{"id":21357,"date":"2022-09-26T13:04:49","date_gmt":"2022-09-26T07:34:49","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=21357"},"modified":"2022-10-03T20:22:05","modified_gmt":"2022-10-03T14:52:05","slug":"what-are-googles-publisher-provided-identifiers-ppids","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/","title":{"rendered":"What are Google&#8217;s Publisher Provided Identifiers (PPIDs)?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\r\n<p>Google, <a href=\"https:\/\/blog.google\/products\/admanager\/new-ways-publishers-activate-first-party-data\/\">in November 2021, launched<\/a> a Publisher Provided Identifiers which publishers will share with Google\u2019s programmatic demand for better targeting, customised ads, and better advertising experience.<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>So unlike third-party cookies, PPIDs are the identifiers that publishers will assign the user based on <a href=\"https:\/\/www.adpushup.com\/blog\/how-first-party-data-will-drive-user-engagement-and-revenue-in-a-post-cookie-world\/\">first-party data<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>This article will give a publisher\u2019s to Google\u2019s Publisher Provided Identifier. Let\u2019s begin with understanding what PPIDs are and how the publishers use them.\u00a0<\/p>\r\n\r\n\r\n\r\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#What_is_Googles_Publisher_Provided_Identifier\" >What is Google\u2019s Publisher Provided Identifier?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#How_do_PPIDs_Work\" >How do PPIDs Work?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#Limits_and_Prerequisites\" >Limits and Prerequisites\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#What_are_the_benefits_of_the_PPIDs\" >What are the benefits of the PPIDs?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#First-Party_Data\" >First-Party Data\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#Frequency_Capping\" >Frequency Capping\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#Cross-screen_Identification\" >Cross-screen Identification\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#Audience_Targeting\" >Audience Targeting\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#How_does_PPID_work_for_Programmatic_demands\" >How does PPID work for Programmatic demands?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#Summarising\" >Summarising<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#FAQs\" >FAQs\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#How_do_PPIDs_help_drive_revenue\" >How do PPIDs help drive revenue?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#How_to_Set_up_the_PPID\" >How to Set up the PPID?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#Does_PPID_work_with_multiple_identifiers\" >Does PPID work with multiple identifiers?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-is-google-s-publisher-provided-identifier\"><span class=\"ez-toc-section\" id=\"What_is_Googles_Publisher_Provided_Identifier\"><\/span>What is Google\u2019s Publisher Provided Identifier?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>PPIDs are a unique identifier assigned by a publisher to a user, then passed into the Google Ad Manager 360. It\u2019s a unique alphanumeric encrypted string representing the identifier\u2019s data.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>That being said, PPIDs are not the data; they are simply the identifiers of a user on the publisher\u2019s website. When a user logs in to a publisher\u2019s website, they can share the user\u2019s PPID with GAM 360 as a means for Google to understand which ad requests are coming from the same user despite the cookies being restricted.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Simply put, the publisher can understand how many times the user has logged in and the type of content they are consuming. This information allows you to create customised ads for the user.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Publishers can <a href=\"https:\/\/support.google.com\/admanager\/answer\/2880055?hl=en#setting_the_identifier\">set up PPIDs <\/a>in the GAM 360, and in there, they can also create <a href=\"https:\/\/www.adpushup.com\/blog\/audience-segmentation\/\">Audience Segments <\/a>in the <a href=\"https:\/\/support.google.com\/admanager\/topic\/1719708?hl=en&amp;ref_topic=7505593\">Audience Solutions<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-how-do-ppids-work\"><span class=\"ez-toc-section\" id=\"How_do_PPIDs_Work\"><\/span>How do PPIDs Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Let us take a look at the set-up of the PPID:\u00a0<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<ol>\r\n<li>The publisher creates a unique string of an identifier for a cross-device logged-in user. It\u2019s hashed or encrypted in a way that it has no meaning to Google. For instance, 127KJSHK-JDH23NDNS901,JSO90978.\u00a0<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<ol>\r\n<li>Google then makes this unique string available to its programmatic partners by two methods:\u00a0<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<ul class=\"has-background\" style=\"background-color: #fff1f5;\">\r\n<li><a href=\"https:\/\/cloud.google.com\/storage\/docs\/reference\/libraries\">Google Cloud Storage API<\/a>\u00a0<\/li>\r\n<li><a href=\"https:\/\/cloud.google.com\/storage\/docs\/gsutil\">Gsutil<\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>3. You can batch upload the identifiers to audience segments; click <a href=\"https:\/\/support.google.com\/admanager\/answer\/4349785\">here<\/a> to know the process.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>However, there are certain prerequisites you may need to fulfil:<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<ol>\r\n<li>Work with your Google Account Manager, locate and submit the network code. You can find your network code in Ad Manager &gt; Admin &gt; Global Settings &gt; Network Code<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<ol start=\"2\">\r\n<li>Ensure that the first-party audience segment is active; the audience segment will allow you to associate the identifiers.\u00a0<\/li>\r\n<li>The user must have access to functionality to opt-out of the personalised ads.<\/li>\r\n<li>If the user deletes their account, the publisher must immediately stop uploading the PPIDs associated with the user.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>If the websites or apps don\u2019t send ad requests associated with particular PPIDs, Google may remove those PPIDs after a <a href=\"https:\/\/support.google.com\/admanager\/answer\/2880055?hl=en\">short period of inactivity<\/a>. The publishers may need to send requests again to make the PPID valid again.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-limits-and-prerequisites\"><span class=\"ez-toc-section\" id=\"Limits_and_Prerequisites\"><\/span>Limits and Prerequisites\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Google needs publishers to meet the following requirements to prevent PPIDs from being removed or ignored by the systems:\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The PPID value should be:<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<ol>\r\n<li>Alphanumeric\u00a0<\/li>\r\n<li>A minimum of 32 characters and a maximum of 150 characters<\/li>\r\n<li>Encrypted or hashed<\/li>\r\n<li>When a user is identified for more than one session, the first-party cookie on multiple sessions can be used to generate a PPIDs.<\/li>\r\n<li>Publishers must not change the algorithms for changing a PPID as it may cause various features to be reset. These features include- frequency capping, audience segmentation, audience-based ad delivery, and sequential ad rotation.\u00a0<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h2 id=\"h-what-are-the-benefits-of-the-ppids\"><span class=\"ez-toc-section\" id=\"What_are_the_benefits_of_the_PPIDs\"><\/span>What are the benefits of the PPIDs?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 id=\"h-first-party-data\"><span class=\"ez-toc-section\" id=\"First-Party_Data\"><\/span><strong>First-Party Data\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Publishers set up these IDs and control them. PPIDs are based on first-party data; they are not affected by third-party cookies. PPIDs are utilised even when the third-party cookies are already restricted or disabled.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-frequency-capping\"><span class=\"ez-toc-section\" id=\"Frequency_Capping\"><\/span><strong>Frequency Capping\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>With PPIDs, a single user can be identified even if they log in from different devices, unlike the other identifiers. Furthermore, with PPIDs, GAM 360 will not ignore the frequency of logins from different devices, which will result in uninundated targeting. Hence, a better user experience. This means that the publishers can limit the ad views from a single user.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-cross-screen-identification\"><span class=\"ez-toc-section\" id=\"Cross-screen_Identification\"><\/span><strong>Cross-screen Identification\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>As I mentioned earlier, PPIDs can identify users logging in to websites over multiple devices are not limited to just one or two instances. As a result, the ad partners won\u2019t show the same ad to the same user on different devices. Instead, PPIDs will identify the user and show personalised ads accordingly.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-audience-targeting\"><span class=\"ez-toc-section\" id=\"Audience_Targeting\"><\/span><strong>Audience Targeting\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>PPIDs are used to create personalised audience segments. The publishers\u2019 <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-a-customer-data-platform-should-publishers-invest-in-it\/\">CDPs<\/a> or <a href=\"https:\/\/www.adpushup.com\/blog\/data-management-platform\/\">DMPs<\/a> can use this stored data to create unique user profiles identifiable across cross-devices. And because the PPIDs are encrypted, the CDPs or DMPs won\u2019t see the information.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-how-does-ppid-work-for-programmatic-demands\"><span class=\"ez-toc-section\" id=\"How_does_PPID_work_for_Programmatic_demands\"><\/span>How does PPID work for Programmatic demands?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Once the third-party cookies are unavailable, it gets difficult for the programmatic partners to identify what users are interested in. With PPIDs, the publishers retain ad performance and pass the data in the open auctions. With the help of PPIDs, the first-act data is accessible by the buyers on all publishers.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-summarising\"><span class=\"ez-toc-section\" id=\"Summarising\"><\/span>Summarising<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>In this \u2018Publisher\u2019s Guide to Publisher Provided Identifiers\u2019, you may have understood that PPIDs allow publishers to enable multiple device frequency capping and create audience segmentation.<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>They also provide some level of protection against third-party cookies. However, it may not be possible for small publishers to collect enough data to create a PPID. For this, Google is figuring out a way to automate the functioning of PPIDs for small publishers.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<h3 id=\"h-how-do-ppids-help-drive-revenue\"><span class=\"ez-toc-section\" id=\"How_do_PPIDs_help_drive_revenue\"><\/span><strong>How do PPIDs help drive revenue?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>It is interesting to know that Google has announced revenue gains of 15%. Once the publisher identifies the user, they can segment the users based on their content, first-party data, browsing behaviour, etc. The revenue gains most likely come from targeting audiences in the same way.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-how-to-set-up-the-ppid\"><span class=\"ez-toc-section\" id=\"How_to_Set_up_the_PPID\"><\/span><strong>How to Set up the PPID?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<ol>\r\n<li>The publisher creates a unique ID for a user based on the first-party data (which the user gives voluntarily) or a log-in.<\/li>\r\n<li>The ID is then uploaded to the GAM 360, and publishers choose who they want to share the identifiers with.\u00a0<\/li>\r\n<li>PPIDs are encrypted, so buyers cannot see the information. But they observe the ID in ad requests and figure out the personalised ads they need to show to users.\u00a0<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<h3 id=\"h-does-ppid-work-with-multiple-identifiers\"><span class=\"ez-toc-section\" id=\"Does_PPID_work_with_multiple_identifiers\"><\/span><strong>Does PPID work with multiple identifiers?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>PPIDs supplement and do not replace other identifiers. For example, Google Ad Manager generates a PPID-enabled ad request that may also be a multiple identifier ad (cookies on websites, IDFA, or AdID). A multiple-identifier request will contain a PPID as the primary identifier and a secondary desktop\/mobile identifier.<\/p>\r\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Google, in November 2021, launched a Publisher Provided Identifiers which publishers will share with Google\u2019s programmatic demand for better targeting, customised ads, and better advertising experience. &nbsp; So unlike third-party cookies, PPIDs are the identifiers that publishers will assign the user based on first-party data.\u00a0 &nbsp; This article will give a publisher\u2019s to Google\u2019s Publisher<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":21835,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":"[]"},"categories":[6440],"tags":[6422],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are Google&#039;s Publisher Provided Identifiers (PPIDs)?<\/title>\n<meta name=\"description\" content=\"PPIDs are a unique identifier assigned by a publisher to a user, then passed into the Google Ad Manager 360.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"What are Google&#039;s Publisher Provided Identifiers (PPIDs)?\" \/>\n<meta name=\"twitter:description\" content=\"PPIDs are a unique identifier assigned by a publisher to a user, then passed into the Google Ad Manager 360.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-8.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; Ad Optimization\",\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#primaryimage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-8.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-8.png\",\"width\":1024,\"height\":768,\"caption\":\"Types of cookieless data for publishers\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#webpage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/\",\"name\":\"What are Google's Publisher Provided Identifiers (PPIDs)?\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#primaryimage\"},\"datePublished\":\"2022-09-26T07:34:49+00:00\",\"dateModified\":\"2022-10-03T14:52:05+00:00\",\"description\":\"PPIDs are a unique identifier assigned by a publisher to a user, then passed into the Google Ad Manager 360.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"blog\",\"item\":\"https:\/\/www.adpushup.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ad Tech &amp; Ad Ops\",\"item\":\"https:\/\/www.adpushup.com\/blog\/category\/ad-tech-ad-ops\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What are Google&#8217;s Publisher Provided Identifiers (PPIDs)?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897\"},\"headline\":\"What are Google&#8217;s Publisher Provided Identifiers (PPIDs)?\",\"datePublished\":\"2022-09-26T07:34:49+00:00\",\"dateModified\":\"2022-10-03T14:52:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#webpage\"},\"wordCount\":1066,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-8.png\",\"keywords\":[\"explainers\"],\"articleSection\":[\"Ad Tech &amp; Ad Ops\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897\",\"name\":\"Shubham Grover\",\"description\":\"Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.\",\"url\":\"https:\/\/www.adpushup.com\/blog\/author\/shubham\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What are Google's Publisher Provided Identifiers (PPIDs)?","description":"PPIDs are a unique identifier assigned by a publisher to a user, then passed into the Google Ad Manager 360.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/","twitter_card":"summary","twitter_title":"What are Google's Publisher Provided Identifiers (PPIDs)?","twitter_description":"PPIDs are a unique identifier assigned by a publisher to a user, then passed into the Google Ad Manager 360.","twitter_image":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-8.png","twitter_creator":"@adpushup","twitter_site":"@adpushup","twitter_misc":{"Written by":"Shubham Grover","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.adpushup.com\/blog\/#organization","name":"AdPushup","url":"https:\/\/www.adpushup.com\/blog\/","sameAs":["https:\/\/www.linkedin.com\/company\/adpushup\/","https:\/\/www.facebook.com\/AdPushup\/","https:\/\/twitter.com\/adpushup"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png","contentUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png","width":3294,"height":893,"caption":"AdPushup"},"image":{"@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.adpushup.com\/blog\/#website","url":"https:\/\/www.adpushup.com\/blog\/","name":"AdPushup Blog","description":"A\/B Testing, Monetization &amp; Ad Optimization","publisher":{"@id":"https:\/\/www.adpushup.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#primaryimage","url":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-8.png","contentUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-8.png","width":1024,"height":768,"caption":"Types of cookieless data for publishers"},{"@type":"WebPage","@id":"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#webpage","url":"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/","name":"What are Google's Publisher Provided Identifiers (PPIDs)?","isPartOf":{"@id":"https:\/\/www.adpushup.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#primaryimage"},"datePublished":"2022-09-26T07:34:49+00:00","dateModified":"2022-10-03T14:52:05+00:00","description":"PPIDs are a unique identifier assigned by a publisher to a user, then passed into the Google Ad Manager 360.","breadcrumb":{"@id":"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"blog","item":"https:\/\/www.adpushup.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Ad Tech &amp; Ad Ops","item":"https:\/\/www.adpushup.com\/blog\/category\/ad-tech-ad-ops\/"},{"@type":"ListItem","position":3,"name":"What are Google&#8217;s Publisher Provided Identifiers (PPIDs)?"}]},{"@type":"Article","@id":"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#article","isPartOf":{"@id":"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#webpage"},"author":{"@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897"},"headline":"What are Google&#8217;s Publisher Provided Identifiers (PPIDs)?","datePublished":"2022-09-26T07:34:49+00:00","dateModified":"2022-10-03T14:52:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#webpage"},"wordCount":1066,"commentCount":0,"publisher":{"@id":"https:\/\/www.adpushup.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/02\/Untitled-design-8.png","keywords":["explainers"],"articleSection":["Ad Tech &amp; Ad Ops"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adpushup.com\/blog\/what-are-googles-publisher-provided-identifiers-ppids\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897","name":"Shubham Grover","description":"Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.","url":"https:\/\/www.adpushup.com\/blog\/author\/shubham\/"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/21357"}],"collection":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/comments?post=21357"}],"version-history":[{"count":3,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/21357\/revisions"}],"predecessor-version":[{"id":24085,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/21357\/revisions\/24085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media\/21835"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media?parent=21357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/categories?post=21357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/tags?post=21357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}