{"id":21911,"date":"2022-05-06T10:13:31","date_gmt":"2022-05-06T04:43:31","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=21911"},"modified":"2022-09-01T13:07:25","modified_gmt":"2022-09-01T07:37:25","slug":"how-to-improve-consent-rate-for-publishers","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/how-to-improve-consent-rate-for-publishers\/","title":{"rendered":"How to Improve Consent Rate for Publishers","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Most of your users don\u2019t care about why you need cookies; they have landed on your site to consume content and not delve into personal interaction by giving you their email addresses. They\u2019d prefer to stay on your site without interruptions or annoying pop-ups.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>But they would also like a personalised experience- which is only possible if they accept cookies or provide your site with relevant information. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Inadvertently, it falls upon the publishers to improve the consent rate of their users without appearing intrusive and nosy.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>But first,<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-improve-consent-rate-for-publishers\/#What_is_user_consent\" >What is user consent?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-improve-consent-rate-for-publishers\/#Improve_consent_rate_for_publishers\" >Improve consent rate for publishers:&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-improve-consent-rate-for-publishers\/#1_Build_the_right_AB_testing_procedure\" >1.&nbsp; Build the right A\/B testing procedure:&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-improve-consent-rate-for-publishers\/#2_Best_CPM_optimisation_tool_to_go\" >2. Best CPM optimisation tool to go:&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-improve-consent-rate-for-publishers\/#3_Friction-less_consent\" >3.&nbsp; Friction-less consent:&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-improve-consent-rate-for-publishers\/#4_Provide_users_with_options_to_choose_from\" >4.&nbsp; Provide users with options to choose from:&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-improve-consent-rate-for-publishers\/#5_Personalised_User_Experience\" >5.&nbsp; Personalised User Experience:&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-improve-consent-rate-for-publishers\/#In_Ending\" >In Ending&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-improve-consent-rate-for-publishers\/#Improve_Consent_rate_for_Publishers-_FAQs\" >Improve Consent rate for Publishers- FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-is-user-consent\"><span class=\"ez-toc-section\" id=\"What_is_user_consent\"><\/span>What is user consent?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Whenever a user interacts with your website, there are some data that your site collects actively via pop-ups, lead generation forms, sign-ups, and passively via cookies. This data may include users\u2019 names, email addresses, contact information, etc.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/gdpr-consent-string\/\">GDPR, introduced on May 25, 2018<\/a>, was launched to strengthen and protect users\u2019 privacy via two routes- legitimate interest or consent route. In case of legitimate interest, websites must give legally justified reasons for collecting their user\u2019s data. In the case of the consent route, publishers need to seek the user\u2019s consent before collecting data.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In the post-GDPR world, publishers need to stay GDPR compliant by opting for the consent route. However, it is a slight problem for publishers because now it is up to the users to accept or reject cookies and fill out the sign-up form or close it altogether. Needless to say, most users choose to close the pop-up.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>So what can you do to optimise the consent rate? Let\u2019s find out.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:22px\"><strong>Read More: <\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ffd6e0\">1. <a href=\"https:\/\/www.adpushup.com\/blog\/cookieless-solutions\/\"><strong>How Publishers are Preparing for the Cookieless Solutions<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ffd6e0\">2. <a href=\"https:\/\/www.adpushup.com\/blog\/ad-tech-predictions\/\"><strong>Ad Tech Predictions 2022: What Does 2022 Have in Store for Publishers?<\/strong><\/a><\/p>\n\n\n\n<h2 id=\"h-improve-consent-rate-for-publishers\"><span class=\"ez-toc-section\" id=\"Improve_consent_rate_for_publishers\"><\/span>Improve consent rate for publishers:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-1-build-the-right-a-b-testing-procedure\"><span class=\"ez-toc-section\" id=\"1_Build_the_right_AB_testing_procedure\"><\/span>1.&nbsp; Build the right A\/B testing procedure:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Running an effective <a href=\"https:\/\/www.adpushup.com\/blog\/ab-testing-for-publishers\/\">A\/B testing process<\/a> can help you double the consent rate for publishers. How? Take a look at our <a href=\"https:\/\/www.adpushup.com\/blog\/10-essential-a-b-testing-best-practices-for-publishers-in-2021\/\"><em>10 essential A\/B testing best practices for publishers<\/em><\/a>.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<ol><li>Choose the right sample size for A\/B testing;<\/li><li>Choose the design that best suits your site;&nbsp;<\/li><li>Choose the language or allow the users to choose their preferred language;<\/li><li>Put links and CTA buttons in a way they don\u2019t appear obstructive;&nbsp;<\/li><li>Regularly test your ad or pop-up placement;&nbsp;<\/li><li>Ask your visitors for feedback.&nbsp;<\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>A\/B testing can tell you which layout gets the most opt-ins. Unfortunately, it won\u2019t tell you the user experience. So, it\u2019s crucial to consider UX and include UX testing in your A\/B testing.<\/p>\n\n\n\n<h3 id=\"h-2-best-cpm-optimisation-tool-to-go\"><span class=\"ez-toc-section\" id=\"2_Best_CPM_optimisation_tool_to_go\"><\/span>2. Best CPM optimisation tool to go:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Most publishers use CMPs, that is, consent management platforms for consent management. A CMP works as per IAB\u2019s standards of transparency and consent framework. CMPs are the companies that specialise in helping publishers\u2019 sites achieve GDPR compliance.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A CMP tool aims to improve the consent rate for publishers. In the first interaction, the site informs the user about collecting data. It then records the consent in the admin panel, wherein the publisher reviews the consent in the dashboard. This includes:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ol><li>the user\u2019s name,&nbsp;<\/li><li>the time when the consent was given,&nbsp;<\/li><li>what the user has given the consent for.&nbsp;<\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>However, it must be noted that consent is not permanent, and users can withdraw their consent when they want to. You can refer to our <a href=\"https:\/\/www.adpushup.com\/blog\/guide-consent-management-platforms\/\"><em>guide to consent management platforms<\/em><\/a> for more details.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 id=\"h-3-friction-less-consent\"><span class=\"ez-toc-section\" id=\"3_Friction-less_consent\"><\/span>3.&nbsp; Friction-less consent:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Many publishers have more than one domain with the same audiences. But they take consent separately on each website. The user may feel annoyed at being asked to repeatedly accept or reject cookies. It may cause unwanted friction where publishers can lose consent they have already acquired because the visitor may reject cookies upon being asked repeatedly.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Similar friction will occur when the user visits your site from a different device and is again asked to accept or deny the cookies. It can look like a bad user experience. To improve consent rate, publishers can make use of CMPs to help them with consent tracking cross-device and each domain.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Read More:<\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ffe5ec\">1. <a href=\"https:\/\/www.adpushup.com\/blog\/blockchain-for-ad-publishers\/\"><strong>How Publishers Can Use Blockchain in Their Operations<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ffe5ec\">2. <a href=\"https:\/\/www.adpushup.com\/blog\/data-clean-rooms\/\"><strong>Data Clean Rooms: What Publishers Need to Know<\/strong><\/a><\/p>\n\n\n\n<h3 id=\"h-4-provide-users-with-options-to-choose-from\"><span class=\"ez-toc-section\" id=\"4_Provide_users_with_options_to_choose_from\"><\/span>4.&nbsp; Provide users with options to choose from:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publishers are not using cookies for targeting purposes. Publishers use some cookies to collect log-in information and user preferences to have a good user experience.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Many publishers go for the \u2018accept all or reject all\u2019 approach. A good way to improve the consent rate is for publishers to add customising settings- because then the user may not reject all the cookies.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh5.googleusercontent.com\/TbB9JC6sJGu8NAkyuEVOJj0tq1aAXhYQxBUbA2Pc3KiqImd3_1dH1BStRpIxml1oUB7JvzGEGY4PTG7XHeiA-wpjLqC2euBrbZlbtUKdipPskSNzVLEnNIKZ3BgbsOqqmDu8oY47QPNVjYWoRg\" alt=\"how to improve consent rate for publishers \"\/><figcaption><meta charset=\"utf-8\">(Image Source)<\/figcaption><\/figure><\/div>\n\n\n\n<p>It will also serve as a good user experience because publishers give users more control over what they want to accept and reject.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-5-personalised-user-experience\"><span class=\"ez-toc-section\" id=\"5_Personalised_User_Experience\"><\/span>5.&nbsp; Personalised User Experience:&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publishers can personalise their cookie consent messages by using different languages for their users based on their demographics. You can also opt for a design layout that works best for users with similar behavioural traits. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>For example, users may accept cookies if the pop-up is not too intrusive and doesn\u2019t take up too much space.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Simply put, you have to regularly test what works best for your website while improving the consent rate. While checking and optimising, be mindful of the user experience to deliver a more personalised experience to your users.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In the wake of <a href=\"https:\/\/www.adpushup.com\/blog\/what-are-the-types-of-cookieless-data-for-publishers\/\">cookieless data for publishers<\/a>, websites can include data collecting and recording user-friendly measures- first-party cookies, second-party cookies, <a href=\"https:\/\/www.adpushup.com\/blog\/what-are-the-types-of-cookieless-data-for-publishers\/\">identity graphs, Universal IDs<\/a>, etc.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-in-ending\"><span class=\"ez-toc-section\" id=\"In_Ending\"><\/span>In Ending&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To improve the consent rate for publishers, they don\u2019t need to work with multiple tools. Only one effective or tailored CMP can help solve their consent rate optimisation. Publishers can always opt for a CMP based on their requirements. Consent rate optimisation is continuous and doesn\u2019t stop at one A\/B testing result. Thrive to be a trustworthy site so that your users don\u2019t hesitate in providing you with their consent.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-improve-consent-rate-for-publishers-faqs\"><span class=\"ez-toc-section\" id=\"Improve_Consent_rate_for_Publishers-_FAQs\"><\/span>Improve Consent rate for Publishers- FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1651812045730\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"\/>What are the CMPs to improve consent rate for publishers?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\"\/>CMPs, as explained above, are software which helps publishers define their cookie policies, gather and record user consent, complying <a href=\"https:\/\/www.adpushup.com\/blog\/thailands-pdpa-definition-similarities-with-gdpr-and-faqs-answered\/\">GDPR<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/a-ccpa-compliance-checklist-for-publishers\/\">CCPA policies and regulations<\/a>.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1651812052696\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"\/>What is the consent rate optimisation?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\"\/>Consent rate optimisation is a tool for publishers to help maximise their user-consent rate through a variety of functions- A\/B testing, template targeting, reduced cross-device and cross-domain friction and authenticated consent.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1651812064963\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"\/>Which CMP to choose to improve consent rate for publishers?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\"\/>There are 113 registered CMPs available in the market; Quantcast, OneTrust, Captify, Iuebenda, etc., are some of the best ones available to the publishers. You can read more about them <a href=\"https:\/\/whatsnewinpublishing.com\/cmps-for-publishers-a-comparison-guide\/\">here<\/a>.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Most of your users don\u2019t care about why you need cookies; they have landed on your site to consume content and not delve into personal interaction by giving you their email addresses. They\u2019d prefer to stay on your site without interruptions or annoying pop-ups.&nbsp; But they would also like a personalised experience- which is only<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":21912,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6446],"tags":[6422,6421],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Guide To Improving Publisher Consent Rates | Adpushup<\/title>\n<meta name=\"description\" content=\"Users want a personalised experience which is only possible if they accept cookies or provide your site with relevant information. Want to know more? Read now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-improve-consent-rate-for-publishers\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"A Guide To Improving Publisher Consent Rates | Adpushup\" \/>\n<meta name=\"twitter:description\" content=\"Users want a personalised experience which is only possible if they accept cookies or provide your site with relevant information. Want to know more? 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