{"id":21969,"date":"2025-07-04T18:50:00","date_gmt":"2025-07-04T13:20:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=21969"},"modified":"2025-08-08T15:23:13","modified_gmt":"2025-08-08T09:53:13","slug":"top-supply-side-platforms","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/top-supply-side-platforms\/","title":{"rendered":"Top SSPs in 2025: 18 Platforms for Smarter Monetization","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fff1f5\">Looking for the <strong>top SSPs<\/strong> to maximize your ad revenue in 2025? Fret not! We have compiled 18 top supply side platforms for you to make smarter decisions and monetize better.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Choosing the right <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-supply-side-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">supply-side platform<\/a> can enable data-driven decisions and expand monetization opportunities for publishers. Moreover, with cookie depreciation looming over them, it becomes even more essential to choose the one that can keep pace with the fast-paced developments in AdTech.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>But with a surfeit of options available in the market, it can become overwhelming to find the right fit.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>To make it easier for you, we have curated a list of top SSPs in our blog. Whether you are an independent blogger, media\/news outlet, or an enterprise publisher, our listicle will make it easy for you to make an informed decision.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/top-supply-side-platforms\/#Top_18_Supply_Side_Platform_List_2025_Edition\" >Top 18 Supply Side Platform List (2025 Edition)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/top-supply-side-platforms\/#5_Key_Factors_to_Choose_the_Best_SSP\" >5 Key Factors to Choose the Best SSP<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/top-supply-side-platforms\/#Key_Takeaways_on_Top_SSPs\" >Key Takeaways on Top SSPs<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/top-supply-side-platforms\/#FAQs_Related_to_Top_SSPs\" >FAQs Related to Top SSPs<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Top_18_Supply_Side_Platform_List_2025_Edition\"><\/span><strong>Top 18 Supply Side Platform List (2025 Edition)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3><strong>1. Geniee SSP<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"448\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-165912-1024x448.png\" alt=\"Geniee SSP - one of the top SSPs \" class=\"wp-image-33393\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-165912-1024x448.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-165912-300x131.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-165912-768x336.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-165912-1536x671.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-165912-150x66.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/en.geniee.co.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Geniee International<\/a>, a Japan-based AdTech company, is one of the top SSPs on our list. Having a wide presence in the Southeast and Asia-Pacific markets, the <a href=\"https:\/\/www.adpushup.com\/blog\/dsp-vs-ssp-vs-ad-exchange\/\" target=\"_blank\" rel=\"noreferrer noopener\">SSP<\/a> conducts a <a href=\"https:\/\/www.adpushup.com\/blog\/the-ultimate-guide-to-real-time-bidding\/\" target=\"_blank\" rel=\"noreferrer noopener\">real-time<\/a> revenue evaluation of 150+ <a href=\"https:\/\/www.adpushup.com\/blog\/contextual-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad networks<\/a> to serve ads offering the highest <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-cpm\/\" target=\"_blank\" rel=\"noreferrer noopener\">CPM<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>Extracts advertising <a href=\"https:\/\/www.adpushup.com\/blog\/ad-inventory-management-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">inventory<\/a> of more than 300,000 ads a month to help publishers connect with high-demand buyers<\/li><li>Extracts presumed attributes of access users to improve targeting across its publishing network<\/li><li>Has experienced media consultants to guide your media strategy<\/li><\/ul>\n\n\n\n<h3 id=\"h-2-pubmatic-supply-side-platform-to-maximize-your-roi\">2. PubMatic Supply-Side Platform To Maximize Your ROI<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"438\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/Pubmatic-1024x438.webp\" alt=\"PubMatic\" class=\"wp-image-24400\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/Pubmatic-1024x438.webp 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/Pubmatic-300x128.webp 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/Pubmatic-768x328.webp 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/Pubmatic-150x64.webp 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/Pubmatic.webp 1349w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/pubmatic.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pubmatic<\/a> is one of the top SSPs in the industry, and publishers can use it to take control of and grow their digital advertising businesses. It allows marketers to increase return on investment by reaching and engaging their target audiences in brand-safe, premium environments across a variety of ad formats and platforms.<\/p>\n\n\n\n<h3 id=\"h-3-openx\">3. OpenX<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh3.googleusercontent.com\/PAJ75DrsBiqEEPKU02tckoi-sTWhSyRUs8fKTdS973EC2Oza3jSfmvIcf90OJ04YNOQMSlkuyVDBlX3UXG6W0midDBI0ruzjVEB9O3tyTd7GUsd6NcbT9hXIKcx3ijZO87-ol6YwnhZE4DbUKLVBt_A\" alt=\"OpenX\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.openx.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">OpenX<\/a> is known for precise inventory management, dynamic real-time bidding (RTB), and advanced data insights. Publishers benefit from optimized <a href=\"https:\/\/www.adpushup.com\/blog\/best-ad-placement-strategies-on-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad placements<\/a>, lightning-fast auctions, and data-driven decision-making, making OpenX one of the top SSPs.<\/p>\n\n\n\n<p>Its precise inventory management, along with robust data analytics, makes it one of the best SSPs in the market.<\/p>\n\n\n\n<h3 id=\"h-4-magnite\">4. Magnite<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"487\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.magnite.com-2022.10.21-20_29_55-1024x487.png\" alt=\"Magnite - one of the top SSPs\" class=\"wp-image-24404\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.magnite.com-2022.10.21-20_29_55-1024x487.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.magnite.com-2022.10.21-20_29_55-300x143.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.magnite.com-2022.10.21-20_29_55-768x365.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.magnite.com-2022.10.21-20_29_55-150x71.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.magnite.com-2022.10.21-20_29_55.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Another one of the top supply side platforms is <a href=\"https:\/\/www.magnite.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Magnite<\/a>, which came into existence after the merger of Rubicon Project and Telaria in 2020, a deal the two said would create the world\u2019s largest independent SSP. It is the best Supply Side Platform that has pioneered technology companies <a href=\"https:\/\/www.adpushup.com\/blog\/adsense-auto-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">automating<\/a> the buying and selling of advertising. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>They have created one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month. The platform provides publishers with its Private Marketplace (PMP), Programmatic Guaranteed (PG), and Auction Package capabilities to increase control over the sale of ad inventory.<\/p>\n\n\n\n<h3>5. <strong>Sovrn<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"487\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.sovrn_.com-2022.10.21-20_37_08-1024x487.png\" alt=\"Sovrn\" class=\"wp-image-24405\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.sovrn_.com-2022.10.21-20_37_08-1024x487.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.sovrn_.com-2022.10.21-20_37_08-300x143.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.sovrn_.com-2022.10.21-20_37_08-768x365.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.sovrn_.com-2022.10.21-20_37_08-150x71.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.sovrn_.com-2022.10.21-20_37_08.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.sovrn.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sovrn<\/a> serves publishers looking to improve programmatic advertising revenue and optimized ad monetization. The platform offers monetization solutions and perks like audience insights while simplifying tasks like installation and management, among many others, through a feature known as OneTag.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Sovrn\u2019s all-rounder set of monetization and data tools help simplify your workflow to increase efficiency and revenue.<\/p>\n\n\n\n<h3>6. Index Exchange<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"487\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.indexexchange.com-2022.10.21-21_34_10-1024x487.png\" alt=\"Index Exchange\" class=\"wp-image-24422\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.indexexchange.com-2022.10.21-21_34_10-1024x487.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.indexexchange.com-2022.10.21-21_34_10-300x143.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.indexexchange.com-2022.10.21-21_34_10-768x365.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.indexexchange.com-2022.10.21-21_34_10-150x71.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.indexexchange.com-2022.10.21-21_34_10.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>The next top SSP in our list is <a href=\"https:\/\/www.indexexchange.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Index exchange<\/a>. The platform gives publishers the ability to automate the ad review process based on their requirements like specific industry types, content types, and creative types that should or shouldn\u2019t be included in the content.<\/p>\n\n\n\n<p>The SSP facilitates cross-channel monetization by using <a href=\"https:\/\/www.adpushup.com\/blog\/best-examples-of-programmatic-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">programmatic advertising<\/a> to deliver ads tailored to each user\u2019s preferences. Its addressability solutions ensure a safe, personalized experience while maximizing <a href=\"https:\/\/www.adpushup.com\/blog\/yield-optimization-strategies\" target=\"_blank\" rel=\"noreferrer noopener\">yield<\/a> by driving greater competition for your inventory.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>IX also offers <a href=\"https:\/\/www.adpushup.com\/blog\/server-side-header-bidding\">server-side<\/a> integrations with specific partners for select publishers on user segmentation and audience targeting.<\/p>\n\n\n\n<h3 id=\"h-7-criteo-s-commerce-grid\"><strong>7. Criteo\u2019s Commerce Grid<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"487\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.criteo.com-2022.10.21-20_52_31-1024x487.png\" alt=\"Criteo's Commerce Grid\" class=\"wp-image-24412\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.criteo.com-2022.10.21-20_52_31-1024x487.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.criteo.com-2022.10.21-20_52_31-300x143.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.criteo.com-2022.10.21-20_52_31-768x365.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.criteo.com-2022.10.21-20_52_31-150x71.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.criteo.com-2022.10.21-20_52_31.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.criteo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Criteo<\/a> provides a diverse range of ads such as standard IAB, Sticky footer, <a href=\"https:\/\/www.adpushup.com\/publisher\/native-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">native ads<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/rich-media-ads\" target=\"_blank\" rel=\"noreferrer noopener\">rich media ads<\/a>, and native API. The SSP offers instant access to exclusive demand from 17,000+ brands across Criteo\u2019s Commerce Media Platform.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Publishers can use this supply-side platform for Direct Bidder to increase their website\u2019s ad revenue by establishing a direct connection between premium inventory and premium demand.<\/p>\n\n\n\n<h3 id=\"h-8-smaato-by-verve\"><strong>8. Smaato by Verve<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"487\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.smaato.com-2022.10.21-20_59_40-1024x487.png\" alt=\"Smaato by Verve\" class=\"wp-image-24413\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.smaato.com-2022.10.21-20_59_40-1024x487.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.smaato.com-2022.10.21-20_59_40-300x143.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.smaato.com-2022.10.21-20_59_40-768x365.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.smaato.com-2022.10.21-20_59_40-150x71.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.smaato.com-2022.10.21-20_59_40.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.smaato.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Smaato\u2019s<\/a> digital ad technology platform is an all-in-one omnichannel monetization solution and free ad server. Smaato gives publishers maximum control over their income. Smaato offers four flexible integration options to its publishers: SDK, API, Ad tags, and <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-prebid\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prebid<\/a>. Moreover, Smaato\u2019s RTB <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-an-ad-exchange\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ad exchange<\/a> and Programmatic support guarantee the best inventory price within 200 milliseconds.<\/p>\n\n\n\n<h3 id=\"h-9-xandr-monetize\">9. <strong>Xandr Monetize<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"442\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.xandr_.com-2022.10.21-21_03_41-1024x442.png\" alt=\"Xandr Monetize\" class=\"wp-image-24414\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.xandr_.com-2022.10.21-21_03_41-1024x442.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.xandr_.com-2022.10.21-21_03_41-300x129.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.xandr_.com-2022.10.21-21_03_41-768x331.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.xandr_.com-2022.10.21-21_03_41-150x65.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.xandr_.com-2022.10.21-21_03_41.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Next one of the top SSPs on the list is <a href=\"https:\/\/about.ads.microsoft.com\/en-us\/solutions\/xandr\/xandr-premium-programmatic-advertising\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Xandr<\/a>. Previously known as AppNexus, it can help you reach premium demand through options like private auctions or open auctions for maximized revenue. The supply-side platform uses <a href=\"https:\/\/www.adpushup.com\/blog\/all-about-prebid-server\/\" target=\"_blank\" rel=\"noreferrer noopener\">prebid-powered<\/a> <a href=\"https:\/\/www.adpushup.com\/header-bidding-solution\/\" target=\"_blank\" rel=\"noreferrer noopener\">header bidding<\/a> technology, deal capabilities, and curated premium demand.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Xandr SSP powers monetization through advanced tools that give publishers greater control over ad placements. Moreover, it facilitates seamless management of both inventory and demand channels for optimized performance.<\/p>\n\n\n\n<h3 id=\"h-10-media-net\">10. Media.Net<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"487\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.media_.net-2022.10.21-21_10_04-1024x487.png\" alt=\"Media.net\" class=\"wp-image-24415\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.media_.net-2022.10.21-21_10_04-1024x487.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.media_.net-2022.10.21-21_10_04-300x143.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.media_.net-2022.10.21-21_10_04-768x365.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.media_.net-2022.10.21-21_10_04-150x71.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.media_.net-2022.10.21-21_10_04.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.media.net\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Media.net<\/a> has been one of the top supply side platform examples due to its specialization in ad monetization in <a href=\"https:\/\/www.adpushup.com\/blog\/why-pausing-cookieless-strategy-could-cost-publishers-big\/\" target=\"_blank\" rel=\"noreferrer noopener\">cookieless<\/a> environments. Having 15+ yeast of data on over 7 million topics across 250+ segments, Media.net SearchSignals offers advanced intent-based <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-contextual-advertising-how-does-it-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">contextual<\/a> targeting.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Apart from popular ad formats like, display, native, or <a href=\"https:\/\/www.adpushup.com\/publisher\/video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">video<\/a>, the platform also offers AI-enabled vertical video ads to optimize mobile ad experiences.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The size and scope of your niche make no difference, and you can find advertisers to match your content.<\/p>\n\n\n\n<h3 id=\"h-11-adform-ssp\">11. Adform SSP<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"442\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-site.adform.com-2022.10.21-21_12_57-1-1024x442.png\" alt=\"AdForm\" class=\"wp-image-24417\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-site.adform.com-2022.10.21-21_12_57-1-1024x442.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-site.adform.com-2022.10.21-21_12_57-1-300x129.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-site.adform.com-2022.10.21-21_12_57-1-768x331.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-site.adform.com-2022.10.21-21_12_57-1-150x65.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-site.adform.com-2022.10.21-21_12_57-1.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/site.adform.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Adform<\/a> is a publisher-centric platform inspired by their Private Marketplace that aims to reduce the gap in the monetization strategy. It offers extensive <a href=\"https:\/\/www.adpushup.com\/blog\/data-management-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">DMP<\/a> integration for proper tracking and monetization of audience data.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The platform supports various inventories like native, video, <a href=\"https:\/\/www.adpushup.com\/blog\/in-app-header-bidding-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">in-app<\/a>, desktop, and mobile for omnichannel monetization. Adform SSP offers robust support for rich media formats and includes a suite of free self-service creative tools to help publishers build engaging ad experiences.<\/p>\n\n\n\n<h3 id=\"h-12-teads-ssp\">12. Teads SSP<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"487\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.teads_.com-2022.10.21-21_17_11-1024x487.png\" alt=\"Teads SSP - top SSPs\" class=\"wp-image-24420\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.teads_.com-2022.10.21-21_17_11-1024x487.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.teads_.com-2022.10.21-21_17_11-300x143.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.teads_.com-2022.10.21-21_17_11-768x365.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.teads_.com-2022.10.21-21_17_11-150x71.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.teads_.com-2022.10.21-21_17_11.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.teads.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Teads<\/a> positions itself as the pioneer of <a href=\"https:\/\/www.adpushup.com\/blog\/what-are-outstream-video-ads-and-how-to-get-started-with-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">out-stream video<\/a> and the leading video advertising marketplace globally. With Teads, publishers get single-point access to 50+ exclusive global brand partners, 20K active advertisers, and 10K+ premium media environments. Processing 1 billion contextual signals a minute, the platform offers AI-powered personalization and continuous optimization for an enhanced ad experience.<\/p>\n\n\n\n<h3 id=\"h-13-vistar-media\">13. Vistar Media<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"487\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.vistarmedia.com-2022.10.21-21_19_44-1024x487.png\" alt=\"Vistar Media\" class=\"wp-image-24421\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.vistarmedia.com-2022.10.21-21_19_44-1024x487.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.vistarmedia.com-2022.10.21-21_19_44-300x143.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.vistarmedia.com-2022.10.21-21_19_44-768x365.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.vistarmedia.com-2022.10.21-21_19_44-150x71.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/screenshot-www.vistarmedia.com-2022.10.21-21_19_44.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.vistarmedia.com\/home\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Vistar Media<\/a> presents publishers with an end-to-end programmatic revenue generation option, including a supply-side platform (SSP), a <a href=\"https:\/\/www.adpushup.com\/blog\/top-dsps\/\" target=\"_blank\" rel=\"noreferrer noopener\">demand-side platform<\/a> (DSP), and digital signage software. The platform facilitates automated, measurable, and data-driven digital out-of-home (<a href=\"https:\/\/www.adpushup.com\/blog\/how-to-scale-your-business-with-dooh-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">DOOH<\/a>) transactions.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It brings contextual ads to digital screens, connects buyers with digital out-of-home operators, and allows buyers to evaluate and bid on inventory in real time.<\/p>\n\n\n\n<h3 id=\"h-14-reklamstore-ssp-to-bring-buyers-and-sellers-together\">14. ReklamStore SSP&nbsp;to Bring Buyers and Sellers Together<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1024\" height=\"459\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/ssp-screenshot-1024x459-1.webp\" alt=\"ReklamStore SSP\" class=\"wp-image-24403\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/ssp-screenshot-1024x459-1.webp 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/ssp-screenshot-1024x459-1-300x134.webp 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/ssp-screenshot-1024x459-1-768x344.webp 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/ssp-screenshot-1024x459-1-150x67.webp 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>It is one of the best supply side platforms for small and medium-sized publishers. With efficient advertising optimizations and ad placements, you will increase your <a href=\"https:\/\/www.adpushup.com\/ecpm-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">eCPM<\/a> and have a 100% <a href=\"https:\/\/www.adpushup.com\/blog\/ad-fill-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">fill rate<\/a> all the time. Using proprietary algorithms, ReklamStore SSP shows relevant ads to your users by analyzing your website.<\/p>\n\n\n\n<p>Dozens of different demand-side platforms, ad exchanges, and direct buyers are integrated into <a href=\"https:\/\/www.reklamstore.com\/supply-side-platform\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ReklamStore<\/a> SSP\u2019s network with header bidding technology.<\/p>\n\n\n\n<h3><strong>15. Google Ad Manager<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"447\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-181509-1024x447.png\" alt=\"Google Ads Manager - top SSPs \" class=\"wp-image-33394\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-181509-1024x447.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-181509-300x131.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-181509-768x335.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-181509-1536x671.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-181509-150x66.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/google-ad-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ad Manager<\/a> (GAM) offers a natural and powerful SSP solution. GAM goes beyond simply integrating with Google\u2019s ad network (<a href=\"https:\/\/www.adpushup.com\/blog\/what-is-google-adsense\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdSense<\/a>). It also connects you to <a href=\"https:\/\/www.adpushup.com\/blog\/google-reveals-its-fee-structure-for-dv360-google-ads-and-gam\/\" target=\"_blank\" rel=\"noreferrer noopener\">DV360<\/a>, a leading Demand-Side Platform (DSP), and <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-google-ads-exchange\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdX<\/a>, the <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-ad-tech\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdTech<\/a> giant\u2019s ad exchange. This grants access to a massive pool of advertisers that increases the bid pressure, significantly increasing your revenue.<\/p>\n\n\n\n<h3><strong>16. AdMob<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"445\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-181737-1-1024x445.png\" alt=\"Google AdMob - top SSPs\" class=\"wp-image-33396\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-181737-1-1024x445.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-181737-1-300x130.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-181737-1-768x334.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-181737-1-1536x668.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-181737-1-1170x508.png 1170w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-181737-1-150x65.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>AdMob, a mobile advertising platform developed by Google, serves as a leading SSP <\/p>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/google-admob-vs-adsense\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdMob<\/a> is one of the top SSPs that specializes in monetizing <a href=\"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile app<\/a> inventory for publishers. With its integration into Google\u2019s broader ecosystem, AdMob offers publishers access to a vast network of advertisers and <a href=\"https:\/\/www.adpushup.com\/blog\/header-bidding-partners\/\" target=\"_blank\" rel=\"noreferrer noopener\">demand sources<\/a> to get the best inventory value.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It\u2019s advanced targeting capabilities, powered by Google\u2019s advanced algorithms, allow publishers to deliver highly <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-ad-relevance\/\" target=\"_blank\" rel=\"noreferrer noopener\">relevant<\/a> and personalized ads to their users, enhancing user experience and engagement within mobile apps.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Let\u2019s look at the numbers to understand how vast AdMob\u2019s spread is. More than 1 million apps use AdMob; the same is the number of advertisers associated with the platform. 81% of the top 1000 Android apps use AdMob for monetizing their inventory. Moreover, 97% of the top 100 advertisers listed by AdAge purchase ads through AdMob.<\/p>\n\n\n\n<h3><strong>17. GumGum<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"447\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-181940-1024x447.png\" alt=\"GumGum as one of the top SSPs\" class=\"wp-image-33397\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-181940-1024x447.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-181940-300x131.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-181940-768x336.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-181940-1536x671.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-181940-150x66.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/gumgum.com\/publishers\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GumGum<\/a> operates in more than 19 countries and collaborates with leading agency networks such as Dentsu, IPG, Publicis, Omnicom, WPP, and Havas. The company also partners with 150 agencies, supports over 30,000 publisher websites, and serves more than 700 clients globally.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Its key strengths lies in its advanced contextual targeting technology, which analyzes the content and context of web pages to deliver highly relevant and engaging ads to users. The platform offers four flexible integration options: Server-to-server, header bidding, ad server, and code snippets.<\/p>\n\n\n\n<h3><strong>18. Amazon Publisher Services (APS)<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"446\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-182127-1024x446.png\" alt=\"APS as one of the top SSPs\" class=\"wp-image-33398\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-182127-1024x446.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-182127-300x131.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-182127-768x335.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-182127-1536x669.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-182127-1170x508.png 1170w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Screenshot-2025-07-04-182127-150x65.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/aps.amazon.com\/aps\/index.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon Publisher Services (APS)<\/a> offers monetizing services to all publishers: web\/app publishers, app developers, streaming TV publishers, <a href=\"https:\/\/www.adpushup.com\/blog\/audio-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\">audio<\/a> publishers, and programmatic buyers. With sophisticated algorithms and machine learning technology, APS enables publishers to deliver highly relevant and personalized ads to their audiences, driving higher engagement and conversion rates.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Additionally, their comprehensive reporting and analytics tools allow publishers to track key performance metrics, measure campaign effectiveness, and gain actionable insights into audience behavior.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>However, APS isn\u2019t a standalone SSP like others given in our listicle. It acts more in lines of a consolidated infrastructure and brings SSPs into one unified platform (Universal Ad Marketplace). While it directly doesn&#8217;t sell inventory, it manages the technicalities to ensure efficient delivery.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"5_Key_Factors_to_Choose_the_Best_SSP\"><\/span>5 Key Factors to Choose the Best SSP<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Choosing the top SSP for your publishing business is fundamentally an essential business decision that will chart your growth graph. Here are some considerations you should take care of while looking for one:<\/p>\n\n\n\n<h3>1. Demand Partners<\/h3>\n\n\n\n<p>Choose an SSP that has its own ad server and is continuously looking for new demand partners to supply you with the most profitable deals.&nbsp;<\/p>\n\n\n\n<p>If the SSP comes with header bidding integration, it would allow publishers to take part in open auctions. Additionally, it would be even more advantageous if the SSP company had its own DSP as well to offer direct demand.<\/p>\n\n\n\n<h3>2. Ad Quality Standards<\/h3>\n\n\n\n<p>Pick an SSP that offers robust ad quality checks to protect you from <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-malvertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">malvertising<\/a>. Many trusted <a href=\"https:\/\/www.adpushup.com\/blog\/alternative-to-cookies-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">third-party<\/a> verification partners offer quality measurement solutions for SSPs. An SSP\u2019s ability to ensure a <a href=\"https:\/\/www.adpushup.com\/blog\/brand-safety-101-with-rebecca-murray-head-of-commercial-product-at-cnn\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand-safe<\/a>, high-quality environment is a key consideration that shouldn\u2019t be ignored.<\/p>\n\n\n\n<h3>3. Robust Analytics &amp; Reporting<\/h3>\n\n\n\n<p>An SSP should give publishers timely, real-time statistics on inventory performance, such as <a href=\"https:\/\/www.adpushup.com\/blog\/ad-impressions\" target=\"_blank\" rel=\"noreferrer noopener\">ad impressions<\/a> served and revenue generated, along with trends over time. Choosing a platform that works with live data is essential to ensure reporting accuracy and make informed decisions.<\/p>\n\n\n\n<h3>4. Privacy Compliance &amp; Cookieless Environment<\/h3>\n\n\n\n<p>As third-party cookies phase out, publishers should turn to SSPs that can help them maximize the value of their <a href=\"https:\/\/www.adpushup.com\/blog\/activate-first-party-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">first-party data<\/a> while staying privacy-compliant. One effective method is through Seller-Defined Audiences (SDA), where SSPs package audience segments to attract advertisers aiming to reach specific user groups.<\/p>\n\n\n\n<h3>5. Reliable Customer Support<\/h3>\n\n\n\n<p>Publishers should understand the level of customer support offered by the SSP they plan to work with. Access to support channels like email, phone, chatbots, or detailed documentation can be critical when issues arise. If the SSP meets expectations, positive feedback from other publishers, locally or online, is usually a good sign.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways_on_Top_SSPs\"><\/span><strong>Key Takeaways on Top SSPs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Supply side platforms help publishers and advertisers to monetize inventory with ease in order to achieve greater results. According to industry experts, supply-side platforms are practically mandatory for publishers who want to stay competitive.&nbsp;<\/li><li>The top SSPs for publishers in 2025 include Teads, Google Ads Manager, Geniee SSP, Magnite, PubMatic, and Amazon SSP.<\/li><li>There are top five factors a publisher should consider before finalizing an SSP: Number of demand partners, ad quality standards, privacy compliance, robust reporting, and reliable customer support.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#fff1f5;font-size:20px\"><strong>Want to Maximize your ad revenue by up to 40% using a single platform? Set up a free demo with us <a href=\"https:\/\/www.adpushup.com\/publisher\/get-started\/?utm_campaign=Inbound&amp;utm_source=Website&amp;utm_medium=Navbar\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/strong><\/p>\n\n\n\n<h2 class=\"has-text-align-center\"><span class=\"ez-toc-section\" id=\"FAQs_Related_to_Top_SSPs\"><\/span><em>FAQs Related to Top SSPs<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1653371187763\"><strong class=\"schema-faq-question\">1. What are some of the best supply side platforms for Publishers in 2025?<\/strong> <p class=\"schema-faq-answer\">1) Setupad<br\/>2) Pubmatic<br\/>3) ReklamStore <br\/>4) Sovrn<br\/>5) Teads<br\/>6) Magnite<br\/>7) Index Exchange<br\/>8) Smaato<br\/>9) SpotX<br\/>10) Xandr<br\/>and the list goes on.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1653371571013\"><strong class=\"schema-faq-question\">2. What is the Use of SSPs for Digital Publishers?<\/strong> <p class=\"schema-faq-answer\">Supply-side platforms allow publishers to connect their inventory to multiple ad exchanges, DSPs, and networks at once. <br\/><br\/>They connect to ad exchanges, ad networks, <a href=\"https:\/\/www.adpushup.com\/blog\/the-best-data-management-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">data-management platforms (DMPs)<\/a> and demand-side platforms (DSPs) to sell ad inventory on behalf of publishers (e.g. websites and app owners).<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1653371675261\"><strong class=\"schema-faq-question\">3 What are the Benefits of Supply-Side Platforms (SSPs) for Publishers?<\/strong> <p class=\"schema-faq-answer\">1) Transparent reporting system<br\/>2) Support for multiple ad formats<br\/>3) Best <a href=\"https:\/\/www.adpushup.com\/floor-sense\/\" target=\"_blank\" rel=\"noreferrer noopener\">price floors<\/a><br\/>4) Control over ad display<br\/>5) <a href=\"https:\/\/resources.adpushup.com\/inside-the-brand-safety-playbook\" target=\"_blank\" rel=\"noreferrer noopener\">Brand safety<\/a><\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Looking for the top SSPs to maximize your ad revenue in 2025? Fret not! We have compiled 18 top supply side platforms for you to make smarter decisions and monetize better. Choosing the right supply-side platform can enable data-driven decisions and expand monetization opportunities for publishers. Moreover, with cookie depreciation looming over them, it becomes<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":84,"featured_media":33877,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440],"tags":[10661,10660,10662,10818,10659],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>18 Top SSPs (Supply Side Platforms) for Publishers in 2025 | AdPushup<\/title>\n<meta name=\"description\" content=\"Discover the top 18 SSPs for 2025 to boost your ad revenue. 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Her deep understanding of the industry and commitment to storytelling ensure that her content engages and informs. Outside of work, she enjoys travelling and spending time with cats.","sameAs":["http:\/\/linkedin.com\/in\/aishwaryyapillai"],"url":"https:\/\/www.adpushup.com\/blog\/author\/aishwaryapillai\/"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/top-supply-side-platforms\/#faq-question-1653371187763","position":1,"url":"https:\/\/www.adpushup.com\/blog\/top-supply-side-platforms\/#faq-question-1653371187763","name":"1. What are some of the best supply side platforms for Publishers in 2025?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"1) Setupad<br\/>2) Pubmatic<br\/>3) ReklamStore <br\/>4) Sovrn<br\/>5) Teads<br\/>6) Magnite<br\/>7) Index Exchange<br\/>8) Smaato<br\/>9) SpotX<br\/>10) Xandr<br\/>and the list goes on.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/top-supply-side-platforms\/#faq-question-1653371571013","position":2,"url":"https:\/\/www.adpushup.com\/blog\/top-supply-side-platforms\/#faq-question-1653371571013","name":"2. What is the Use of SSPs for Digital Publishers?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Supply-side platforms allow publishers to connect their inventory to multiple ad exchanges, DSPs, and networks at once. <br\/><br\/>They connect to ad exchanges, ad networks, <a href=\"https:\/\/www.adpushup.com\/blog\/the-best-data-management-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">data-management platforms (DMPs)<\/a> and demand-side platforms (DSPs) to sell ad inventory on behalf of publishers (e.g. websites and app owners).","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/top-supply-side-platforms\/#faq-question-1653371675261","position":3,"url":"https:\/\/www.adpushup.com\/blog\/top-supply-side-platforms\/#faq-question-1653371675261","name":"3 What are the Benefits of Supply-Side Platforms (SSPs) for Publishers?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"1) Transparent reporting system<br\/>2) Support for multiple ad formats<br\/>3) Best <a href=\"https:\/\/www.adpushup.com\/floor-sense\/\" target=\"_blank\" rel=\"noreferrer noopener\">price floors<\/a><br\/>4) Control over ad display<br\/>5) <a href=\"https:\/\/resources.adpushup.com\/inside-the-brand-safety-playbook\" target=\"_blank\" rel=\"noreferrer noopener\">Brand safety<\/a>","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/21969"}],"collection":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/comments?post=21969"}],"version-history":[{"count":32,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/21969\/revisions"}],"predecessor-version":[{"id":33810,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/21969\/revisions\/33810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media\/33877"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media?parent=21969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/categories?post=21969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/tags?post=21969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}