{"id":20738,"date":"2021-08-25T16:49:22","date_gmt":"2021-08-25T11:19:22","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=20738"},"modified":"2022-09-02T16:03:12","modified_gmt":"2022-09-02T10:33:12","slug":"reaching-1m-pageviews-day-interesting-engineerings-10-year-journey","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/reaching-1m-pageviews-day-interesting-engineerings-10-year-journey\/","title":{"rendered":"Reaching 1M Pageviews\/Day: Interesting Engineering\u2019s 10-year Journey","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Huseyin Kilic founded<a href=\"https:\/\/interestingengineering.com\/\"> Interesting Engineering<\/a> (IE) in 2010. The aim was to provide engineering, technology, and science enthusiasts with a platform that would help them to keep up with the latest developments in the science and technology field. And, dare we say, since the past 10 years, IE has been successfully reporting on breakthroughs in this <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-create-a-design-that-compliments-your-niche-blog\/\">niche<\/a>.<\/p>\n\n\n\n<p>Recently, IE achieved a great milestone- their website hit 1 million pageviews a day! This is indeed a huge feat, and IE&#8217;s efforts to reach such heights are surely commendable.<\/p>\n\n\n\n<p>For a publisher, pageview is an important metric. Therefore, we thought it would be a good idea to share the key highlights of IE\u2019s journey which led them to achieve 1 million pageviews\/day.<\/p>\n\n\n\n<p>Let\u2019s start with a bit of background.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/reaching-1m-pageviews-day-interesting-engineerings-10-year-journey\/#Interesting_Engineerings_Backstory\" >Interesting Engineering\u2019s Backstory<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/reaching-1m-pageviews-day-interesting-engineerings-10-year-journey\/#IEs_Use_of_Facebook_as_a_Monetization_Channel\" >IE\u2019s Use of Facebook as a Monetization Channel<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/reaching-1m-pageviews-day-interesting-engineerings-10-year-journey\/#Improvement_Strategies_for_IE\" >Improvement Strategies for IE<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/reaching-1m-pageviews-day-interesting-engineerings-10-year-journey\/#In_Closing\" >In Closing<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-interesting-engineering-s-backstory\"><span class=\"ez-toc-section\" id=\"Interesting_Engineerings_Backstory\"><\/span><strong>Interesting Engineering\u2019s Backstory<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Until mid-2011, IE was on Blogspot and has evolved extensively now. Huseyin started this venture as a student- he created the website and published articles on his own. When he got back to check on the website after university exams, Huseyin saw that about 1000 people had visited his website.<\/p>\n\n\n\n<p>After noticing that the website was getting a good amount of attention, he created a Facebook page and took the whole thing a notch up. From that point on, IE has been witnessing a significant rise in the number of visitors.<\/p>\n\n\n\n<p>Of course, it was not an overnight success. Huseyin grew his website consistently over the years, and today, IE has become one of the most popular websites among engineering and technology enthusiasts.<\/p>\n\n\n\n<h2 id=\"h-ie-s-use-of-facebook-as-a-monetization-channel\"><span class=\"ez-toc-section\" id=\"IEs_Use_of_Facebook_as_a_Monetization_Channel\"><\/span><strong>IE\u2019s Use of Facebook as a Monetization Channel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Facebook has acted as a key monetization channel for IE since the very beginning. Today, it accounts for about 40% of IE\u2019s traffic. With about 12 million followers, IE\u2019s Facebook page has essentially evolved into a community.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Social media is the most powerful part of IE (in terms of growth factors), especially the Facebook page.<\/p><cite> <span style=\"font-size: inherit;\">Huseyin Kilic<\/span><\/cite><\/blockquote>\n\n\n\n<p>The interaction on Facebook, and other social media channels for that matter, between IE and its users, have contributed significantly to the website\u2019s growth. Even though traffic through search has taken a hit recently due to the revised ranking policies of Google (introduction of Core Web Vitals, for instance), Facebook is constantly bringing a considerable amount of traffic for IE.<\/p>\n\n\n\n<p>They also rely heavily on video content for leveraging Facebook as a monetization channel. This is definitely a smart strategy considering the popularity of video content these days.<\/p>\n\n\n\n<p>Exploring further opportunities from social media, they are also leveraging Facebook news features. According to Ekin Koseoglu, COO of IE, they have seen positive results from this area, and they will continue to use it as a means of monetization in the future.<\/p>\n\n\n\n<h2 id=\"h-improvement-strategies-for-ie\"><span class=\"ez-toc-section\" id=\"Improvement_Strategies_for_IE\"><\/span><strong>Improvement Strategies for IE<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Every publisher knows that maintaining a website means putting continuous efforts towards improving strategies or structures in place while ensuring that new opportunities are also being explored. It\u2019s the same with Interesting Engineering.<\/p>\n\n\n\n<p>Huseyin stated that reaching a milestone like the one they did is great, but now comes the hard part- stabilizing the number of pageviews and making sure that it stays close to 1 million and grows consistently.<\/p>\n\n\n\n<p>IE has various ideas and plans that they are looking to execute soon to remain at the top of their game:<\/p>\n\n\n\n<ul><li>Huseyin told us that they had spent considerably this year to build a competent editorial team, and the team had a huge hand in the success that IE got to taste. They plan to keep this up and focus greatly on the content quality.<\/li><li>As great as Facebook is working for IE, they don\u2019t want to rely heavily on a single traffic source and will be working towards getting good <a href=\"https:\/\/www.adpushup.com\/blog\/identify-bot-traffic\/\">traffic<\/a> from other sources as well like Search.<\/li><li>Another thing that IE\u2019s team has on its agenda is improving user experience. According to Huseyin and Ekin, <a href=\"https:\/\/www.adpushup.com\/blog\/what-are-core-web-vitals\/\" target=\"_blank\" rel=\"noreferrer noopener\">Core Web Vitals<\/a> did some damage (which is true for many publishers out there) that needs to be taken care of. So IE will be focusing a lot on improving page experience to deal with this issue.<\/li><li>An improved cookie policy will be in effect on IE&#8217;s website to keep the users\u2019 consent rights and user experience intact. In addition to this, they are working on showing better quality ads to users, which will have a positive impact on user experience.<\/li><li>Lastly, they are also thinking about introducing a Subscription model, which is also a step towards improving user engagement, <a href=\"https:\/\/www.adpushup.com\/blog\/increasing-ad-revenue-through-user-experience-optimization\/\">user experience<\/a>, and revenue generation.<\/li><\/ul>\n\n\n\n<h2 id=\"h-in-closing\"><span class=\"ez-toc-section\" id=\"In_Closing\"><\/span><strong>In Closing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When asked about the vision that led him to create and work towards the growth of Interesting Engineering, Huseyin had some inspiring words to say:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>For me, it\u2019s passion. I love web designing, and I am an engineer. But, ultimately, it\u2019s loving what you do. So it\u2019s not just a job for me.<\/p><\/blockquote>\n\n\n\n<p>It is certainly such an attitude that has led to such a tremendous growth of IE- a passionate person with a clear vision of what they want something to be.<\/p>\n\n\n\n<p>We want to end by congratulating Interesting Engineering\u2019s whole team on reaching 1 million pageviews\/day, which was further complemented by 11 million pageviews\/month soon after!<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Huseyin Kilic founded Interesting Engineering (IE) in 2010. The aim was to provide engineering, technology, and science enthusiasts with a platform that would help them to keep up with the latest developments in the science and technology field. And, dare we say, since the past 10 years, IE has been successfully reporting on breakthroughs in<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":20741,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440],"tags":[6423],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reaching 1M Pageviews: Interesting Engineering\u2019s 10-year Journey<\/title>\n<meta name=\"description\" content=\"Know the interesting journey of Interesting Engineerings - from 2010 to today with handling 1 million pageviews a day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/reaching-1m-pageviews-day-interesting-engineerings-10-year-journey\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Reaching 1M Pageviews: Interesting Engineering\u2019s 10-year Journey\" \/>\n<meta name=\"twitter:description\" content=\"Know the interesting journey of Interesting Engineerings - from 2010 to today with handling 1 million pageviews a day.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/08\/IE-interview-and-article.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; 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