{"id":25042,"date":"2022-11-24T12:49:46","date_gmt":"2022-11-24T07:19:46","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=25042"},"modified":"2022-12-19T10:19:27","modified_gmt":"2022-12-19T04:49:27","slug":"publisher-meet-up-bangalore-chapter","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/publisher-meet-up-bangalore-chapter\/","title":{"rendered":"Publisher Meet-Up: Bangalore Chapter","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fff9e9\"><em>Zelto hosts it&#8217;s Fourth Publisher Meet-Up in Bangalore. Take a sneak-peak into what happened during the meeting. <\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Zelto (AdPushup), a global market leader in the <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-ad-tech-how-does-it-work\/\">ad tech <\/a>industry hosted their fourth Publisher meetup in Bangalore.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This meetup series is aimed at building a community of leaders at the forefront of the supply side of the <a href=\"https:\/\/www.adpushup.com\/blog\/programmatic-advertising\/\">programmatic advertising<\/a> industry.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/1661146876317.jpg\" alt=\"\" class=\"wp-image-25311\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/1661146876317.jpg 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/1661146876317-300x225.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/1661146876317-768x576.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/1661146876317-150x113.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>This fourth in-person event of the year followed by the success of Dubai, France &amp; Delhi Chapter, brought together over 20 programmatic leaders from India \u2013 Prabhatkhabar, IndianForums, Dailyhunt, Pinkvilla, Inc Nut Digital, Lokmat, Freshersnow to name a few.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff9e9;font-size:20px\"><strong>Read More<\/strong>: <a href=\"https:\/\/www.adpushup.com\/blog\/publishers-meet-up-chicago-chapter\/\"><strong>Publisher&#8217;s Meet-up: Chicago Chapter<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Sharing his experience of the event, Bazam Jasim, Head of Business and Operations, Meaww said:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p>\u201cThe event served as a great platform to interact &amp; network with fellow industry experts in the country. It was an insightful evening, and it gave us an opportunity to discuss challenges, opportunities, and achievements across the publisher\u2019s community.\u201d<\/p><cite><meta charset=\"utf-8\">Bazam Jasim, Head of Business and Operations at Meaww<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img\/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Speaking about this community building initiative, CEO &amp; Founder of Zelto \u2013 Ankit Oberoi, said:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p>\u201cThis is the fourth successful event we have hosted this year. We have been able to connect with the leaders from the publishing community and gained deeper insights into the challenges and opportunities in the programmatic ecosystem.\u201d<\/p><cite><meta charset=\"utf-8\"> Ankit Oberoi, CEO &amp; Founder of Zelto <\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p>This meetup served as a platform for an interesting discussion on \u201c<strong>Price, People, Programmatic<\/strong>\u201d. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ffebf0;font-size:20px\"><strong>Read More<\/strong>: <a href=\"https:\/\/www.adpushup.com\/blog\/publishers-meet-up-delhi-chapter\/\"><strong>Publisher&#8217;s Meet-up: Delhi Chapter<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The session addressed several intricate factors affecting the ad tech industry including Recession and its ripple effects, blistering job market and the current hiring state of the industry as well as optimizing the strategies to generate more <a href=\"https:\/\/www.adpushup.com\/blog\/optimizing-q4-ad-revenue-in-tandem-with-covid-19s-impact\/\">ad revenue.<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/DSC_0939-1024x683.jpg\" alt=\"\" class=\"wp-image-25313\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/DSC_0939-1024x683.jpg 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/DSC_0939-300x200.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/DSC_0939-768x512.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/DSC_0939-1536x1024.jpg 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/DSC_0939-270x180.jpg 270w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/DSC_0939-770x515.jpg 770w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/DSC_0939-150x100.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p>\u201cPrice, Programmatic and People covered a lot of dimensions from the ecosystem and the industry during the great resignation to lay offs and now the drop in ad spend as the recession looms large, it was great to speak with the leaders in community about how in the long run this phase would contribute to the innovation and growth of the industry,\u201d <\/p><cite><meta charset=\"utf-8\">Ankit Oberoi, CEO &amp; Founder of Zelto<\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/DSC_0946-1024x683.jpg\" alt=\"\" class=\"wp-image-25314\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/DSC_0946-1024x683.jpg 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/DSC_0946-300x200.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/DSC_0946-768x512.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/DSC_0946-1536x1024.jpg 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/DSC_0946-270x180.jpg 270w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/DSC_0946-770x515.jpg 770w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/DSC_0946-150x100.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Talking about the current scenario of the Programmatic Industry, CEO of JournalDev IT Services, Pankaj Kumar said:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p>\u201cIn my experience, I have been running these Ads for the past 7-8 years and it is true that the eCPMs of certain organizations have taken a hit, but I still believe this is a more stable situation in comparison to the COVID times. While the boom after COVID was immense, I believe the eCPM rates are now coming back to a more generalized state.\u201d<\/p><cite><meta charset=\"utf-8\"><meta charset=\"utf-8\">Pankaj Kumar, CEO of JournalDev IT Services<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p>The session discussed a wide range of topics including how the falling <a href=\"https:\/\/www.adpushup.com\/blog\/managing-ecpm-rate-through-seasonality\/\">eCPM rates<\/a> are affecting the industry and the ways we can tackle it, companies working on distributed team model and still able to generate high revenue. Publishers also discussed the <a href=\"https:\/\/www.adpushup.com\/blog\/programmatic-advertising-trends\/\">cookieless<\/a> world and the testing of <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-fledge-in-the-privacy-sandbox-how-does-it-function\/\">FLEDGE API<\/a> picking up pace.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff3f6;font-size:20px\"><strong>Read More:<\/strong> <strong><a href=\"https:\/\/www.adpushup.com\/blog\/adpushup-izooto-host-publishers-meet-on-a-yacht-in-dubai\/\">Publishers-Meet Up on a Yacht: Dubai Chapter<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>With these meetups, Zelto is working towards building a community of leaders to efficiently come up with solutions to a wide range of challenges across the programmatic advertising industry.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em><strong>This story is generated from a syndicated feed. <\/strong><\/em><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Zelto hosts it&#8217;s Fourth Publisher Meet-Up in Bangalore. Take a sneak-peak into what happened during the meeting. Zelto (AdPushup), a global market leader in the ad tech industry hosted their fourth Publisher meetup in Bangalore. This meetup series is aimed at building a community of leaders at the forefront of the supply side of the<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":25300,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publisher Meet-Up: Bangalore Chapter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/publisher-meet-up-bangalore-chapter\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Publisher Meet-Up: Bangalore Chapter\" \/>\n<meta name=\"twitter:description\" content=\"Zelto hosts it&#8217;s Fourth Publisher Meet-Up in Bangalore. 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