{"id":25320,"date":"2022-12-19T13:34:39","date_gmt":"2022-12-19T08:04:39","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=25320"},"modified":"2022-12-19T14:36:30","modified_gmt":"2022-12-19T09:06:30","slug":"publishers-discuss-strategies-for-growth-at-first-fold-thailand","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/publishers-discuss-strategies-for-growth-at-first-fold-thailand\/","title":{"rendered":"Publishers Discuss Strategies for Growth at First Fold, Thailand","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Mapping through the globe (incl. cities &#8211; <a href=\"https:\/\/www.adpushup.com\/blog\/adpushup-izooto-host-publishers-meet-on-a-yacht-in-dubai\/\">Dubai<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/publishers-meet-up-chicago-chapter\/\">Monaco<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/publishers-meet-up-delhi-chapter\/\">Delhi<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/publisher-meet-up-bangalore-chapter\/\">Bangalore<\/a> &amp; <a href=\"https:\/\/www.adpushup.com\/blog\/publishers-meet-up-chicago-chapter\/\">Chicago<\/a>),\u00a0 building the publishers community and gathering insights, we hosted the final event of the year in Thailand. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Publishers from the APAC region got together in Phuket, Thailand for our in-person event <strong>\u2018First Fold\u2019<\/strong>. During a series of discussions, they hashed out steps and various strategies to optimise their monetisation strategies.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The event hosted over 20 <a href=\"https:\/\/www.adpushup.com\/blog\/9-steps-to-choose-the-best-adtech-company\/\">ad tech<\/a> experts from Times Internet, NDTV, Tribune, Essentially Sports, IndiaForums, to name a few. It presented an array of topical discussions around the current industry scenario, best publisher <a href=\"https:\/\/www.adpushup.com\/blog\/18-pro-bloggers-share-their-monetization-strategy-for-2016\/\">monetization strategies<\/a> for growth.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff9e8;font-size:20px\"><strong>Read More: <a href=\"https:\/\/www.adpushup.com\/blog\/optimizing-q4-ad-revenue-in-tandem-with-covid-19s-impact\/\">AdTech Experts Share Ad Revenue Tips for Q4 2022<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9337-1024x683.jpg\" alt=\"First fold thailand adpushup\" class=\"wp-image-25322\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9337-1024x683.jpg 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9337-300x200.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9337-768x513.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9337-1536x1025.jpg 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9337-270x180.jpg 270w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9337-770x515.jpg 770w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9337-150x100.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>An open forum called <strong>\u2018Publisher\u2019s Perspective\u2019<\/strong> led by <strong>Shashank Mudgal, Manager- PubDev Representative at AdPushup<\/strong> outlined the importance of quality content, eCPMs and optimisation of monetisation strategies through external partners. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The event also served as a platform for a panel discussion moderated by <strong>Hitesh Datta, Publisher Development Manager at AdPushup<\/strong> on the current state of the industry and its future going into 2023 and beyond.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It came to a closing with a Fireside chat between <strong>Jaskirat Arora, Co-founder and Content Head at Essentially Sports &amp; Dikshant Joshi, Director- Publisher Development at AdPushup.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9245-1-1024x683.jpg\" alt=\"first fold thailand adpushup\" class=\"wp-image-25325\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9245-1-1024x683.jpg 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9245-1-300x200.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9245-1-768x513.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9245-1-1536x1025.jpg 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9245-1-270x180.jpg 270w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9245-1-770x515.jpg 770w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9245-1-150x100.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>We heard from leading publishers including:<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li><a href=\"https:\/\/in.linkedin.com\/in\/savitag\">Savita Gupta, <\/a>Senior Manager at Times Internet<\/li><li><a href=\"https:\/\/in.linkedin.com\/in\/bazamjasim\">Bazam Jasim, <\/a>Head of Business Operations at Meaww<\/li><li><a href=\"https:\/\/in.linkedin.com\/in\/shardsharma\">Shard Sharma<\/a>, Chief Digital Business at The Tribune Trust<\/li><li><a href=\"https:\/\/www.essentiallysports.com\/author\/jaskiratsingh\/\">Jaskirat Singh Arora<\/a>, Co-Founder and Content Head\u00a0 at EssentiallySports<\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/zafar-kamal\/\">Kamal Zafar,<\/a> Strategic programmatic Business at Jagran Media<\/li><li><a href=\"https:\/\/in.linkedin.com\/in\/dinesh-joshi-b832a92\">Dinesh Joshi<\/a>, VP at NDTV <\/li><li><a href=\"https:\/\/in.linkedin.com\/in\/vijaybhatter\">Vijay Bhatter<\/a>, Founder and Owner at India Forums, <\/li><li><a href=\"https:\/\/in.linkedin.com\/in\/kodanda\">Kodanda Raman<\/a>, Head of Advertising Operations at OneIndia, <\/li><li><a href=\"https:\/\/au.linkedin.com\/in\/joshuabell98\">Joshua Bell<\/a>, Digital Operations at NRL, <\/li><li><a href=\"https:\/\/vn.linkedin.com\/in\/christopheilers\">Christoph Eilers<\/a>, Founder at Pricepony <\/li><li>Kunal Singla, Business Head at Amar Ujala.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9396-1024x683.jpg\" alt=\"\" class=\"wp-image-25323\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9396-1024x683.jpg 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9396-300x200.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9396-768x513.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9396-1536x1025.jpg 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9396-270x180.jpg 270w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9396-770x515.jpg 770w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9396-150x100.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Attendees gained insightful recommendations to strengthen their monetisation and growth strategies.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/publishers-discuss-strategies-for-growth-at-first-fold-thailand\/#Content_is_King\" >Content is King:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/publishers-discuss-strategies-for-growth-at-first-fold-thailand\/#Tackling_the_Q1_Slump_%E2%80%93_Testing_and_Iteration\" >Tackling the Q1 Slump &#8211; Testing and Iteration:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/publishers-discuss-strategies-for-growth-at-first-fold-thailand\/#Diversification_of_Revenue\" >Diversification of Revenue:\u00a0<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/publishers-discuss-strategies-for-growth-at-first-fold-thailand\/#Whats_Coming_%E2%80%93_the_future_of_Digital_Advertising\" >What\u2019s Coming &#8211; the future of Digital Advertising?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Content_is_King\"><\/span><strong>Content is King<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p>\u201c<em>We must band together and change the ecology so that it works for us rather than the other way around. The secret to doing this is having high-quality content. The adage \u2018Content is King\u2019, is well known. <\/em>\u201d <\/p><cite>&#8211; Savita Gupta,  Senior Manager at Times Internet<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_8781-1024x683.jpg\" alt=\"\" class=\"wp-image-25326\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_8781-1024x683.jpg 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_8781-300x200.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_8781-768x513.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_8781-1536x1025.jpg 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_8781-270x180.jpg 270w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_8781-770x515.jpg 770w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_8781-150x100.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Adding to the discussion, Shard said:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p><em>Anyone can produce and create content, quality is what matters, that adds value to users&#8217; consumption.<\/em><\/p><cite>&#8211; Shard Sharma, Chief Digital Business at The Tribune Trust<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p>Others also emphasised on the importance of quality, consistency and the distribution of content.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"h-tackling-the-q1-slump-testing-and-iteration\"><span class=\"ez-toc-section\" id=\"Tackling_the_Q1_Slump_%E2%80%93_Testing_and_Iteration\"><\/span><strong>Tackling the Q1 Slump &#8211; Testing and Iteration<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After a successful festive season, publishers in every segment experience a revenue drop- a common but major impact for the first few weeks of January. Our experts shared their experiences with the Q1 revenue drop:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p>\u201cThere is no need to panic unless there is a significant drop in traffic.\u201d <\/p><cite>&#8211; Vijay Bhatter, Founder and Owner at India Forums<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_8818-1024x683.jpg\" alt=\"\" class=\"wp-image-25327\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_8818-1024x683.jpg 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_8818-300x200.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_8818-768x513.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_8818-1536x1025.jpg 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_8818-270x180.jpg 270w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_8818-770x515.jpg 770w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_8818-150x100.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p>&#8220;<em>Evaluate your industry and take risks accordingly. Something might work for one brand might not work for another. <\/em>Focus energies in the right direction &amp; Cut down liabilities.<em>\u201d<\/em> <\/p><cite>&#8211; Pankaj Kumar, Founder and CEO, AskPython<\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9379-1024x683.jpg\" alt=\"\" class=\"wp-image-25329\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9379-1024x683.jpg 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9379-300x200.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9379-768x513.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9379-1536x1025.jpg 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9379-270x180.jpg 270w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9379-770x515.jpg 770w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9379-150x100.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p>\u201c<em>January, February &amp; March is the right time for A\/B testing and setting the course for the rest of the year<\/em>.\u201d<\/p><cite>&#8211; Savita Gupta <\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Diversification_of_Revenue\"><\/span><strong>Diversification of Revenue:\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u2018Don\u2019t put all your eggs in one basket\u2019- a very famous and old saying. This lays the foundation of diversification- a process formed primarily as a safety net to reduce risks. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>For publishers, this is an extremely useful tactic to cut losses as well as ensuring a sustainable cash flow.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p><em>\u201cApps are a good way to diversify your traffic but it requires separate app development teams for Android &amp; iOS. <a href=\"https:\/\/www.adpushup.com\/blog\/progressive-web-apps\/\">Progressive Web Apps<\/a> (PWA) is the solution to that.<\/em> <em>PWA is a good source to diversify your traffic as it is built to take advantage of all the native device features without having users visit the app store and download the app\/software on the device.\u201d <\/em><\/p><cite>&#8211; Jaskirat Singh Arora, Co-Founder and Content Head\u00a0 at EssentiallySports<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9052-1024x683.jpg\" alt=\"\" class=\"wp-image-25328\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9052-1024x683.jpg 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9052-300x200.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9052-768x513.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9052-1536x1025.jpg 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9052-270x180.jpg 270w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9052-770x515.jpg 770w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/12\/BRD_9052-150x100.jpg 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><strong><br><\/strong>Highlighting the importance of distribution channels, Bazam said<strong>:<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large\"><p><strong> \u201c<\/strong>A common practice that publishers do is monetize all their distribution channels in pretty much similar manner. Now figuring out the right data metrics and understanding how users behave across these channels can help monetize these distribution channels effectively. I think that is something publishers should focus more on moving forward.<em>\u201d\u00a0<\/em><\/p><cite>&#8211; Bazam Jasim, Head of Business Operations at Meaww<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Whats_Coming_%E2%80%93_the_future_of_Digital_Advertising\"><\/span><strong>What\u2019s Coming &#8211; the future of Digital Advertising<\/strong>?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2023 will be a tough year; publishers must focus on strengthening the relationship with their consumers as well as partners. Introducing new content strategies- find the alignment between what\u00a0 will help drive engagement and traffic.\u00a0\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>During the fireside chat, Jaskirat said, <em>\u201cEvery crisis is an opportunity. However, sticking to your core product is what will scale the growth.\u201d\u00a0<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>APAC publishers are predicting a slower growth period in the coming year rather than a recession.<\/p>\n\n\n\n<p><br>Nevertheless publishers are hopeful that this slump period can be best utilised by diversifying and testing different things whether it is content, distribution channels or monetisation opportunities.\u00a0<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Mapping through the globe (incl. cities &#8211; Dubai, Monaco, Delhi, Bangalore &amp; Chicago),\u00a0 building the publishers community and gathering insights, we hosted the final event of the year in Thailand. Publishers from the APAC region got together in Phuket, Thailand for our in-person event \u2018First Fold\u2019. During a series of discussions, they hashed out steps<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":25321,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publishers Discuss Strategies for Growth at First Fold, Thailand<\/title>\n<meta name=\"description\" content=\"Publishers got together in Thailand for our \u2018First Fold\u2019 event. 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