{"id":23988,"date":"2022-09-23T16:14:00","date_gmt":"2022-09-23T10:44:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=23988"},"modified":"2025-01-17T13:45:17","modified_gmt":"2025-01-17T08:15:17","slug":"how-to-scale-your-business-with-dooh-advertising","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/how-to-scale-your-business-with-dooh-advertising\/","title":{"rendered":"What is DOOH Advertising &#038; How Does it Help Scale Your Business","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fffaee;font-size:20px\"><strong>Digital Out-Of-Home or DOOH Advertising<\/strong> present a major opportunity for marketers and publishers to reach target audiences in a specific, real-world context and optimize revenue.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Digital Out-Of-Home (DOOH) advertising seems to take a steep upsurge. In 2022, this industry has been evaluated at a massive<a href=\"https:\/\/www.statista.com\/statistics\/272951\/global-digital-out-of-home-advertising-expenditure-since-2000\/\"> $9.2 billion<\/a>. There\u2019s no surprise in knowing that advertisers are scramming for this renewed opportunity.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"784\" height=\"529\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/screenshot-www.statista.com-2022.09.23-15_03_19.png\" alt=\"\" class=\"wp-image-23990\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/screenshot-www.statista.com-2022.09.23-15_03_19.png 784w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/screenshot-www.statista.com-2022.09.23-15_03_19-300x202.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/screenshot-www.statista.com-2022.09.23-15_03_19-768x518.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/screenshot-www.statista.com-2022.09.23-15_03_19-150x101.png 150w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/figure><\/div>\n\n\n\n<p> In fact, in 2023 itself,<a href=\"https:\/\/seobysociallyin.com\/dooh-advertising-statistics\/\"> the (DOOH) Digital Out of Home ad spending rates<\/a> are said to be increased by 19.2%. So, what is this new marketing secret that has gotten everyone on their tiptoes?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-scale-your-business-with-dooh-advertising\/#Digital_Out-Of-Home_DOOH_Ads_%E2%80%93_What_are_They\" >Digital Out-Of-Home (DOOH) Ads &#8211; What are They?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-scale-your-business-with-dooh-advertising\/#Why_DOOH_Advertising_a_Wise_Choice_For_Your_Business\" >Why DOOH Advertising a Wise Choice For Your Business?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-scale-your-business-with-dooh-advertising\/#Improve_Revenue_Through_Great_Pricing_Opportunities\" >Improve Revenue Through Great Pricing Opportunities&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-scale-your-business-with-dooh-advertising\/#No_Banner_Blindness\" >No Banner Blindness&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-scale-your-business-with-dooh-advertising\/#Engaging_Ad_Formats\" >Engaging Ad Formats&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-scale-your-business-with-dooh-advertising\/#Privacy_Concerns_in_Check\" >Privacy Concerns in Check&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-scale-your-business-with-dooh-advertising\/#Cutting_Down_on_Manual_Work\" >Cutting Down on Manual Work<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-scale-your-business-with-dooh-advertising\/#Ad_Blockers_Cant_Come_to_Play_Here\" >Ad Blockers Can\u2019t Come to Play Here&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-scale-your-business-with-dooh-advertising\/#Where_Can_You_See_DOOH_Ads_Real-Time_Examples\" >Where Can You See DOOH Ads? Real-Time Examples<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-scale-your-business-with-dooh-advertising\/#Example_1_eBay_using_Digital_Out_of_Home_DOOH_Advertising\" >Example 1: eBay using Digital Out of Home (DOOH) Advertising<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-scale-your-business-with-dooh-advertising\/#Example_2_Walmart_In-store_Digital_Out_of_Home_Advertising\" >Example 2: Walmart In-store Digital Out of Home Advertising<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-scale-your-business-with-dooh-advertising\/#Example_3_Lasik_MDs_Elevator_Digital_OOH_Ads\" >Example 3: Lasik MD&#8217;s Elevator Digital OOH Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-scale-your-business-with-dooh-advertising\/#Example_4_National_Geographic_SaveTogether_DOOH_Advertising_Campaign\" >Example 4: National Geographic #SaveTogether DOOH Advertising Campaign&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-scale-your-business-with-dooh-advertising\/#Whats_Next_for_Digital_Out-of-Home_Publishers\" >What\u2019s Next for Digital Out-of-Home Publishers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-scale-your-business-with-dooh-advertising\/#Digital_Out-of-Home_Ads_Related_FAQ\" >Digital Out-of-Home Ads Related FAQ<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-digital-out-of-home-dooh-ads-what-are-they\"><span class=\"ez-toc-section\" id=\"Digital_Out-Of-Home_DOOH_Ads_%E2%80%93_What_are_They\"><\/span>Digital Out-Of-Home (DOOH) Ads &#8211; What are They?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"850\" height=\"321\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/Comparing-traditional-OOH-advertising-media-with-DOOH-advertising-media.png\" alt=\"\" class=\"wp-image-23998\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/Comparing-traditional-OOH-advertising-media-with-DOOH-advertising-media.png 850w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/Comparing-traditional-OOH-advertising-media-with-DOOH-advertising-media-300x113.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/Comparing-traditional-OOH-advertising-media-with-DOOH-advertising-media-768x290.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/Comparing-traditional-OOH-advertising-media-with-DOOH-advertising-media-150x57.png 150w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption>Image Source: <a href=\"https:\/\/www.researchgate.net\/figure\/Comparing-traditional-OOH-advertising-media-with-DOOH-advertising-media_tbl1_335889806\">Researchgate.net<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Out-of-Home (OOH) Advertising is a concept of outdoor advertising where advertisers try and reach out to their target consumers outside their houses.<\/p>\n\n\n\n<p>These can be traditional billboards, bus stop ads, metro ads with QR code posters (built using the <a href=\"https:\/\/www.the-qrcode-generator.com\/blog\/buying-guide\/the-ultimate-guide-to-choosing-the-best-qr-code-generator\" target=\"_blank\" rel=\"noreferrer noopener\">best QR code generator<\/a>) and so on. These are different from mobile advertising, as these ads catch your eye when you\u2019re out on the road, maybe stuck in traffic, on your way to the office, in the metro, in elevators, and so on.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Digital Out of Home Advertising simply puts a spin on this traditional outlook and attempts to automate this process and targeting more effectively.<\/p>\n\n\n\n<p>&nbsp;In the same way, Digital Out of Home advertisements allows you to reach out to customers through their devices, targeting your product by location, demography, shopping preferences, and so on. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Similarly, DOOH Advertising also works with concepts of tracking, geo-fencing, retargeting, attribution, personalization, and so on.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-why-dooh-advertising-a-wise-choice-for-your-business\"><span class=\"ez-toc-section\" id=\"Why_DOOH_Advertising_a_Wise_Choice_For_Your_Business\"><\/span>Why DOOH Advertising a Wise Choice For Your Business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"538\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/benefits-of-developing-\u2028dooh-capabilities-min-1536x807-1-1024x538.jpg\" alt=\"\" class=\"wp-image-24004\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/benefits-of-developing-\u2028dooh-capabilities-min-1536x807-1-1024x538.jpg 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/benefits-of-developing-\u2028dooh-capabilities-min-1536x807-1-300x158.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/benefits-of-developing-\u2028dooh-capabilities-min-1536x807-1-768x404.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/benefits-of-developing-\u2028dooh-capabilities-min-1536x807-1-150x79.jpg 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/benefits-of-developing-\u2028dooh-capabilities-min-1536x807-1.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Image Source: <a href=\"https:\/\/xenoss.io\/blog\/programmatic-dooh\">Xenoss.io<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>Whether you\u2019re a regular Digital out-of-home advertisement publisher or not, there\u2019s a range of benefits this ad format offers that might change your mind.<\/p>\n\n\n\n<h3 id=\"h-improve-revenue-through-great-pricing-opportunities\"><span class=\"ez-toc-section\" id=\"Improve_Revenue_Through_Great_Pricing_Opportunities\"><\/span>Improve Revenue Through Great Pricing Opportunities&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Digital Out of Home advertising offers more revenue through better pricing dynamics. You can opt for real-time bidding and advertisers that are willing to pay quite profitably, at least over the regular pre-booked ad rates. This could be substantially more profitable than standard, pre-booked banner rate cards.<\/p>\n\n\n\n<h4>Pricing Models for DOOH Ads<\/h4>\n\n\n\n<p>There are no strict bound rules when it comes to the pricing models for Digital Out of Home ads. One can control the price according to location, timing, size, or even demand. For instance, the price for daytime rush hour advertising will be more than maybe advertising at night. However, there are also a few other options, such as paying according to CPM or SOV.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Cost Per Impression (CPM)<\/strong><\/p>\n\n\n\n<p>CPM, as we know, is a cost per impression; however, with DOOH ads, one can never get an exact number of impressions. Thus this is more an average calculation, say, based on the location and population.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Share of Voice (SOV)<\/strong><\/p>\n\n\n\n<p>SOV, on the other hand, is Share of Voice, and this concept requires advertisers to buy a certain percentage of the ad inventory. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Say there is a total of 6 ad slots in the billboard for each loop. If an advertiser occupies one of these slots, their advertising is shown accordingly. To be more effective, an advertiser can buy more slots, and the publisher sets a fixed price for each.<\/p>\n\n\n\n<h4 id=\"h-better-earning-opportunity-with-dooh-ads\">Better Earning Opportunity with DOOH Ads<\/h4>\n\n\n\n<p>According to industry standards, the eCPMs for DOOH ads are around $5-$15. These values are variable but are much higher than standard banner advertisements that deliver an average of $0.30 &#8211; $1.30 or $1.50. The ad revenue through DOOH ads mainly depends on the factors such as:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>The Size of your Audience<\/li><li>Your Product Type<\/li><li>The number of Ads<\/li><li>Ad Fill Rate<\/li><li>Ad Quality<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Additionally, Digital Out of Home ads can be activated in less than 72 hours compared to OOH ads, which take weeks for ad activation. Publishers and Advertisers using DOOH ad campaigns can use dynamic creative optimization (DCO) to optimize the ad creative according to regions, weather patterns, audience types, and according to spikes in demand.<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#fff1f5;font-size:20px\"><strong>Also Read: <a href=\"https:\/\/www.adpushup.com\/blog\/a-comprehensive-guide-to-increasing-average-cpm\/\">A Comprehensive Guide to Increasing Average CPM<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>What comes next?<\/em><\/p>\n\n\n\n<h3 id=\"h-no-banner-blindness\"><span class=\"ez-toc-section\" id=\"No_Banner_Blindness\"><\/span>No Banner Blindness&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ads on mobile devices are easily ignored because of <a href=\"https:\/\/www.adpushup.com\/blog\/banner-blindness\/\">banner blindness<\/a>. Especially with banner ads, they\u2019re more prone to be missed. However, big and vibrant DOOH ads aren\u2019t missable. Thus, these attract advertisers more as they\u2019re able to reach out to a wider and newer audience, which also opens up a great opportunity for publishers to set premium ad inventory rates.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-engaging-ad-formats\"><span class=\"ez-toc-section\" id=\"Engaging_Ad_Formats\"><\/span>Engaging Ad Formats&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As established, DOOH ads are hard to miss. They also provide great flexibility in design and innovation. One can make them as captivating as possible, and traditional OOh Ads can never win over that. DOOH advertising enables advertisers to experiment with movement, space, and concepts, even creating ads that \u2018literally\u2019 pop out.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#fff1f5;font-size:20px\"><strong>Also Check: <a href=\"https:\/\/www.adpushup.com\/innovative-ad-formats\/\">Innovative Ad Formats For Publishers<\/a><\/strong><\/p>\n\n\n\n<h3 id=\"h-privacy-concerns-in-check\"><span class=\"ez-toc-section\" id=\"Privacy_Concerns_in_Check\"><\/span>Privacy Concerns in Check&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In this digitally awakened age, users are getting more and more concerned about their privacy, hence demanding drastic measures from companies like Google to abolish cookies. However, DOOH doesn\u2019t work on personal user information, keeping the consumers of the ad safe and out of the grasp of the advertisers.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-cutting-down-on-manual-work\"><span class=\"ez-toc-section\" id=\"Cutting_Down_on_Manual_Work\"><\/span>Cutting Down on Manual Work<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With the help of a digital server, your flexibility with DOOH advertising becomes ultimate, which can help you in terms of revenue. For instance, you can control what ad to show when and for how long. And effortlessly, you can change it within the hour and have total control of the ad rotation.<\/p>\n\n\n\n<h3 id=\"h-ad-blockers-can-t-come-to-play-here\"><span class=\"ez-toc-section\" id=\"Ad_Blockers_Cant_Come_to_Play_Here\"><\/span>Ad Blockers Can\u2019t Come to Play Here&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It is of no little mystery that as days go by, the number of users reaching out for <a href=\"https:\/\/www.adpushup.com\/blog\/5-ad-blocking-myths\/\">ad blockers<\/a> is becoming more and more. This way, mobile advertising can even someday become obsolete. However, that is not a risk you need to worry about with DOOH Marketing.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-where-can-you-see-dooh-ads-real-time-examples\"><span class=\"ez-toc-section\" id=\"Where_Can_You_See_DOOH_Ads_Real-Time_Examples\"><\/span>Where Can You See DOOH Ads? Real-Time Examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Digital Out of Home (DOOH) Advertising offers optimum opportunities. It offers an array of targeting options &#8211; you can choose the day and time for when to display your ad (for eg. a rush hour), or maybe the screen location or the geolocation, according to weather, control how often it is displayed and with the help of<a href=\"https:\/\/www.adpushup.com\/blog\/activate-first-party-data\/\"> first-party data<\/a> one can also display their ads accordingly on IoT devices such as on car dashboards. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This is why plenty of companies and businesses opt for DOOH marketing, and here\u2019s a list of a few.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-example-1-ebay-using-digital-out-of-home-dooh-advertising\"><span class=\"ez-toc-section\" id=\"Example_1_eBay_using_Digital_Out_of_Home_DOOH_Advertising\"><\/span>Example 1: eBay using Digital Out of Home (DOOH) Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/EF8BE500-6D8B-4740-9C24-BDD242692535.jpeg\" alt=\"\" class=\"wp-image-23991\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/EF8BE500-6D8B-4740-9C24-BDD242692535.jpeg 800w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/EF8BE500-6D8B-4740-9C24-BDD242692535-300x169.jpeg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/EF8BE500-6D8B-4740-9C24-BDD242692535-768x432.jpeg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/EF8BE500-6D8B-4740-9C24-BDD242692535-150x84.jpeg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p id=\"h-the-online-marketplace-ebay-launched-its-dooh-ad-campaign-back-in-2018-on-outdoor-digital-signs-across-the-uk-that-display-weather-attuned-messages-the-campaign-featured-advertising-messages-that-change-according-to-weather-conditions\">The <a href=\"https:\/\/martech.org\/in-ebays-dooh-campaign-the-weather-plays-a-starring-role\/\">online marketplace eBay launched its DOOH ad campaign back in 2018<\/a> on outdoor digital signs across the UK that display weather-attuned messages. The campaign featured advertising messages that change according to weather conditions. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p id=\"h-the-online-marketplace-ebay-launched-its-dooh-ad-campaign-back-in-2018-on-outdoor-digital-signs-across-the-uk-that-display-weather-attuned-messages-the-campaign-featured-advertising-messages-that-change-according-to-weather-conditions-for-instance-if-it-s-summer-visual-ads-for-gardening-products-might-be-shown-the-rainy-and-cloudy-conditions-can-prompt-ads-for-indoor-do-it-yourself-projects\">For instance, if it\u2019s summer, visual ads for gardening products might be shown. The rainy and cloudy conditions can prompt ads for indoor do-it-yourself projects.<\/p>\n\n\n\n<h3 id=\"h-example-2-walmart-in-store-digital-out-of-home-advertising\"><span class=\"ez-toc-section\" id=\"Example_2_Walmart_In-store_Digital_Out_of_Home_Advertising\"><\/span>Example 2: Walmart In-store Digital Out of Home Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"640\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/digital-screens-welcome-customers-1-1024x640.webp\" alt=\"\" class=\"wp-image-23992\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/digital-screens-welcome-customers-1-1024x640.webp 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/digital-screens-welcome-customers-1-300x188.webp 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/digital-screens-welcome-customers-1-768x480.webp 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/digital-screens-welcome-customers-1-150x94.webp 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/digital-screens-welcome-customers-1.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Top consumer-goods retailer Walmart has primarily focused on digital media to reach their target audiences at scale. With the right investments in interconnected DOOH screens, they now offer valuable incremental reach and impressions.<\/p>\n\n\n\n<p>Thus, <a href=\"https:\/\/ppc.land\/walmart-relaunches-its-media-business-with-dooh-screens-retail-ads\/\">in-store DOOH ads for Walmart<\/a> are now offering a massive network of digital touchpoints, a full integrated ecosystem on all major <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-demand-side-platform\/\">DSPs <\/a>and media buyers to rely on. It also provides vast new media audiences with TV networks and leading digital platforms.<\/p>\n\n\n\n<h3 id=\"h-example-3-lasik-md-s-elevator-digital-ooh-ads\"><span class=\"ez-toc-section\" id=\"Example_3_Lasik_MDs_Elevator_Digital_OOH_Ads\"><\/span>Example 3: Lasik MD&#8217;s Elevator Digital OOH Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"679\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/5f528dfb5c9f1a007a2e946b_VI_BlogGraphics_LasikCase_200902-1024x679.jpg\" alt=\"\" class=\"wp-image-23993\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/5f528dfb5c9f1a007a2e946b_VI_BlogGraphics_LasikCase_200902-1024x679.jpg 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/5f528dfb5c9f1a007a2e946b_VI_BlogGraphics_LasikCase_200902-300x199.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/5f528dfb5c9f1a007a2e946b_VI_BlogGraphics_LasikCase_200902-768x509.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/5f528dfb5c9f1a007a2e946b_VI_BlogGraphics_LasikCase_200902-270x180.jpg 270w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/5f528dfb5c9f1a007a2e946b_VI_BlogGraphics_LasikCase_200902-370x245.jpg 370w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/5f528dfb5c9f1a007a2e946b_VI_BlogGraphics_LasikCase_200902-150x99.jpg 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/5f528dfb5c9f1a007a2e946b_VI_BlogGraphics_LasikCase_200902.jpg 1079w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.verticalimpression.com\/post\/i-can-see-clearly-now-how-lasik-md-used-new-ad-tech-to-target-people-with-glasses\">Lasik MD make the best use of Digital Out-of-Home advertising<\/a> to target their laser eye surgery candidates. The technology recognized if a person in the elevator was wearing glasses or not and updated the data of candidates accordingly. The ad&#8217;s messaging is updated based on the type of eyewear a particular person was wearing at the time.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Not only did Lasik MD\u2019s digital out-of-home advertisements deliver 11 million targeted impressions to laser eye surgery candidates, but they also maximized campaign engagement by 17% among targeted glasses-wearing elevator riders. The technology also considered the age and gender of the users, which helped MD&#8217;s marketing team to segment their results further.&nbsp;<\/p>\n\n\n\n<h3 id=\"h-example-4-national-geographic-savetogether-dooh-advertising-campaign\"><span class=\"ez-toc-section\" id=\"Example_4_National_Geographic_SaveTogether_DOOH_Advertising_Campaign\"><\/span>Example 4: National Geographic #SaveTogether DOOH Advertising Campaign&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"688\" height=\"443\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/screenshot-vimeo.com-2022.09.23-15_22_50.png\" alt=\"\" class=\"wp-image-23996\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/screenshot-vimeo.com-2022.09.23-15_22_50.png 688w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/screenshot-vimeo.com-2022.09.23-15_22_50-300x193.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/09\/screenshot-vimeo.com-2022.09.23-15_22_50-150x97.png 150w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/><\/figure><\/div>\n\n\n\n<p>Digital Out of Home advertisement is also used by <a href=\"https:\/\/bubbleoutdoor.com\/ooh-ad-review\/\">National Geographic&#8217;s &#8220;Save Together&#8221; campaign<\/a> to spread its message on the conservation of wildlife and their habitats. Their Digital OOH ad commenced with an hour-long digital spectacular takeover in Times Square. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The interactive ad campaign encourages people to take a selfie at their photo station in Times Square and share it on social media using the campaign&#8217;s hashtag, #savetogether. The #SaveTogether campaign continued throughout the summer and donated billboards and DOOH ad formats across the country.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The National Geographic #SaveTogether campaign is an example of the Digital OOH industry contributing to the public good. Most big corporations are opting for Digital Out of Home advertising and opening up exciting revenue-earning opportunities for publishers and advertisers.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-what-s-next-for-digital-out-of-home-publishers\"><span class=\"ez-toc-section\" id=\"Whats_Next_for_Digital_Out-of-Home_Publishers\"><\/span>What\u2019s Next for Digital Out-of-Home Publishers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We are simply at the onset of the rise of DOOH ads. And big corporations are already revolutionizing this market with their out-of-the-box creations. No other digital channel can prove as powerful as<a href=\"https:\/\/www.adpushup.com\/blog\/programmatic-advertisement-trends-2022\/\"> DOOH advertising<\/a>, only one must know how to utilize it fruitfully.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>As an advertiser, the prices may be overwhelming, but the ROI can be better than what you could even imagine. And for publishers, no other advertising media pays as well as DOOH advertising can. It is one of the top channels high in demand for advertisers, which you being a publisher, can strategize to your benefit. So get digital out of home with your advertising<strong> <\/strong>and steer ahead of your competition.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Looking for high-impact ad formats? We help publishers create an ad strategy that drives performance across all devices and <a href=\"https:\/\/www.adpushup.com\/publisher\/get-started\/?utm_campaign=Inbound&amp;utm_source=Website&amp;utm_medium=Navbar\">optimize ad revenue.<\/a> <\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Digital_Out-of-Home_Ads_Related_FAQ\"><\/span>Digital Out-of-Home Ads Related FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1663924975778\"><strong class=\"schema-faq-question\">1. <strong>What is the Most Popular Mode of DOOH Advertising?<\/strong><\/strong> <p class=\"schema-faq-answer\">Transit advertising is the most popular mode taken up by plenty of corporations. Even advertisers who aren\u2019t completely aware of the possibilities of DOOH advertising are aware of transit advertising i.e. displaying ads in modes of public transportation such as airways, metros and trains, and so on, reaching out to people when they\u2019re commuting.<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1663924993973\"><strong class=\"schema-faq-question\">2. <strong>What is an Accurate Way to Measure DOOH Impressions?<\/strong><\/strong> <p class=\"schema-faq-answer\">One accurate way that has been discovered in attempts at measuring DOOH impressions is observing a mobile device within the viewing distance and if it is approaching the screen. However, this is yet to be perfected as certain indoor display devices become limited with this approach.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1663925007837\"><strong class=\"schema-faq-question\">3. <strong>What is a DOOH Screen?<\/strong><\/strong> <p class=\"schema-faq-answer\">There are no limitations as such on what can be deemed a good screen. It is any digitized display mode available in the environment &#8211; whether it is a digital billboard or a network screen, located in a mall, stadium, hospital, etc.<br\/><\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Digital Out-Of-Home or DOOH Advertising present a major opportunity for marketers and publishers to reach target audiences in a specific, real-world context and optimize revenue.&nbsp; Digital Out-Of-Home (DOOH) advertising seems to take a steep upsurge. In 2022, this industry has been evaluated at a massive $9.2 billion. There\u2019s no surprise in knowing that advertisers are<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":24000,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440],"tags":[10787,10785,10788,10786,10798,10790],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is DOOH Advertising &amp; How Does it Help Scale Your Business<\/title>\n<meta name=\"description\" content=\"Overview of why publishers and advertisers should opt for Digital Out-Of-Home (DOOH) advertsing. Get to know all about DOOH advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-scale-your-business-with-dooh-advertising\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"What is DOOH Advertising &amp; How Does it Help Scale Your Business\" \/>\n<meta name=\"twitter:description\" content=\"Overview of why publishers and advertisers should opt for Digital Out-Of-Home (DOOH) advertsing. 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