{"id":22362,"date":"2022-08-04T13:15:00","date_gmt":"2022-08-04T07:45:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=22362"},"modified":"2022-10-11T17:24:42","modified_gmt":"2022-10-11T11:54:42","slug":"ad-fraud-detection-and-prevention-tips","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/","title":{"rendered":"How to Detect Ad Fraud &#038; Prevention Tips for Digital Publishers","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Ad publishers in the ad tech industry spend billions of dollars everywhere, acquiring online ad spaces and placing advertisements. This leads to, just like everywhere else on the internet, a massive possibility of ad fraud. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>No ad publisher in the ad tech platform will want to acquire fraud inventory for their clients; therefore, awareness about ad fraud is important.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff1f5;font-size:20px\"><strong>Also Watch: <a href=\"https:\/\/resources.adpushup.com\/against-ad-fraud-and-towards-transparency\">Webinar &#8211; Against Ad Fraud and Towards Transparency<\/a><\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#We_Say_Ad_Fraud_%E2%80%93_But_What_do_We_Mean\" >We Say Ad Fraud \u2013 But What do We Mean?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#How_To_Detect_Ad_Fraud\" >How To Detect Ad Fraud<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#The_Steps_That_Can_be_Taken_to_Combat_Ad_Fraud\" >The Steps That Can be Taken to Combat Ad Fraud<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#Never_Forget_About_It\" >Never Forget About It<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#Make_Sure_the_Lawyers_Know\" >Make Sure the Lawyers Know<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#Check_the_Discrepancies_between_Clicks_and_actual_Visits\" >Check the Discrepancies between Clicks and actual Visits<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#Be_Aware_of_Doubtful_Activities\" >Be Aware of Doubtful Activities<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#Blacklist_the_IPs\" >Blacklist the IPs<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#Report_in_Real_Time\" >Report in Real Time&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#Pay_Attention_to_Spikes\" >Pay Attention to Spikes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#Modify_the_Advertisements\" >Modify the Advertisements&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#Be_Aware_of_your_Budget\" >Be Aware of your Budget<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#FAQ_Related_to_Ad_Fraud_Prevention\" >FAQ Related to Ad Fraud Prevention<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-we-say-ad-fraud-but-what-do-we-mean\"><span class=\"ez-toc-section\" id=\"We_Say_Ad_Fraud_%E2%80%93_But_What_do_We_Mean\"><\/span>We Say Ad Fraud \u2013 But What do We Mean?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Any attempt that is made to defraud digital advertising networks or the ad tech platform for financial gain is called ad fraud.<\/p>\n\n\n\n<p>&nbsp;Ad fraud deceives the advertisement platforms by making them assume the fake activity on the network as a real individual activity and, in the process, making them lose money. <\/p>\n\n\n\n<p>Scammers mainly use bots to make ad fraud, but other methods of ad fraud like click fraud, click injection, and installation of malware apps are also prevalent, and through these, they make the publishers in ad tech platforms pay through their nose.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-1 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"470\" height=\"450\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/08\/247511.png\" alt=\"Ad Fraud\" data-id=\"22367\" data-full-url=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/08\/247511.png\" data-link=\"https:\/\/www.adpushup.com\/blog\/?attachment_id=22367\" class=\"wp-image-22367\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/08\/247511.png 470w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/08\/247511-300x287.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/08\/247511-150x144.png 150w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><figcaption class=\"blocks-gallery-item__caption\">Image Source:<a href=\"https:\/\/www.insiderintelligence.com\/topics\/category\/ad%20fraud\"> InsiderIntelligence.com<\/a><\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>In 2022, <a href=\"https:\/\/www.businessinsider.in\/advertising\/ad-tech\/article\/digital-ad-fraud-is-estimated-to-cost-brands-an-estimated-of-44-billion-to-fraudulent-activities-by-2022-and-reach-up-to-45-of-total-spent-mfilterit\/articleshow\/87753250.cms\">$44 billion is predicted to be lost to ad fraud<\/a>. This has tremendously affected the ad publishers and even the brands. To combat ad fraud, one must be aware of the ad fraud and then take necessary steps to protect the ad space and ensure that the advertisement reaches the actual user and not some scammer who will steal money.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff1f5;font-size:20px\"><strong>Also Read: <a href=\"https:\/\/www.adpushup.com\/blog\/types-of-ad-fraud\/\">5 Common Types of Ad Fraud (and How They Affect Publishers)<\/a><\/strong><\/p>\n\n\n\n<h2 id=\"h-how-to-detect-ad-fraud\"><span class=\"ez-toc-section\" id=\"How_To_Detect_Ad_Fraud\"><\/span>How To Detect Ad Fraud<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\">Ad publishers in the ad tech platform can use these observations to detect ad fraud.<\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1665488913862\"><strong class=\"schema-how-to-step-name\"> Lack of Performance <\/strong> <p class=\"schema-how-to-step-text\">Poor or zero performance from the digital advertisement is a clear sign of ad fraud. This can be best portrayed if performances from the actual advertisement are compared with platforms such as Facebook or Twitter.<br\/><br\/>Considering all factors to be the same, if the advertisement produces fewer conversions than other channels, it&#8217;s ad fraud. For instance, if the page on Facebook receives 30 conversions from 300 clicks whereas the actual ad does not receive any, it has to be ad fraud.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1665488990622\"><strong class=\"schema-how-to-step-name\"> Poor Analytics <\/strong> <p class=\"schema-how-to-step-text\">Studying the ad performance, short sessions and extremely high bounce rates will reveal ad fraud. Comparing the actual real human interaction with the advertisement on one channel with bot activities on the other channel will give away to ad fraud.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1665489011732\"><strong class=\"schema-how-to-step-name\"> Inhuman Click-Through Rates (CTRs) <\/strong> <p class=\"schema-how-to-step-text\"> Most ad publishers are aware of the abnormal CTRs. There will be an average number of <a href=\"https:\/\/www.adpushup.com\/blog\/adsense-cpm-rates-factors-that-affect-how-much-you-can-earn\/\">CTRs<\/a> possible from real human interaction. Anything too high or even too less than the average will mostly be bot activity or ad fraud.\u00a0 <\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1665489032439\"><strong class=\"schema-how-to-step-name\"> Server IP addresses <\/strong> <p class=\"schema-how-to-step-text\">Ad frauds can easily be determined by verifying the IP addresses of the computers upon which the ad has been clicked. If the IP addresses belong to a corporate or private computer, then it is a real person. If the IP traces back to a server, it definitely is ad fraud.<\/p> <\/li><\/ol><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff1f5;font-size:20px\"><strong>Also Read: <a href=\"https:\/\/www.adpushup.com\/blog\/identify-bot-traffic\/\">What Is Bot Traffic?<\/a><\/strong><\/p>\n\n\n\n<h2 id=\"h-the-steps-that-can-be-taken-to-combat-ad-fraud\"><span class=\"ez-toc-section\" id=\"The_Steps_That_Can_be_Taken_to_Combat_Ad_Fraud\"><\/span>The Steps That Can be Taken to Combat Ad Fraud<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The following steps can be followed by ad publishers to combat ad fraud and ensure that the ad reaches the right people\u2026<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-1 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"412\" height=\"388\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/08\/screenshot-8.png\" alt=\"Ad Fraud\" data-id=\"22370\" data-full-url=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/08\/screenshot-8.png\" data-link=\"https:\/\/www.adpushup.com\/blog\/?attachment_id=22370\" class=\"wp-image-22370\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/08\/screenshot-8.png 412w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/08\/screenshot-8-300x283.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/08\/screenshot-8-150x141.png 150w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/><figcaption class=\"blocks-gallery-item__caption\">Image Source: <a href=\"https:\/\/blog.optickssecurity.com\/how-ad-fraud-prevention-improves-metrics\">Opticks<\/a><\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h3 id=\"h-never-forget-about-it\"><span class=\"ez-toc-section\" id=\"Never_Forget_About_It\"><\/span>Never Forget About It<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This point may sound pretty obvious, but with a lot of ads circulating, one can easily forget about the old ones. Every ad needs to be monitored manually and checked that it is being interacted with by humans and not bots. If there are anomalies in previous and future performances, the ad should immediately be investigated. Any unusual activity can be a sign of ad fraud.<\/p>\n\n\n\n<h3 id=\"h-make-sure-the-lawyers-know\"><span class=\"ez-toc-section\" id=\"Make_Sure_the_Lawyers_Know\"><\/span>Make Sure the Lawyers Know<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Following the first step, the lawyers should also be informed about all the ads that the publishers are putting on the air. This is important because, again, there are a lot of ads circulating on the air, and if they are not regularly checked, they will be affected by ad fraud. Then the legal team can take action.<\/p>\n\n\n\n<h3 id=\"h-check-the-discrepancies-between-clicks-and-actual-visits\"><span class=\"ez-toc-section\" id=\"Check_the_Discrepancies_between_Clicks_and_actual_Visits\"><\/span>Check the Discrepancies between Clicks and actual Visits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Often the simplest way to accomplish something is the cheapest. Ad publishers should examine the clicks on the ads to see if it relates to actual traffic on the site. If the clicks and visits don&#8217;t match, it most likely is ad fraud.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-be-aware-of-doubtful-activities\"><span class=\"ez-toc-section\" id=\"Be_Aware_of_Doubtful_Activities\"><\/span>Be Aware of Doubtful Activities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Almost all <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-detect-ad-fraud-with-google-analytics\/\">steps to combat ad fraud<\/a> are to be observant of the fraud. An aware pair of eyes must always be on the lookout for suspicious behaviours. If the publisher finds out the ads are having bad performance on one platform but good on others, it has to be a fraud, and the best way to fight such frauds is to ensure they don&#8217;t repeat.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-blacklist-the-ips\"><span class=\"ez-toc-section\" id=\"Blacklist_the_IPs\"><\/span>Blacklist the IPs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is a fact that all digital platforms are vulnerable to fraud. Similarly, the ad tech platform is not alien to ad frauds, either. An easy way to combat such frauds is to simply block or blacklist the IP addresses on Google Ads. Usually, the frauds will happen from some server computers and not a personal computer. Thus, publishers should identify them and blacklist them.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-report-in-real-time\"><span class=\"ez-toc-section\" id=\"Report_in_Real_Time\"><\/span>Report in Real Time&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publishers must track their ads in real-time to catch any fraud right away. Any spike or discrepancies in the clicks, visits, or simply the ad performance will most likely result in ad fraud. Monitoring the ads in real-time will not only save money but also save from security breaches.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-pay-attention-to-spikes\"><span class=\"ez-toc-section\" id=\"Pay_Attention_to_Spikes\"><\/span>Pay Attention to Spikes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Monitoring real-time will not work unless attention is paid to spikes in traffic. If the clicks lead to a sudden spike in traffic and should the spikes be investigated, if 99% of the clicks show their origin from a different place than where the target of the ad had been intended to be, it must be ad fraud and hence, must be stopped.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-modify-the-advertisements\"><span class=\"ez-toc-section\" id=\"Modify_the_Advertisements\"><\/span>Modify the Advertisements&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Modify the advertisements to contain more conversation-based interaction instead of clicks based. Clicks-based interactions can easily be manipulated by the bots, thereby leading to ad fraud.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-be-aware-of-your-budget\"><span class=\"ez-toc-section\" id=\"Be_Aware_of_your_Budget\"><\/span>Be Aware of your Budget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Last but not least, publishers spend a lot on advertisements, and ad fraud can lead to a loss of a huge amount of money. Be extremely conscious of where the money is being spent and monitor the ads with a keen eye.<\/p>\n\n\n\n<p>&nbsp;Thus, ad fraud essentially means stopping the <a href=\"https:\/\/www.adpushup.com\/blog\/types-of-ad-targeting\/\">ad from reaching its target audience<\/a>. It can easily be combated by being aware of the problem.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"FAQ_Related_to_Ad_Fraud_Prevention\"><\/span>FAQ Related to Ad Fraud Prevention<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1660028556552\"><strong class=\"schema-faq-question\">What are A<strong>d Frauds<\/strong>?\u00a0<br\/><\/strong> <p class=\"schema-faq-answer\">Ad frauds are ways and means to fraud the digital advertising platform such that the ads don&#8217;t reach the intended audience, and through this way, scammers steal loads of money from the ad publishers.\u00a0<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1660028569277\"><strong class=\"schema-faq-question\">How can Ad Fraud be Detected?\u00a0<br\/><\/strong> <p class=\"schema-faq-answer\"><a href=\"https:\/\/www.adpushup.com\/blog\/how-to-detect-ad-fraud-with-google-analytics\/\">Ad fraud detection<\/a> is extremely easy. It can be detected by observing and analyzing the ad behaviours. Interpreting the ad performance and examining the CTRs are some of the easiest ways to find out about ad fraud. If there is a discrepancy, it surely is ad fraud.\u00a0<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1660028580471\"><strong class=\"schema-faq-question\">How can IP addresses help in spotting ad frauds?\u00a0<br\/><\/strong> <p class=\"schema-faq-answer\">IP addresses can be traced, and if it leads to a server, then it definitely is a <a href=\"https:\/\/www.adpushup.com\/blog\/mitigating-programmatic-ad-fraud-with-tommy-singh-from-adpushups-publisher-development-team\/\">bot being used to scam the ad<\/a>. It should immediately be blacklisted. No private computer will be used to cause ad fraud.\u00a0<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1660028592005\"><strong class=\"schema-faq-question\">Can ad fraud be stopped?\u00a0<br\/><\/strong> <p class=\"schema-faq-answer\">Yes, <a href=\"https:\/\/www.adpushup.com\/blog\/ad-fraud-in-2018-expert-tips-for-the-straight-shooting-publisher\/\">ad frauds<\/a> can definitely be stopped by being vigilant and well aware of the problem.\u00a0<br\/><\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Ad publishers in the ad tech industry spend billions of dollars everywhere, acquiring online ad spaces and placing advertisements. This leads to, just like everywhere else on the internet, a massive possibility of ad fraud. No ad publisher in the ad tech platform will want to acquire fraud inventory for their clients; therefore, awareness about<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":22363,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440],"tags":[10746,10749,10752,10750,10751],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Detect Ad Fraud &amp; Prevention Tips for Digital Publishers<\/title>\n<meta name=\"description\" content=\"Ad Fraud Detection and Prevention Tips for the ad publishers. You can use these tips to fight against the threat of ad fraud.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"How to Detect Ad Fraud &amp; Prevention Tips for Digital Publishers\" \/>\n<meta name=\"twitter:description\" content=\"Ad Fraud Detection and Prevention Tips for the ad publishers. 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No private computer will be used to cause ad fraud.\u00a0<br\/>","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#faq-question-1660028592005","position":4,"url":"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#faq-question-1660028592005","name":"Can ad fraud be stopped?\u00a0","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, <a href=\"https:\/\/www.adpushup.com\/blog\/ad-fraud-in-2018-expert-tips-for-the-straight-shooting-publisher\/\">ad frauds<\/a> can definitely be stopped by being vigilant and well aware of the problem.\u00a0<br\/>","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"HowTo","@id":"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#howto-1","name":"How to Detect Ad Fraud &#038; Prevention Tips for Digital Publishers","mainEntityOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#article"},"description":"Ad publishers in the ad tech platform can use these observations to detect ad fraud.","step":[{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#how-to-step-1665488913862","name":"Lack of Performance","itemListElement":[{"@type":"HowToDirection","text":"Poor or zero performance from the digital advertisement is a clear sign of ad fraud. This can be best portrayed if performances from the actual advertisement are compared with platforms such as Facebook or Twitter.<br\/><br\/>Considering all factors to be the same, if the advertisement produces fewer conversions than other channels, it's ad fraud. For instance, if the page on Facebook receives 30 conversions from 300 clicks whereas the actual ad does not receive any, it has to be ad fraud."}]},{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#how-to-step-1665488990622","name":"Poor Analytics","itemListElement":[{"@type":"HowToDirection","text":"Studying the ad performance, short sessions and extremely high bounce rates will reveal ad fraud. Comparing the actual real human interaction with the advertisement on one channel with bot activities on the other channel will give away to ad fraud."}]},{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#how-to-step-1665489011732","name":"Inhuman Click-Through Rates (CTRs)","itemListElement":[{"@type":"HowToDirection","text":" Most ad publishers are aware of the abnormal CTRs. There will be an average number of <a href=\"https:\/\/www.adpushup.com\/blog\/adsense-cpm-rates-factors-that-affect-how-much-you-can-earn\/\">CTRs<\/a> possible from real human interaction. Anything too high or even too less than the average will mostly be bot activity or ad fraud.\u00a0 "}]},{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/ad-fraud-detection-and-prevention-tips\/#how-to-step-1665489032439","name":"Server IP addresses","itemListElement":[{"@type":"HowToDirection","text":"Ad frauds can easily be determined by verifying the IP addresses of the computers upon which the ad has been clicked. If the IP addresses belong to a corporate or private computer, then it is a real person. If the IP traces back to a server, it definitely is ad fraud."}]}],"inLanguage":"en-US"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/22362"}],"collection":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/comments?post=22362"}],"version-history":[{"count":10,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/22362\/revisions"}],"predecessor-version":[{"id":24136,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/22362\/revisions\/24136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media\/22363"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media?parent=22362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/categories?post=22362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/tags?post=22362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}