component, and a nightmare to implement on your own. <\/p><cite>Akshay Varma, Director of Product Management<\/cite><\/blockquote>\n\n\n\n<h2 id=\"h-amplify-vs-existing-amp-solutions\"><span class=\"ez-toc-section\" id=\"AMPlify_vs_Existing_AMP_Solutions\"><\/span>AMPlify vs. Existing AMP Solutions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><tbody><tr><td><strong>Parameters<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>AMPlify<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Other AMP Solutions<\/strong><\/td><\/tr><tr><td>Supports Client-side header bidding<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2705<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u274c<\/td><\/tr><tr><td>Active View Refresh Support<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2705<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u274c<\/td><\/tr><tr><td>Dual Ad Manager Support<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2705<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u274c<\/td><\/tr><tr><td>Unified Reporting<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2705<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u274c<\/td><\/tr><tr><td>Automatic background updates<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u2705<\/td><td class=\"has-text-align-center\" data-align=\"center\">\u274c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"h-benefits-of-amplify\"><span class=\"ez-toc-section\" id=\"Benefits_of_AMPlify\"><\/span>Benefits of AMPlify<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li><strong>30%-100% Revenue Increase: <\/strong>After rolling this out for our publisher partners, we noticed tremendous revenue growth. After the official launch, a 30-100% increase was seen.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong>Client-side Header Bidding<\/strong>: More control over buyers, increased transparency, and higher fill rates.&nbsp;<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>With AMPlify, the bid request goes directly to the demand partner, rather than going through the ad server, as is the case with existing AMP components. Publishers can send out multiple bid requests simultaneously, similar to how the client-side bidding process works on a non-AMP inventory, with our AMP component.<\/p><cite>Akshay Varma, Director of Product Management<\/cite><\/blockquote>\n\n\n\n<ul><li><strong>Active view <a href=\"https:\/\/www.adpushup.com\/blog\/adpushup-insider-the-case-against-ad-refresh-and-how-we-resolved-it\/\">Ad Refresh<\/a><\/strong>: Users have a way to implement ad refresh on AMP without compromising with Adsense policies.<\/li><\/ul>\n\n\n\n<ul><li><strong>Balance between Revenue and Page Experience<\/strong>: We pay special attention to <a href=\"https:\/\/www.adpushup.com\/blog\/what-are-core-web-vitals\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/what-are-core-web-vitals\/\" target=\"_blank\" rel=\"noreferrer noopener\">Core Web Vitals<\/a> and user experience. Hence, AMPlify is designed in a way never to compromise UX with single request auctions.<\/li><\/ul>\n\n\n\n<ul><li><strong>We Take Care of Everything Technical: <\/strong>We do all the heavy lifting: running auctions, seeing what works and what doesn&#8217;t, and providing you with detailed reports.<\/li><\/ul>\n\n\n\n<ul><li><strong>Dedicated Account Management: <\/strong>A dedicated account manager will be assigned to you right from the beginning to provide you with complete technical support.<\/li><\/ul>\n\n\n\n<ul><li><strong>Google-certified Support: <\/strong>AdPushup is a Google-certified Publishing Partner, which means we are approved by Google to support you with our issues 24*7.<\/li><\/ul>\n\n\n\n<h2 id=\"h-key-features-of-amplify\"><span class=\"ez-toc-section\" id=\"Key_Features_of_AMPlify\"><\/span>Key Features of AMPlify<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\">There\u2019s a lot more to AMPlify than meets the eye. Here are some features that might pique your interest:<\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1668083380625\"><strong class=\"schema-how-to-step-name\"><strong>Plug-and-play Refresh<\/strong>:<\/strong> <p class=\"schema-how-to-step-text\">No additional coding is required with AMPlify. We follow a plug-and-play approach to make sure publishers don\u2019t encounter any technical challenges.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1668083400534\"><strong class=\"schema-how-to-step-name\"><strong>EBDA and AdX support<\/strong>:<\/strong> <p class=\"schema-how-to-step-text\">If publishers don\u2019t have access to <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-setup-exchange-bidding-getting-started-with-google-ebda\/\" target=\"_blank\" rel=\"noreferrer noopener\">EBDA<\/a>, we provide it and run it alongside client-side header bidding. In other words, the ad inventory competition happens both at the client side and at the server side.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1668083414078\"><strong class=\"schema-how-to-step-name\"><strong>Multi-size Ads Support<\/strong>:<\/strong> <p class=\"schema-how-to-step-text\">We support all device sizes and believe ads will only get monetized if they\u2019re <a href=\"https:\/\/www.adpushup.com\/blog\/responsive-display-ads\/\">responsive<\/a>.\u00a0<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1668083428635\"><strong class=\"schema-how-to-step-name\"><strong>Unified Reporting<\/strong>:<\/strong> <p class=\"schema-how-to-step-text\">We reduce reporting complexity by unifying all three reports: client-side HB, EBDA, and <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-increase-auction-pressure-and-improve-ad-yield-in-google-adx\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdX<\/a> in one place.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1668083446426\"><strong class=\"schema-how-to-step-name\"><strong>Sticky Ads Support<\/strong>:\u00a0<\/strong> <p class=\"schema-how-to-step-text\">sticky ads are significant for mobile as user engagement is very brief and it all comes down to making the most of it. Our AMP component has built-in sticky ad units support and we take care of everything technical for you.<\/p> <\/li><\/ol><\/div>\n\n\n\n<h2 id=\"h-how-to-get-started-with-amplify\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_AMPlify\"><\/span>How to Get Started with AMPlify<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First, you need to <a href=\"https:\/\/www.adpushup.com\/publisher\/get-started\/\" target=\"_blank\" rel=\"noreferrer noopener\">sign-up with us<\/a>.<\/p>\n\n\n\n<p>Then all you have to do is place the AdPushup\u2019s tags on your page, and your dedicated account manager will deal with everything else.<\/p>\n\n\n\n<h2 id=\"h-in-closing\"><span class=\"ez-toc-section\" id=\"In_Closing\"><\/span>In Closing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To sum up, AMPlify gives you a revenue increase between 30%-100% on AMP pages. We believe our AMP component is one of the finest solutions in the market for web publishers.&nbsp;<\/p>\n\n\n\n<p>We essentially have an automated AMP solution for publishers that will give them the opportunity to earn more revenue while ensuring that page experience remains intact. With Core Web Vitals coming into play, page experience is something that publishers can\u2019t afford to mess with. Therefore, it is important that any products or solutions that they are leveraging for revenue optimization don\u2019t mess with <a href=\"https:\/\/www.adpushup.com\/blog\/increasing-ad-revenue-through-user-experience-optimization\/\">user experience<\/a>.&nbsp;<\/p>\n\n\n\n<p>AMPlify is exactly the kind of solution that you need at your disposal, as it\u2019ll make sure the value of your inventory and page doesn\u2019t drop in any case.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>AdPushup has launched a new AMP component: AMPlify! In December 2020, AdPushup became an AMP-approved RTC (real-time config) vendor. This approval allowed us to help our publishers maximize their ad revenue on AMP pages.&nbsp; We started noticing that AMP and AMP ads are readily available for publishers, but the optimization required to grow ad revenue<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":20357,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6451],"tags":[6422],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All about AdPushup\u2019s AMP Component - AMPlify<\/title>\n<meta name=\"description\" content=\"AMPlify is AdPushup&#039;s new AMP component that has better and optimized features. It aims to optimize revenue generation from AMP and AMP ads for publishers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/all-about-adpushups-amp-component-amplify\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"All about AdPushup\u2019s AMP Component - AMPlify\" \/>\n<meta name=\"twitter:description\" content=\"AMPlify is AdPushup&#039;s new AMP component that has better and optimized features. 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