{"id":22377,"date":"2022-08-11T13:10:59","date_gmt":"2022-08-11T07:40:59","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=22377"},"modified":"2022-09-02T11:49:02","modified_gmt":"2022-09-02T06:19:02","slug":"ad-tech-ecosystem-techniques-for-publishers","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/ad-tech-ecosystem-techniques-for-publishers\/","title":{"rendered":"Top 4 Techniques of the Ad Tech Ecosystem Explained","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Ad tech has been in the domain of advertisements for years now and has seen constant evolution ever since. It has brought forward an advanced level of technologies enabling various brands to have a niche level of targeting choices, which include demographic targeting, contractual targeting, hyper-local targeting and much more.<\/p>\n\n\n\n

 From the point of view of publishers, various programmatic techniques like Header Bidding<\/a> are there to help the marketers substantially improve the level of revenues when put in comparison with the traditional model known as the waterfall model. <\/p>\n\n\n\n

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Ad tech companies all over the world have already been experimenting with various models to see what suits them best. But what really is ad tech? Let\u2019s delve a little deeper.<\/p>\n\n\n\n

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Also Read: Ad Tech Trends That We Can Expect in 2022<\/a><\/strong><\/p>\n\n\n\n

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