{"id":21415,"date":"2022-03-10T12:50:00","date_gmt":"2022-03-10T07:20:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=21415"},"modified":"2022-09-01T15:52:54","modified_gmt":"2022-09-01T10:22:54","slug":"8-tips-to-improve-ux-with-ads","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/8-tips-to-improve-ux-with-ads\/","title":{"rendered":"8 Tips to Improve UX with Ads","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>A publisher\u2019s website or app has the ability to leave a lasting impression on the user. The one thing that all the users from any background hate is the advertisements. No user likes to be interrupted during them visiting your website with unwanted and intrusive pop-ups or annoying video adverts.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Advertising with UX, that is, user experience has come to be known as a symbiotic relationship where the UX design is such that the advertisements add value to the user\u2019s presence on your website. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Since each user hates adverts, it becomes a hard job for designers to put ads on the publisher\u2019s site in a way that the user connects with them and not be annoyed by them.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>Let us begin with understanding what UX design is.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/8-tips-to-improve-ux-with-ads\/#What_is_UX_Design\" >What is UX Design?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/8-tips-to-improve-ux-with-ads\/#Tips_to_Improve_UX_with_Ads\" >Tips to Improve UX with Ads:&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/8-tips-to-improve-ux-with-ads\/#1_A_good_visual_approach_can_improve_UX_with_Ads\" >#1&nbsp; A good visual approach can improve UX with Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/8-tips-to-improve-ux-with-ads\/#2_Smart_Advert_placement\" >#2&nbsp; Smart Advert placement<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/8-tips-to-improve-ux-with-ads\/#3_Accidental_Taps_are_a_NO-GO\" >#3&nbsp; Accidental Taps are a NO-GO!&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/8-tips-to-improve-ux-with-ads\/#4_Work_on_the_Feedback_to_improve_UX_with_Ads\" >#4&nbsp; Work on the Feedback to improve UX with Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/8-tips-to-improve-ux-with-ads\/#5_Analyse_and_Optimise\" >#5&nbsp; Analyse and Optimise<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/8-tips-to-improve-ux-with-ads\/#6_Make_it_Social\" >#6&nbsp; Make it Social&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/8-tips-to-improve-ux-with-ads\/#7_Customer_Surveys_and_Interviews\" >#7&nbsp; Customer Surveys and Interviews<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/8-tips-to-improve-ux-with-ads\/#8_Educating_Customers\" >#8&nbsp; Educating Customers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/8-tips-to-improve-ux-with-ads\/#9_Right_Monetisation_Platform_can_improve_UX_with_Ads\" >#9 Right Monetisation Platform can improve UX with Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.adpushup.com\/blog\/8-tips-to-improve-ux-with-ads\/#In_Closing\" >In Closing:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.adpushup.com\/blog\/8-tips-to-improve-ux-with-ads\/#FAQs_on_Advertising_with_UX\" >FAQs on Advertising with UX&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-is-ux-design\"><span class=\"ez-toc-section\" id=\"What_is_UX_Design\"><\/span>What is UX Design?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>User Experience Design or UX Design focuses on the experience users will have upon visiting your website or app or using your product. The product also includes the content they consume on your website before they hit the \u2018checkout\u2019 button.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Every user visits your site with an objective. When they feel their objective is not being attained due to nosy advertisements, they may go somewhere else. While developing a site with UX design in mind, the goal is to lead your users\/ visitors through the business that shows them what you have to offer.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This is achieved by understanding your users\u2019 needs and whether the objective they have visited you for is being fulfilled. The UX design also involves catering to the changes in the user\u2019s needs and providing solutions accordingly.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Below are some tips with which you can improve UX with ads; by making advertisements with UX.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-tips-to-improve-ux-with-ads\"><span class=\"ez-toc-section\" id=\"Tips_to_Improve_UX_with_Ads\"><\/span><strong>Tips to Improve UX with Ads:&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The first and the foremost requisite of advertising with UX is that the designers put the users first. Understand the universal truth about all the internet users that they dislike advertisements. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The question you would like to ask yourself before incorporating UX with ads is whether the ads you are showing are adding any value to the user\u2019s time on your site or app? If you find yourself shaking your head, then look at the tips below:&nbsp;<\/p>\n\n\n\n<h3 id=\"h-1-a-good-visual-approach-can-improve-ux-with-ads\"><span class=\"ez-toc-section\" id=\"1_A_good_visual_approach_can_improve_UX_with_Ads\"><\/span><strong>#1&nbsp; A good visual approach<\/strong> can improve UX with Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your site may have the best content there is but a user might find it daunting to simply be put before a wall of black text with no images or small videos. To prevent visitors from missing out on your great content, you can think of an <a href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-native-ads-for-higher-revenue\/\">image-based ads<\/a> approach. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>However, a visual approach can make your site look beautiful but don\u2019t overdo it; the users wouldn\u2019t want to see too many ads in one text-heavy content.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-2-smart-advert-placement\"><span class=\"ez-toc-section\" id=\"2_Smart_Advert_placement\"><\/span><strong>#2&nbsp; Smart Advert placement<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Smart ad placement can be referred to as the ads that the users see between the game levels. So that the UX is not interrupted. Another example of smart ad placement is the types of ads that appear to be belonging to the content of the site or the app. Designers can make use of <a href=\"https:\/\/www.adpushup.com\/blog\/responsive-display-ads\/\">responsive display ads<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/mobile-game-ads-and-popular-ads-in-games\/\">native ads, rewarded video ads<\/a>.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>These ads fit right in and don\u2019t disrupt the user\u2019s engagement on your site or app. This way, these ads serve their purpose and the user doesn\u2019t get annoyed also.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-3-accidental-taps-are-a-no-go\"><span class=\"ez-toc-section\" id=\"3_Accidental_Taps_are_a_NO-GO\"><\/span><strong>#3&nbsp; Accidental Taps are a NO-GO!&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We all happen to let our thumb or finger wander in different directions on our screen which often leads us to adverts or the sites we wouldn\u2019t even think of at that time. If that happens on your site, then you might want to rethink of replacement of your ads in the following ways:&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ol><li>Don\u2019t put ads over the text or images or links in site or app.&nbsp;<\/li><li>Don\u2019t fool users with your ads into being the original content; the word \u2018ad\u2019 or \u2018sponsored\u2019 on the corner of the ad will help users differentiate between what&#8217;s part of the app and what\u2019s not.&nbsp;<\/li><li>Make sure that the tap targets on your ads (links, menus or CTA buttons, forms, etc.) are at least 48 CSS pixels wide and tall so that it\u2019s easy for the users to tap on them.&nbsp;<\/li><\/ol>\n\n\n\n<h3 id=\"h-4-work-on-the-feedback-to-improve-ux-with-ads\"><span class=\"ez-toc-section\" id=\"4_Work_on_the_Feedback_to_improve_UX_with_Ads\"><\/span><strong>#4&nbsp; Work on the Feedback<\/strong> to improve UX with Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Every UX designer is working to the best of their knowledge and capability. However, constructive feedback is what helps you become better and bring out a better UX design. So, try and test until you get the results right. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Invite testers to give your feedback on how the UX design works on your site or app, whether ads are placed accurately. Make sure to test it all on different devices and in different locations.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-5-analyse-and-optimise\"><span class=\"ez-toc-section\" id=\"5_Analyse_and_Optimise\"><\/span><strong>#5&nbsp; Analyse and Optimise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Analyse how competitors are placing their ads on their landing pages, the variety of ads they are using, the locations they have chosen to place their ads, etc. Optimise your own ads\u2019 viewability. See if the ads are running smoothly on the site and not interrupting the user experience. You can know all about optimising your ads <a href=\"https:\/\/www.adpushup.com\/\">here<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Advertising with UX will require you to constantly optimise your ads so you can cater to different users\u2019 needs. You can also choose to add SaaS language translation plus audio\/video\/textual chat features to enhance user experience.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-6-make-it-social\"><span class=\"ez-toc-section\" id=\"6_Make_it_Social\"><\/span><strong>#6&nbsp; Make it Social&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Advertising with UX becomes even more effective when people share it with others on social media. Add social media links or share buttons on the ads so that users can share what they like on a site or app with others.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-7-customer-surveys-and-interviews\"><span class=\"ez-toc-section\" id=\"7_Customer_Surveys_and_Interviews\"><\/span><strong>#7&nbsp; Customer Surveys and Interviews<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Although this is not directly a part of advertising with UX, yet knowing customer\u2019s opinions\/ views on your product helps the publishers understand what to display next.<\/p>\n\n\n\n<p>Customer surveys to know whether they have found what they were looking for on the site or in the app are important. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Surveys let the publishers know that users face no problem during the process of visiting and checking out. Telephonic interviews will let the companies understand how their products have added value to the users.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-8-educating-customers\"><span class=\"ez-toc-section\" id=\"8_Educating_Customers\"><\/span><strong>#8&nbsp; Educating Customers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Again, not a direct part of advertising with UX. Once a publisher attains the user\u2019s loyalty, they can further educate and familiarise the users with a new action or behaviour to make good traction.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-9-right-monetisation-platform-can-improve-ux-with-ads\"><span class=\"ez-toc-section\" id=\"9_Right_Monetisation_Platform_can_improve_UX_with_Ads\"><\/span><strong>#9 Right Monetisation Platform<\/strong> can improve UX with Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A little self-plugging, if we may. AdPushUp has been a global name in providing its clients with a competitive revenue optimisation platform. Monetisation platform <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/\">AdpUshUp<\/a> meets the requisites from both advertisers and publishers. With <a href=\"https:\/\/campaign.adpushup.com\/ad-mediation\/\">Ad Meditation<\/a> by AdPushUp, publishers can unlock the true revenue potential of their sites with easy \u2018<a href=\"https:\/\/campaign.adpushup.com\/ad-mediation\/\">setup a demo<\/a>\u2019.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-in-closing\"><span class=\"ez-toc-section\" id=\"In_Closing\"><\/span><strong>In Closing:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In conclusion, I would simply say that advertising with UX can take user experience on your site or app to the next level. When a UX designer places ads on your site in a way that connects with the user and adds value to user engagement, the impression of your site becomes long lasting on the user and they come to your site again. With AdPushUp, you will find it easy to enhance UX with ads.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"FAQs_on_Advertising_with_UX\"><\/span><meta charset=\"utf-8\"><strong>FAQs on Advertising with UX&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1645686876272\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"\/><strong>What is UX in advertising?<\/strong><\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\"\/>It is the process of improving user\u2019s experience and engagement with your site or interaction with your product with smartly placed and optimised ads catering to the users\u2019 needs and context.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1645686902578\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"\/><strong>How do ads affect user experience?<\/strong><\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\"\/>Mostly, ads interrupt the flow of the user, they intrude a user\u2019s time of being on the site or app whether it\u2019s a video ad, rewarded ad, or a native ad. However, it can all be used to the publishers\u2019 advantage. By carefully optimising the ads, one can enhance UX on their site.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1645686917571\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"\/><strong>How does UX and Marketing work together?\u00a0<\/strong><\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\"\/>User testing and trials can help advertisers know how their ad campaigns are performing. They get verified and transparent view-ability metrics. The advertisers get the idea of what is working for them and what needs to be tweaked. <\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>A publisher\u2019s website or app has the ability to leave a lasting impression on the user. The one thing that all the users from any background hate is the advertisements. No user likes to be interrupted during them visiting your website with unwanted and intrusive pop-ups or annoying video adverts.&nbsp; Advertising with UX, that is,<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":21800,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6447,6450],"tags":[6422],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Tips on Improving your UX with Ads | Adpushup<\/title>\n<meta name=\"description\" content=\"Advertising with UX can take user experience on your site to the next level. 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