{"id":21846,"date":"2022-04-14T12:17:41","date_gmt":"2022-04-14T06:47:41","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=21846"},"modified":"2025-07-04T12:22:49","modified_gmt":"2025-07-04T06:52:49","slug":"what-are-the-types-of-cookieless-data-for-publishers","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/what-are-the-types-of-cookieless-data-for-publishers\/","title":{"rendered":"What are the Types of Cookieless Data for Publishers","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>As everyone has been raving about Google\u2019s policy of banning third-party cookies, publishers are looking for cookieless options for data collection. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>But let\u2019s begin from the beginning.&nbsp;<\/p>\n\n\n\n<p>What are the third-party cookies, what does it mean that Google is planning to ban third-party cookies and why?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>However, Google declared that it would stop supporting cookies by 2022, which <a href=\"https:\/\/www.adpushup.com\/blog\/google-delays-the-phasing-out-of-third-party-cookies-until-2023\/\">was delayed till 2023<\/a>. But <a href=\"https:\/\/www.adpushup.com\/blog\/types-of-cookies\/\">what are these cookies<\/a>, and why do publishers use them?&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-the-types-of-cookieless-data-for-publishers\/#What_are_Cookies\" >What are Cookies?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-the-types-of-cookieless-data-for-publishers\/#What_are_Third-party_cookies\" >What are Third-party cookies?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-the-types-of-cookieless-data-for-publishers\/#Why_does_Google_want_to_ban_third-party_cookies\" >Why does Google want to ban third-party cookies?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-the-types-of-cookieless-data-for-publishers\/#What_is_the_impact_of_cookieless_data_on_publishers\" >What is the impact of cookieless data on publishers?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-the-types-of-cookieless-data-for-publishers\/#What_makes_cookieless_data_for_publishers_special\" >What makes cookieless data for publishers special?&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-the-types-of-cookieless-data-for-publishers\/#What_types_of_cookieless_data_for_publishers_are_available\" >What types of cookieless data for publishers are available?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-the-types-of-cookieless-data-for-publishers\/#1_First-party_Data\" >1.&nbsp; First-party Data:&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-the-types-of-cookieless-data-for-publishers\/#2_Identity_Graphs\" >2.&nbsp; Identity Graphs:&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-the-types-of-cookieless-data-for-publishers\/#3_Universal_IDs\" >3.&nbsp; Universal IDs:&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-the-types-of-cookieless-data-for-publishers\/#4_Googles_FLoC\" >4.&nbsp; Google\u2019s FLoC:&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-the-types-of-cookieless-data-for-publishers\/#5_Contextual_Data\" >5.&nbsp; Contextual Data:&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.adpushup.com\/blog\/what-are-the-types-of-cookieless-data-for-publishers\/#In_ending\" >In ending&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h3 id=\"h-what-are-cookies\"><span class=\"ez-toc-section\" id=\"What_are_Cookies\"><\/span><strong>What are Cookies?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Essentially, cookies are the small pieces of information that publishers collect from the users when they initiate a session on a website. These cookies aid varied functions- ad personalisation, <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-content-personalisation-benefits-examples-tips\/\">content personalisation<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/frequency-capping\/\">frequency capping<\/a>, tracking, session management, etc. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>For example, the browser saves that website\u2019s cookies upon initiating a session. And when the user visits the website again, the website knows it\u2019s the same user who shows the items based on the user\u2019s past engagement on the website.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-what-are-third-party-cookies\"><span class=\"ez-toc-section\" id=\"What_are_Third-party_cookies\"><\/span><strong>What are Third-party cookies?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cookies are primarily of two types besides session cookies, secure and persistent cookies- First-party and third-party cookies. First-party cookies save the information voluntarily given by the user to the publisher, for example, their username, email address, etc. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Publishers\/ Websites set these cookies for calculating page views, number of sessions and users. Websites can share this information with advertisers for <a href=\"https:\/\/www.adpushup.com\/blog\/types-of-ad-targeting\/\">ad targeting<\/a>.&nbsp;<\/p>\n\n\n\n<p>Third-party<a href=\"https:\/\/www.adpushup.com\/blog\/types-of-cookies\/\"> cookies<\/a>, however, are set by the websites, not directly visited by the users. When publishers add third-party elements to their websites in social plugins, chatbots, etc., these third-parties track user behaviour on the website for ad targeting.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-why-does-google-want-to-ban-third-party-cookies\"><span class=\"ez-toc-section\" id=\"Why_does_Google_want_to_ban_third-party_cookies\"><\/span><strong>Why does Google want to ban third-party cookies?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Like Safari and Mozilla, Chrome also plans to ban third-party cookies\u2019 support. For this, Google introduces <a href=\"https:\/\/www.adpushup.com\/blog\/google-privacy-sandbox-a-look-at-the-alternative-to-third-party-cookies\/\">Privacy Sandbox<\/a>, whose underlying principle is to masquerade the user data while allowing advertisers to do behavioural targeting without third-party cookies\u2019 involvement. So, where does it leave the independent ad vendors?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh4.googleusercontent.com\/PDywnwn0CfehtZRVTFa3HUaT8bDnsXjS1CgX_j9SlEVIYEUFs5vmqgPN6pB2ZbI8IDxgghqIo1eeuxpqVjGHaWseMbVG8NKdxkuW9IYD77Hq6ZVz5buElcVdS3hNdYV3cUPBPuxQ\" alt=\"Types of cookieless data for publishers\"\/><figcaption><meta charset=\"utf-8\">(Image Source)<\/figcaption><\/figure><\/div>\n\n\n\n<p>Considering <a href=\"https:\/\/www.mediapost.com\/publications\/article\/339624\/google-publishers-lose-half-of-ad-revenue-from-co.html\">the study conducted in 2019<\/a>, publishers lose about 52% of revenue when users choose to block the cookies; Google brings forth Privacy Sandbox in the light of preserving the privacy of the user data and regulatory scrutiny. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This also means the publishers and the third-party domains are now left hanging dry about how they will do behavioural advertising, user personalisation, and ad targeting.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 id=\"h-what-is-the-impact-of-cookieless-data-on-publishers\"><span class=\"ez-toc-section\" id=\"What_is_the_impact_of_cookieless_data_on_publishers\"><\/span><strong>What is the impact of cookieless data on publishers?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Publishers cannot use frequency capping on their adverts which will cause their users to look at the same ads repeatedly, following an annoying user experience on the website.\u00a0<\/li><li>Publishers will be unable to target and retarget audiences in terms of digital advertising and affiliate marketing.<\/li><li><\/li><li>There\u2019ll be a struggle in assessing ad efficacy. The publishers can see whether their advertising has led or contributed to conversion when users allow cookies. This will not be possible in the <a href=\"https:\/\/www.adpushup.com\/blog\/why-pausing-cookieless-strategy-could-cost-publishers-big\/\" target=\"_blank\" rel=\"noreferrer noopener\">cookieless<\/a> world.\u00a0<\/li><li><\/li><\/ul>\n\n\n\n<p>As it is clear from the aforementioned effects, the publishers shall significantly lose ad revenue without the cookies; cookies are responsible for publishers and advertisers devising specific methods for ad personalisation and enhancing user experience.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 id=\"h-what-makes-cookieless-data-for-publishers-special\"><span class=\"ez-toc-section\" id=\"What_makes_cookieless_data_for_publishers_special\"><\/span><strong>What makes cookieless data for publishers special?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With the introduction of Privacy Sandbox, many cookieless data collection options are underway to help publishers and advertisers. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Due to the sudden loss of cookies, publishers will require solutions to calculate their user behaviour and target ads accordingly.&nbsp;<\/p>\n\n\n\n<p>Without cookies, publishers can access a wide variety of user data in identity graphs, universal IDs, contextual data, etc.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-what-types-of-cookieless-data-for-publishers-are-available\"><span class=\"ez-toc-section\" id=\"What_types_of_cookieless_data_for_publishers_are_available\"><\/span><strong>What types of cookieless data for publishers are available?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many solutions have entailed Google\u2019s announcement for a cookieless web world, some have fallen head-first, and some can be called the primary types of cookieless data solutions for publishers. Take a look:&nbsp;<\/p>\n\n\n\n<ul><li>First-party data&nbsp;<\/li><li>Contextual data&nbsp;<\/li><li>Identity Graphs&nbsp;<\/li><li>Universal IDs&nbsp;<\/li><li>Cohorts\/ FLoC<\/li><\/ul>\n\n\n\n<h3 id=\"h-1-first-party-data\"><span class=\"ez-toc-section\" id=\"1_First-party_Data\"><\/span>1.&nbsp; First-party Data:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Email addresses, i.e., first-party data, can be one of the most basic types of cookieless data for publishers and advertisers. Users fill in their email addresses in return for a free subscription, guide, coupon, etc.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>However, it is debatable how publishers shall provide their consumers with valuable content and target ads according to their web page behaviour simply based on the email address.&nbsp;<\/p>\n\n\n\n<p>Despite it, first-party data is one of the most reliable methods to get a user\u2019s direct attention. The user is voluntarily consenting to provide publishers with their email addresses. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Although, the cons of first-party data are pretty obvious- scalability and privacy concerns.&nbsp;<\/p>\n\n\n\n<p>Pageviews, ad interactions, page clicks, forum posts, etc., are some of the important first-party data collected. Therefore, first-party data can be one of the essential types of cookieless data for publishers.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-2-identity-graphs\"><span class=\"ez-toc-section\" id=\"2_Identity_Graphs\"><\/span>2.&nbsp; Identity Graphs:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another solution to cookieless data for publishers can be identity graphs. An <a href=\"https:\/\/martech.org\/id-graphs-path-identity-resolution\/\">identity graph<\/a> can refer to collecting data on users on several devices. This includes interaction with the physical stores, which means it collects online and offline data. With identity graphs, a global ID matches the user\u2019s profile, which is essential to distinguish a user across several platforms performing different actions from a casual user.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh3.googleusercontent.com\/O4YdiNzft4qJQYdwM-AmD9ws0Q4dplTDsBwPcZ5A3GCEQxnP7WmV092l_6JxG9_SQBly2ZGhoRTnScfB62NXRHPVnvMWfgx3frRDetggmxCC5YX4wUWoW2sezIa-6xLDaD8TTVzt\" alt=\"Types of cookieless data for publishers\"\/><figcaption><meta charset=\"utf-8\"><em>(Image Source)<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>This type of cookieless data collection option can benefit publishers with insights on real-time changes. With this insight, publishers can update their marketing strategy to target and retarget the customer better.<\/p>\n\n\n\n<h3 id=\"h-3-universal-ids\"><span class=\"ez-toc-section\" id=\"3_Universal_IDs\"><\/span>3.&nbsp; Universal IDs:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A growing solution to cookieless data for publishers is<a href=\"https:\/\/www.adpushup.com\/blog\/what-is-universal-id-can-it-help-publishers-in-the-post-cookie-world\/\"> universal IDs<\/a> for saving data. To be used in place of third-party cookies, advertisers, publishers, and ad tech providers use universal IDs to work based on deterministic matching.&nbsp;<\/p>\n\n\n\n<p>Deterministic Matching refers to identifying a user across multiple devices and platforms without duplication with accuracy.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh4.googleusercontent.com\/9-Lm7HjVmj1e9HHJItBe1NKFG3Im98cfPCdUylvAvgT7lY8CEY_RCEAmPNtklsV2TXV5bYfRLvKCnrZ0p6Md_1JYumz4C1zcFMvlPsyxouIc_xFGGAIrPiWusC0ZregSIiuAdtir\" alt=\"Types of cookieless data for publishers\"\/><figcaption><meta charset=\"utf-8\"><em>(Image Source)<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>This type of cookieless data benefits publishers by immunising the websites against cookies blocking because publishers shall no longer need to rely on third-party cookies.&nbsp;<\/p>\n\n\n\n<p>Unlike cookies, universal IDs work with no ridges across mobile, desktop, tablet, etc. with nearly a 100% accuracy rate in matching user identities.&nbsp;<\/p>\n\n\n\n<p>Some of the <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-universal-id-can-it-help-publishers-in-the-post-cookie-world\/\">most popular Universal ID solutions<\/a> are- <a href=\"https:\/\/iabtechlab.com\/blog\/digitrust-the-final-chapter\/\">DigiTrust by IAB<\/a>, <a href=\"https:\/\/www.thetradedesk.com\/us\/about-us\/industry-initiatives\">Unified ID by theTradeDesk<\/a>, <a href=\"https:\/\/docs.prebid.org\/dev-docs\/modules\/pubCommonId.html\">Publisher Common ID<\/a>, and <a href=\"https:\/\/www.adidentity.org\/\">Advertising ID Consortium<\/a>.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-4-google-s-floc\"><span class=\"ez-toc-section\" id=\"4_Googles_FLoC\"><\/span>4.&nbsp; Google\u2019s FLoC:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With no option but to improve privacy and look for effective alternatives to pervasive tracking, Google has introduced Federated Learning of Cohorts, commonly known as Cohorts or FLoC. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Amongst all types of cookieless data for publishers, Cohorts enables an agency for advertisers to target ads retaining the user\u2019s anonymity. <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-googles-floc\/\">FLoC groups users of similar interests and behaviour in the form of cohorts<\/a>.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>While cohorts do not refer to a collection of people but a collection of similar browsing behaviour and activities. Google\u2019s FLoC restricts sharing of users\u2019 browsing history. Owing to ever-changing users\u2019 browsing behaviour, cohorts change and update every seven days. Their browser assigns them to a different cluster. The FLoC API is available in Chrome 89 and above.<\/p>\n\n\n\n<h3 id=\"h-5-contextual-data\"><span class=\"ez-toc-section\" id=\"5_Contextual_Data\"><\/span>5.&nbsp; Contextual Data:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the types of cookieless data for publishers is <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-contextual-advertising-how-does-it-work\/\">Contextual Advertising<\/a>. It is an important cookieless data collection option because it doesn\u2019t depend upon any kind of cookies. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It makes use of keywords or keyphrases on the webpage, not requiring users\u2019 data. Contextual targeting, as the name may suggest, takes into account the context of the webpage, that is, the content, and displays relevant ads.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh6.googleusercontent.com\/TibFXNse57475BLkTEcvN5Iheag4LtNr2kAvqnB1Y1WKjKzHqPfaX5lN281-RyheWpqN0LV0zOYkHAmQZmMOBanAwPJO-8mA4Co6E6CvDcsv9w9ZgD3-3akmVLFChIa4d7sMFw8X\" alt=\"Types of cookieless data for publishers\"\/><figcaption><meta charset=\"utf-8\"><em>(Image Source)<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Since ads are relevant and related to the web page\u2019s content, they get more viewability. Contextual targeting ads with rich media make more sense because users can relate to them. However, one should not consider using any one of behavioural and contextual targeting because both are important.<\/p>\n\n\n\n<p>Since deprecation of third-party cookies is inevitable, it only makes more sense that publishers opt for this type of cookieless data.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-in-ending\"><span class=\"ez-toc-section\" id=\"In_ending\"><\/span><strong>In ending&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Types of cookieless data for publishers will ensure the privacy of the users\u2019 data and keep users satisfied with them being in control of their details. After all, users are the only ones that digital advertising thrives on.&nbsp;<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>As everyone has been raving about Google\u2019s policy of banning third-party cookies, publishers are looking for cookieless options for data collection. But let\u2019s begin from the beginning.&nbsp; What are the third-party cookies, what does it mean that Google is planning to ban third-party cookies and why? However, Google declared that it would stop supporting cookies<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":21747,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440,6447],"tags":[6422],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are the Types of Cookieless Data for Publishers - Adpushup<\/title>\n<meta name=\"description\" content=\"Types of cookieless data for publishers ensure users\u2019 data and privacy &amp; 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