{"id":20362,"date":"2021-07-23T12:41:41","date_gmt":"2021-07-23T07:11:41","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=20362"},"modified":"2022-11-10T20:30:52","modified_gmt":"2022-11-10T15:00:52","slug":"anchor-ads-on-desktop-screen-adsense-2021-update","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/anchor-ads-on-desktop-screen-adsense-2021-update\/","title":{"rendered":"Anchor Ads on Desktop Screen: Adsense 2022 Update","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#efffeb\"><em>Anchor ads sit at the edge of a webpage irrespective of scrolling. Google launched it on AdSense in 2013 and has expanded its features over the years.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Google has introduced desktop anchor ads for <a href=\"https:\/\/www.adpushup.com\/google-adsense\/\">Adsense<\/a> publishers to help monetize desktop traffic.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>These ads are 728 x 90 banners that appear at the edge of a user\u2019s desktop screen.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In this post, we\u2019ll discuss anchor ads at length; what they are, how they work, and why they are popular.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Let\u2019s get scrolling:&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/anchor-ads-on-desktop-screen-adsense-2021-update\/#What_is_an_anchor_ad\" >What is an anchor ad?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/anchor-ads-on-desktop-screen-adsense-2021-update\/#What_Does_it_look_like\" >What Does it look like?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/anchor-ads-on-desktop-screen-adsense-2021-update\/#More_about_anchor_ads\" >More about anchor ads:&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/anchor-ads-on-desktop-screen-adsense-2021-update\/#How_to_enable_anchor_ads\" >How to enable anchor ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/anchor-ads-on-desktop-screen-adsense-2021-update\/#How_to_disable_anchor_ads\" >How to disable anchor ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/anchor-ads-on-desktop-screen-adsense-2021-update\/#Monitoring_anchor_ads_performance\" >Monitoring anchor ads performance:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/anchor-ads-on-desktop-screen-adsense-2021-update\/#Should_you_enable_anchor_ads\" >Should you enable anchor ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/anchor-ads-on-desktop-screen-adsense-2021-update\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-is-an-anchor-ad\"><span class=\"ez-toc-section\" id=\"What_is_an_anchor_ad\"><\/span>What is an anchor ad?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Anchor ads sit at the edge of a webpage irrespective of scrolling. Google launched it on AdSense in 2013 and has expanded its features over the years.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default\"><p>Google said &#8220;Anchor ads now support a larger range of screen sizes. For sites that have anchors turned on, anchor ads will soon start to appear on wider screens such as desktop. Our experiments show that anchor ads perform well on wider screens.&#8221;<\/p><\/blockquote>\n\n\n\n<p>These ads remain anchored on the bottom or top of the screen as the user scrolls down or up. However, they are easily dismissible. They can be closed or expanded into larger ad units.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Usually, these ads appear at the bottom of a user\u2019s screen &#8211;&nbsp; unless a publisher determines it would negatively affect user experience.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>When displayed at the top of screen, anchor ads appear only when the user has scrolled far enough. This ensures that the ads never cover a publisher\u2019s navigation of branding.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:22px\"><strong>Learn more:<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fbe7ec\"><a href=\"https:\/\/www.adpushup.com\/blog\/adpushup-helped-publishers-double-their-adsense-revenues\/\"><strong>How AdPushup helped AdSense Publishers Increase their Ad Revenue<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fbe7ec\"><a href=\"https:\/\/www.adpushup.com\/blog\/increase-adsense-rpm\/\"><strong>19 Quick Tips For Publishers To Increase AdSense RPM<\/strong><\/a><\/p>\n\n\n\n<h2 id=\"h-what-does-it-look-like\"><span class=\"ez-toc-section\" id=\"What_Does_it_look_like\"><\/span><strong>What Does it look like?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are the two examples of anchor ads:&nbsp;<\/p>\n\n\n\n<h4 id=\"h-1-anchor-ad-at-the-top-of-screen\">1. <strong>Anchor ad at the top of screen<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh5.googleusercontent.com\/0esBBOkGB-YUCR_jOuwHkjims1t14CTao2oMkfH1VYuksMo-8a05dv_qjzuDAL_KFpAqfy401mZULUG8OVOmsrp1_99DprTRiC1PDjzSdZyFqI0IfvzWOS8u3nFG4tR4FnvjiCk\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<h4 id=\"h-2-anchor-ads-at-the-bottom-of-screen\">2. <strong>Anchor ads at the bottom of screen:<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh3.googleusercontent.com\/v9d-QD26aB-S-Dx4vV5SOTcC-IvI9BLerqFBUDKcJ1qUOXJ27em66vDgdVOM3RFta8IKqLW-GTkmWja7RSLSo-GKG8KhjJ5FmoCrsqyXs8qjzcsksq7nuHZxPh5ho0oQXvqAiwk\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<h2 id=\"h-more-about-anchor-ads\"><span class=\"ez-toc-section\" id=\"More_about_anchor_ads\"><\/span><strong>More about anchor ads:&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\"><\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1668091107544\"><strong class=\"schema-how-to-step-name\"><strong>Anchor ads generate their own containers:\u00a0<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Unlike other ad types, anchor ads don\u2019t require publishers to define a &lt;div> because they automatically create and insert their own containers into the page when an <a href=\"https:\/\/www.adpushup.com\/blog\/ad-fill-rate\/\">ad fills<\/a>.\u00a0<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1668091121746\"><strong class=\"schema-how-to-step-name\"><strong>Anchor ads are requested on pages that support the format:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Anchor ads are only supported when the following conditions are met:<br\/>I. Viewpoint is in a portrait orientation. The width should be between 320 px to 1000 px.\u00a0<br\/>II. GPT is running in the top window\u00a0<br\/>III. On pages where zoom is neutral\u00a0<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1668091133256\"><strong class=\"schema-how-to-step-name\"><strong>Only visible anchor ads can be refreshed:<\/strong><\/strong> <p class=\"schema-how-to-step-text\">When an anchor ad is not scrolled into view or they are collapsed, all calls to refresh() are ignored.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1668091187808\"><strong class=\"schema-how-to-step-name\"><strong>Anchor ads are less intrusive\u00a0<\/strong><\/strong> <p class=\"schema-how-to-step-text\">AdSense says that anchor ads behave in a manner that may not disturb users. These ads are loaded only when a user scrolls down.<\/p> <\/li><\/ol><\/div>\n\n\n\n<p style=\"font-size:22px\"><strong>Learn more:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f6e2e7\"><a href=\"https:\/\/www.adpushup.com\/blog\/adsense-auto-ads\/\"><strong>Auto Ads: Everything You Need to Know About This AdSense Feature<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f6e2e7\"><a href=\"https:\/\/www.adpushup.com\/blog\/all-about-sticky-ads-and-how-to-make-the-most-of-them\/\"><strong>All About Sticky Ads and How to Make the Most of Them<\/strong><\/a><\/p>\n\n\n\n<h2 id=\"h-how-to-enable-anchor-ads\"><span class=\"ez-toc-section\" id=\"How_to_enable_anchor_ads\"><\/span><strong>How to enable anchor ads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>From July 19th 2021, adsense anchor ads will be automatically displayed on desktop screens. If you\u2019ve enabled anchors for your mobile users, the Adsense account will enable this option automatically.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-how-to-disable-anchor-ads\"><span class=\"ez-toc-section\" id=\"How_to_disable_anchor_ads\"><\/span><strong>How to disable anchor ads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Publishers can prevent anchor ads from appearing at the edge of a user\u2019s screen. This can be done by modifying ad code.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Google says, \u201cIf you&#8217;d prefer not to show anchors on wider screens, you can turn this option off using the new <a href=\"https:\/\/support.google.com\/adsense\/answer\/9305577#anchor-wide-screen\">&#8220;Wide screen&#8221; control<\/a> in your Auto ads settings.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>You can disable anchor ads through your AdSense account by following these steps:&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>Go to<strong> Ads &gt; Overview<\/strong>&nbsp;<\/li><li>Find the list of websites at the bottom&nbsp;<\/li><li>Select <strong>Edit<\/strong> from the right sidebar&nbsp;<\/li><li>Select <strong>Ad formats&nbsp;<\/strong><\/li><li>Scroll down to find \u2018<strong>anchor ads settings<\/strong>\u2019&nbsp;<\/li><li>Click on \u2018<strong>wide screen settings<\/strong>\u2019&nbsp;<\/li><li>Choose \u2018<strong>disable<\/strong>\u2019 option&nbsp;<\/li><li>Select \u2018<strong>Apply to site<\/strong>\u2019 to modify ad settings.&nbsp;<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:22px\"><strong>Learn more:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fbebef\"><a href=\"https:\/\/www.adpushup.com\/blog\/most-popular-banner-ad-sizes\/\"><strong>Top Performing Banner Ad Sizes in 2021 [Best Practices Included]<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fbebef\"><a href=\"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/\"><strong>7 Strategies to Optimize Display Banner Ad Revenues<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"h-monitoring-anchor-ads-performance\"><span class=\"ez-toc-section\" id=\"Monitoring_anchor_ads_performance\"><\/span><strong>Monitoring anchor ads performance:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Publishers can review performance reports of anchor ad units &#8211; for both the mobile and desktop ad units. Follow the following steps to generate report:&nbsp;<\/p>\n\n\n\n<ol><li>Go to Ads &gt; Overview section&nbsp;<\/li><li>Click on \u2018see report\u2019 option against your site&nbsp;<\/li><li>Click on the filter icon and choose \u201cAd format\u201d option&nbsp;<\/li><li>Click on \u201cAnchor\u201d to generate performance reports for this ad format&nbsp;<\/li><li>Apply the changes to get details in both table format and line chart&nbsp;<\/li><\/ol>\n\n\n\n<h3 id=\"h-should-you-enable-anchor-ads\"><span class=\"ez-toc-section\" id=\"Should_you_enable_anchor_ads\"><\/span><strong>Should you enable anchor ads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In our opinion, the new desktop anchor ads are user-friendly and have the potential to increase a publisher\u2019s revenue. These ads are displayed on the lowest fringe of the screen, so they\u2019ll not disrupt UX.&nbsp;<\/p>\n\n\n\n<p>But some users may find these sticky ads intrusive, even if they are easy to dismiss. Some visitors may be cautious to click these ads because they\u2019re unfamiliar with the new placement and format.&nbsp;<\/p>\n\n\n\n<p>Furthermore, anchor ads are likely to impact page loading speed of your website because the ads will load on the above the fold area. This can impact your page experience measurements and the site may fail in C<a href=\"https:\/\/www.adpushup.com\/blog\/what-are-core-web-vitals\/\">ore Web Vitals<\/a>.&nbsp;<\/p>\n\n\n\n<p>Thus, it\u2019s crucial to find a balance between user-friendliness and the number of ads shown on your webpage. We suggest running A\/B experiments to find what works best for you. Test your website speed through <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\">Google Page Speed insights<\/a> to evaluate the impact of anchor ads on desktop and mobile.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:22px\"><strong>Learn more:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ffebf0\"><a href=\"https:\/\/www.adpushup.com\/blog\/10-essential-a-b-testing-best-practices-for-publishers-in-2021\/\"><strong>10 Essential A\/B Testing Best Practices for Publishers in 2021<\/strong><\/a><\/p>\n\n\n\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1668091228080\"><strong class=\"schema-faq-question\">1. What are Anchor ads?<\/strong> <p class=\"schema-faq-answer\">You can monetize your web pages more effectively with anchor ads, which are compliant with the Better Ads Standards. By clicking the arrow, users can collapse an anchor ad at any time.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1668091645928\"><strong class=\"schema-faq-question\">2. How do I create an Anchor ad?<\/strong> <p class=\"schema-faq-answer\">You can choose the Footer Bar from the available placements in Advanced Ads > Placements. You can also choose &#8220;Anchor Ad&#8221; as a name. Save the placement after selecting the ad. There is now an anchor ad on the front end.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1668091790009\"><strong class=\"schema-faq-question\">3. Can you make money using Anchor?<\/strong> <p class=\"schema-faq-answer\">Get your podcast sponsored with Anchor Sponsorships and make money. The entire podcast advertising process is built directly into Anchor, including getting matched with a sponsor, recording and publishing a great message, and getting paid.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Anchor ads sit at the edge of a webpage irrespective of scrolling. Google launched it on AdSense in 2013 and has expanded its features over the years. Google has introduced desktop anchor ads for Adsense publishers to help monetize desktop traffic.&nbsp; These ads are 728 x 90 banners that appear at the edge of a<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":20363,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6453],"tags":[6421],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anchor Ads on Desktop Screen: Adsense 2022<\/title>\n<meta name=\"description\" content=\"Anchor ads sit at the edge of a webpage irrespective of scrolling. 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