{"id":21865,"date":"2022-04-18T09:51:21","date_gmt":"2022-04-18T04:21:21","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=21865"},"modified":"2022-10-17T20:54:29","modified_gmt":"2022-10-17T15:24:29","slug":"how-to-track-adblock-users-via-google-analytics","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/how-to-track-adblock-users-via-google-analytics\/","title":{"rendered":"How to Track Adblock Users via Google Analytics?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p><strong>Do you know Google Analytics can help you through identifying the AdBlock users? <\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>No? This blog post will serve as a guide for you to track AdBlock users via Analytics and help you make informed decisions to recover your lost ad revenue.<\/strong>&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Before anything, let us understand what AdBlock is and why users use it.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-track-adblock-users-via-google-analytics\/#What_are_AdBlockers\" >What are AdBlockers?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-track-adblock-users-via-google-analytics\/#Why_do_people_use_AdBlockers\" >Why do people use AdBlockers?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-track-adblock-users-via-google-analytics\/#You_can_track_AdBlock_users_via_Analytics_by\" >You can track AdBlock users via Analytics by&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-track-adblock-users-via-google-analytics\/#In_closing\" >In closing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-track-adblock-users-via-google-analytics\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h3 id=\"h-what-are-adblockers\"><span class=\"ez-toc-section\" id=\"What_are_AdBlockers\"><\/span>What are AdBlockers?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ad blockers are the applications or plugins that remove or change the advertising content. Some don\u2019t replace the advertising content with anything, leaving broken links on the page where ads would have shown.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-why-do-people-use-adblockers\"><span class=\"ez-toc-section\" id=\"Why_do_people_use_AdBlockers\"><\/span>Why do people use AdBlockers?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Many use adblockers to eliminate the advertising content and use them for privacy concerns. Some adblockers block elements that may compromise a user\u2019s privacy. These can be the tracking codes that share user behaviour with marketers and advertisers. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Adblockers will also block third-party scripts, which will result in improved battery life, decreased loading time, and privacy protection. Some consider ads an annoyance. Some understand ads to be <a href=\"https:\/\/www.adpushup.com\/blog\/ads-with-malicious-redirect-potential-risks-if-your-ads-are-being-hacked\/\">malicious web practices<\/a>.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The population using adblockers has risen exponentially in the past decade, which has nearly taken away the opportunity from web publishers to monetise their work via ads. There\u2019s no denying that adblockers interfere with the ads infrastructure on the web and deprive publishers of good ad revenue.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Learn more about why people use adblockers <a href=\"https:\/\/www.adpushup.com\/blog\/what-publishers-can-learn-from-ad-blockers\/\"><em>here<\/em><\/a><em>.&nbsp;<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Web browsers like Opera and UC Browser have pre-installed adblockers; users opt to use these browsers, which may again cause publishers to lose their ad revenue. Besides this, many antiviruses software, too, provide ad-blocking functions.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Although, publishers are making use of anti-adblocking measures to prevent their ad revenue from being lost and give the users an optimised ad experience. Know about some of the measures <a href=\"https:\/\/www.adpushup.com\/blog\/how-top-publishers-are-recovering-adblock-revenue\/\"><em>here<\/em><\/a>.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In this regard, Google Analytics can be an important tool to identify and track AdBlock users besides understanding their content performance and users\u2019 behaviour and engagement.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"h-you-can-track-adblock-users-via-analytics-by\"><span class=\"ez-toc-section\" id=\"You_can_track_AdBlock_users_via_Analytics_by\"><\/span>You can track AdBlock users via Analytics by&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\"><\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1666020171014\"><strong class=\"schema-how-to-step-name\">Adding JavaScript code to find ad blockers installed on a browser<\/strong> <p class=\"schema-how-to-step-text\">Add the below\u00a0<a href=\"https:\/\/susanta.org\/track-ad-blockers-google-analytics\/\">JavaScript code<\/a>\u00a0to the website\u2019s header to determine if a visitor has installed an ad blocker on their browser.<br\/><code>&lt;script> (function(i,s,o,g,r,a,m){i[\u2018GoogleAnalyticsObject\u2019]=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,\u2019script\u2019,\u2019https:\/\/www.google-analytics.com\/analytics.js\u2019,\u2019ga\u2018); \/\/ Creates an adblock detection plugin. ga(\u2018provide\u2019, \u2018adblockTracker\u2019, function(tracker, opts) { var ad = document.createElement(\u2018ins\u2019); ad.className = \u2018AdSense\u2019; \/\/Name of ad partner you\u2019re working with. ad.style.display = \u2018block\u2019; ad.style.position = \u2018absolute\u2019; ad.style.top = \u2018-1px\u2019; ad.style.height = \u20181px\u2019; document.body.appendChild(ad); tracker.set(\u2018dimension\u2019 + opts.dimensionIndex, !ad.clientHeight); document.body.removeChild(ad); }); ga(\u2018create\u2019, \u2018UA-XXXXX-Y\u2019, \u2018auto\u2019); \/\/Replace UA-XXXXX-Y with your tracking ID. ga(\u2018require\u2019, \u2018adblockTracker\u2019, {dimensionIndex: 1}); ga(\u2018send\u2019, \u2018pageview\u2019); &lt;\/script><\/code><br\/>This code creates an HTML element with the \u201cAdSense\u201d class and temporarily adds it to the page. If a user has installed an adblocker, this element will not be visible. If the code returns \u201c<strong>True<\/strong>\u201d, the user have installed Adblocker, if it returns \u201c<strong>false\u201d<\/strong>, user does not use Adblock.<br\/><br\/>Moreover, you will need to create a new segment to categorise those visitors separately to give you a fair idea about the traffic that cannot see the AdSense ads on your site.\u00a0<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1666020198411\"><strong class=\"schema-how-to-step-name\">Setup a custom dimension in GTM by configuring a tag:<\/strong> <p class=\"schema-how-to-step-text\">A custom dimension essentially helps record additional data in GA. Source, city, medium, browser, etc., give a punisher an insight into their visitors\u2019 behaviour and compare the future actions.\u00a0<br\/><br\/><code>function AdBlockEnabled() { var ad = document.createElement('ins'); ad.className = 'AdSense'; ad.style.display = 'block'; ad.style.position = 'absolute'; ad.style.top = '-1px'; ad.style.height = '1px'; document.body.appendChild(ad); var isAdBlockEnabled = !ad.clientHeight; document.body.removeChild(ad); return isAdBlockEnabled; }<\/code><br\/>This function passed as JavaScript will share whether the AdBlock has been enabled in the browser.\u00a0<br\/><br\/>To set up a custom dimension, you\u2019ll do the following steps: You need to have the Admin privilege to do this.\u00a0<br\/><br\/>1. Click on the Admin icon.\u00a0<br\/>2. In the PROPERTY column, click Custom Definition> Custom Dimensions.<br\/>3. Click on New Custom Dimension.<br\/>4. Add a name- Ads Blocked\u00a0<br\/>5. Select \u2018Hit\u2019 in Scope.<br\/>6. Tick \u2018Active\u2019\u00a0<br\/>7. Hit \u2018Save\u2019.\u00a0<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1666020225196\"><strong class=\"schema-how-to-step-name\">Setup an Advanced Segment to track Adblock Users via Analytics<\/strong> <p class=\"schema-how-to-step-text\">Go to Home> Audience> Overview<br\/>Click on Add Segment\u00a0<br\/>Click on \u2018New Segment\u2019\u00a0<br\/>Click on the Conditions that appeared on the left-hand sidebar<br\/>Click on the \u2018Ad Content\u2019 filter\u00a0<br\/>A drop-down menu will appear with the search box on the top.\u00a0<br\/>Type \u2018Ads Blocked\u2019> Click on it.\u00a0<br\/>In the next filter- \u2018Include\u2019> select \u2018exactly matches\u2019 and in the box next to it. Type \u20181\u2019 in it.\u00a0<br\/>Give the segment a name and click on Save.\u00a0<br\/><br\/>Now that the configuration is done, give it a week, and you will be able to see the data.\u00a0<br\/>4. The next step will be to create a custom report for AdBlock users:<br\/>Go to Home> Acquisitions> All Traffic> Source\/ Medium<br\/>Click on the + icon and add a segment with the name- Ads Blocked> click on Apply.<br\/><img src=\"https:\/\/lh3.googleusercontent.com\/21ZcSELb70Opgo-eccXXb_RJG7yKaVXd8dv2da1JItErA7oiL55owPTfCY8gL_yCgTBZkE2e2KWyotP7UPzfoWzONHhya_699VkAhMvmxeIzqUXyXbAVhTxTIIh4CSntdFtC3fMN\" alt=\"\"\/><br\/>(Image Source)<br\/>And that\u2019s it.\u00a0<br\/>With all these configurations, you should be able to see a separate categorised report of the users using adblockers on the browser.\u00a0<\/p> <\/li><\/ol><\/div>\n\n\n\n<h2 id=\"h-in-closing\"><span class=\"ez-toc-section\" id=\"In_closing\"><\/span>In closing <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To track adblock users via Google Analytics, publishers may need to do the aforementioned configurations, and then they can see the report of adblock users in GA. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>With this report, they can decide the next course of action and look for an alternative revenue model for their website. However, Adblockers can prevent Google Analytics from tracking users alongside protecting users\u2019 privacy.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1650254985596\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"\/>1.\u00a0 Can Google Analytics track ad blockers?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\"\/>Google Analytics should report about 80% of users. However, there\u2019s no answer to whether GA can accurately track ad-block users. Ad blockers don\u2019t just block ads; and they can also block tracking tags from Google Analytics.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1650254999176\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"\/>2.\u00a0 Does AdBlock stop Google Analytics?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\"\/>The short answer is Yes. AdBlock can stop Google Analytics from tracking. If a user blocks Analytics, then GA cannot track the user. No report goes to the Google servers, and the data on the Analytics is incomplete.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1650255066697\"><strong class=\"schema-faq-question\">3. Do Ad blockers prevent tracking?<\/strong> <p class=\"schema-faq-answer\">Ad blockers are plug-ins or browser extensions\u2014typically a type of software\u2014that can  remove advertising content from a website. These software\u00a0<strong>block ads, tracking, and other content through a number of methods<\/strong>.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Do you know Google Analytics can help you through identifying the AdBlock users? No? This blog post will serve as a guide for you to track AdBlock users via Analytics and help you make informed decisions to recover your lost ad revenue.&nbsp; Before anything, let us understand what AdBlock is and why users use it.&nbsp;<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":21866,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6438],"tags":[6421],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Track Adblock Users via Google Analytics? 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No report goes to the Google servers, and the data on the Analytics is incomplete.\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/how-to-track-adblock-users-via-google-analytics\/#faq-question-1650255066697","position":3,"url":"https:\/\/www.adpushup.com\/blog\/how-to-track-adblock-users-via-google-analytics\/#faq-question-1650255066697","name":"3. Do Ad blockers prevent tracking?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ad blockers are plug-ins or browser extensions\u2014typically a type of software\u2014that can  remove advertising content from a website. 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