{"id":22109,"date":"2022-07-05T14:20:00","date_gmt":"2022-07-05T08:50:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=22109"},"modified":"2022-11-05T17:14:26","modified_gmt":"2022-11-05T11:44:26","slug":"7-digital-ad-publishing-trends","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/7-digital-ad-publishing-trends\/","title":{"rendered":"7 Digital Ad Publishing Trends That Drive Monetisation","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#f3e5ff\"><em><strong>7 Digital Ad Publishing Trends<\/strong>. We&#8217;ve gathered a variety of industry digital ad publishing trends on what 2022 could hold for publishers.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Digital Ad Publishing is increasingly focused on the more personalized, targeted, and valuable, as consumers want the right ad, at the right time, on the right device, right now.&nbsp;<\/p>\n\n\n\n<p>In 2022, the digital ad publishing space will continue to evolve and there will be new opportunities for brands and publishers to build their audience, generate revenue, and grow their business.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>According to the <a href=\"https:\/\/www.emarketer.com\/content\/worldwide-digital-ad-spending-2021\">eMarketer<\/a> forecast, global digital ad spending will increase by 15.2% over the last year and reach $524.31 bln in 2022.<\/p>\n\n\n\n<p> <\/p>\n\n\n\n<p>The research shows that automation in Programmatic advertising is one of the top trends of 2021-22. And around 41% of marketers say that AI and machine learning have had the most impact on their ad revenue growth and performance.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>To learn more about these emerging trends in 2022 and beyond, we have put together a list of the most important digital publishing trends to track this year.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/7-digital-ad-publishing-trends\/#Digital_Publishing_Trends_of_2022\" >Digital Publishing Trends of 2022<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/7-digital-ad-publishing-trends\/#Brand_Building\" >Brand Building<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/7-digital-ad-publishing-trends\/#Search_Optimization\" >Search Optimization&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/7-digital-ad-publishing-trends\/#User_Engagement\" >User Engagement&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/7-digital-ad-publishing-trends\/#Automation_AI\" >Automation &amp; AI<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/7-digital-ad-publishing-trends\/#Cookieless_Solutions\" >Cookieless Solutions&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/7-digital-ad-publishing-trends\/#Video_Ads\" >Video Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/7-digital-ad-publishing-trends\/#Mobile-First_Approach\" >Mobile-First Approach<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/7-digital-ad-publishing-trends\/#In_the_End\" >In the End<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/7-digital-ad-publishing-trends\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-digital-publishing-trends-of-2022\"><span class=\"ez-toc-section\" id=\"Digital_Publishing_Trends_of_2022\"><\/span>Digital Publishing Trends of 2022<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-brand-building\"><span class=\"ez-toc-section\" id=\"Brand_Building\"><\/span>Brand Building<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In 2022, publishers will need to shift their focus to strengthen brand building. One of the primary ways to do this is through community building. In the wake of the pandemic, many consumers feel the need to find their own digital community to subsidize the lack of in-person communication. In addition, many are wanting current and reliable information. This results in consumers seeking information outlets that consistently produce quality content.<\/p>\n\n\n\n<p>&nbsp;Due to this need, many publishers have begun to build their own community platforms and focus on gathering consumers&#8217; data to be better informed about their audience. Once a publisher knows who their audience is, it is easier to create content that their audience wants to see.<\/p>\n\n\n\n<h3 id=\"h-search-optimization\"><span class=\"ez-toc-section\" id=\"Search_Optimization\"><\/span>Search Optimization&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Investing in SEO is becoming crucial as the market becomes more and more saturated. Following the latest trends and practices can not only make a publication discoverable, but also helps them generate advertising revenue. In 2022, many digital publishers are optimizing their website layout to improve user experience.<\/p>\n\n\n\n<p>&nbsp;In addition, they are focussing heavily on SEO to see an increase in readership, audience interactions, and content redistribution. If a digital publisher wants to bolster its credibility, then creating quality content is a must. Audiences are typically more engaged with content and information they deem valuable.&nbsp; By tailoring content to user needs and wants, publishers will see a higher success rate.<\/p>\n\n\n\n<p>&nbsp;Not only does high-quality content increase reputation and user retention, but it also attracts the right audience via keywords and can even get a user to take action on a given website. It also increases a web page\u2019s search ranking.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-user-engagement\"><span class=\"ez-toc-section\" id=\"User_Engagement\"><\/span>User Engagement&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>User engagement is essentially a way publishers can assess an individual\u2019s response to a digital product. User engagement is crucial because engaged users are the ones who are likely to buy or share feedback. Digital publishers track user engagement by monitoring a user&#8217;s activities such as downloads, clicks, and shares.<\/p>\n\n\n\n<p>&nbsp;User engagement is often correlated with the overall profitability of a digital publication. When a user deems a product valuable, they will spend time engaging with it. This allows digital publications to make a profit by showing users ads or promoting subscriptions when they are on the page.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 id=\"h-automation-ai\"><span class=\"ez-toc-section\" id=\"Automation_AI\"><\/span>Automation &amp; AI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Digital publishers are using AI-Generated content that revolves around the concept of persistence, and personalization. Publications are working to create original and high-quality content to attract their target audience. In order to produce at a higher volume faster, AI content aggregation helps. Through machine learning, AI can recognize trending and current stories. This allows more dated original content to resurface on a platform and trend along with a current story of similar nature.<\/p>\n\n\n\n<p>&nbsp;Algorithms and AI allow digital publishers to know their audience better than ever. The tech is analyzing multiple pieces of user data like how they interact with a site, their preferences, clicks, etc. This information is used to produce a detailed profile of an audience and helps to develop a content strategy of how best to serve them.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 id=\"h-cookieless-solutions\"><span class=\"ez-toc-section\" id=\"Cookieless_Solutions\"><\/span>Cookieless Solutions&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cookies are quickly becoming a thing of the past. What\u2019s more, on June 24, 2021, Google announced its plans to phase out third-party cookies in its Chrome browser leading up to 2023.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The newest prediction is that publishers can start phasing out cookies. With cookies gone, this will create a massive shift in the market. Ads will target users in new ways. Many think advertisements will be more personalized than ever before. Currently,&nbsp; 80% of marketers depend on third-party cookie data.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.epsilon.com\/hubfs\/3PC_Deprecation_Research_Exec_Summary_23Oct2020.pdf?hsCtaTracking=6eda0e9d-6c8d-4c52-922f-1e396ac75978%7C8c887de0-50d4-40c9-9ebe-93d1c26e8d29\">70% of digital publishers<\/a> believe that the removal of third-party cookies will result in a change in marketing technology. With cookies depreciating, consent-based first-party data is on the rise. With this new data, ads can become more personal and publishers are hoping to see higher revenue streams from it.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 id=\"h-video-ads\"><span class=\"ez-toc-section\" id=\"Video_Ads\"><\/span>Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Incorporating multiple different media types on a given page can help boost user engagement. The reason is that it provides something for everyone. Including an in-browser video to pair with an article, or linking a podcast on the same page can be useful to users who want to engage with a digital publication in different ways.<\/p>\n\n\n\n<p>&nbsp;Videos have shown success in bridging the gap between text and real-world application.&nbsp; It increases user retention as well. In addition, creating other media types for a given set of materials allows publishers to get more out of a given topic. This way there is a constant cycle of content a publisher can put out for their audience.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-mobile-first-approach\"><span class=\"ez-toc-section\" id=\"Mobile-First_Approach\"><\/span>Mobile-First Approach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The importance of mobile optimization is becoming apparent. Publishers are beginning to optimize their ads to serve mobile users as they are quickly becoming just as important as a computer or tablet.<\/p>\n\n\n\n<p>&nbsp;Joining in on the mobile-first trend allows digital publishers to boost their traffic. Ads that aren\u2019t easy to read on mobile are often instantly navigated away from and receive low engagement. Rightly so, readers want mobile-friendly and responsive ads for a better reading experience overall.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 id=\"h-in-the-end\"><span class=\"ez-toc-section\" id=\"In_the_End\"><\/span>In the End<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Things are changing fast, so it is important for digital publishers to stay up to date on emerging trends. With the right information, digital spaces can prepare themselves for changing advertising practices and have up-to-date content strategies to better serve their audience.<\/p>\n\n\n\n<p>\u00a0The hope is that these new digital ad publishing trends result in higher user retention and profits. To learn more about how AdPushup is adopting these trends and pushing the boundaries forward, book a <a href=\"https:\/\/www.adpushup.com\/publisher\/get-started\/?utm_campaign=Inbound&amp;utm_source=Website&amp;utm_medium=Navbar\">demo here<\/a>.\u00a0<\/p>\n\n\n\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1667648298028\"><strong class=\"schema-faq-question\">1. What do you mean by digital publishing?<\/strong> <p class=\"schema-faq-answer\">E-books, digital magazines, and digital libraries and catalogues are all part of electronic publishing (also known as digital publishing, online publishing, or online publishing).<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1667648420298\"><strong class=\"schema-faq-question\">2. What is the future of digital publishing?<\/strong> <p class=\"schema-faq-answer\">&#8220;The digital publishing market is expected to grow by $65.31 billion during 2021-2025, with a CAGR of 12.66 percent.&#8221; Digital space and current publishing trends will shape the future of openly accessible online content in the future.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1667648509037\"><strong class=\"schema-faq-question\">3. Why mobile optimization is important?<\/strong> <p class=\"schema-faq-answer\">Mobile optimization technology allows sites to reformat themselves completely for mobile devices, ensuring a better user experience. Mobile-optimized sites are configured with the mobile user in mind, and they usually have a separate URL from responsive sites.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>7 Digital Ad Publishing Trends. We&#8217;ve gathered a variety of industry digital ad publishing trends on what 2022 could hold for publishers. Digital Ad Publishing is increasingly focused on the more personalized, targeted, and valuable, as consumers want the right ad, at the right time, on the right device, right now.&nbsp; In 2022, the digital<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":22110,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440],"tags":[10616,10692,10700,10701,10698,10699],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Digital Ad Publishing Trends That will Drive Monetisation<\/title>\n<meta name=\"description\" content=\"7 Digital Ad Publishing Trends. We&#039;ve gathered a variety of industry digital ad publishing trends on what 2022 could hold for publishers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/7-digital-ad-publishing-trends\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"7 Digital Ad Publishing Trends That will Drive Monetisation\" \/>\n<meta name=\"twitter:description\" content=\"7 Digital Ad Publishing Trends. We&#039;ve gathered a variety of industry digital ad publishing trends on what 2022 could hold for publishers.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/07\/undraw_Trendy_interface_re_xsou.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; Ad Optimization\",\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/7-digital-ad-publishing-trends\/#primaryimage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/07\/undraw_Trendy_interface_re_xsou.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/07\/undraw_Trendy_interface_re_xsou.png\",\"width\":1048,\"height\":749,\"caption\":\"Digital Publishing Trends 2022\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.adpushup.com\/blog\/7-digital-ad-publishing-trends\/#webpage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/7-digital-ad-publishing-trends\/\",\"name\":\"7 Digital Ad Publishing Trends That will Drive Monetisation\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/7-digital-ad-publishing-trends\/#primaryimage\"},\"datePublished\":\"2022-07-05T08:50:00+00:00\",\"dateModified\":\"2022-11-05T11:44:26+00:00\",\"description\":\"7 Digital Ad Publishing Trends. 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He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.\",\"url\":\"https:\/\/www.adpushup.com\/blog\/author\/shubham\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/7-digital-ad-publishing-trends\/#faq-question-1667648298028\",\"position\":1,\"url\":\"https:\/\/www.adpushup.com\/blog\/7-digital-ad-publishing-trends\/#faq-question-1667648298028\",\"name\":\"1. 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