{"id":21347,"date":"2022-02-03T13:05:12","date_gmt":"2022-02-03T07:35:12","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=21347"},"modified":"2022-09-02T15:32:01","modified_gmt":"2022-09-02T10:02:01","slug":"mobile-game-ads-and-popular-ads-in-games","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/","title":{"rendered":"Mobile Game Ads and Popular Ads in Games","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>If not for mobile games like Candy Crush Saga, Hay-Day, Fruit Ninja, Race Car, or Clash of Clans, the COVID-19 pandemic lockdown would have been the hardest. The stay-at-home lifestyle drove the mobile game traffic and development massively. And it continues to grow.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Mobile game app revenue (Android and iOS) reached <a href=\"https:\/\/www.businessofapps.com\/data\/app-revenues\/\">$111 billion in 2020<\/a>, with iOS responsible for 65% of the revenue.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Monetise your game apps with in-game ads. Mobile game ads yield maximum revenue, encourage user engagement in-app purchases, and enhance retention. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>With AdPushUp\u2019s mobile game ads network, change the revenue course of your game and bring in the ad range that integrates right with your game and boosts the in-game economy.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Read more: <\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff9fa\">1 <strong><a href=\"https:\/\/www.adpushup.com\/blog\/mobile-ad-size-and-format\/\">The Top Mobile Ad Sizes and Formats to Increase Ad Revenue<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff6f8\">2 <strong><a href=\"https:\/\/www.adpushup.com\/blog\/the-beginners-guide-to-mobile-monetization\/\">The Beginner\u2019s Guide to Mobile Monetisation<\/a><\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#What_are_Mobile_Game_Ads\" >What are Mobile Game Ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#How_do_Mobile_Game_Ads_serve_as_Popular_Ads\" >How do Mobile Game Ads serve as Popular Ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#1_Generate_better_mobile_game_ad_revenue\" >1. &nbsp;Generate better mobile game ad revenue-&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#2_Boosted_In-app_purchases\" >2.&nbsp; Boosted In-app purchases-&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#3_Enhanced_User_Experience\" >3.&nbsp; Enhanced User Experience-&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#4_More_User_Engagement_and_Retention\" >4. More User Engagement and Retention-&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#Which_Mobile_game_ads_are_the_Popular_Ads\" >Which Mobile game ads are the Popular Ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#Playable_Ads\" >Playable Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#Rewarded_Ads\" >Rewarded Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#Offerwall\" >Offerwall<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#Interstitial_Ads\" >Interstitial Ads&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#Coupon_Ads\" >Coupon Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#Lets_look_at_four_expert_in-game_popular_ads_strategies\" >Let\u2019s look at four expert in-game popular ads strategies.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#Generate_Great_Creatives\" >Generate Great Creatives&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#Leveraging_Remarketing_of_Games\" >Leveraging Remarketing of Games<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#Beware_of_Fraud\" >Beware of Fraud<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#Mix_and_Match_the_in-app_ad_formats\" >Mix and Match the in-app ad formats&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#FAQ\" >F.A.Q<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#How_are_mobile_game_ads_the_next_game_changer\" >How are mobile game ads the next game changer?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#What_are_the_3_most_popular_ads\" >What are the 3 most popular ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#What_is_false_advertising_in_mobile_games\" >What is false advertising in mobile games?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-are-mobile-game-ads\"><span class=\"ez-toc-section\" id=\"What_are_Mobile_Game_Ads\"><\/span>What are Mobile Game Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mobile game ads are a game app monetising strategy that game developers have used to boost their revenue. Looking at the success of mobile game ads, Facebook, Instagram, and Twitter, too, have brought in the in-app popular game ads for better user engagement and user experience. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/cloutboost.com\/top-mobile-game-advertising-trends\/\">In Q1 of 2021<\/a>, 477,000 mobile games were in the Google Play Store, and 316,000 games were available in Apple\u2019s App Store.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Every gaming app developer is looking forward to maximising their profits and better ways to leverage mobile game ads. Those mobile game ads are the popular ads that serve as the component of the gaming app. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>That means only those mobile game ads perform successfully and generate high CPMs, complementing the gaming environment. This way, these ads become a part of the user experience and promotes better engagement.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Read more: <\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff6f8;font-size:18px\"><a href=\"https:\/\/www.adpushup.com\/blog\/pop-up-ads-a-guide-to-create-high-converting-pop-ups\/\"><strong>Pop up Ads: A Guide to Create High Converting Pop ups<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff6f8;font-size:18px\"><a href=\"https:\/\/www.adpushup.com\/blog\/rewarded-video-ads-6-essential-best-practices-for-2021\/\"><strong>Rewarded Video Ads: 6 Essential Practices for 2022<\/strong><\/a><\/p>\n\n\n\n<h2 id=\"h-how-do-mobile-game-ads-serve-as-popular-ads\"><span class=\"ez-toc-section\" id=\"How_do_Mobile_Game_Ads_serve_as_Popular_Ads\"><\/span>How do Mobile Game Ads serve as Popular Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-1-generate-better-mobile-game-ad-revenue\"><span class=\"ez-toc-section\" id=\"1_Generate_better_mobile_game_ad_revenue\"><\/span><strong>1. <\/strong>&nbsp;<strong>Generate better mobile game ad revenue-&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mobile game ad is a great <a href=\"https:\/\/www.adpushup.com\/blog\/media-net-your-one-stop-shop-for-monetising-your-desktop-and-mobile-ad-inventory\/\">monetising<\/a> strategy that game developers can use to boost their revenue. In addition to the in-app purchases, gaming apps can generate more CPMs with the help of such popular ads.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-2-boosted-in-app-purchases\"><span class=\"ez-toc-section\" id=\"2_Boosted_In-app_purchases\"><\/span><strong>2<\/strong>.&nbsp; <strong>Boosted In-app purchases-&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mobile game ads, which are turning into more popular ads strategically coupled with the game, can also help boost in-app purchases. The ads that serve as the component of the game itself in the form of <a href=\"https:\/\/www.adpushup.com\/blog\/in-app-advertising\/\">rewarded ads<\/a> give users the experience and show the value of in-app purchases for free. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Encouraged by the free experience of the rewarded video ads, the users pay for the in-app games, boosting the revenue.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-3-enhanced-user-experience\"><span class=\"ez-toc-section\" id=\"3_Enhanced_User_Experience\"><\/span><strong>3.&nbsp; Enhanced User Experience-&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With the real-time and free experience of the in-app gaming ads, the user\u2019s experience improves. For them, playable video ads are preferred to purchase in-app games. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>If the user likes the playable rewarded ad, they will want to have a complete experience of the said game app. In such a way, mobile game ads are turning into popular ads for every game developer.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-4-more-user-engagement-and-retention\"><span class=\"ez-toc-section\" id=\"4_More_User_Engagement_and_Retention\"><\/span><strong>4. More User Engagement and Retention-&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mobile game ads serve as the retention and <a href=\"https:\/\/www.adpushup.com\/blog\/measuring-and-increasing-user-engagement\/\">user engagement <\/a>tool that encourages the users to stay within the app. With the help of rewarded video ads playable video ads, the user becomes more engaged with the in-game experience. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The developer can also strategise the ad to stay engaged until the desired reward goal (coins, goods, extra lives, level-ups, etc.) is reached.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Read more: <\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff0f4;font-size:18px\"><a href=\"https:\/\/www.adpushup.com\/blog\/in-app-advertising\/\"><strong>In-App Advertising: The Complete Guide<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff0f4;font-size:18px\"><a href=\"https:\/\/www.adpushup.com\/blog\/video-advertising-a-complete-guide\/\"><strong>Video Advertising: A Complete Guide for Publishers<\/strong><\/a><\/p>\n\n\n\n<h2 id=\"h-which-mobile-game-ads-are-the-popular-ads\"><span class=\"ez-toc-section\" id=\"Which_Mobile_game_ads_are_the_Popular_Ads\"><\/span>Which Mobile game ads are the Popular Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-playable-ads\"><span class=\"ez-toc-section\" id=\"Playable_Ads\"><\/span><strong>Playable Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These are the mini-games within the gaming app that the users can play before they step into the next level. These ads can be rewarded ads too. The user can try it out to earn extra coins or extra lives or credit into the game. Playable ads are entertaining, easy, and intriguing. These ads engage users and give them a real-time and free experience of in-app games.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-rewarded-ads\"><span class=\"ez-toc-section\" id=\"Rewarded_Ads\"><\/span><strong>Rewarded Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>These videos can be playable or non-playable. These are some of the most popular ads in mobile games as the user watches them for about 20-30 seconds and earns rewards in the form of extra coins or extra points. <a href=\"https:\/\/www.adpushup.com\/blog\/rewarded-video-ads-6-essential-best-practices-for-2021\/\">Rewarded ads<\/a> are opt-in, engaging, encourage users to click on them, and boost in-app purchases.<\/p>\n\n\n\n<h3 id=\"h-offerwall\"><span class=\"ez-toc-section\" id=\"Offerwall\"><\/span><strong>Offerwall<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another monetising technique that game developers use in their gaming apps, offerwalls are a sort of mini-store within the app. Offerwall lists multiple offers for the users to choose from for an in-app reward. For example, users can receive 2500 points to register their name or make an in-app purchase. Offerwalls are other popular ads that mobile game developers place for increased CPMs.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-interstitial-ads\"><span class=\"ez-toc-section\" id=\"Interstitial_Ads\"><\/span><strong>Interstitial Ads&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/how-to-run-video-ads-in-google-ad-manager-gam\/\">Interstitial ads <\/a>are customisable video ads that run for a specific interval. It is a highly immersive full banner ad that yields good impressions and conversions.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-coupon-ads\"><span class=\"ez-toc-section\" id=\"Coupon_Ads\"><\/span><strong>Coupon Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As the name suggests, coupon ads are the ads that provide users with voucher codes or referrals to redeem prizes or cash-backs in the real world. It boosts the mobile game ads CPM and helps boost the online or offline stores revenue.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-let-s-look-at-four-expert-in-game-popular-ads-strategies\"><span class=\"ez-toc-section\" id=\"Lets_look_at_four_expert_in-game_popular_ads_strategies\"><\/span>Let\u2019s look at four expert in-game popular ads strategies.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-generate-great-creatives\"><span class=\"ez-toc-section\" id=\"Generate_Great_Creatives\"><\/span><strong>Generate Great Creatives&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Show the users most fun elements of your gaming app, bring out the ad creatives, display the important aspects of the game to hook users in, and have a clear CTA (call-to-action).&nbsp;<\/p>\n\n\n\n<h3 id=\"h-leveraging-remarketing-of-games\"><span class=\"ez-toc-section\" id=\"Leveraging_Remarketing_of_Games\"><\/span><strong>Leveraging Remarketing of Games<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Game marketers use remarketing as an effective ad strategy to enhance retention, the share of paying users, and in-game economy. With the help of push notification, email marketing, and social media advertising, remarketing strategy works best to reach out to the gamers.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-beware-of-fraud\"><span class=\"ez-toc-section\" id=\"Beware_of_Fraud\"><\/span><strong>Beware of Fraud<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To run successful in-app mobile game ads, you must invest in fraud protection technologies. Fraudsters make purchases with stolen payment credentials or customer\u2019s banking account details They may hack systems beyond the apps to access the customer data. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>There are frauds like <strong>\u2018Fake Advertising Click\u2019<\/strong> to give the fraudsters credits for installation of an app or, \u2018<strong>Device Frauds<\/strong>\u2019 to automicatically download certain apps on the device. <a href=\"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-companies\/\">Best ad fraud detection companies <\/a>have made protection against frauds possible with advanced technologies.<\/p>\n\n\n\n<h3 id=\"h-mix-and-match-the-in-app-ad-formats\"><span class=\"ez-toc-section\" id=\"Mix_and_Match_the_in-app_ad_formats\"><\/span><strong>Mix and Match the in-app ad formats&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Like many game developers, you can use a combination of ad formats to maximise the <a href=\"https:\/\/www.adpushup.com\/blog\/cpm-ad-networks\/\">CPM<\/a>. Placement of banner ads and interstitial ads in a way to keep the user engaged and the rewarded ads at the end of the level can be a good advertising strategy to maximise revenue.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With in-game popular ads, you can successfully boost your game\u2019s revenue and bring more to the users. Mobile game ads with personalisation is a reason for game developers to choose programmatic ads supply platforms like AdPushUp. These ads are interactive, engaging, act as the retention tool, and encourage in-app purchases.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-f-a-q\"><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>F.A.Q<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-how-are-mobile-game-ads-the-next-game-changer\"><span class=\"ez-toc-section\" id=\"How_are_mobile_game_ads_the_next_game_changer\"><\/span><strong>How are mobile game ads the next game changer?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Owing to the gigantic popularity, mobile games offer a broader than ever and an efficient marketing platform to reach potential customers. By deploying a combination of popular ad formats, a game marketer can boost the game\u2019s revenue. One can also execute real-time promotional video ads within the gaming app.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-what-are-the-3-most-popular-ads\"><span class=\"ez-toc-section\" id=\"What_are_the_3_most_popular_ads\"><\/span><strong>What are the 3 most popular ads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As mentioned and explained above, three of the most popular ads are rewarded video ads, interstitial ads, and banner ads. Besides these popular ads, one can look at offerwalls, playable video ads. These ads help engage the user within the app and encourage them to make in-app purchases.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-what-is-false-advertising-in-mobile-games\"><span class=\"ez-toc-section\" id=\"What_is_false_advertising_in_mobile_games\"><\/span><strong>What is false advertising in mobile games?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are several <a href=\"https:\/\/crappygames.miraheze.org\/wiki\/Misleading\/false_advertising_in_mobile_games\">false adverts <\/a>within the mobile gaming apps that often look attractive but adversely impact the gaming app\u2019s user engagement. Drag and dropb tasks, immediate action for survival, exaggerated trailers of games, etc. are the false advertising that fraud advertisers loop customers into. These ads lie about the content of the games and make no sense.&nbsp;<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>If not for mobile games like Candy Crush Saga, Hay-Day, Fruit Ninja, Race Car, or Clash of Clans, the COVID-19 pandemic lockdown would have been the hardest. The stay-at-home lifestyle drove the mobile game traffic and development massively. And it continues to grow.&nbsp; Mobile game app revenue (Android and iOS) reached $111 billion in 2020,<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":21348,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440,6445,6447],"tags":[6422],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile Game Ads and Popular Ads in Games - Adpushup<\/title>\n<meta name=\"description\" content=\"Mobile game ads are interactive and engaging. 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They also act as the retention tool, and encourage in-app purchases.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/02\/undraw_playing_cards_cywn.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; Ad Optimization\",\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#primaryimage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/02\/undraw_playing_cards_cywn.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/02\/undraw_playing_cards_cywn.png\",\"width\":1161,\"height\":808,\"caption\":\"best gaming ad networks\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#webpage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/\",\"name\":\"Mobile Game Ads and Popular Ads in Games - Adpushup\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/#primaryimage\"},\"datePublished\":\"2022-02-03T07:35:12+00:00\",\"dateModified\":\"2022-09-02T10:02:01+00:00\",\"description\":\"Mobile game ads are interactive and engaging. 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