{"id":20367,"date":"2021-07-26T12:16:00","date_gmt":"2021-07-26T06:46:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=20367"},"modified":"2022-09-02T16:21:58","modified_gmt":"2022-09-02T10:51:58","slug":"the-rise-of-shadow-traffic-should-publishers-panic","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/the-rise-of-shadow-traffic-should-publishers-panic\/","title":{"rendered":"What is Shadow Traffic: Should Publishers Panic?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

You notice a sudden ad revenue drop. It\u2019s like users don’t even exist.<\/p>\n\n\n\n

Strange?<\/p>\n\n\n\n

Is it a bug? It could be. <\/p>\n\n\n\n

But another possibility is \u201cShadow Traffic.\u201d <\/p>\n\n\n\n

If you\u2019re wondering about ways to prevent shadow traffic, we\u2019ve got some practical solutions for countering your revenue loss. <\/p>\n\n\n\n

In this blog post, we\u2019ll talk about shadow traffic in the online advertising industry: what it is, which activities can cause shadow traffic, and how to deal with this problem. <\/p>\n\n\n\n

Let\u2019s dive right in…<\/p>\n\n\n\n

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