{"id":22279,"date":"2022-07-29T12:33:12","date_gmt":"2022-07-29T07:03:12","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=22279"},"modified":"2025-10-23T21:36:10","modified_gmt":"2025-10-23T16:06:10","slug":"prebid-header-bidding-for-publishers","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/prebid-header-bidding-for-publishers\/","title":{"rendered":"How Can Publishers Take Advantage of Prebid Header Bidding?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Have you heard of Header Bidding<\/a>? If you have been working in the programmatic advertising and marketing industry, chances are you have heard of it and quite possibly, used it. <\/p>\n\n\n\n

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Header bidding has quickly become the talk of the town, and the people in the ad optimization industry are actively deliberating about the subject. While the industry has been set abuzz with the new face in town, there is little understanding among the common populace.<\/p>\n\n\n\n

\u00a0And while people were still trying to get their heads around Header Bidding, Prebid<\/a> was introduced, and it has changed the game. Prebid Header Bidding is an open-source solution that has made it possible for publishers to easily access Header Bidding and, as such, has led to a significant increase in ad revenues. Prebid JS<\/a> has been so influential that it has easily become the most used wrapper.<\/p>\n\n\n\n

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This article will allow you to understand the intricacies of Header Bidding as well as Prebid and then provide you with tips to help increase your ad revenue.<\/p>\n\n\n\n

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