{"id":24529,"date":"2022-10-31T12:09:55","date_gmt":"2022-10-31T06:39:55","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=24529"},"modified":"2022-10-31T12:12:17","modified_gmt":"2022-10-31T06:42:17","slug":"how-are-in-app-advertising-rates-calculated","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/","title":{"rendered":"How are In-App Advertising rates Calculated?","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/in-app-advertising\/#How_does_in-app_advertising_work\">In-app advertising<\/a>, also referred to as mobile app advertising, is a giant leap by brands and publishers to generate maximum revenue.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>According to<a href=\"https:\/\/www.statista.com\/forecasts\/1262892\/mobile-app-revenue-worldwide-by-segment\"> Statista,<\/a> approximately <a href=\"https:\/\/www.statista.com\/forecasts\/1262892\/mobile-app-revenue-worldwide-by-segment\">$318 billion US dollars<\/a> was generated through in-app advertising. Furthermore, it is estimated to reach a staggering USD 613 billion by 2025.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In-app advertising is an important and effective marketing channel which provides the most engaging user experience without interrupting app engagement.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#Calculating_in-app_advertising_rates\" >Calculating in-app advertising rates:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#How_does_in-app_advertising_work\" >How does in-app advertising work?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#1_Choosing_the_target_audience\" >1. Choosing the target audience:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#2_Deciding_the_goal_for_in-app_advertising\" >2. Deciding the goal for in-app advertising:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#3_Best-suited_in-app_ad_format\" >3. Best-suited in-app ad format:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#4_Reviewing_the_ad_campaign\" >4. Reviewing the ad campaign:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#5_Serving_of_ad\" >5. Serving of ad:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#6_Payout_time\" >6. Payout time:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#How_to_calculate_in-app_advertising_rates_through_various_pricing_models\" >How to calculate in-app advertising rates through various pricing models?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#1_Cost_per_mille_CPM\" >1. Cost per mille (CPM)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#2_Cost_per_click_CPC\" >2. Cost per click (CPC):<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#3_Cost_per_action_CPA\" >3. Cost per action (CPA):<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#How_much_does_in-app_adverting_pay\" >How much does in-app adverting pay?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#The_type_of_ad_format_used\" >The type of ad format used:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#Operating_system_used\" >Operating system used:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#Device_type\" >Device type:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#Demographically_dependent_in-app_advertising\" >Demographically dependent in-app advertising:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#Time_of_the_year_or_day\" >Time of the year or day:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#Average_CPM_rates\" >Average CPM rates:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#As_per_websites\" >As per websites:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#CPM_rates_in_India\" >CPM rates in India:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#CPM_rates_in_the_USA\" >CPM rates in the USA:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#Final_words\" >Final words<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h1 id=\"h-calculating-in-app-advertising-rates\"><span class=\"ez-toc-section\" id=\"Calculating_in-app_advertising_rates\"><\/span>Calculating in-app advertising rates:<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Calculating in-app advertising rates can be tricky. It takes various factors into account, such as:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>Ad space<\/li><li>Goal of advertising<\/li><li>Ad format<\/li><li>Target audience<\/li><li>App\u2019s demographics<\/li><li>Type of device and operating system<\/li><\/ul>\n\n\n\n<h2 id=\"h-how-does-in-app-advertising-work\"><span class=\"ez-toc-section\" id=\"How_does_in-app_advertising_work\"><\/span>How does in-app advertising work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Various players are at play within the ecosystem of in-app advertising, such as app developers, ad exchanges, publishers, ad networks, and Demand Side and Supply Side Platforms.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The app developers\/publishers buy the ads. In contrast, publishers sell ad space. In the middle is the ad network, which facilitates the buying and selling of ad space to advertisers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1_Choosing_the_target_audience\"><\/span>1. Choosing the target audience:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Advertisers or marketers choose the target audience based on age, demographics or preferences.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>For example, a brand selling sports equipment can decide to target a male audience between 18 and 25 years of age in India.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2_Deciding_the_goal_for_in-app_advertising\"><\/span>2. Deciding the goal for in-app advertising:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The next step involves determining the goal of in-app advertising. The purpose of advertising can be:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>Brand awareness<\/li><li>Generating in-app advertising revenue<\/li><li>Calling for a specific action &#8211; to download or install the application<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>It also includes marketers deciding how much to spend on ad campaigns.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"3_Best-suited_in-app_ad_format\"><\/span>3. Best-suited <a href=\"https:\/\/www.adpushup.com\/blog\/in-app-advertising\/#How_does_in-app_advertising_work\">in-app ad format<\/a>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Establishing the type of ad format that accommodates the best user experience is important. For example, choosing banner ads can be unobtrusive but generate low revenue than video ads. Therefore, choosing the format that engages the user is vital.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"4_Reviewing_the_ad_campaign\"><\/span>4. Reviewing the ad campaign:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For in-app advertising to be successful, the selected ad campaign enters the ad network\u2019s management system. There, the ad ops review the ad campaign to ensure quality standards and protocols adhered to. Upon getting the green signal, the ad network queues the ad.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"5_Serving_of_ad\"><\/span>5. Serving of ad:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Finally, the application launch triggers the ad network\u2019s <a href=\"https:\/\/clevertap.com\/blog\/what-is-an-sdk\/\">Software Development Kit<\/a> (SDK) or API <a href=\"https:\/\/www.guru99.com\/what-is-api.html\">(Application Programming Interface)<\/a>. This tells that the user is ready to be served with the ad.<\/p>\n\n\n\n<h4 id=\"h-to-be-noted\">To be noted:<\/h4>\n\n\n\n<ul><li>SDK\u2019s data ensures that the ad network serves the relevant ad for maximising in-app advertising revenue.<\/li><li>Users can choose not to engage with the ad, leave it in the middle, or not take the desired action.<\/li><\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"6_Payout_time\"><\/span>6. Payout time:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Payout in in-app advertising depends on how well the ad campaign has performed. Ad networks and third parties analyse the ad campaign&#8217;s performance.<\/p>\n\n\n\n<h2 id=\"h-how-to-calculate-in-app-advertising-rates-through-various-pricing-models\"><span class=\"ez-toc-section\" id=\"How_to_calculate_in-app_advertising_rates_through_various_pricing_models\"><\/span>How to calculate in-app advertising rates through various pricing models?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Different pricing models determine the best performance for generating revenue from in-app advertising. First, let us understand the most widely used models:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1_Cost_per_mille_CPM\"><\/span><a href=\"https:\/\/www.adpushup.com\/blog\/what-is-ecpm\/\">1. Cost per mille<\/a> (CPM)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mille is Latin for thousand. Thus, cost per mille refers to the cost paid by the advertisers to show 1000 impressions of the ad. It is the most commonly used model to generate in-app advertising revenue. It can be calculated as:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p id=\"h-cpm-total-cost-no-of-impressions-1000\"><strong>CPM = (TOTAL COST \/ NO. OF IMPRESSIONS) * 1000<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Total is the expenditure on ad campaigns by the advertisers.<\/p>\n\n\n\n<p>For example, if the advertiser has spent 100$ on an ad campaign and received 50,000 impressions, the cost per thousand will be $2.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2_Cost_per_click_CPC\"><\/span>2. <a href=\"https:\/\/www.adpushup.com\/blog\/cpc-vs-cpm\/\">Cost per click (CPC):<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pay-per-click means advertisers only pay when the users click or interact with their ad. It refers to the average total cost by the number of clicks.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>For advertisers, it is a cost-effective model since advertisers pay nothing for ads that do not get clicked. For publishers, on the contrary, it is a demerit as they give away free impressions without generating revenue from it.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It can be calculated as:<\/p>\n\n\n\n<p><strong>CPC= Total Cost\/ Number of Clicks&nbsp;<\/strong><\/p>\n\n\n\n<p>For example, if an ad costing $2 and the other is $1 clicked, <\/p>\n\n\n\n<p>then CPC will be: <strong>$(2+1)\/2<\/strong> = <strong>$1.5 <\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"3_Cost_per_action_CPA\"><\/span>3. Cost per action (CPA):<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another model that determines in-app advertising rates is the cost per action. It refers to paying the publisher only when the click leads to certain actions, such as installing, downloading, or subscribing to the newsletter.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This model is a safe option for advertisers since they only pay after the conversion.<\/p>\n\n\n\n<p>It can be calculated as:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>CPA= Total Cost\/ No. of Acquisitions<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Although the pricing model for generating in-app advertising revenue depends on the needs of advertisers and publishers, CPM is the most predictable model.<\/p>\n\n\n\n<h2 id=\"h-how-much-does-in-app-adverting-pay\"><span class=\"ez-toc-section\" id=\"How_much_does_in-app_adverting_pay\"><\/span>How much does in-app adverting pay?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Various factors determine how much advertisers pay for in-app advertising:<\/p>\n\n\n\n<h3 id=\"h-the-type-of-ad-format-used\"><span class=\"ez-toc-section\" id=\"The_type_of_ad_format_used\"><\/span>The type of ad format used:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In contrast to the average CTR OF 0.6% for banner ads, video ads register more growth with a 300% higher CPM.<\/p>\n\n\n\n<h3 id=\"h-operating-system-used\"><span class=\"ez-toc-section\" id=\"Operating_system_used\"><\/span>Operating system used:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Advertisers usually shell out more to reach a specific target audience. Since IOS users are rich than android users, it is evident that advertisers are more willing to pay 30% more to reach users who use iPhone operating system.<\/p>\n\n\n\n<h3 id=\"h-device-type\"><span class=\"ez-toc-section\" id=\"Device_type\"><\/span>Device type:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another determining factor is the device type. Some advertisers or brands may decide on the ads&#8217; price on certain devices. It is possible that advertisers may pay to show their ads specifically on the latest smartphones rather than on tablets or i-pads. To cite an example, <a href=\"https:\/\/www.inmobi.com\/blog\/2018\/06\/06\/inmobi-3x-winner-at-lovely-mobile-awards-2018\">SAMSUNG specifically led the ad campaign targeting those using old phones to compel them to upgrade.<\/a><\/p>\n\n\n\n<h3 id=\"h-demographically-dependent-in-app-advertising\"><span class=\"ez-toc-section\" id=\"Demographically_dependent_in-app_advertising\"><\/span>Demographically dependent in-app advertising:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>How much advertisers pay for in-app advertising also depends on the geographical location of the users. Some advertisers may be willing to pay more to target the audience with rich zip codes. For example, by analysing the SDK data of the user, sports enthusiasts may be served with ads relating to nearby sports equipment shops.<\/p>\n\n\n\n<h3 id=\"h-time-of-the-year-or-day\"><span class=\"ez-toc-section\" id=\"Time_of_the_year_or_day\"><\/span>Time of the year or day:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>People usually launch apps or open their devices at certain times. Some advertisers pay to get their ads displayed at certain times of the day or during specific occasions such as Christmas or black Friday. At these times of day or years, better CPMs, and CTRs are guaranteed.<\/p>\n\n\n\n<h2 id=\"h-average-cpm-rates\"><span class=\"ez-toc-section\" id=\"Average_CPM_rates\"><\/span><a href=\"https:\/\/adcpmrates.com\/2020\/11\/13\/video-ad-cpm-rates-2020-edition\/\">Average CPM rates:<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-as-per-websites\"><span class=\"ez-toc-section\" id=\"As_per_websites\"><\/span>As per websites:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li><a href=\"https:\/\/www.media.net\/\">Media.net<\/a>: publishers are likely to get $1 to $1.25 CPM<\/li><li><a href=\"https:\/\/www.criteo.com\/\">Criteo<\/a>: with better CPM, it is between $1 to $4 in case of tier 1 traffic.<\/li><li><a href=\"https:\/\/propellerads.com\/\">Propellerads<\/a>: it offers publishers CPM of $0.50 to $1.<\/li><li><a href=\"https:\/\/www.adblade.com\/\">Adblade network<\/a>: this network has an average CPM of $2.<\/li><\/ul>\n\n\n\n<h3 id=\"h-cpm-rates-in-india\"><span class=\"ez-toc-section\" id=\"CPM_rates_in_India\"><\/span>CPM rates in India:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>Video ad CPM rates account for $5 to $7 in India.<\/li><li>Banner ads cost up to $0.50 to $1.<\/li><\/ul>\n\n\n\n<h3 id=\"h-cpm-rates-in-the-usa\"><span class=\"ez-toc-section\" id=\"CPM_rates_in_the_USA\"><\/span>CPM rates in the USA:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>For video ads, the CPM is $5 to $30.<\/li><li>Banner ads account for $12 to $15.<\/li><\/ul>\n\n\n\n<h1 id=\"h-final-words\"><span class=\"ez-toc-section\" id=\"Final_words\"><\/span>Final words<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p><a href=\"https:\/\/www.luisazhou.com\/blog\/mobile-marketing-statistics\/\">With 66.6% global population using mobile devices, mobile advertising spending is expected to exceed $339 billion by 2023.<\/a> The rising statistics give publishers, brands and marketers unlock the full potential of in-app advertising to generate revenue and get their brands recognised.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1667198070009\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"\/><strong><meta charset=\"utf-8\"\/><strong>How to make effective in-app ads?<\/strong><\/strong><\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\"\/><li>Keep the ad format simple yet impactfulCreate a powerful call-to-action messageIncorporate your brand or logoCreate an ad that resonates with the interest of the target audience<\/li><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1667198184621\"><strong class=\"schema-faq-question\">How to make in-app advertising work?<\/strong> <p class=\"schema-faq-answer\">Best Practices for In-App Advertising Success<br\/><meta charset=\"utf-8\"\/>1. 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According to Statista, approximately $318 billion US dollars was generated through in-app advertising. Furthermore, it is estimated to reach a staggering USD 613 billion by 2025. In-app advertising is an important and effective marketing<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":24530,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440,6447],"tags":[6422,6421],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How are In-App Advertising rates Calculated?<\/title>\n<meta name=\"description\" content=\"In-app advertising, also referred to as mobile app advertising, is a giant leap by brands and publishers to generate maximum revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/how-are-in-app-advertising-rates-calculated\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"How are In-App Advertising rates Calculated?\" \/>\n<meta name=\"twitter:description\" content=\"In-app advertising, also referred to as mobile app advertising, is a giant leap by brands and publishers to generate maximum revenue.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/10\/undraw_Mobile_development_re_wwsn.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; 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