{"id":24077,"date":"2025-02-24T17:45:21","date_gmt":"2025-02-24T12:15:21","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=24077"},"modified":"2025-10-13T21:21:51","modified_gmt":"2025-10-13T15:51:51","slug":"how-to-choose-the-best-ad-tech-company","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/","title":{"rendered":"The 9 Step Guide to Choosing the Best Ad Tech Company in 2025 (+ Top 5 Ad Tech Companies)","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fff1f5\">Explore 9 straight forward steps to select the ideal <strong>ad tech company<\/strong> tailored to your needs. Streamline your decision-making and elevate your success as a publisher and advertiser.<\/p>\n\n\n\n<p>As the spine of digital advertising, ad tech companies play an integral role. That&#8217;s why you need to make sure that you are relying on an ad tech company that is trustworthy, reliable, and can help you scale your ad revenue. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>According to GlobalData, ad tech companies will drive the internet advertising industry to <a href=\"https:\/\/www.globaldata.com\/adtech-drive-internet-advertising-industry-1-trillion-2030-forecasts-globaldata\/\" target=\"_blank\" rel=\"noreferrer noopener\">$1 trillion by 2030<\/a>. So, it goes without saying that a reliable ad tech <a href=\"https:\/\/www.adpushup.com\/blog\/creator-conglomerates\/\" target=\"_blank\" rel=\"noreferrer noopener\">company<\/a> can be of great advantage to your publishing career. <br><\/p>\n\n\n\n<p>Before we dive into how ad tech companies work, let&#8217;s first understand what is ad tech?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#What_is_an_Ad_Tech_Company\" >What is an Ad Tech Company?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#Top_9_Steps_to_Choose_The_Best_Ad_tech_Company\" >Top 9 Steps to Choose The Best Ad tech Company<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#Top_Ad_Tech_Companies_top_ad_tech_company_list\" >Top Ad Tech Companies (top ad tech company list)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#Top_Ad_tech_Companies_to_Work_for\" >Top Ad tech Companies to Work for:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#Top_Adtech_Startups_in_2025\" >Top Adtech Startups in 2025<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-what-is-an-ad-tech-company\"><span class=\"ez-toc-section\" id=\"What_is_an_Ad_Tech_Company\"><\/span>What is an Ad Tech Company<span style=\"font-weight: 400;\">?<\/span> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In brief, <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-ad-tech-how-does-it-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad tech<\/a> refers all the tools and software that facilitate the smooth delivery of ads at the right time and place. Ad Tech companies hold the baton of managing and optimizing all the advertising efforts with comprehensive reporting of performance and ways to resolve advertising challenges, if any.<\/span><br><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With <a href=\"https:\/\/www.adpushup.com\/blog\/programmatic-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">programmatic advertising<\/a> as its core, ad tech includes the essentials to make buying and <a href=\"https:\/\/www.adpushup.com\/blog\/sell-ad-space\/\" target=\"_blank\" rel=\"noreferrer noopener\">selling ads<\/a> convenient. <\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Now let\u2019s get to the heart of the matter and discuss how to choose an ad tech company.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Top_9_Steps_to_Choose_The_Best_Ad_tech_Company\"><\/span>Top 9 Steps to Choose The Best Ad tech Company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With several ad tech partners already available in the industry, choosing the one that suits your needs might be difficult. <\/p>\n\n\n\n<p>A well-formed questionnaire can narrow the search to work with the best agency. Once you know the answers to these questions, you can schedule a demo call with top ad tech companies. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Here&#8217;s what you should check to find the best ad tech company for your business: <\/p>\n\n\n\n<h3>1. Does it Align with Your Business Goals?&nbsp;<\/h3>\n\n\n\n<p>Your publishing journey can be unique, with its own needs and requisites. Therefore, understanding your requirements is the first step in categorizing the type of <a href=\"https:\/\/www.adpushup.com\/blog\/green-adtech-practices-and-initiatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">adtech<\/a> partner you need. The next step is to check which ad tech company aligns best with your objective.<\/p>\n\n\n\n<p>Some ad tech partners offer one-for-for-all solutions, from creating an ad campaign to optimizing for revenue generation. These companies have the latest Artificial Intelligence technology, optimized <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-demand-side-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">demand side platforms<\/a> and <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-supply-side-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">supply side platforms<\/a>, and high-quality targeting techniques. Similarly, few ad tech companies only offer specialized services.<\/p>\n\n\n\n<p>So, take your time to understand your requirements and then do sufficient research to shortlist your favorites.&nbsp;<\/p>\n\n\n\n<h3>2. Does It Have Advanced Audience Analytics Availability?<\/h3>\n\n\n\n<p>Look for partners who use AI and machine learning to provide interactive audience insights in minutes, not hours. Machine learning and AI can be used to transform unique, real-time data into behavioral patterns. When you understand consumer behavior patterns and predictions, you can deliver perfectly timed, uniquely relevant advertising that drives performance.<\/p>\n\n\n\n<h3>3. Can It Measure Actual Results?<\/h3>\n\n\n\n<p>Direct measurement is crucial. You should ask your preferred Ad tech company if they measure actual results. Many audience measurement tools, such as Nielsen ratings, rely on panel-based data collection, which can provide relevant insights. Choosing an ad tech partner who has access to real-time data will help you better understand how your target audience is behaving.<\/p>\n\n\n\n<h3>4. Can The Ad Tech Company Leverage First-Party Data?<\/h3>\n\n\n\n<p>In the <a href=\"https:\/\/www.adpushup.com\/blog\/cookieless-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">cookieless world<\/a>, publishers monetize audiences based on their <a href=\"https:\/\/www.adpushup.com\/blog\/first-party-data-collection-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">first-party data<\/a>. Do your partners use AI &amp; ML to assist in the complex process of predicting purchase intent? You need partners who can demonstrate high performance by leveraging first-party data.<\/p>\n\n\n\n<h3>5. Is the ad tech company GDPR &amp; CCPA Compliant?<\/h3>\n\n\n\n<p>Consumer privacy expectations have evolved, and so has third-party cookies usage in advertising. Your AdTech partner should be compliant with policies such as GDPR and CCPA. Further, with the shift toward first-party data, the ad tech company you plan to work with must utilize <a href=\"https:\/\/www.adpushup.com\/blog\/guide-consent-management-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">consent management platforms<\/a> to protect data ownership and usage.<\/p>\n\n\n\n<h3>6. Who\u2019s Vouching For Them?<\/h3>\n\n\n\n<p>Seek partners who work with standard-setting committees like the IAB Tech. Are they <a href=\"https:\/\/www.google.com\/ads\/publisher\/partners\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Publishing Partner<\/a><a href=\"https:\/\/www.adpushup.com\/blog\/gcpp-premier\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>or a Prebid Member?&nbsp;<\/p>\n\n\n\n<p>That said, let\u2019s talk a bit about GCPP and GCPP Premier.<\/p>\n\n\n\n<p>Google offers two levels of partner recognition for companies that specialize in Google Ad Manager or AdSense: GCPP (Google Certified Publishing Partner) and <a href=\"https:\/\/www.adpushup.com\/blog\/gcpp-premier\/\">GCPP Premier<\/a>. GCPP Premier is the highest level of recognition, reserved for partners who demonstrate exceptional expertise and achieve outstanding results for their clients.<\/p>\n\n\n\n<p>So if your AdTech partner has a seat at the table of the future of online advertising, you won\u2019t miss out on the development and implementation of new cookieless standards.<\/p>\n\n\n\n<h3>7. How Has The Ad Tech Company Innovated?<\/h3>\n\n\n\n<p>Your potential ad tech company should be able to tell you exactly what kind of platform innovations they rolled out in the past year. It would be a good idea to request their product roadmap and to ask how they are managing to deliver on it. Their ability to add new innovations to their product may help you stay ahead of your competition.<\/p>\n\n\n\n<h3>8. Do They Have Easy To Implement Systems?<\/h3>\n\n\n\n<p>The platform should be intuitive and its interface should be easy to navigate. This makes <a href=\"https:\/\/www.dock.us\/library\/customer-onboarding-experiences\" target=\"_blank\" rel=\"noreferrer noopener\">onboarding new clients<\/a> easy, and campaigns will run smoothly without constant maintenance<\/p>\n\n\n\n<h3>9. Do They Have a Robust Advertiser Network and Demand Partner?<\/h3>\n\n\n\n<p>The most effective way to monetize traffic is by combining direct traffic with programmatic sources such as <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-an-ad-exchange\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad exchanges<\/a>\/ <a href=\"https:\/\/www.adpushup.com\/blog\/the-best-ad-networks-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad networks<\/a> \/ DSPs. Top AdTech companies offer their demand in addition to the technology \u2013 the result is increased <a href=\"https:\/\/www.adpushup.com\/blog\/ad-fill-rate\/#:~:text=Ad%20fill%20rate%20is%20a%20metric%2C%20which%20is%20ued%20to,requested%20on%20a%20site%2Fpage.\" target=\"_blank\" rel=\"noreferrer noopener\">ad fill rates<\/a> and monetization of remnant traffic.<\/p>\n\n\n\n<p>That being said, let&#8217;s have a look at some of the top ad tech companies.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/resources.adpushup.com\/right-ad-tech-partner?utm_source=Adtech+9+Steps+Guide&amp;utm_medium=banner&amp;utm_campaign=Right+Questions+for+Ad+Tech\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" width=\"1024\" height=\"244\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/04\/Banner_03-2-1024x244.png\" alt=\"\" class=\"wp-image-31003\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/04\/Banner_03-2-1024x244.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/04\/Banner_03-2-300x72.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/04\/Banner_03-2-768x183.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/04\/Banner_03-2-150x36.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/04\/Banner_03-2.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 id=\"h-top-ad-tech-companies-top-ad-tech-company-list\"><span class=\"ez-toc-section\" id=\"Top_Ad_Tech_Companies_top_ad_tech_company_list\"><\/span><strong><span style=\"font-weight: 400;\">Top Ad Tech Companies (top ad tech company list)<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Below is the list of the top 5 leading ad tech companies that have given a new face to the digital advertising ecosystem:<\/span> <\/p>\n\n\n\n<h3 id=\"h-i-adpushup\"><span style=\"font-weight: 400;\">I. Adpushup<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"373\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-6-1024x373.png\" alt=\"ad tech company\" class=\"wp-image-30129\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-6-1024x373.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-6-300x109.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-6-768x280.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-6-1536x559.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-6-150x55.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-6.png 1683w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">With over 300 publishing partners and billions of <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-an-ad-impression\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad impressions <\/a>optimized, Adpushup is a Google-certified<\/span> publishing partner and one of the fastest-growing<span style=\"font-weight: 400;\"> companies in America.&nbsp;<\/span><br><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We have the whole itinerary from automated <a href=\"https:\/\/www.adpushup.com\/blog\/ab-testing-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testing<\/a> to <a href=\"https:\/\/www.adrecover.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adblock recovery<\/a> tools that advertisers and publishers need to maximize revenue generation. Backed with innovative <a href=\"https:\/\/www.adpushup.com\/blog\/the-ad-format-and-types-users-like-most-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad formats<\/a>, we are one one-stop revenue optimization platform for web publishers.<\/span><\/p>\n\n\n\n<h3 id=\"h-ii-criteo\"><span style=\"font-weight: 400;\">II. Criteo<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"409\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-5-1024x409.png\" alt=\" ad tech company\" class=\"wp-image-30128\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-5-1024x409.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-5-300x120.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-5-768x307.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-5-1536x614.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-5-150x60.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-5.png 1750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>image source &#8211; <a href=\"https:\/\/www.criteo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Criteo<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.criteo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Criteo<\/a> is a fast-growing ad tech company focused on commerce media growth, with an artificial intelligence engine that serves highly personalized relevant ads.&nbsp;<\/span><br><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This France-based ad tech company analyses customer behavior and intent throughout customers&#8217; shopping journeys. Then, it renders them product recommendations to further their engagements, attract first-time users, and enhance repurchases.<\/span><\/p>\n\n\n\n<h3 id=\"h-iii-videoamp\"><span style=\"font-weight: 400;\">III. VideoAmp<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"426\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-7-1024x426.png\" alt=\"\" class=\"wp-image-30130\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-7-1024x426.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-7-300x125.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-7-768x320.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-7-1536x639.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-7-150x62.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Image Source &#8211; <a href=\"https:\/\/videoamp.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">VideoAmp<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">The second most popular ad tech company in growth, according to growjo.com, <a href=\"https:\/\/videoamp.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">VideoAmp<\/a> is devoted to connecting content creators to a wide range of audiences through digital video marketing across over-the-top platforms, including tv.&nbsp;<\/span><br><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It deploys an expert team of data engineers, analysts and software developers for sophisticated data analysis and website optimization. Its latest acquisition of Elsy has enabled this ad tech company to automate tv ad measurement.<\/span><\/p>\n\n\n\n<h3 id=\"h-iv-integrate\"><span style=\"font-weight: 400;\">IV. Integrate:<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"396\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-8-1024x396.png\" alt=\"\" class=\"wp-image-30131\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-8-1024x396.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-8-300x116.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-8-768x297.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-8-1536x594.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-8-150x58.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-8.png 1637w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Image Source &#8211; <a href=\"https:\/\/www.integrate.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Integrate<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.integrate.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Integrate<\/a> is a demand-accelerating platform that connects buyers and top organizations with precision demand marketing, eliminating siloed content and providing high-quality, relevant buyers.&nbsp;<\/span><\/p>\n\n\n\n<h3 id=\"h-v-adtheorent\"><span style=\"font-weight: 400;\">V. Adtheorent:<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"487\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-9-1024x487.png\" alt=\"\" class=\"wp-image-30132\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-9-1024x487.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-9-300x143.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-9-768x366.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-9-1536x731.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-9-150x71.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/image-9.png 1601w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">With its predictive targeting and geo-targeting, <a href=\"https:\/\/adtheorent.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Adtheorent<\/a> ad tech company garners the highest C.T.As with relevant ads based on data collected from users&#8217; device locations. Of course, with all adherence to user privacy. In addition, it offers machine learning solutions to drive results.<\/span> <\/p>\n\n\n\n<h2 id=\"h-top-ad-tech-companies-to-work-for\"><span class=\"ez-toc-section\" id=\"Top_Ad_tech_Companies_to_Work_for\"><\/span><span style=\"font-weight: 400;\">Top Ad tech Companies to Work for:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-i-adpushup-1\"><strong>I. Adpushup:<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/careers\/\"><span style=\"font-weight: 400;\">Glassdoor<\/span><\/a><span style=\"font-weight: 400;\"> ranks Adpushup as the one of the most dynamic workspaces.&nbsp; The company is accredited as a Great Place to Work. Not only does it provide flexible timings, but it also assists employees in evolving as owners with ESOPs.<\/span><\/p>\n\n\n\n<h3 id=\"h-ii-integral-ad-science\"><strong>II. Integral Ad Science:<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/integralads.com\/about-ias\/careers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Integral ad science<\/a> employs the strategy of D.E.I. that is &#8216;diversity, equity and inclusion to keep the perspectives wider. Besides, lucrative incentives backed by the continuous evolution of employee makes this ad tech company a perfect workplace.<\/span><\/p>\n\n\n\n<h3 id=\"h-iii-adwerx\"><strong>III. Adwerx:<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Rendering fully paid medical health benefits and happy hours to their employees, <a href=\"https:\/\/www.adwerx.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Adwerx<\/a> takes care of its employees as family.&nbsp;<\/span><\/p>\n\n\n\n<h3 id=\"h-iv-the-trade-desk\"><strong>IV. The Trade Desk:<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/careers.thetradedesk.com\/us\/en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The trade desk<\/a> offers an abundance of facilities with paid leaves. Based on that, tailormade recommendations and incentive-based performance make it one of the best ad tech companies to work for.&nbsp;<\/span><\/p>\n\n\n\n<h2 id=\"h-top-adtech-startups-in-2025\"><span class=\"ez-toc-section\" id=\"Top_Adtech_Startups_in_2025\"><\/span><span style=\"font-weight: 400;\">Top Adtech Startups in 202<\/span>5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The pandemic cast a dry spell for many ad techs. However, this scenery has changed and is bound to grow even more. Below is the list of promising ad tech startups for 2025:<\/span><\/p>\n\n\n\n<h3 id=\"h-i-prize-out\"><strong>I. Prize out:<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">With one month&#8217;s search growth being 4000% and located in new york, Prizeout offers gift cards to push sales.&nbsp;<\/span><\/p>\n\n\n\n<h3 id=\"h-ii-cosmos\"><strong>II. Cosmos:<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Cosmos is an adtech company founded in 2019 and is the number one offline retail platform. In addition to storing data from over 50,000 stores and 40,000 mobile apps, it also keeps online and offline consumer interaction records to make online ads more relevant.<\/span><\/p>\n\n\n\n<h3 id=\"h-iii-permutive\"><strong>III. Permutive:<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Permutive is a privacy-conscious ad tech platform for publishers and advertisers that helps manage advertising campaigns to reach their full potential without jeopardizing consumers&#8217; privacy. The average monthly revenue generated by this ad tech company is around 135%, with 7X targetable inventory.<\/span><\/p>\n\n\n\n<h3 id=\"h-iv-popcorn\"><strong>IV. Popcorn:<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Popcorn is an ad tech company specializing in leveraging brand collaborations via podcasts. Podcasters can pitch in, connect with brands, and spice up their <a href=\"https:\/\/jake-jorgovan.com\/blog\/top-podcast-advertising-agencies-companies-and-services\">podcasting business<\/a> with native ad formats.<\/span><\/p>\n\n\n\n<h3 id=\"h-v-taboola\"><strong>V. Taboola:<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">With select advertising partners, taboola is a renowned one-stop ad tech solution for ad agencies, advertisers and publishers by genuinely driving ad content to the right users at the right time.<\/span><\/p>\n\n\n\n<h3 id=\"h-vi-advert\"><strong>VI. Advert:<\/strong><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Advert is an in-gaming advertising platform with a wider reach to the audience. It places in-game ads that call for action.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/resources.adpushup.com\/right-ad-tech-partner?utm_source=Adtech+9+Steps+Guide&amp;utm_medium=banner&amp;utm_campaign=Right+Questions+for+Ad+Tech\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" width=\"1024\" height=\"244\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/04\/Banner_03-3-1024x244.png\" alt=\"\" class=\"wp-image-31004\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/04\/Banner_03-3-1024x244.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/04\/Banner_03-3-300x72.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/04\/Banner_03-3-768x183.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/04\/Banner_03-3-150x36.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/04\/Banner_03-3.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><br>Wrapping Up<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p> The pandemic resulted in a steep decline in digital ad spending. However, spending on <a href=\"https:\/\/www.adpushup.com\/blog\/ott-vs-ctv\/\" target=\"_blank\" rel=\"noreferrer noopener\">connected TV (CTV) <\/a>and <a href=\"https:\/\/www.adpushup.com\/blog\/mobile-targeted-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile advertising<\/a> witnessed a massive surge. Another emerging trend we witnessed was on ad fraud and data protection. The above guide highlights the top ad tech companies we expect to dominate the market in 2025, for you take the best decision. Best of luck!  <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff7e2\"><br>Find out how <a href=\"https:\/\/www.adpushup.com\/publisher\/get-started\/?utm_campaign=Inbound&amp;utm_source=Website&amp;utm_medium=Access_premium_demand\">Adpushup<\/a> can help publishers generate higher ad revenue. <br><br>Check out our <a href=\"https:\/\/www.adpushup.com\/case-studies\/\">case studies<\/a> to see how top publishers like NDTV, PinkVilla, ELLE, and SPIN saw massive revenue uplifts while working with us. <br><br>Read More: How We Delivered a <a href=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/02\/CCNA7-AdPushup-min.pdf\">534% Ad Revenue Uplift in 6 Months for CCNA7<\/a><br><\/p>\n\n\n\n<h2 class=\"has-text-align-center\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:100%\">\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1665471933421\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"\/>1. What does an AdTech company do?<\/strong> <p class=\"schema-faq-answer\">In digital advertising, Adtech refers to tools and software used by companies, brands, publishers, and platforms. Adtech platforms enable brands and agencies to purchase advertising spaces as well as helping publishers optimize their ad revenue.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1665471961460\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"\/>2. What are the examples of adtech?<\/strong> <p class=\"schema-faq-answer\">The following are examples of adtech:<br\/>I. Digital banners\u00a0<br\/>II. Tag management systems<br\/>III. Data management platforms<br\/>IV. Ad exchanges, networks, and servers<br\/>V. Supply Side Platforms (SSPs)\u00a0<br\/>VI. Demand Side Platforms (DSPs)\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1665471962301\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"\/>3. What are the top adtech companies?<\/strong> <p class=\"schema-faq-answer\">Some of the top adtech companies include Adpushup, InMobi, ADZ Junction, Aristoma, EMIAC Technologies, and 135 Tech Labs<\/p> <\/div> <\/div>\n<\/div>\n<\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Explore 9 straight forward steps to select the ideal ad tech company tailored to your needs. Streamline your decision-making and elevate your success as a publisher and advertiser. As the spine of digital advertising, ad tech companies play an integral role. That&#8217;s why you need to make sure that you are relying on an ad<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":60,"featured_media":30135,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":"[]"},"categories":[6440],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Choose The Best Ad Tech Company in 2025: 9 Effortless Steps<\/title>\n<meta name=\"description\" content=\"Discover the perfect ad tech company in 9 easy steps in 2025. Simplify your selection process and maximize success with our ultimate guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"How to Choose The Best Ad Tech Company in 2025: 9 Effortless Steps\" \/>\n<meta name=\"twitter:description\" content=\"Discover the perfect ad tech company in 9 easy steps in 2025. Simplify your selection process and maximize success with our ultimate guide.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/undraw_Business_deal_re_up4u-2.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Deepak Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; Ad Optimization\",\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#primaryimage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/undraw_Business_deal_re_up4u-2.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/undraw_Business_deal_re_up4u-2.png\",\"width\":999,\"height\":775,\"caption\":\"ad tech company\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#webpage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/\",\"name\":\"How to Choose The Best Ad Tech Company in 2025: 9 Effortless Steps\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#primaryimage\"},\"datePublished\":\"2025-02-24T12:15:21+00:00\",\"dateModified\":\"2025-10-13T15:51:51+00:00\",\"description\":\"Discover the perfect ad tech company in 9 easy steps in 2025. Simplify your selection process and maximize success with our ultimate guide.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#faq-question-1665471933421\"},{\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#faq-question-1665471961460\"},{\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#faq-question-1665471962301\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"blog\",\"item\":\"https:\/\/www.adpushup.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ad Tech &amp; Ad Ops\",\"item\":\"https:\/\/www.adpushup.com\/blog\/category\/ad-tech-ad-ops\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The 9 Step Guide to Choosing the Best Ad Tech Company in 2025 (+ Top 5 Ad Tech Companies)\"}]},{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/f3520830d0948276d25d0a31cabf93cd\"},\"headline\":\"The 9 Step Guide to Choosing the Best Ad Tech Company in 2025 (+ Top 5 Ad Tech Companies)\",\"datePublished\":\"2025-02-24T12:15:21+00:00\",\"dateModified\":\"2025-10-13T15:51:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#webpage\"},\"wordCount\":1846,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/undraw_Business_deal_re_up4u-2.png\",\"articleSection\":[\"Ad Tech &amp; Ad Ops\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/f3520830d0948276d25d0a31cabf93cd\",\"name\":\"Deepak Sharma\",\"description\":\"Reviewed by Deepak Sharma, Content Editor at Adpushup As part of AdPushup's content team. Deepak Sharma handles editorial review and content optimization for adtech articles. He focuses on clarity and accuracy to help readers understand advertising technology topics.\",\"sameAs\":[\"www.linkedin.com\/in\/deepak-sharma-4403bb227\/\"],\"url\":\"https:\/\/www.adpushup.com\/blog\/author\/deepak_blog\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#faq-question-1665471933421\",\"position\":1,\"url\":\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#faq-question-1665471933421\",\"name\":\"1. What does an AdTech company do?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In digital advertising, Adtech refers to tools and software used by companies, brands, publishers, and platforms. Adtech platforms enable brands and agencies to purchase advertising spaces as well as helping publishers optimize their ad revenue.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#faq-question-1665471961460\",\"position\":2,\"url\":\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#faq-question-1665471961460\",\"name\":\"2. What are the examples of adtech?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The following are examples of adtech:<br\/>I. Digital banners\u00a0<br\/>II. Tag management systems<br\/>III. Data management platforms<br\/>IV. Ad exchanges, networks, and servers<br\/>V. Supply Side Platforms (SSPs)\u00a0<br\/>VI. Demand Side Platforms (DSPs)\u00a0\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#faq-question-1665471962301\",\"position\":3,\"url\":\"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#faq-question-1665471962301\",\"name\":\"3. What are the top adtech companies?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Some of the top adtech companies include Adpushup, InMobi, ADZ Junction, Aristoma, EMIAC Technologies, and 135 Tech Labs\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Choose The Best Ad Tech Company in 2025: 9 Effortless Steps","description":"Discover the perfect ad tech company in 9 easy steps in 2025. Simplify your selection process and maximize success with our ultimate guide.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/","twitter_card":"summary","twitter_title":"How to Choose The Best Ad Tech Company in 2025: 9 Effortless Steps","twitter_description":"Discover the perfect ad tech company in 9 easy steps in 2025. Simplify your selection process and maximize success with our ultimate guide.","twitter_image":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/undraw_Business_deal_re_up4u-2.png","twitter_creator":"@adpushup","twitter_site":"@adpushup","twitter_misc":{"Written by":"Deepak Sharma","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.adpushup.com\/blog\/#organization","name":"AdPushup","url":"https:\/\/www.adpushup.com\/blog\/","sameAs":["https:\/\/www.linkedin.com\/company\/adpushup\/","https:\/\/www.facebook.com\/AdPushup\/","https:\/\/twitter.com\/adpushup"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png","contentUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png","width":3294,"height":893,"caption":"AdPushup"},"image":{"@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.adpushup.com\/blog\/#website","url":"https:\/\/www.adpushup.com\/blog\/","name":"AdPushup Blog","description":"A\/B Testing, Monetization &amp; Ad Optimization","publisher":{"@id":"https:\/\/www.adpushup.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#primaryimage","url":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/undraw_Business_deal_re_up4u-2.png","contentUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/undraw_Business_deal_re_up4u-2.png","width":999,"height":775,"caption":"ad tech company"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#webpage","url":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/","name":"How to Choose The Best Ad Tech Company in 2025: 9 Effortless Steps","isPartOf":{"@id":"https:\/\/www.adpushup.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#primaryimage"},"datePublished":"2025-02-24T12:15:21+00:00","dateModified":"2025-10-13T15:51:51+00:00","description":"Discover the perfect ad tech company in 9 easy steps in 2025. Simplify your selection process and maximize success with our ultimate guide.","breadcrumb":{"@id":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#faq-question-1665471933421"},{"@id":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#faq-question-1665471961460"},{"@id":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#faq-question-1665471962301"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"blog","item":"https:\/\/www.adpushup.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Ad Tech &amp; Ad Ops","item":"https:\/\/www.adpushup.com\/blog\/category\/ad-tech-ad-ops\/"},{"@type":"ListItem","position":3,"name":"The 9 Step Guide to Choosing the Best Ad Tech Company in 2025 (+ Top 5 Ad Tech Companies)"}]},{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#article","isPartOf":{"@id":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#webpage"},"author":{"@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/f3520830d0948276d25d0a31cabf93cd"},"headline":"The 9 Step Guide to Choosing the Best Ad Tech Company in 2025 (+ Top 5 Ad Tech Companies)","datePublished":"2025-02-24T12:15:21+00:00","dateModified":"2025-10-13T15:51:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#webpage"},"wordCount":1846,"commentCount":0,"publisher":{"@id":"https:\/\/www.adpushup.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/11\/undraw_Business_deal_re_up4u-2.png","articleSection":["Ad Tech &amp; Ad Ops"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/f3520830d0948276d25d0a31cabf93cd","name":"Deepak Sharma","description":"Reviewed by Deepak Sharma, Content Editor at Adpushup As part of AdPushup's content team. Deepak Sharma handles editorial review and content optimization for adtech articles. He focuses on clarity and accuracy to help readers understand advertising technology topics.","sameAs":["www.linkedin.com\/in\/deepak-sharma-4403bb227\/"],"url":"https:\/\/www.adpushup.com\/blog\/author\/deepak_blog\/"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#faq-question-1665471933421","position":1,"url":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#faq-question-1665471933421","name":"1. What does an AdTech company do?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"In digital advertising, Adtech refers to tools and software used by companies, brands, publishers, and platforms. Adtech platforms enable brands and agencies to purchase advertising spaces as well as helping publishers optimize their ad revenue.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#faq-question-1665471961460","position":2,"url":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#faq-question-1665471961460","name":"2. What are the examples of adtech?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The following are examples of adtech:<br\/>I. Digital banners\u00a0<br\/>II. Tag management systems<br\/>III. Data management platforms<br\/>IV. Ad exchanges, networks, and servers<br\/>V. Supply Side Platforms (SSPs)\u00a0<br\/>VI. Demand Side Platforms (DSPs)\u00a0","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#faq-question-1665471962301","position":3,"url":"https:\/\/www.adpushup.com\/blog\/how-to-choose-the-best-ad-tech-company\/#faq-question-1665471962301","name":"3. What are the top adtech companies?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Some of the top adtech companies include Adpushup, InMobi, ADZ Junction, Aristoma, EMIAC Technologies, and 135 Tech Labs","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/24077"}],"collection":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/comments?post=24077"}],"version-history":[{"count":34,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/24077\/revisions"}],"predecessor-version":[{"id":34415,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/24077\/revisions\/34415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media\/30135"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media?parent=24077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/categories?post=24077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/tags?post=24077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}