{"id":22060,"date":"2022-12-21T20:12:00","date_gmt":"2022-12-21T14:42:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=22060"},"modified":"2025-06-30T13:09:06","modified_gmt":"2025-06-30T07:39:06","slug":"demand-side-platforms-dsps-how-are-they-evaluated","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/demand-side-platforms-dsps-how-are-they-evaluated\/","title":{"rendered":"Demand Side Platforms (DSPs): How are they evaluated?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fff1f5\"><em>Wondering how to evaluate a <strong>Demand Side Platform<\/strong> (DSP)? Here are some key factors to consider, from pricing models and data capabilities to ad quality and customer support.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Working hand in hand with <a href=\"https:\/\/www.adpushup.com\/blog\/top-15-supply-side-platforms-ssp-for-publishers-in-2022\/\">SSPs<\/a> (Supply Side Platforms) are the demand-side platforms aka <a href=\"https:\/\/www.adpushup.com\/blog\/dsp-vs-dmp-differences-similarities-and-their-hybrid-model\/\">DSP<\/a>. The demand side platform facilitates advertisers to place ad creatives, bagging mass audience coverage, brand recognition, and attracting maximum RoI.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.fortunebusinessinsights.com\/demand-side-platform-dsp-market-104793#:~:text=What%20was%20the%20value%20of,period%20(2022%2D2029).\">recent projections<\/a>, DSP market is estimated to grow at a rate of 23.7% compound annual growth rate (CAGR) in the forecast period between 2022 and 2029. Meaning, more and more are using demand-side platforms. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/demand-side-platforms-dsps-how-are-they-evaluated\/#What_is_a_Demand-Side_Platform\" >What is a Demand-Side Platform?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/demand-side-platforms-dsps-how-are-they-evaluated\/#How_to_Asses_the_Value_of_a_Demand-Side_Platform\" >How to Asses the Value of a Demand-Side Platform<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/demand-side-platforms-dsps-how-are-they-evaluated\/#2_Presence_of_intermediary\" >2. Presence of intermediary<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/demand-side-platforms-dsps-how-are-they-evaluated\/#3_Availability_of_servers\" >3. Availability of servers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/demand-side-platforms-dsps-how-are-they-evaluated\/#4_Scale\" >4. Scale<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/demand-side-platforms-dsps-how-are-they-evaluated\/#5_Real-time_Bidding_in_DSP\" >5. Real-time Bidding in DSP<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/demand-side-platforms-dsps-how-are-they-evaluated\/#6_Supported_ad_creatives_in_DSP\" >6. Supported ad creatives in DSP<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/demand-side-platforms-dsps-how-are-they-evaluated\/#7_Protection_of_data_by_DSP\" >7. Protection of data by DSP<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/demand-side-platforms-dsps-how-are-they-evaluated\/#8_Support_services_provided_by_DSP\" >8. Support services provided by DSP:&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/demand-side-platforms-dsps-how-are-they-evaluated\/#Why_are_demand-side_platforms_important\" >Why are demand-side platforms important?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/demand-side-platforms-dsps-how-are-they-evaluated\/#How_Does_a_Demand-Side_Platform_DSP_Work\" >How Does a Demand-Side Platform (DSP) Work?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.adpushup.com\/blog\/demand-side-platforms-dsps-how-are-they-evaluated\/#Final_words\" >Final words<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.adpushup.com\/blog\/demand-side-platforms-dsps-how-are-they-evaluated\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Demand-Side_Platform\"><\/span><strong>What is a Demand-Side Platform?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Demand side platforms are, in simple words, programming platforms that allow real-time bidding for ad space from the websites of a wide range of publishers. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Contrary to traditional negotiations for ad buying, which require both parties ( advertisers and publishers) to be physically present, <a href=\"https:\/\/www.adpushup.com\/blog\/why-is-the-adtech-industry-consolidating\/\" target=\"_blank\" rel=\"noreferrer noopener\">DSP<\/a> provides quick, efficient marketing of ads, incorporating real-time bidding. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>DSP is specifically designed for advertisers to make their advertising campaigns successful.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:20px\"><strong>Read more:<\/strong> <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f9e8ec;font-size:20px\"><a href=\"https:\/\/www.adpushup.com\/blog\/what-is-demand-side-platform\/\"><strong>What is a Demand-Side Platform (DSP)?<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f9e8ec;font-size:20px\"><a href=\"https:\/\/www.adpushup.com\/blog\/an-introduction-to-supply-side-platforms\/\"><strong>An Introduction to Supply Side Platforms<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_to_Asses_the_Value_of_a_Demand-Side_Platform\"><\/span><strong>How to Asses the Value of a Demand-Side Platform<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>As efficient and beneficial as it sounds, a few aspects need to be considered to assess the value of a DSP:<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ol><li><strong>Access to Integrated inventory<\/strong><\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>With Massive audience coverage, DSPs can be assessed on the parameters of their access to diverse ad inventories. Contrary to the belief of all DSPs access homogeneous inventory, the difference lies in the availability of channel environments and channel focus.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Usually, DSPs focus on desktop displays. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>However, the target audience can be reached through mobile ad inventory such as through videos. Since each impression (IMPR) incurs a huge cost to be placed on channels, DSP tends to focus on one channel only.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Channel environment, that is, where advertisers wish to target audiences ( desktop, mobile) is another criteria on which DSPs are evaluated.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:20px\"><strong>Read more: <\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f9e8ec;font-size:20px\"><a href=\"https:\/\/www.adpushup.com\/blog\/dsp-vs-dmp-differences-similarities-and-their-hybrid-model\/\"><strong>DSP vs DMP: Differences, Similarities, and Their Hybrid Model<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f9e8ec;font-size:20px\"><a href=\"https:\/\/www.adpushup.com\/blog\/supply-side-platform\/\"><strong>What is a Supply-Side Platform?<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2_Presence_of_intermediary\"><\/span>2. <strong>Presence of intermediary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Since DSP is a programming advertising platform, technological resources play a great role. Offering technology designed in-house and from scratch eliminates the intrusion of any intermediary or middleman that are likely to add up to the cost.&nbsp;&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"3_Availability_of_servers\"><\/span>3. <strong>Availability of servers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It would be wasteful to not have networks or servers at the locations where bidding is supposed to take place. Thus, DSPs caliber can be evaluated on the basis of the quantity and location of the server. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>For instance, if the target audience is to be reached in Mexico then a server needs to be operated from Mexico as well.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"4_Scale\"><\/span>4. <strong>Scale<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another unique feature of demand-side platforms is Scale, which is defined as its ability to reach mobile users, further referred to as QPS ( queries per second: ad to be served per second). Working parallel to QPS, it is integral for DSPs to have a variety of supply partners. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It is especially beneficial to optimize ad campaigns, and compare diverse ad formats from the ad Inventory of suppliers by giving access to it. DSPs with higher QPS result in the better observation of auction or bidding outcomes.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:20px\"><strong>Read more: <\/strong><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f9e8ec\"><a href=\"https:\/\/www.adpushup.com\/blog\/top-15-supply-side-platforms-ssp-for-publishers-in-2022\/\"><strong>Top 15 Supply Side Platforms (SSP) For Publishers in 2022<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f9e8ec\"><a href=\"https:\/\/www.adpushup.com\/blog\/ssp-supply-side-platforms\/\"><strong>The Best SSPs (Supply-Side Platforms) for Web Publishers<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"5_Real-time_Bidding_in_DSP\"><\/span>5. Real-time Bidding in DSP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The majority of DSPs offer automated real-time bidding (RTB), allowing advertisers to purchase quality ad space, for the best possible ( of course, the lowest) price.<\/p>\n\n\n\n<p>High scale is one aspect to consider. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>However, despite having access to sophisticated ad formats, buying ad space at the wrong price is useless. Thus, smart bidding combined with High scale can create an ecosystem to sustain the business.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>Pricing models<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Bidding alone is insufficient. A DSP offering limited pricing options can put advertisers on the losing end. Therefore, taking various campaign objectives into account, a DSP with diverse pricing models is most beneficial.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>For instance, advertisers with the objective to increase brand awareness must choose a DSP with <a href=\"https:\/\/www.adpushup.com\/blog\/cpc-vs-cpm\/\">CPM<\/a> (cost per Mille or cost per thousand impressions) as their pricing option, given the ad is placed on a high-traffic website.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"6_Supported_ad_creatives_in_DSP\"><\/span><strong>6. Supported ad creatives in DSP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The variety of ad formats supported by the DSP is another evaluation parameter. As an advertiser, the ad format requirements may vary according to the objectives. They can range from <a href=\"https:\/\/www.adpushup.com\/blog\/rich-media-ads\/\">rich media ad<\/a> units to <a href=\"https:\/\/www.adpushup.com\/blog\/top-interstitial-ad-network-for-publishers-in-2022\/\">Interstitial<\/a>, native ads. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A DSP providing optimization of creatives is one that is beneficial for both publishers and advertisers. As per the trends, video support is in demand, however, it requires special technology, especially for mobiles. This poses an important question whether the preferred DSP has relevant technology to cater to diverse channel environments?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:20px\"><strong>Read more<\/strong>:<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f9e8ec;font-size:20px\"><a href=\"https:\/\/www.adpushup.com\/blog\/what-demand-partners-want-from-publishers-ad-inventory\/\"><strong>What SSPs and Ad Networks Want from Publishers\u2019 Ad Inventory<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f9e8ec;font-size:20px\"><a href=\"https:\/\/www.adpushup.com\/blog\/how-to-find-the-right-video-ssp-for-your-inventory\/\"><strong>How To Find The Right Video SSP For Your Inventory<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"7_Protection_of_data_by_DSP\"><\/span>7. <strong>Protection of data by DSP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Programming advertising is fraught with certain risks pertaining to data privacy. Yet, it is pertinent to choose the demand-side platform that ensures the safety of the brand, and data and prevents ad fraud.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>Ad fraud-&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>&#8216;An unfortunate reality of DSP&#8217;<\/p>\n\n\n\n<p>Although, fraudulent ad impressions can not be put to rest, yet confident DSPs can take certain measures to combat ad fraud through manual checks and technical monitoring. It is also to be noted that not all DSPs are ready to take the risk as the performance is borne by them.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>Whether the chosen demand side platform ensures that ads are presented on brand-appropriate sites is one of the criteria of evaluation.&nbsp;<br><\/li><\/ul>\n\n\n\n<ul><li>Does DSP ensure brand safety is another question one must ask to evaluate the right Demand-side platform? Although most demand-side platforms integrate third-party contextual vendors embellished with special analytical tools to eliminate the inappropriate subject matter that can put a brand name on line.&nbsp;<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"8_Support_services_provided_by_DSP\"><\/span><strong>8. Support services provided by DSP:&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While managing advert marketing, the support provided can earn DSP brownie points. It is important to consider if DSP has any service layer or if it is purely self-service. Whether a fee for training is charged if it is self-service?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/vimarketing.vn\/wp-content\/uploads\/2021\/03\/DSP-na%CC%80m-trong-he%CC%A3-sinh-tha%CC%81i-qua%CC%89ng-ca%CC%81o-hie%CC%89n-thi%CC%A3.jpg\" alt=\"Demand Side Platform (DSP) l\u00e0 g\u00ec? C\u01a1 ch\u1ebf ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o? - V\u1ecb  Marketing\" width=\"564\" height=\"294\"\/><figcaption><a href=\"https:\/\/www.google.com\/url?sa=i&amp;url=https%3A%2F%2Fvimarketing.vn%2Fdemand-side-platform-dsp-la-gi-va-co-che-hoat-dong-nhu-the-nao%2F&amp;psig=AOvVaw19iN2kic2nAvq5_UOy3OoS&amp;ust=1672995113434000&amp;source=images&amp;cd=vfe&amp;ved=0CBEQjhxqFwoTCODG5s6GsPwCFQAAAAAdAAAAABAO\">Image Source<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Why_are_demand-side_platforms_important\"><\/span><strong>Why are demand-side platforms important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Demand-side platforms (DSPs) are important for a number of reasons. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>First, they allow advertisers to buy ad space in real-time, which means that they can respond quickly to changes in the marketplace. <\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>Second, a demand-side platform provides a way for advertisers to target specific audiences, which can result in more efficient ad spending. <\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>Third, demand-side platforms can provide detailed reporting on ad campaigns, which can help advertisers optimize their campaigns. <\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>Fourth, demand-side platforms can offer access to premium inventory, which can help advertisers reach their goals. <\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>Finally, DSPs can provide a variety of ad formats, which can help advertisers reach their target audiences in the most effective way. DSP for advertising can be great for you to reach certain marketing goals.<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_Does_a_Demand-Side_Platform_DSP_Work\"><\/span>How Does a Demand-Side Platform (DSP) Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/assets.website-files.com\/5f8e106d7c87153937611668\/6249c487878be9f7b6fe3629_What%20is%20the%20Difference%20Between%20DSP%20and%20SSP.jpg\" alt=\"demand-side platform\"\/><figcaption>Image source &#8211; <a href=\"https:\/\/www.publift.com\/blog\/what-is-a-demand-side-platform-dsp\">Publift<\/a><\/figcaption><\/figure>\n\n\n\n<p>A demand-side platform (DSP) is a platform that allows advertisers to buy ad space in an automated fashion. DSPs are connected to ad exchanges, which are marketplaces where publishers sell ad inventory. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>When an advertiser wants to buy ad space, they submit a bid to the DSP. The DSP then uses algorithms to determine which ad exchange to buy the ad space from and at what price. The DSP then serves the ad to the user.<\/p>\n\n\n\n<h2 id=\"h-final-words\"><span class=\"ez-toc-section\" id=\"Final_words\"><\/span><strong>Final words<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The best way to evaluate the performance of DSP is to have detailed knowledge about the technology used, and the audience it targets further improving the platform for advertising agencies. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Being aware of DSP&#8217;s vision, and target market can be a great way of evaluation. To choose a high-performing DSP, the above-mentioned criteria are of utmost importance.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1668667815544\"><strong class=\"schema-faq-question\">1. What is a DSP demand-side platform used for?<\/strong> <p class=\"schema-faq-answer\">Demand-side platforms (DSPs) allow advertisers to buy advertising through automation. DSPs are powerful marketing automation tools because they allow advertisers to buy high-quality traffic at scale with minimal friction.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1668667876211\"><strong class=\"schema-faq-question\">2. Who uses demand-side platforms?<\/strong> <p class=\"schema-faq-answer\">Demand-side platforms are marketplaces where publishers list their advertising inventory on which advertisers can purchase mobile, search, and video ads. As opposed to Google Ads, these platforms allow advertisers to manage their advertising across multiple real-time bidding networks.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1668667933539\"><strong class=\"schema-faq-question\">3. Is Google a demand-side platform?<\/strong> <p class=\"schema-faq-answer\">Yes, Google Ads are DSPs (Demand Side Platforms). However, there is one major difference between DSPs. In contrast to other DSPs, Google sells traffic exclusively from its own inventory.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Wondering how to evaluate a Demand Side Platform (DSP)? Here are some key factors to consider, from pricing models and data capabilities to ad quality and customer support. Working hand in hand with SSPs (Supply Side Platforms) are the demand-side platforms aka DSP. The demand side platform facilitates advertisers to place ad creatives, bagging mass<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":22061,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Demand Side Platforms (DSPs): How are they evaluated? | AdPushup<\/title>\n<meta name=\"description\" content=\"Advertisers use DSP to make their advertising campaigns more successful. Read the blog to know more about DSP and how are they evaluated.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/demand-side-platforms-dsps-how-are-they-evaluated\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Demand Side Platforms (DSPs): How are they evaluated? | AdPushup\" \/>\n<meta name=\"twitter:description\" content=\"Advertisers use DSP to make their advertising campaigns more successful. 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