{"id":20416,"date":"2023-08-16T17:18:00","date_gmt":"2023-08-16T11:48:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=20416"},"modified":"2025-07-16T17:19:07","modified_gmt":"2025-07-16T11:49:07","slug":"in-banner-video-ads","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/in-banner-video-ads\/","title":{"rendered":"What are In-Banner Video Ads and How to Get Started?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fff1f5\">Discover the world of <strong>in banner video<\/strong> ads and learn how to leverage their power in digital marketing. Get started with our comprehensive guide.<\/p>\n\n\n\n<p><br>Exploring the dynamic realm of digital advertising, one encounters a compelling innovation known as in banner video ads. These ads represent a fusion of captivating video content and strategically placed banner advertisements, which can bring publishers&#8217; monetization efforts to new heights. <\/p>\n\n\n\n<p>In fact, video ads are the future of advertising.\u00a0<a href=\"https:\/\/blog.hubspot.com\/marketing\/content-trends-global-preferences\">HubSpot research<\/a> states that more than 50% of consumers want to see videos\u2014 more than any other type of content. While advertisers and marketers have known about this opportunity, publishers are still a little skeptical about <a href=\"https:\/\/www.adpushup.com\/video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">video ads<\/a>. However, many video ad types are perfectly designed to benefit publishers &#8211; one of which is in-banner video ads. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/in-banner-video-ads\/#What_Are_In-Banner_Video_Ads\" >What Are In-Banner Video Ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/in-banner-video-ads\/#Types_of_In_Banner_Video_Ads\" >Types of In Banner Video Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/in-banner-video-ads\/#How_to_Use_In_Banner_Ads_on_Google_Ad_Manager\" >How to Use In Banner Ads on Google Ad Manager?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/in-banner-video-ads\/#Pros_Cons_of_In-Banner_Video_Advertising\" >Pros &amp; Cons of In-Banner Video Advertising:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/in-banner-video-ads\/#Best_Practices_for_In-Banner_Video_Advertising\" >Best Practices for In-Banner Video Advertising<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/in-banner-video-ads\/#In_Closing\" >In Closing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/in-banner-video-ads\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-are-in-banner-video-ads\"><span class=\"ez-toc-section\" id=\"What_Are_In-Banner_Video_Ads\"><\/span>What Are In-Banner Video Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In-banner video ads are short videos (with no sound) or GIFs embedded into a typical <a href=\"https:\/\/www.adpushup.com\/blog\/programmatic-vs-display-ads-comparison\/\" target=\"_blank\" rel=\"noreferrer noopener\">display ad<\/a> (or <a href=\"https:\/\/www.adpushup.com\/blog\/top-performing-banner-ads-size\/\" target=\"_blank\" rel=\"noreferrer noopener\">banner ad<\/a>) slot. These videos are usually HTML5 creatives designed from the thumbnail image and a text description of limited characters.  <\/p>\n\n\n\n<p>In-banner video ads deliver a dynamic ad viewing experience, and they can incorporate animated or interactive elements to <a href=\"https:\/\/www.adpushup.com\/blog\/5-ad-engagement-strategies\/#:~:text=Make%20the%20ads%20relevant.,the%20audience%20by%20asking%20questions.\" target=\"_blank\" rel=\"noreferrer noopener\">increase engagement<\/a>.&nbsp;Hence, they are much more interactive than <a href=\"https:\/\/www.adpushup.com\/blog\/responsive-display-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">traditional display ads<\/a>.&nbsp;<\/p>\n\n\n\n<p>Some examples include:<\/p>\n\n\n\n<ul><li>In-page video&nbsp;<\/li><li><a href=\"https:\/\/www.adpushup.com\/blog\/interstitial-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Video interstitial<\/a><\/li><li><a href=\"https:\/\/www.adpushup.com\/blog\/rewarded-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rewarded video&nbsp;<\/a><\/li><li>In-display&nbsp;<\/li><li><a href=\"https:\/\/www.adpushup.com\/blog\/publishers-guide-to-in-feed-ads\/#:~:text=The%20in%2Dfeed%20ads%20are,they%20scroll%20down%20the%20page.&amp;text=In%2Dfeed%20ads%20blend%20in,don't%20obstruct%20user%20flow.\" target=\"_blank\" rel=\"noreferrer noopener\">In-feed video&nbsp;<\/a><\/li><\/ul>\n\n\n\n<p>Before we dive into the types of In-banner video ads, here are a few interesting <a href=\"https:\/\/www.adpushup.com\/blog\/top-performing-banner-ads-size\/\" target=\"_blank\" rel=\"noreferrer noopener\">banner ads <\/a>statistics:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"600\" height=\"1013\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/11\/Stats_of_banner_advertising_2022_02.png\" alt=\"In Banner Video Ads\" class=\"wp-image-25011\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/11\/Stats_of_banner_advertising_2022_02.png 600w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/11\/Stats_of_banner_advertising_2022_02-178x300.png 178w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/11\/Stats_of_banner_advertising_2022_02-150x253.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<h2 id=\"h-types-of-in-banner-video-ads\"><span class=\"ez-toc-section\" id=\"Types_of_In_Banner_Video_Ads\"><\/span>Types of In Banner Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>These ads are mostly in three types:&nbsp;<\/p>\n\n\n\n<h3><strong>Click to play<\/strong><\/h3>\n\n\n\n<p>First in the list, click-to-play ads are the creatives that are displayed as a static image, and the video plays only when the user clicks on it.<\/p>\n\n\n\n<h3><strong>Autoplay with no sound<\/strong><\/h3>\n\n\n\n<p>The video starts playing automatically without sound unless the user clicks on the creative.  Given that videos of this nature play automatically, users are often caught unprepared. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It remains uncertain whether they have adjusted their device&#8217;s volume to an extremely high or low setting. This is precisely why autoplay functionality, accompanied by muted sound, is implemented.<\/p>\n\n\n\n<h3><strong>Hover to play<\/strong><\/h3>\n\n\n\n<p>In this type of in-banner video ad, the video plays once the user hovers over the creative. Yes, a user does not have to click on the video, hovering the cursor on the creative does the trick.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f3c5d1;font-size:22px\"><strong>Learn more:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#feedf1;font-size:21px\"><strong><a href=\"https:\/\/www.adpushup.com\/blog\/what-are-outstream-video-ads-and-how-to-get-started-with-it\/\">What are Outstream Video Ads and How to Get Started With Them?<\/a><\/strong><\/p>\n\n\n\n<h2 id=\"h-how-to-use-in-banner-ads-on-google-ad-manager\"><span class=\"ez-toc-section\" id=\"How_to_Use_In_Banner_Ads_on_Google_Ad_Manager\"><\/span>How to Use In Banner Ads on Google Ad Manager?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In-banner video ads are served via direct campaigns in <a href=\"https:\/\/www.adpushup.com\/blog\/google-ad-manager-360-everything-you-get-with-gam-360\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ad Manager<\/a>. The ad creatives are sent by advertisers, so publishers don\u2019t need to do much. However, there are few pointers to remember:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>The video should not be longer than <strong>2 minutes<\/strong>.\u00a0<\/li><li>Ad creatives should have a <strong>replay button<\/strong>\u00a0<\/li><li>Audio must play once the user clicks on the creatives\u00a0<\/li><li>The video should have a <strong>start<\/strong>, <strong>mute<\/strong>, and <strong>stop<\/strong> button\u00a0<\/li><li>In hover to play banner ads, the video should start playing after<strong> 2 seconds <\/strong>of hovering\u00a0<\/li><li>While selecting the size of the creative, choose <strong>300x250v<\/strong>.\u00a0<br><\/li><\/ul>\n\n\n\n<h3>How to Set Up Set Up In-Banner Video Ads in Google Ad Manager?<\/h3>\n\n\n\n<p>Want to set up in-banner video ads in Google Ad Manager? Here are a few simple steps:\u00a0<\/p>\n\n\n\n<ol><li>Go to <strong><a href=\"https:\/\/www.adpushup.com\/google-ad-manager\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google<\/a><\/strong> Ad Manager home page<\/li><li>Select \u2018Protections\u2019 > New Protection\u00a0<\/li><li>Select \u2018Ad content\u2019<\/li><li>Enter a name for protection\u00a0<\/li><li>Choose the retargeting capabilities for inventories\u00a0<\/li><li>Scroll down to find \u2018opt-ins\u2019 on the right side of screen\u00a0<\/li><li>Click on opt-ins to allow GAM to receive requests for in-banner video ads\u00a0<\/li><\/ol>\n\n\n\n<h2 id=\"h-pros-cons-of-in-banner-video-advertising\"><span class=\"ez-toc-section\" id=\"Pros_Cons_of_In-Banner_Video_Advertising\"><\/span>Pros &amp; Cons of In-Banner Video Advertising:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Starting with Pros<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter is-style-stripes\"><table class=\"has-background\" style=\"background-color:#fff4f4\"><tbody><tr><td><strong>Better <\/strong><br><strong>User Experience<\/strong><\/td><td><br>When visitors click on the video ads, they engage with the ads. These video ads don\u2019t appear like an outright promotion. <br><br>Instead, they appear on the top search results or the sidebar, and it\u2019s entirely up to the user if they want to click on the ad. Hence, these video ads are less disruptive.<br><\/td><\/tr><tr><td><strong>No <\/strong><br><strong>video player required<\/strong><\/td><td><br>Unlike in-stream video ads, in-banner video ads don\u2019t require <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-video-player-for-video-ads-monetization\/\" target=\"_blank\" rel=\"noreferrer noopener\">video players <\/a>or video content. <br><br>Instead, the advertisers provide GIFs or short videos, and the ads are directly played over the banner ad slots.&nbsp;<br><br>Hence, publishers don\u2019t need to depend on video player vendors, which, in turn, reduces the complexities of running video ads.<br><\/td><\/tr><tr><td><strong>Higher click-through rates<\/strong><\/td><td><br>In-banner video ads have better engagement records than the standard display banners.&nbsp;<br><br>Though these ads are more expensive and time-consuming to create, their ability to effectively narrate a story drives more ad clicks.<br><\/td><\/tr><tr><td><strong>No video length limitation<\/strong><\/td><td><br>Compared to the in-stream video ads with strict duration limits, these ads can be as long as the marketers want them to be, which gives them a lot of flexibility.&nbsp;<br><br>There is a storage limit, though &#8211; the file size should not exceed <strong>500 MB<\/strong>.<br><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Cons<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter is-style-stripes\"><table class=\"has-background\" style=\"background-color:#fdf3f5\"><tbody><tr><td><strong>Lower    demand<\/strong><\/td><td><br>Since browsers often restrict auto-play video ads, in-banner ads are not very favorable.<br><br>Compared to other video formats, these video ads have lower demand. As per the latest <a href=\"https:\/\/www.confiant.com\/demand-quality-report\" target=\"_blank\" rel=\"noreferrer noopener\">Confiant Demand Quality Report<\/a>, the rate of in-banner video ad impressions has constantly fallen.<br><\/td><\/tr><tr><td><strong>Poor loading speed<\/strong><\/td><td><br>In-banner videos prove heavy on websites, which impacts a website\u2019s loading speed. Furthermore, since there\u2019s no video player involved, the creative takes longer to load.<br><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"h-best-practices-for-in-banner-video-advertising\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_In-Banner_Video_Advertising\"><\/span>Best Practices for In-Banner Video Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you want to give these video ads a try, here are a few practical tips to get you started:<\/p>\n\n\n\n<h3><strong>Mobile optimized ads<\/strong><\/h3>\n\n\n\n<p>Since people typically consume content on their mobile phones, thus it is recommended to experiment with different <a href=\"https:\/\/www.adpushup.com\/blog\/best-mobile-ad-sizes-formats\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile ads size<\/a>.&nbsp;<\/p>\n\n\n\n<h3><strong>Short videos<\/strong><\/h3>\n\n\n\n<p>Yes, there\u2019s no duration limit for these video ads, but a shorter video would have the most negligible impact on your page and a better user experience.<\/p>\n\n\n\n<h3><strong>User-friendly implementation<\/strong> <\/h3>\n\n\n\n<p>When implementing <a href=\"https:\/\/www.adpushup.com\/video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">video ads<\/a>, it\u2019s crucial to consider the needs of the users, their experience with your website, and also the demands of the advertisers.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Where advertisers want their videos to be implemented on the main parts of the page, you should make sure that the ads don\u2019t hinder a user\u2019s on-page experience.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><strong>Run A\/B Experiment<\/strong><\/h3>\n\n\n\n<p>Since the one-size-fits-all approach never works in ad tech, you should continue exploring better options. We suggest running <a href=\"https:\/\/www.adpushup.com\/blog\/10-essential-a-b-testing-best-practices-for-publishers-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B experiment<\/a> and exploring various audiences and different ad creatives to find what works best for your website.<\/p>\n\n\n\n<h2 id=\"h-in-closing\"><span class=\"ez-toc-section\" id=\"In_Closing\"><\/span>In Closing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Publishers can leverage in-banner video creatives to utilize sequential messaging and extend video reach outside the in-stream environment.&nbsp;<\/p>\n\n\n\n<p>However, switching from traditional display ads to these video ads can be daunting. So, publishers need to ensure they have all the resources to make that process successful.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re ready to try your hand at in-banner video ads and see how it speeds up your ad revenue goals, then why not book a complimentary demo call with us?&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff1f5\">We at AdPushup leverage programmatic advertising and advanced ad technology to maximize your yield on web inventory with the new video ad units.<\/p>\n\n\n\n<h2 class=\"has-text-align-center\" id=\"h-frequently-asked-questions\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1628583602828\"><strong class=\"schema-faq-question\">1) What are in-banner video ads?<\/strong> <p class=\"schema-faq-answer\">In-banner video ads are GIFs or short videos embedded into a display ad slot. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1628583716571\"><strong class=\"schema-faq-question\">2) What are best practices for in-banner video ads?<\/strong> <p class=\"schema-faq-answer\">Below are some tips for in-banner ads:<br\/>1. Place the banner ads correctly <br\/>2. Make texts instantly readable <br\/>3. Use animation <br\/>4. Use standard banner sizes<br\/>5. Ensure user-friendly implementation <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1628583885799\"><strong class=\"schema-faq-question\">3) What are the benefit of using in-banner video ads?<\/strong> <p class=\"schema-faq-answer\">Some of the benefit of using these video ads are as follows:<br\/>1. Better user experience<br\/>2. No video player required<br\/>3. Higher click-through rate<br\/>4. No video length limitation <\/p> <\/div> <\/div>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Discover the world of in banner video ads and learn how to leverage their power in digital marketing. Get started with our comprehensive guide. Exploring the dynamic realm of digital advertising, one encounters a compelling innovation known as in banner video ads. These ads represent a fusion of captivating video content and strategically placed banner<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":60,"featured_media":20418,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[8805],"tags":[11395,11394,11396],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In-Banner Video Ads: What are They and How It Benefits Publishers?<\/title>\n<meta name=\"description\" content=\"In-banner video ads are short videos embedded into a banner ad slot. If you want to give it a try, here are a few tips to get you started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/in-banner-video-ads\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"In-Banner Video Ads: What are They and How It Benefits Publishers?\" \/>\n<meta name=\"twitter:description\" content=\"In-banner video ads are short videos embedded into a banner ad slot. 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