{"id":28565,"date":"2023-04-29T12:44:00","date_gmt":"2023-04-29T07:14:00","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=28565"},"modified":"2025-07-16T17:20:09","modified_gmt":"2025-07-16T11:50:09","slug":"waterfall-ads-explained","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/","title":{"rendered":"Everything You Need to Know About Waterfall Ads","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fff1f5;font-size:20px\">Looking to learn more about <strong>waterfall ads<\/strong>? They are the type of ad mediation strategy mobile app developers use to maximize their ad revenue. Learn more in this post.<\/p>\n\n\n\n<p>Waterfall ads are called such because they are designed to &#8220;cascade&#8221; or &#8220;waterfall&#8221; through a series of ad networks until a suitable ad is displayed to the user. Waterfall ads work by sequentially requesting ads from a list of ad networks, and once a network responds with a suitable ad, it is displayed to the user.<\/p>\n\n\n\n<p>Waterfall ads offer several benefits to mobile app developers and marketers, including monetizing their apps, increasing ad revenue, and improving user engagement. With waterfall ads, developers and marketers can easily manage multiple ad networks and optimize their ad inventory to maximize their earnings.<\/p>\n\n\n\n<p>Moreover, waterfall ads provide an efficient and effective way for developers and marketers to reach their target audience. They can display relevant ads to users based on their demographics, interests, and behaviors.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/#Technical_Details_of_Waterfall_Ads\" >Technical Details of Waterfall Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/#Implementation\" >Implementation<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/#Prioritization\" >Prioritization<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/#Ad_Requests_and_Responses\" >Ad Requests and Responses<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/#Ad_Format_and_Targeting\" >Ad Format and Targeting<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/#Reporting_and_Analytics\" >Reporting and Analytics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/#Best_Practices_and_Optimization_Tips_for_Waterfall_Ads\" >Best Practices and Optimization Tips for Waterfall Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/#Choose_the_Right_Ad_Networks\" >Choose the Right Ad Networks<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/#Set_up_the_Mediation_Stack\" >Set up the Mediation Stack<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/#Optimize_Ad_Targeting_and_Placement\" >Optimize Ad Targeting and Placement<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/#Use_Ad_Refresh_and_Frequency_Capping\" >Use Ad Refresh and Frequency Capping<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/#Monitor_and_Analyze_Ad_Performance\" >Monitor and Analyze Ad Performance<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/#Use_Cases_and_Examples_of_Waterfall_Ads\" >Use Cases and Examples of Waterfall Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/#Mobile_Gaming\" >Mobile Gaming<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/#E-commerce\" >E-commerce<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/#News_and_Media\" >News and Media<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/#Finance\" >Finance<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/#FAQ\" >FAQ<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-technical-details-of-waterfall-ads\"><span class=\"ez-toc-section\" id=\"Technical_Details_of_Waterfall_Ads\"><\/span><strong>Technical Details of Waterfall Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To better understand how waterfall ads work, diving into the technical details of how they are implemented in mobile apps and websites is essential. Here are the key technical details of waterfall ads:<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Implementation\"><\/span><strong>Implementation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Waterfall ads are typically implemented in mobile apps and websites using ad mediation software development kits (SDKs) or server-to-server (S2S) integrations. The ad mediation SDKs allow developers to integrate multiple ad networks into their apps and websites.<\/p>\n\n\n\n<p>In contrast, the S2S integration allows them to make ad requests and receive ad responses from multiple ad networks through a central server.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Prioritization\"><\/span><strong>Prioritization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When an ad request is made, the ad mediation SDK or server sends the request to the first ad network in the waterfall list.<\/p>\n\n\n\n<p>If that network doesn&#8217;t respond within a set time limit, the request is passed to the following network in the list, and so on, until a network responds with a suitable ad or the waterfall list is exhausted.<\/p>\n\n\n\n<p>The prioritization of the ad networks in the waterfall list can be based on factors such as eCPM (effective cost per thousand impressions), fill rate, and ad quality.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Ad_Requests_and_Responses\"><\/span><strong>Ad Requests and Responses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When an ad request is made, it includes information about the user, such as their device type, location, and interests.<\/p>\n\n\n\n<p>The ad network then sends an ad response that includes details about the ad, such as its size, format, and targeting criteria. If the ad response meets the criteria set by the developer or marketer, the ad is displayed to the user.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Ad_Format_and_Targeting\"><\/span><strong>Ad Format and Targeting<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Waterfall ads can support a variety of ad formats, such as banner ads, interstitial ads, video ads, and native ads. The targeting criteria can be based on various factors, including the user&#8217;s demographics, interests, behaviors, and location.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Reporting_and_Analytics\"><\/span><strong>Reporting and Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Waterfall ads typically provide reporting and analytics features that allow developers and marketers to track their ad performance, such as impressions, clicks, and revenue. They can use this data to optimize their ad inventory and maximize their earnings.<\/p>\n\n\n\n<p>Waterfall ads work by sequentially requesting ads from a list of ad networks and displaying the first suitable ad to the user.<\/p>\n\n\n\n<p>They are implemented using ad mediation SDKs or S2S integrations and prioritize ad networks based on eCPM, fill rate, and ad quality.<\/p>\n\n\n\n<p>Waterfall ads support a variety of ad formats and targeting criteria and provide reporting and analytics features to help developers and marketers optimize their ad inventory.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff1f5;font-size:18px\"><strong>Also Learn: <a href=\"https:\/\/www.adpushup.com\/blog\/header-bidding-vs-waterfall-comparison\/\">Header Bidding vs. Waterfall: Which One is the Best for Ad Serving?<\/a><\/strong><\/p>\n\n\n\n<h2 id=\"h-best-practices-and-optimization-tips-for-waterfall-ads\"><span class=\"ez-toc-section\" id=\"Best_Practices_and_Optimization_Tips_for_Waterfall_Ads\"><\/span><strong>Best Practices and Optimization Tips for Waterfall Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Optimizing waterfall ads can help maximize your ad revenue and improve user engagement. Here are some best practices and tips for optimizing waterfall ads:<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Choose_the_Right_Ad_Networks\"><\/span><strong>Choose the Right Ad Networks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The success of your waterfall ads depends on the quality of your ad networks. Researching and evaluating ad networks based on their eCPM, fill rate, ad quality, and reputation is essential.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Set_up_the_Mediation_Stack\"><\/span><strong>Set up the Mediation Stack<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The mediation stack is the order in which ad networks are listed in the waterfall. It&#8217;s essential to set up the mediation stack based on the ad network&#8217;s performance so that the best-performing network is at the top of the list. You can also experiment with different mediation stack configurations to find the optimal combination for your app or website.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Optimize_Ad_Targeting_and_Placement\"><\/span><strong>Optimize Ad Targeting and Placement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ad targeting and placement can significantly impact the effectiveness of your waterfall ads. Targeting ads based on the user&#8217;s demographics, interests, and behaviors is essential, as placing them in a way that maximizes their visibility and engagement.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Use_Ad_Refresh_and_Frequency_Capping\"><\/span><strong>Use Ad Refresh and Frequency Capping<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ad refresh allows you to refresh the ad inventory periodically to show new ads to the user. In contrast, frequency capping ensures the user sees the same ad sparingly. Both ad refresh and frequency capping can help you increase ad revenue and improve user experience.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Monitor_and_Analyze_Ad_Performance\"><\/span><strong>Monitor and Analyze Ad Performance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It&#8217;s essential to monitor and analyze the performance of your waterfall ads using reporting and analytics features provided by the ad mediation platform. <\/p>\n\n\n\n<p>It can help you identify areas that need improvement and optimize your ad inventory accordingly.<\/p>\n\n\n\n<p>Optimizing waterfall ads requires careful consideration of ad network selection, mediation stack configuration, ad targeting, and placement, ad refresh and frequency capping, and ad performance monitoring and analysis.<\/p>\n\n\n\n<p>Following these best practices and tips can maximize your ad revenue and improve user engagement.<\/p>\n\n\n\n<h2 id=\"h-use-cases-and-examples-of-waterfall-ads\"><span class=\"ez-toc-section\" id=\"Use_Cases_and_Examples_of_Waterfall_Ads\"><\/span><strong>Use Cases and Examples of Waterfall Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Waterfall ads have been used successfully in various industries and use cases to increase ad revenue and improve user engagement. Here are some real-world examples of how waterfall ads have been implemented successfully:<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Mobile_Gaming\"><\/span><strong>Mobile Gaming<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A mobile gaming company implemented waterfall ads in their game to monetize their app. They used an ad mediation platform to manage multiple ad networks and optimize their ad inventory. By using waterfall ads, they increased their ad revenue by 50% and improved user engagement.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"E-commerce\"><\/span><strong>E-commerce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>An e-commerce app implemented waterfall ads to promote relevant products to their users. They used ad targeting based on the user&#8217;s search history and purchase behavior to display ads for similar products. By using waterfall ads, they increased their conversion rate by 25% and improved their return on ad spend.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"News_and_Media\"><\/span><strong>News and Media<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A news and media app implemented waterfall ads to monetize its app and increase user engagement. They used ad refresh and frequency capping to show users new ads and prevent them from seeing the same ad too often. By using waterfall ads, they increased their ad revenue by 35% and improved user retention.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Finance\"><\/span><strong>Finance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A finance app implemented waterfall ads to promote relevant financial products to their users. They used ad targeting based on the user&#8217;s financial profile and investment goals to display ads for relevant financial products. By using waterfall ads, they increased their click-through rate by 40% and improved their user acquisition.<\/p>\n\n\n\n<p>Waterfall ads have been used successfully in various industries and use cases to increase ad revenue, improve user engagement, and promote relevant products to users.<\/p>\n\n\n\n<h2 id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Waterfall ads are a powerful ad mediation strategy to help mobile app developers and marketers maximize ad revenue and improve user engagement.<\/p>\n\n\n\n<p>By implementing waterfall ads in your mobile app or website, you can leverage their benefits to enhance ad revenue and user engagement.<\/p>\n\n\n\n<p>Waterfall ads are implemented using ad mediation SDKs or S2S integrations, prioritizing ad networks based on performance.<\/p>\n\n\n\n<p>Best practices for optimizing waterfall ads include:<\/p>\n\n\n\n<ul><li>Choosing the right ad networks.<\/li><li>Setting up the mediation stack.<\/li><li>Optimizing ad targeting and placement.<\/li><li>Using ad refresh and frequency capping.<\/li><li>Monitoring and analyzing ad performance.<\/li><\/ul>\n\n\n\n<p>Real-world examples have shown that waterfall ads can be successful in various industries and use cases, including mobile gaming, e-commerce, news and media, and finance.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1685516508955\"><strong class=\"schema-faq-question\">1) <strong>What are Waterfall Ads?<\/strong><\/strong> <p class=\"schema-faq-answer\">Waterfall Ads are a type of ad mediation technique used to optimize the fill rates and eCPMs of mobile app ad inventory.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1685516522350\"><strong class=\"schema-faq-question\">2) <strong>How do Waterfall Ads work?<\/strong><\/strong> <p class=\"schema-faq-answer\">In Waterfall Ads, ad networks are stacked in a &#8220;waterfall&#8221; formation, with the highest eCPM network at the top and the lowest eCPM network at the bottom. When an ad request is made, the first network is given a chance to fill it. If it can&#8217;t fill the request, the second network is given a chance, and so on down the waterfall until the request is filled.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1685516542746\"><strong class=\"schema-faq-question\">3) <strong>What are the advantages of using Waterfall Ads?<\/strong><\/strong> <p class=\"schema-faq-answer\">The main advantage of using Waterfall Ads is that it allows app developers to maximize their ad revenue by filling as many ad requests as possible with the highest-paying ads. It also allows for more flexibility in managing ad networks and optimizing revenue.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1685516557743\"><strong class=\"schema-faq-question\">4) <strong>How can Waterfall Ads be optimized?<\/strong><\/strong> <p class=\"schema-faq-answer\">Waterfall Ads can be optimized by regularly reviewing and adjusting the order of the ad networks in the waterfall to ensure that the highest-paying networks are given the best chance to fill requests. It&#8217;s also important to monitor and analyze performance data to make informed decisions about which networks to include in the waterfall and how to prioritize them.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Looking to learn more about waterfall ads? They are the type of ad mediation strategy mobile app developers use to maximize their ad revenue. Learn more in this post. Waterfall ads are called such because they are designed to &#8220;cascade&#8221; or &#8220;waterfall&#8221; through a series of ad networks until a suitable ad is displayed to<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":28566,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6442],"tags":[11259,11342,11260,11341],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Everything You Need to Know About Waterfall Ads | AdPushup<\/title>\n<meta name=\"description\" content=\"This blog post explains all about waterfall ads, what are the benefits, features, and how do they help publishers earn more revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/waterfall-ads-explained\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Everything You Need to Know About Waterfall Ads | AdPushup\" \/>\n<meta name=\"twitter:description\" content=\"This blog post explains all about waterfall ads, what are the benefits, features, and how do they help publishers earn more revenue.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/undraw_New_entries_re_cffr.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; 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