{"id":2434,"date":"2020-07-29T11:53:02","date_gmt":"2020-07-29T15:53:02","guid":{"rendered":"https:\/\/www.adpushup.com\/?page_id=2434"},"modified":"2023-11-03T10:53:09","modified_gmt":"2023-11-03T05:23:09","slug":"google-adsense","status":"publish","type":"page","link":"https:\/\/www.adpushup.com\/google-adsense\/","title":{"rendered":"Google Adsense: Guide to Improving Your Existing Ad Revenue"},"content":{"rendered":"<header class=\"header h-fullscreen\"  style=\"background-color: #f8f8f8;\">\n\t\n\t\n\t\n\t<div class=\"container h-100\">\n\t\t\n\t\t<div class=\"row align-items-center h-100\">\n  <div class=\"col-md-5 mr-auto\">\n    <h1><strong>Google AdSense<\/strong><\/h1>\n    <br>\n    <p class=\"lead-2\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Know about hidden AdSense features, get ad optimization tips, and best practices to improve your existing ad revenue<\/span><\/p>\n    <br>\n    <a class=\"btn btn-danger btn-lg\" href=\"https:\/\/resources.adpushup.com\/google-adsense-guide\" rel=\"nofollow noopener\" target=\"_blank\"> download guide <\/a>\n  <\/div>\n\n  <div class=\"col-md-6\">\n    <img decoding=\"async\"  src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/AdSense-guide-cover.png\" alt=\"test-image\" \/>\n  <\/div>\n<\/div>\n\t<\/div>\n<\/header>\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Just like most web publishers, you might have started your website to share your expertise on a matter. And soon this side hustle became a career. Some motivation might come from seeing users reading, interacting, and sharing your content. However, you also need money to keep up with your research and create quality content.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">This is when online ads come into the picture.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Google AdSense is the first technology that comes into the mind of publishers when starting with ad monetization. But soon, you can find it tricky to see an upward graph for your revenue whenever you open your dashboard.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">This is because AdSense requires optimization. While Google tries to keep the platform easy to use, there is still a learning curve. Publishers busy creating content hardly get the time to read AdSense policy, best practices, and apply proven optimization tricks.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">For such publishers, we have created this guide and covered everything there has to know about AdSense.<\/span><\/p>\n\n\n\n<div div=\"\" class=\"container\"> <div class=\"col-md-8 mx-auto\" ;=\"\" style=\"padding: 35px; border-style: solid;\">\n<p style=\"font-size: 20px\"><strong>Table of Contents:<\/strong><\/p>\n\t<ul>\n  \t<li><span class=\"has-inline-color has-dark-color\"><a href=\"#what-is-adsense\">What is AdSense?<\/a><\/span><\/li>\n        <li><span class=\"has-inline-color has-dark-color\"><a href=\"#adsense-working\">How Does AdSense Work?<\/a><\/span><\/li>\n        <li><span class=\"has-inline-color has-dark-color\"><a href=\"#advantages\">Advantages of AdSense<\/a><\/span><\/li>\n        <li><span class=\"has-inline-color has-dark-color\"><a href=\"#disadvantages\">Disadvantages of AdSense<\/a><\/span><\/li>\n        <li><span class=\"has-inline-color has-dark-color\"><a href=\"#adsense-payment\">AdSense Payment Explained<\/a><\/span><\/li>\n        <li><span class=\"has-inline-color has-dark-color\"><a href=\"#adsense-policy\">AdSense Policies<\/a><\/span><\/li>\n        <li><span class=\"has-inline-color has-dark-color\"><a href=\"#adsense-alternatives\">AdSense Alternatives<\/a><\/span><\/li>\n        <li><span class=\"has-inline-color has-dark-color\"><a href=\"#best-practices\">Best Practices: Tips to Optimize Existing Campaigns<\/a><\/span><\/li>\n        <li><span class=\"has-inline-color has-dark-color\"><a href=\"#revenue-optimization-features\">AdSense Features for Revenue Optimization<\/a><\/span><\/li>\n        <li><span class=\"has-inline-color has-dark-color\"><a href=\"#after-adsense\">What\u2019s Next After AdSense<\/a><\/span><\/li>\n        <li><span class=\"has-inline-color has-dark-color\"><a href=\"#faq\">Frequently Asked Questions<\/a><\/span><\/li>\n\t<\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"section text-white pt-7 pb-7 text-center col-md-8 mx-auto\" id=\"what-is-adsense\" style=\"background-color: #fff; background-image: linear-gradient(315deg, #3f0d12 0%, #a71d31 74%);\">\n\t\n\t\n\t\n\t<div class=\"container\">\n\t\t\n\t\t<div class=\"row\">\n  <div class=\"col-md-8 mx-auto\">\n    <h1>What is AdSense?<\/h1>\n    <p class=\"lead-2 mt-6\"><\/p>\n  <\/div>\n<\/div>\n\t<\/div>\n<\/section>\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"col-md-8 mx-auto has-dark-color has-text-color\" style=\"font-size:17px\">Google AdSense is an ad network for web publishers to monetize their online content. It is a closed platform that takes ads from Google Display Network (like Google Ads) and shows them on the publisher&#8217;s website.<\/p>\n\n\n<div class=\"wp-block-image col-md-8 mx-auto\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1011\" height=\"378\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/AdSense-and-Google-display-network.png\" alt=\"Google AdSense display network\" class=\"wp-image-2666\" srcset=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/AdSense-and-Google-display-network.png 1011w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/AdSense-and-Google-display-network-300x112.png 300w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/AdSense-and-Google-display-network-768x287.png 768w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/AdSense-and-Google-display-network-600x224.png 600w\" sizes=\"(max-width: 1011px) 100vw, 1011px\" \/><\/figure><\/div>\n\n\n<ul class=\"col-md-8 mx-auto wp-block-list\">\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Supported format:<\/strong> Text, image, native, video, and interactive media ads<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Targeting:<\/strong> Contextual, placement, personalization, and Run of Network<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Revenue model:<\/strong> Both per-impressions and per-click<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">AdSense was released in 2003 and since then it has become the most popular advertising platform for web publishers. The ease-of-use \u2014 without knowing the technical know-how of ad tech \u2014 makes it one of a kind. Over <a href=\"https:\/\/trends.builtwith.com\/websitelist\/Google-Adsense\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">10 million websites<\/a> use AdSense and this number is increasing with every passing year.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading col-md-8 mx-auto\">Getting Started with AdSense<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Here are quick steps to sign up with AdSense:<\/span><\/p>\n\n\n\n<ul class=\"col-md-8 mx-auto wp-block-list\">\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Go to Google AdSense main page and click on the <a href=\"https:\/\/www.google.com\/adsense\/signup\/new\/lead\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sign Up<\/a> button.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Fill in the details such as your domain name and email address.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Once you are done submitting the details, AdSense will ask you to put a piece of code inside the head section of your website HTML.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Once done, AdSense will start with the approval process. If your website is a fit according <a href=\"https:\/\/trends.builtwith.com\/websitelist\/Google-Adsense\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">10 million websites<\/a>to AdSense terms and conditions, then you will get the approval within a week.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Once approved, you can access the dashboard, create ad units, and place them on your website.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Here are detailed <a href=\"https:\/\/support.google.com\/adsense\/answer\/10162\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">steps to create and activate an AdSense account<\/a>.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"section text-white pt-7 pb-7 text-center col-md-8 mx-auto\" id=\"adsense-working\" style=\"background-color: #fff; background-image: linear-gradient(315deg, #3f0d12 0%, #a71d31 74%);\">\n\t\n\t\n\t\n\t<div class=\"container\">\n\t\t\n\t\t<div class=\"row\">\n  <div class=\"col-md-8 mx-auto\">\n    <h1>How Does AdSense Work?<\/h1>\n    <p class=\"lead-2 mt-6\"><\/p>\n  <\/div>\n<\/div>\n\t<\/div>\n<\/section>\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image col-md-8 mx-auto\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"859\" height=\"477\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/How-AdSense-work_.png\" alt=\"how AdSense work\" class=\"wp-image-2461\" srcset=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/How-AdSense-work_.png 859w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/How-AdSense-work_-300x167.png 300w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/How-AdSense-work_-768x426.png 768w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/How-AdSense-work_-600x333.png 600w\" sizes=\"(max-width: 859px) 100vw, 859px\" \/><\/figure><\/div>\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">AdSense is easier to use if a publisher knows the basics of HTML and CSS. As mentioned before, AdSense asks you to place a header code on your website. This code is very important as it is responsible for checking your website for issues, generating reports, allocating ad units, and everything important for monetization.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">The next step for publishers is to create ad units and placements. This is where <a href=\"https:\/\/www.adpushup.com\/blog\/ad-tags\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad tags<\/a> are required. Using ad tags, publishers can customize the ad units including size, preferable colors, and targeting options. Then these ad tags can be placed on webpages at suitable placements and start showing ads.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>In short, publishers place two types of codes to their website for AdSense to work:<\/strong><\/span><\/p>\n\n\n\n<ol class=\"col-md-8 mx-auto wp-block-list\">\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Head code: <\/strong>This is a site-wide placement that continuously monitors the website to collect details such as page type, availability of ad tags, and more. This is also required for other AdSense code on the website to work.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Ad tags: <\/strong>These are customized ad units that can vary for different webpages. These codes are responsible to fetch the type of ad creative customized by publishers.<\/span><\/li>\n<\/ol>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading col-md-8 mx-auto\">What happens when a user lands on a webpage with AdSense enabled?<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">When a user appears on a webpage with AdSense enabled, the header code fires up the ad tags on that page. If ad tags are available, AdSense quickly passes this request to Google Display Network (GDN) to find appropriate ad creatives. GDN returns the request with an ad creative and the ad is placed on the webpage \u2014 all this happens within fractions of a second.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading col-md-8 mx-auto\">How does AdSense find relevant ads?<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image col-md-8 mx-auto\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/AdSense-ad-formats-1024x479.png\" alt=\"AdSense ad formats\" class=\"wp-image-2463\" srcset=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/AdSense-ad-formats-1024x479.png 1024w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/AdSense-ad-formats-300x140.png 300w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/AdSense-ad-formats-768x359.png 768w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/AdSense-ad-formats-600x281.png 600w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/AdSense-ad-formats.png 1105w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">It takes the web page\u2019s keyword and keyphrases into consideration which can be different from what the publisher has set the focus keyword for the page. AdSense method is to use keyword analysis, check word frequency, font size, and the overall link structure of the web, in order to determine what a web page is about and precisely match Google ads to each page.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">On the advertiser-side, Google Ads asks advertisers to set keywords, ad sizes, and placement to customize their campaigns. At Google Display Network, inputs from advertisers and publishers are compared to find the ideal match.\u00a0<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Here are the targeting options available for AdSense publishers:<\/strong><\/span><\/p>\n\n\n\n<ul class=\"col-md-8 mx-auto wp-block-list\">\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Contextual targeting:<\/strong> Finding the right ads based on keywords used on the webpage and matching it with the advertiser&#8217;s campaign.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Placement targeting:<\/strong> This is when advertisers look for a specific ad size and placement that could be above the page, below the page, sidebar, or more.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Personalized targeting:<\/strong> AdSense tries to reach users based on their interests such as sports or traveling. Users have the option to opt-out from personalized ads to make this feature privacy compliant.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Run of Network:<\/strong> <a href=\"https:\/\/www.adpushup.com\/blog\/run-of-network-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Run of Network<\/a> lets advertisers target all sites in the AdSense network, except explicitly excluded sites, according to available inventory.<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"section text-white pt-7 pb-7 text-center col-md-8 mx-auto\" id=\"advantages\" style=\"background-color: #fff; background-image: linear-gradient(315deg, #3f0d12 0%, #a71d31 74%);\">\n\t\n\t\n\t\n\t<div class=\"container\">\n\t\t\n\t\t<div class=\"row\">\n  <div class=\"col-md-8 mx-auto\">\n    <h1>Advantages of AdSense<\/h1>\n    <p class=\"lead-2 mt-6\"><\/p>\n  <\/div>\n<\/div>\n\t<\/div>\n<\/section>\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table col-md-8 mx-auto is-style-regular\"><table><tbody><tr><td><strong><span class=\"has-inline-color has-dark-color\">Free to get started:<\/span><\/strong><\/td><td><span class=\"has-inline-color has-dark-color\">AdSense works on a revenue share model, which means AdSense doesn\u2019t make money unless you (publisher) make money.<\/span><\/td><\/tr><tr><td><strong><span class=\"has-inline-color has-dark-color\">Easy to use and manage:<\/span><\/strong><\/td><td><span class=\"has-inline-color has-dark-color\">Simple dashboard to check monthly earnings, create and optimize ad units, and run experiments.<\/span><\/td><\/tr><tr><td><strong><span class=\"has-inline-color has-dark-color\">Straight-forward eligibility standards:<\/span><\/strong><\/td><td><span class=\"has-inline-color has-dark-color\">If publisher content is original and doesn\u2019t fall under any unsafe category with a decent design and architecture, AdSense pretty much approves even 3 months old websites.<\/span><\/td><\/tr><tr><td><strong><span class=\"has-inline-color has-dark-color\">Add multiple websites, Blogger, and YouTube:<\/span><\/strong><\/td><td><span class=\"has-inline-color has-dark-color\">Publishers with multiple properties (website, Blogger, YouTube channel) can link all of them to a common AdSense account. This helps in managing and optimizing all properties in one place.<\/span><\/td><\/tr><tr><td><strong><span class=\"has-inline-color has-dark-color\">Supports almost all web ad formats:<\/span><\/strong><\/td><td><span class=\"has-inline-color has-dark-color\">Text, display, native, video, and <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/rich-media-ads\" target=\"_blank\">rich media ads<\/a> are supported. Especially the native ads by AdSense are designed to blend well with site content to offer seamless ad experience to users.<\/span><\/td><\/tr><tr><td><strong><span class=\"has-inline-color has-dark-color\">Google approved secure ads:<\/span><\/strong><\/td><td><span class=\"has-inline-color has-dark-color\">Google safe checks all ad creatives from advertisers to avoid offensive ads and <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-remove-malvertising-key-practices-to-follow\/\" target=\"_blank\">malicious JS appearing<\/a> on the publisher\u2019s web page.<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"section text-white pt-7 pb-7 text-center col-md-8 mx-auto\" id=\"disadvantages\" style=\"background-color: #fff; background-image: linear-gradient(315deg, #3f0d12 0%, #a71d31 74%);\">\n\t\n\t\n\t\n\t<div class=\"container\">\n\t\t\n\t\t<div class=\"row\">\n  <div class=\"col-md-8 mx-auto\">\n    <h1>Disadvantages of AdSense<\/h1>\n    <p class=\"lead-2 mt-6\"><\/p>\n  <\/div>\n<\/div>\n\t<\/div>\n<\/section>\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table col-md-8 mx-auto is-style-regular\"><table><tbody><tr><td><strong><span class=\"has-inline-color has-dark-color\">Unforgiving towards policy violation:<\/span><\/strong><\/td><td><span class=\"has-inline-color has-dark-color\">Instant termination of account if Google policies are hindered. Depending on the violation, Google takes months to get back to normal or never allows to use AdSense ever again.<\/span><\/td><\/tr><tr><td><strong><span class=\"has-inline-color has-dark-color\">Transparency issues:<\/span><\/strong><\/td><td><span class=\"has-inline-color has-dark-color\">AdSense revenue share for publishers is not clear and never revealed by Google. This creates a blackbox for publishers when it comes to understanding the true earning potential of their inventory.<\/span><\/td><\/tr><tr><td><strong><span class=\"has-inline-color has-dark-color\">Can\u2019t bring your own demand:<\/span><\/strong><\/td><td><span class=\"has-inline-color has-dark-color\">AdSense operates in a closed network \u2014 Google Display Network. It doesn\u2019t allow outside advertisers or demand to purchase impressions, limiting opportunities for publishers.<\/span><\/td><\/tr><tr><td><strong><span class=\"has-inline-color has-dark-color\">Do not have trending features:<\/span><\/strong><\/td><td><span class=\"has-inline-color has-dark-color\">Many publishers are in awe of technologies like <a href=\"https:\/\/lp.adpushup.com\/ad-refresh-guide\/\" rel=\"nofollow noopener\" target=\"_blank\">ad refresh<\/a> and a customizable price floor for their inventory. AdSense, in efforts to keep its platform simple, does not offer these complex features that are really important for ad revenue optimization.<\/span><\/td><\/tr><tr><td><strong><span class=\"has-inline-color has-dark-color\">Works on second-price auction model:<\/span><\/strong><\/td><td><span class=\"has-inline-color has-dark-color\">While the rest of Google products (like GAM) are now using a unified first-price auction model, AdSense is still conducting <a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/first-price-auctions-vs-second-price-auctions-understanding-what-they-mean-and-how-they-differ\/\" target=\"_blank\">second-price auctions<\/a>. For publishers earning, second-price auctions take away the CPM that an advertiser agreed to pay and replace it with second-highest + one cent \u2014 a clear loss of monetization opportunity.<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div class=\"wp-block-image col-md-8 mx-auto\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"973\" height=\"424\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/first-price-vs-second-price-auction.png\" alt=\"first price vs second price auction\" class=\"wp-image-2669\" srcset=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/first-price-vs-second-price-auction.png 973w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/first-price-vs-second-price-auction-300x131.png 300w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/first-price-vs-second-price-auction-768x335.png 768w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/first-price-vs-second-price-auction-600x261.png 600w\" sizes=\"(max-width: 973px) 100vw, 973px\" \/><\/figure><\/div>\n\n\n<figure class=\"wp-block-table col-md-8 mx-auto is-style-regular\"><table><tbody><tr><td><strong><span class=\"has-inline-color has-dark-color\">No direct or dedicated support by Google:<\/span><\/strong><\/td><td><span class=\"has-inline-color has-dark-color\">AdSense is pretty straightforward, you place AdSense code and it pays you. Publishers are often advised to focus on their content by AdSense. However, if a publisher is stuck with an issue \u2014 like a decrease in revenue, ad units not appearing, a two-click penalty, and more \u2014 AdSense is unable to offer direct\/dedicated support to help publishers with the issue.<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"section text-white pt-7 pb-7 text-center col-md-8 mx-auto\" id=\"adsense-payment\" style=\"background-color: #fff; background-image: linear-gradient(315deg, #3f0d12 0%, #a71d31 74%);\">\n\t\n\t\n\t\n\t<div class=\"container\">\n\t\t\n\t\t<div class=\"row\">\n  <div class=\"col-md-8 mx-auto\">\n    <h1>Adsense Payment Explained<\/h1>\n    <p class=\"lead-2 mt-6\"><\/p>\n  <\/div>\n<\/div>\n\t<\/div>\n<\/section>\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"col-md-8 mx-auto wp-block-list\">\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Supported model:<\/strong> CPM and CPC<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Payment method:<\/strong> Electronic Fund Transfer (EFT), Check, and Wire Transfer<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Minimum payment threshold:<\/strong> $100<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Payment terms:<\/strong> Net-30<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">AdSense has a monthly payment cycle. A publisher receives the payment from AdSense between 21st to 26th of a month if the revenue exceeds a $100 threshold.\u00a0<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">For Instance, if we talk about the month of June. By July 3rd, you will start seeing the revenue you generated for the month of June. If it is above $100, then AdSense will start processing your payment and you will receive it between 21st to 26th July. In any case, you are unable to reach the $100 threshold, then the amount will be added to your next monthly revenue.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">You can choose from various payment options like Electronic Fund Transfer (EFT), Check, Wire Transfer, and more, depending on your geography.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube col-md-8 mx-auto wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"When will I get paid with AdSense?\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/k2UDPLv2Rxc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Being a <a href=\"https:\/\/www.adpushup.com\/blog\/walled-garden-in-adtech\/\" target=\"_blank\" rel=\"noreferrer noopener\">walled garden<\/a>, Google is not very transparent with the revenue share it takes from publishers for each ad. On a broad level, it offers 68% of the CPM (came in from advertisers) to publishers.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Meaning, if an advertiser paid $1 for an ad unit, the publisher would receive $0.68 (or 68 cents) for that.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote col-md-8 mx-auto is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">We don&#8217;t disclose the revenue share for other AdSense products; the revenue share varies for other products due to different costs of developing and supporting these products.<\/span><\/p>\n<cite><a href=\"https:\/\/support.google.com\/adsense\/answer\/180195?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google<\/a><\/cite><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-danger-color has-css-opacity has-danger-background-color has-background is-style-wide col-md-8 mx-auto\"\/>\n\n\n\n<div class=\"wp-block-columns col-md-8 mx-auto is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.adpushup.com\/blog\/adsense-revenue-calculator\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/calculator.png\" alt=\"\" class=\"wp-image-2697\" srcset=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/calculator.png 500w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/calculator-300x300.png 300w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/calculator-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.adpushup.com\/blog\/adsense-revenue-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdSense Calculator to Check How Much You Should Earn<\/a><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/adsense-revenue-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Learn more&#8230;<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-danger-color has-css-opacity has-danger-background-color has-background is-style-wide col-md-8 mx-auto\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"section text-white pt-7 pb-7 text-center col-md-8 mx-auto\" id=\"adsense-policy\" style=\"background-color: #fff; background-image: linear-gradient(315deg, #3f0d12 0%, #a71d31 74%);\">\n\t\n\t\n\t\n\t<div class=\"container\">\n\t\t\n\t\t<div class=\"row\">\n  <div class=\"col-md-8 mx-auto\">\n    <h1>AdSense Policies<\/h1>\n    <p class=\"lead-2 mt-6\"><\/p>\n  <\/div>\n<\/div>\n\t<\/div>\n<\/section>\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image col-md-8 mx-auto\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-dashboard-1024x512.png\" alt=\"Google AdSense dashboard\" class=\"wp-image-2462\" srcset=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-dashboard-1024x512.png 1024w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-dashboard-300x150.png 300w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-dashboard-768x384.png 768w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-dashboard-600x300.png 600w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-dashboard.png 1308w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><strong><span class=\"has-inline-color has-dark-color\">To join:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"col-md-8 mx-auto wp-block-list\">\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Publish high-quality original content<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">The publisher should be at least 18 years old<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">The publisher should own the website (purchased the domain and hosting)<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">One should not promote abusive and\/or obscene content. Similarly, illegal and plagiarized content is not welcomed.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><strong><span class=\"has-inline-color has-dark-color\">After joining:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"col-md-8 mx-auto wp-block-list\">\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">No <a href=\"https:\/\/www.adpushup.com\/blog\/understanding-invalid-activity-in-adsense\/\" target=\"_blank\" rel=\"noreferrer noopener\">invalid click<\/a> or practices like clicking on own ads to inflate CTR<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Use <a href=\"https:\/\/www.adpushup.com\/blog\/explainer-what-is-ads-txt\/\" target=\"_blank\" rel=\"noreferrer noopener\">ads.txt<\/a> to show partnered networks that are allowed to sell inventory<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Genuine traffic source \u2014 paid\/bot traffic and click farm activity are not allowed<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">No smart tricks to encourage clicks on ads &#8211; this can lead to a permanent ban<\/span><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube col-md-8 mx-auto wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"AdSense Policy Violations | Types of AdSense Policy Violations | Resolve Content Policy Violations\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/wTSVRXK_ImM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Dikshant Joshi, Director of Publisher Development at AdPushup talks about types of AdSense Policies<br><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube col-md-8 mx-auto wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"AdSense Ad Placement Policies | Traffic Quality Policies | How Google Detects Invalid Traffic\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/n_G56cegyUU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Dikshant Joshi, Director of Publisher Development at AdPushup talks about AdSense Traffic Quality Policies<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-danger-color has-css-opacity has-danger-background-color has-background is-style-wide col-md-8 mx-auto\"\/>\n\n\n\n<div class=\"wp-block-columns col-md-8 mx-auto is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.adpushup.com\/blog\/adsense-policy-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/policy.png\" alt=\"\" class=\"wp-image-2696\" srcset=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/policy.png 500w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/policy-300x300.png 300w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/policy-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.adpushup.com\/blog\/adsense-policy-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdSense Policy Guide: All Policies Summarized<\/a><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.adpushup.com\/blog\/adsense-policy-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more&#8230;<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-danger-color has-css-opacity has-danger-background-color has-background is-style-wide col-md-8 mx-auto\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"section text-white pt-7 pb-7 text-center col-md-8 mx-auto\" id=\"adsense-alternatives\" style=\"background-color: #fff; background-image: linear-gradient(315deg, #3f0d12 0%, #a71d31 74%);\">\n\t\n\t\n\t\n\t<div class=\"container\">\n\t\t\n\t\t<div class=\"row\">\n  <div class=\"col-md-8 mx-auto\">\n    <h1>AdSense Alternatives<\/h1>\n    <p class=\"lead-2 mt-6\"><\/p>\n  <\/div>\n<\/div>\n\t<\/div>\n<\/section>\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Ad tech is a very volatile market. Technology comes, reaches its peak, and vanishes within a span of a few months. This makes publishers experiment with more technologies to understand their audience, improve their inventory, and future of their business.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">One of the tests that publishers prefer is trying multiple ad networks and ad optimization platforms. When it comes to trying AdSense alternatives, most publishers have these reasons:<\/span><\/p>\n\n\n\n<ul class=\"col-md-8 mx-auto wp-block-list\">\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Rejection from AdSense:<\/strong> Even though AdSense allows blooming webmasters and bloggers to use the tech, it does reject websites if there is the slightest disagreement with its policy. In such a case, publishers have no other option but to partner-up with AdSense alternatives.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Looking for improved targeting options like demographic and device targeting.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">In order to get more transparency, most publishers choose alternatives over AdSense.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Some of the great <a href=\"https:\/\/www.adpushup.com\/blog\/high-paying-adsense-alternatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdSense alternatives<\/a> to try are:<\/span><\/p>\n\n\n\n<ul class=\"col-md-8 mx-auto wp-block-list\">\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Media.net<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Infolinks<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">RevenueHits<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Bidvertiser<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">PopAds<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading col-md-8 mx-auto\">Using AdSense with Other Networks<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">AdSense allows publishers to use other ad networks, in parallel. This gives publishers a way to progress in their business with safe earning support from AdSense.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Publishers can even make these other ad networks compete with each other to increase bid pressure on their inventory. Remember to keep the number of ad units and auction time frame in control to provide an optimal user experience.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Another reason to try AdSense with other networks is to get by its cons. For instance, with other networks, you can experience the benefits of the first-price auction, get dedicated support, and access to the top demand from the market.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-danger-color has-css-opacity has-danger-background-color has-background is-style-wide col-md-8 mx-auto\"\/>\n\n\n\n<div class=\"wp-block-columns col-md-8 mx-auto is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.adpushup.com\/blog\/adpushup-helped-publishers-double-their-adsense-revenues\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/case-study.png\" alt=\"\" class=\"wp-image-2695\" srcset=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/case-study.png 500w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/case-study-300x300.png 300w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/case-study-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.adpushup.com\/blog\/adpushup-helped-publishers-double-their-adsense-revenues\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdPushup helped AdSense Publishers Increase their Ad Revenue<\/a><\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.adpushup.com\/blog\/adpushup-helped-publishers-double-their-adsense-revenues\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more&#8230;<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-danger-color has-css-opacity has-danger-background-color has-background is-style-wide col-md-8 mx-auto\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"section text-white pt-7 pb-7 text-center col-md-8 mx-auto\" id=\"best-practices\" style=\"background-color: #fff; background-image: linear-gradient(315deg, #3f0d12 0%, #a71d31 74%);\">\n\t\n\t\n\t\n\t<div class=\"container\">\n\t\t\n\t\t<div class=\"row\">\n  <div class=\"col-md-8 mx-auto\">\n    <h1>Best Practices: Tips to Optimize Existing Campaigns<\/h1>\n    <p class=\"lead-2 mt-6\"><\/p>\n  <\/div>\n<\/div>\n\t<\/div>\n<\/section>\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">You can find plenty of <a href=\"https:\/\/www.adpushup.com\/blog\/adsense-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdSense best practices<\/a> on the internet. To make it easy for publishers, we have broken it down into 3 essentials. Here are those:<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading col-md-8 mx-auto\">Keep optimizing the layout<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"col-md-8 mx-auto wp-block-list\">\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Never place too many ad units<\/strong> that hamper the user experience. You might think that adding more number of ad units will increase revenue, on the contrary, it <a href=\"https:\/\/www.adpushup.com\/blog\/ad-fill-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">reduces the fill rate<\/a> affecting (decreasing) the <a href=\"https:\/\/www.adpushup.com\/blog\/increase-adsense-rpm\/\" target=\"_blank\" rel=\"noreferrer noopener\">overall page RPM<\/a>.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">For mobile sites, place a 320&#215;100 ad above the fold where it\u2019s visible to everyone who lands on your page.\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">For desktop sites, use vertical ad units. These remain visible even when users move around a page. The 300&#215;600 layout is a popular ad size with advertisers for desktop devices<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Keep changing and improving the ad layout<\/strong>. Users get used to a certain ad layout and start ignoring the ads leading to <a href=\"https:\/\/www.adpushup.com\/blog\/banner-blindness\/\" target=\"_blank\" rel=\"noreferrer noopener\">banner blindness<\/a>. In such a case, updating the placements can bring freshness.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Always keep AdSense policies in mind while updating the layout.<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading col-md-8 mx-auto\">Give appropriate attention to your mobile site version<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image col-md-8 mx-auto\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"373\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/Optimize-for-mobile.png\" alt=\"Optimize for mobile - AdSense\" class=\"wp-image-2672\" srcset=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/Optimize-for-mobile.png 666w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/Optimize-for-mobile-300x168.png 300w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/Optimize-for-mobile-600x336.png 600w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/figure><\/div>\n\n\n<ul class=\"col-md-8 mx-auto wp-block-list\">\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Due to the boost in the use of smartphones, mobile web traffic has exceeded desktop traffic. In such a case, strategies for the web will not work in a mobile environment.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Start with page load time<\/strong>, anything above 3-second load time might mean the user is jumping off to your competitor\u2019s site.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Try responsive ad tags<\/strong>. Mobile devices further have varied sizes (viewports). In such a case making a one-size-fit-all ad unit is very tricky. Hence, <a href=\"https:\/\/www.adpushup.com\/blog\/responsive-display-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">responsive ads<\/a> can help resize as per the dimensions of the mobile device and give users an optimal ad experience.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Keep your mobile experience similar to the web, otherwise users can get confused and jump off if the site doesn\u2019t seem trustworthy.<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading col-md-8 mx-auto\">Ensure safety measures<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"col-md-8 mx-auto wp-block-list\">\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Even though AdSense takes care of ad safety for most parts, publishers are also recommended not to engage in any activity that might hurt users, advertisers, or AdSense policy in any way.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Never click on ads on your webpage<\/strong>. This is called an invalid click and Google\u2019s system is quite proactive in detecting such malpractice. The immediate penalty includes <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-googles-two-click-penalty-and-how-to-avoid-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">two-click ads<\/a> or an account ban.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Don\u2019t use ad layouts that are deceptive<\/strong> or misleading in the hopes of getting more clicks. For such practices, accounts are liable to be suspended if the demarcation between ads and content is not clear.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Regularly <\/strong><a href=\"https:\/\/www.adpushup.com\/blog\/identify-bot-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>check the quality of traffic<\/strong><\/a> and keep a close eye for excessive bot traffic. Websites with high invalid traffic are banned immediately.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Always follow the <a href=\"https:\/\/support.google.com\/adsense\/answer\/9274634?hl=en&amp;ref_topic=28893&amp;visit_id=637309134328805900-3728570162&amp;rd=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Code Implementation Guide<\/a> and don\u2019t try to modify your AdSense code.<\/span><\/li>\n\n\n\n<li><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><strong>Maximize content, not ads per page<\/strong>. It\u2019s important that original and regularly updated content remains the focal point of your website.<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"section text-white pt-7 pb-7 text-center col-md-8 mx-auto\" id=\"revenue-optimization-features\" style=\"background-color: #fff; background-image: linear-gradient(315deg, #3f0d12 0%, #a71d31 74%);\">\n\t\n\t\n\t\n\t<div class=\"container\">\n\t\t\n\t\t<div class=\"row\">\n  <div class=\"col-md-8 mx-auto\">\n    <h1>AdSense Features for Revenue Optimization<\/h1>\n    <p class=\"lead-2 mt-6\"><\/p>\n  <\/div>\n<\/div>\n\t<\/div>\n<\/section>\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">AdSense keeps on updating its features to make it better for publishers. Every new feature, in some way or the other, creates an opportunity for publishers to maximize their ad revenue. The end goal of every development is to make publishers run better ads, engage users, and improve their AdSense earnings.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">But do publishers use all of them? Here are some old and new AdSense features not all publishers might know about.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading col-md-8 mx-auto\">Auto ads<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image col-md-8 mx-auto\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"779\" height=\"283\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/AdSense-auto-ads.png\" alt=\"AdSense auto ads\" class=\"wp-image-2667\" srcset=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/AdSense-auto-ads.png 779w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/AdSense-auto-ads-300x109.png 300w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/AdSense-auto-ads-768x279.png 768w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/AdSense-auto-ads-600x218.png 600w\" sizes=\"(max-width: 779px) 100vw, 779px\" \/><\/figure><\/div>\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><a href=\"https:\/\/www.adpushup.com\/blog\/adsense-auto-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Auto ads<\/a> is an AdSense feature that uses machine learning to automatically create ad placements on a webpage. This means publishers only have to add one JavaScript snippet on their websites, and AdSense will manage everything else including analyzing web pages, finding potential ad placements, displaying the ads, and ensuring a good user experience.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">If publishers have existing placements on the pages, auto ads take those into consideration when assigning space for new placements. This is a great feature for new publishers who don\u2019t really understand the concepts of <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-find-the-best-ad-placement-on-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">popular ad placement<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/create-better-ad-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">user experience<\/a>, and <a href=\"https:\/\/www.adpushup.com\/blog\/a-complete-guide-to-digital-ad-operations\/\" target=\"_blank\" rel=\"noreferrer noopener\">basics of ad ops<\/a>. However, this feature can also restrict publishers as it requires complete dependence on AdSense leaving them with no opportunities to experiment with layout and learn.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading col-md-8 mx-auto\">Run experiments<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image col-md-8 mx-auto\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"389\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/A-B-testing-ad-placements.png\" alt=\"A-B testing ad placements\" class=\"wp-image-2665\" srcset=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/A-B-testing-ad-placements.png 749w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/A-B-testing-ad-placements-300x156.png 300w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/A-B-testing-ad-placements-600x312.png 600w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/figure><\/div>\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Running an experiment allows publishers to compare one of the ad settings against a variation (created for testing purpose). Experiments work by splitting the site&#8217;s traffic between original and variation ad setting. Then their performances are measured side by side. This helps to make informed decisions about how to configure your ad settings and can help you increase your earnings.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><a href=\"https:\/\/support.google.com\/adsense\/answer\/6321879?hl=en&amp;ref_topic=2717008&amp;_ga=2.64752301.362128703.1595306138-1062378708.1594899330&amp;visit_id=637309030054509248-33805091&amp;rd=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Create, monitor, and choose the winner<\/a> of experiments on the \u2018Experiments\u2019 page. To view the \u2018Experiments\u2019 page: Sign in to AdSense account and click Optimization > Experiments.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading col-md-8 mx-auto\">Reports and analytics<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">AdSense reports show a close estimate of the current activity (CPM, RPM, and overall revenue) in the publisher&#8217;s account. However, the final earnings can be different from the report as it depends on many factors such as niche, geography, and even time of the year.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">After the publisher\u2019s earnings are finalized, they are posted on the \u2018Transaction\u2019 page. The revenue generated from invalid impressions and clicks is refunded to show publishers the exact amount they will be receiving in their bank accounts.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading col-md-8 mx-auto\">AdSense arbitrage<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\"><a href=\"https:\/\/www.adpushup.com\/blog\/adsense-arbitrage-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdSense arbitrage<\/a> is a method for publishers to increase their traffic and CTR. It starts with getting paid traffic from social media, native ads, and even Google Ads in some cases \u2014 <em>yes, it requires a bit of investment<\/em>. Next, the publisher optimizes website placement to improve impressions and clicks.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Generally, websites with niche traffic are ideal for this method. However, keep in mind that it\u2019s risky as you are investing a good amount of money. If ROI doesn\u2019t turn out to be good, stop this practice and start looking for other optimization opportunities.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading col-md-8 mx-auto\">Use AdSense with Ad Manager<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">If you are ready to try a direct deal on your inventory, then you need an <a href=\"https:\/\/lp.adpushup.com\/adserver-guide\" rel=\"nofollow noopener\" target=\"_blank\">ad server<\/a>. <a href=\"https:\/\/www.adpushup.com\/google-ad-manager\/\">Google Ad Manager<\/a> is an <a href=\"https:\/\/campaign.adpushup.com\/ad-server\/\" rel=\"nofollow noopener\" target=\"_blank\">ad server<\/a> that syncs up with AdSense. Simply sign up to the Ad Manager (it\u2019s free), create proposals for direct deals, and start pitching them to advertisers.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Ad Manager will become a common reporting tool for your direct deal and AdSense earnings. Furthermore, you can start adding more ad networks and even AdX demand to further improve your ad earnings.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-danger-color has-css-opacity has-danger-background-color has-background is-style-wide col-md-8 mx-auto\"\/>\n\n\n\n<div class=\"wp-block-columns col-md-8 mx-auto is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.adpushup.com\/blog\/how-to-use-google-ad-manager-with-adsense-and-ad-exchange\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/synced-tech.png\" alt=\"\" class=\"wp-image-2694\" srcset=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/synced-tech.png 500w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/synced-tech-300x300.png 300w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/synced-tech-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.adpushup.com\/blog\/how-to-use-google-ad-manager-with-adsense-and-ad-exchange\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Use Google Ad Manager with AdSense and Ad Exchange<\/a><\/h3>\n\n\n\n<p><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.adpushup.com\/blog\/how-to-use-google-ad-manager-with-adsense-and-ad-exchange\/\" target=\"_blank\">Read more&#8230;<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-danger-color has-css-opacity has-danger-background-color has-background is-style-wide col-md-8 mx-auto\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"section text-white pt-7 pb-7 text-center col-md-8 mx-auto\" id=\"after-adsense\" style=\"background-color: #fff; background-image: linear-gradient(315deg, #3f0d12 0%, #a71d31 74%);\">\n\t\n\t\n\t\n\t<div class=\"container\">\n\t\t\n\t\t<div class=\"row\">\n  <div class=\"col-md-8 mx-auto\">\n    <h1>What&#8217;s Next After AdSense<\/h1>\n    <p class=\"lead-2 mt-6\"><\/p>\n  <\/div>\n<\/div>\n\t<\/div>\n<\/section>\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">AdSense is a great way for new publishers and bloggers to make easy money from their content. However, as a website grows with the number of traffic and quality of content, publishers should start thinking about increasing this revenue.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">If you, as a publisher, are comfortable with Google products, then it has <a href=\"https:\/\/www.adpushup.com\/blog\/google-for-publishers-an-overview-of-googles-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">more advanced services<\/a> like AdX and Ad Manager to try.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Apart from Google tools, here are some technologies for publishers who are looking to grow their ad revenue with\/without AdSense:<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading col-md-8 mx-auto\">Header bidding<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image col-md-8 mx-auto\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"300\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/Header-bidding.png\" alt=\"Header bidding\" class=\"wp-image-2670\" srcset=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/Header-bidding.png 618w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/Header-bidding-300x146.png 300w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/Header-bidding-600x291.png 600w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/figure><\/div>\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">It\u2019s a transparent real-time auction that calls out multiple demand partners as soon as an impression is available on the publisher&#8217;s webpage. While it requires a little more technical support, it pays really well by giving publishers complete control of their inventory. With <a href=\"https:\/\/www.adpushup.com\/header-bidding-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">header bidding<\/a>, publishers have <a href=\"https:\/\/www.adpushup.com\/blog\/client-side-header-bidding-vs-server-side-header-bidding\/\" target=\"_blank\" rel=\"noreferrer noopener\">two options<\/a>: client-side header bidding &#8211; run auctions on the user&#8217;s browser and server-side header bidding &#8211; run auctions on the publisher\u2019s server.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading col-md-8 mx-auto\">Hybrid auctions<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image col-md-8 mx-auto\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"822\" height=\"509\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/Hybrid-header-bidding.png\" alt=\"Hybrid header bidding\" class=\"wp-image-2671\" srcset=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/Hybrid-header-bidding.png 822w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/Hybrid-header-bidding-300x186.png 300w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/Hybrid-header-bidding-768x476.png 768w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/Hybrid-header-bidding-600x372.png 600w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/figure><\/div>\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Why stop at header bidding? When you can practically call out to as many demand partners as possible. Basically, with hybrid bidding, publishers can call out to demand partners via header bidding (both client-side and server-side), AdX demand, and other third-party ad networks. While all these compete at the same time, publishers get the best possible deal for each impression.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading col-md-8 mx-auto\">Direct deals<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image col-md-8 mx-auto\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"328\" src=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/Direct-deal.png\" alt=\"Direct deal\" class=\"wp-image-2668\" srcset=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/Direct-deal.png 874w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/Direct-deal-300x113.png 300w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/Direct-deal-768x288.png 768w, https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/08\/Direct-deal-600x225.png 600w\" sizes=\"(max-width: 874px) 100vw, 874px\" \/><\/figure><\/div>\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">If you have a niche website or niche webpages, then chances are some advertisers would want to secure impressions on your web pages. This is where direct deals can help. Currently, direct deals can be done both programmatically and manually. Most publishers go with the former option due to its reporting benefits. Basically, you can get in a deal with advertisers directly and allow them to show their creatives to your audience for a negotiated CPM\/CPC.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading col-md-8 mx-auto\">Final Words<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">This guide is created for web publishers who are using AdSense and looking to optimize their existing revenue. If you are completely new to the AdSense platform, we recommend you visit the AdSense <a href=\"https:\/\/www.youtube.com\/user\/InsideAdSense\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">YouTube page<\/a> for some quick tutorial on various getting started steps.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">Next, we have tried to cover factors like optimization tips, hidden features, and best practices. Feel free to reach out if we have missed anything above or if you have any questions.<\/span><\/p>\n\n\n\n<p class=\"col-md-8 mx-auto\" style=\"font-size:17px\"><span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-dark-color\">If you find this guide useful, please spread the word to help fellow publishers with their monetization goals.<\/span><\/p>\n\n\n<section class=\"section pt-5\" id=\"faq\" >\n\t\n\t\n\t\n\t<div class=\"container\">\n\t\t<header class=\"section-header\"><h2>Frequently Asked Questions<\/h2><br><p class=\"lead\">Got a question? We&#8217;ve got answers.<\/p><\/header>\n\t\t<div class=\"row\">\n  <div class=\"col-md-8 mx-auto\">\n\n    <div class=\"accordion accordion-connected accordion-arrow-right\" id=\"accordion-faq-735971618\">\n      <div class=\"card\">\n  <h5 class=\"card-title\">\n    <a class=\"collapsed\" data-toggle=\"collapse\" href=\"#collapse-faq-735971618-1\">\n      <strong>How to login to AdSense?<\/strong>\n    <\/a>\n  <\/h5>\n\n  <div id=\"collapse-faq-735971618-1\" class=\"collapse\" data-parent=\"#accordion-faq-735971618\">\n    <div class=\"card-body\">First to sign up, you need a Google account. Make sure this is an original account as you will be using it for all your AdSense processing including payments. Thereafter, here are the steps you can follow:<br>&#8211;  You can easily sign in using your Google email address and password<br>&#8211;  If you are a user, then also the sign in step will remain the same<\/div>\n  <\/div>\n<\/div><div class=\"card\">\n  <h5 class=\"card-title\">\n    <a class=\"collapsed\" data-toggle=\"collapse\" href=\"#collapse-faq-735971618-2\">\n      <strong>Can I add users to an AdSense account?<\/strong>\n    <\/a>\n  <\/h5>\n\n  <div id=\"collapse-faq-735971618-2\" class=\"collapse\" data-parent=\"#accordion-faq-735971618\">\n    <div class=\"card-body\">Yes. Only admins are allowed to add\/remove users. Here are the steps to follow:<br>&#8211;  Go to Account >> Access and authorization >> User management<br>&#8211;  Enter the email address of user you wish to invite<br>&#8211;  Once the user accepts the invitation, they will be able to use AdSense with provided rights.<\/div>\n  <\/div>\n<\/div><div class=\"card\">\n  <h5 class=\"card-title\">\n    <a class=\"collapsed\" data-toggle=\"collapse\" href=\"#collapse-faq-735971618-3\">\n      <strong>How to use AdSense?<\/strong>\n    <\/a>\n  <\/h5>\n\n  <div id=\"collapse-faq-735971618-3\" class=\"collapse\" data-parent=\"#accordion-faq-735971618\">\n    <div class=\"card-body\">We have included details of how AdSense works in the above headings. To put it simply, AdSense requires ad tags to be placed on the webpages. These ad tags are responsible for finding ads for users. To better monetize their websites, publishers need to understand profitable placements on their websites, place ad tags there, and wait to see the performance to optimize later.<\/div>\n  <\/div>\n<\/div><div class=\"card\">\n  <h5 class=\"card-title\">\n    <a class=\"collapsed\" data-toggle=\"collapse\" href=\"#collapse-faq-735971618-4\">\n      <strong>How much does AdSense pay?<\/strong>\n    <\/a>\n  <\/h5>\n\n  <div id=\"collapse-faq-735971618-4\" class=\"collapse\" data-parent=\"#accordion-faq-735971618\">\n    <div class=\"card-body\">AdSense doesn\u2019t reveal the complete breakdown of earnings for publishers. But it is known to share 68% of the CPM spent by the advertisers with publishers. Publishers can expect this payment to reflect in their accounts within a span of a month via check, wire transfer, or EFT.<\/div>\n  <\/div>\n<\/div><div class=\"card\">\n  <h5 class=\"card-title\">\n    <a class=\"collapsed\" data-toggle=\"collapse\" href=\"#collapse-faq-735971618-5\">\n      <strong><strong>What is AdSense RPM?<\/strong><\/strong>\n    <\/a>\n  <\/h5>\n\n  <div id=\"collapse-faq-735971618-5\" class=\"collapse\" data-parent=\"#accordion-faq-735971618\">\n    <div class=\"card-body\">RPM stands for revenue per thousand impressions and it is a publisher-side metric to measure\/predict earnings. Unlike CPM, RPM is a page-level metric that depends on views on a specific page, number of ad units on it, and average fill rate. AdSense RPM helps publishers understand page level earnings to better <a href=\"https:\/\/www.adpushup.com\/blog\/increase-adsense-rpm\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimize their inventory using page level metric<\/a>.<\/div>\n  <\/div>\n<\/div><div class=\"card\">\n  <h5 class=\"card-title\">\n    <a class=\"collapsed\" data-toggle=\"collapse\" href=\"#collapse-faq-735971618-6\">\n      <strong><strong><strong>How to upgrade from AdSense?<\/strong><\/strong><\/strong>\n    <\/a>\n  <\/h5>\n\n  <div id=\"collapse-faq-735971618-6\" class=\"collapse\" data-parent=\"#accordion-faq-735971618\">\n    <div class=\"card-body\">There are three ways to upgrade from AdSense:<br><br><strong>Move to Google Ad Manager:<\/strong> GAM is the next step to monetization in Google universe. To invest in direct deals, get AdX demand, and experience more targeting options, publishers choose Google Ad Manager.<br><br><strong>Try other AdSense alternatives:<\/strong> For publishers who are either unable to access AdSense or want solutions for AdSense disadvantages, trying AdSense alternatives is a lucrative option. While trying these alternatives, publishers can not only experience the features offered by AdSense but also try other ad technologies like header bidding.<br><br><strong>Choose both:<\/strong> if you are confident about your inventory and ready to invest some more time and resources in your ad revenue optimization, then using both Google ad manager and third-party networks can turn out to be fruitful. It drastically increases the bid pressure on your inventory allowing only quality and high-paying advertisers.<\/div>\n  <\/div>\n<\/div><div class=\"card\">\n  <h5 class=\"card-title\">\n    <a class=\"collapsed\" data-toggle=\"collapse\" href=\"#collapse-faq-735971618-7\">\n      <strong><strong><strong><strong>Why are AdSense ads not displaying?<\/strong><\/strong><\/strong><\/strong>\n    <\/a>\n  <\/h5>\n\n  <div id=\"collapse-faq-735971618-7\" class=\"collapse\" data-parent=\"#accordion-faq-735971618\">\n    <div class=\"card-body\">There could be many reasons for the same. Here are some of them:<br>&#8211;  Problem with AdSense head code<br>&#8211;  Ad tags are not implemented properly<br>&#8211;  You are penalized by Google for policy violation<br>&#8211;  Advertisers are not available for your inventory<br>&#8211;  Targeting mistake with your ad units<br>&#8211;  You are using a <a href=\"https:\/\/www.adpushup.com\/blog\/keyword-blacklisting-why-publishers-are-losing-ad-revenue-to-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">blacklisted keyword<\/a> on your page<\/div>\n  <\/div>\n<\/div><div class=\"card\">\n  <h5 class=\"card-title\">\n    <a class=\"collapsed\" data-toggle=\"collapse\" href=\"#collapse-faq-735971618-8\">\n      <strong><strong><strong><strong><strong>How to use Google AdSense on WordPress website?<\/strong><\/strong><\/strong><\/strong><\/strong>\n    <\/a>\n  <\/h5>\n\n  <div id=\"collapse-faq-735971618-8\" class=\"collapse\" data-parent=\"#accordion-faq-735971618\">\n    <div class=\"card-body\">The easiest way is to use WordPress plugins. Depending on your requirements, you can <a href=\"https:\/\/www.adpushup.com\/blog\/wordpress-plugins-adsense-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">find multiple plugins<\/a> that can help you place ad tags on your site at desired locations like leaderboard, sidebar, or end of the content.<\/div>\n  <\/div>\n<\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\t<\/div>\n<\/section>\n\n<section class=\"section text-white pt-5 pb-5\"  style=\"background-color: #ff4954;\">\n\t\n\t\n\t\n\t<div class=\"container\">\n\t\t\n\t\t<div class=\"row gap-y align-items-center\">\n  <div class=\"col-md-9\">\n    <h4 class=\"mb-0 text-center text-md-left\">Looking for a downloadable copy?<\/h4>\n  <\/div>\n\n  <div class=\"col-md-3 text-center text-md-right\">\n    <a class=\"btn btn-light btn-lg btn-round\" href=\"https:\/\/resources.adpushup.com\/google-adsense-guide\" rel=\"nofollow noopener\" target=\"_blank\"> download guide <\/a>\n  <\/div>\n<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Just like most web publishers, you might have started your website to share your expertise on a matter. And soon this side hustle became a career. Some motivation might come from seeing users reading, interacting,<\/p>\n","protected":false},"author":15,"featured_media":2466,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_eb_attr":"","_uag_custom_page_level_css":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"two_page_speed":[],"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-2434","page","type-page","status-publish","has-post-thumbnail","hentry"],"uagb_featured_image_src":{"full":["https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-Guide.png",1000,500,false],"thumbnail":["https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-Guide-150x150.png",150,150,true],"medium":["https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-Guide-300x150.png",300,150,true],"medium_large":["https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-Guide-768x384.png",768,384,true],"large":["https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-Guide.png",1000,500,false],"1536x1536":["https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-Guide.png",1000,500,false],"2048x2048":["https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-Guide.png",1000,500,false],"thesaasx-thumbnail":["https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-Guide-600x300.png",600,300,true],"thesaasx-featured-image":["https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-Guide-800x500.png",800,500,true],"thesaasx-og-image":["https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-Guide.png",1000,500,false],"tenweb_optimizer_mobile":["https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-Guide.png",600,300,false],"tenweb_optimizer_tablet":["https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-Guide.png",768,384,false]},"uagb_author_info":{"display_name":"Shubham Grover","author_link":"https:\/\/www.adpushup.com\/author\/shubham\/"},"uagb_comment_info":0,"uagb_excerpt":"Just like most web publishers, you might have started your website to share your expertise on a matter. And soon this side hustle became a career. Some motivation might come from seeing users reading, interacting,","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/wp-json\/wp\/v2\/pages\/2434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adpushup.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.adpushup.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/wp-json\/wp\/v2\/comments?post=2434"}],"version-history":[{"count":0,"href":"https:\/\/www.adpushup.com\/wp-json\/wp\/v2\/pages\/2434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/wp-json\/wp\/v2\/media\/2466"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/wp-json\/wp\/v2\/media?parent=2434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}