{"id":30020,"date":"2023-10-25T19:38:14","date_gmt":"2023-10-25T14:08:14","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=30020"},"modified":"2025-11-11T15:10:32","modified_gmt":"2025-11-11T09:40:32","slug":"first-fold-23-istanbul-an-exclusive-publisher-community-meet-up","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/first-fold-23-istanbul-an-exclusive-publisher-community-meet-up\/","title":{"rendered":"First Fold \u201823 Istanbul: An exclusive Publisher Community Meet up in the Land Where East Meets West","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>After two successful roadshows across Europe and the United States, AdPushup returned with their traditional<strong> First Fold <\/strong>event, this time in the vibrant city of Istanbul, where cultures collide and converge to become the best version of themselves.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This event featured more than 25 industry experts, including the likes <strong>of G\u00fcner Durmaz, Head of Digital Content at InterestingEngineering, Susanne Sperling, CEO at Stratechmedia, Mahendra Choudhary, News and SEO Lead at SODP, Alex Radyushin, CEO at PowerThesaurus and Mohammad Mohtashim, CEO at TutorialsPoint. <\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>They<strong> <\/strong>shared their views across three different segments such as Open Forum, Panel Discussion, and Fireside Chat.&nbsp;<\/p>\n\n\n\n<p>The topic for the event revolved around the impact of artificial intelligence in the Ad Tech industry, Third-party cookies apocalypse, How to boost revenue for publishers during the holiday season, and more. Let&#8217;s have a look. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/first-fold-23-istanbul-an-exclusive-publisher-community-meet-up\/#First-Party_Datas_Significance\" >First-Party Data&#8217;s Significance<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/first-fold-23-istanbul-an-exclusive-publisher-community-meet-up\/#Adapting_to_AI_Q4_and_Holiday_Revenue_Plans\" >Adapting to AI: Q4 and Holiday Revenue Plans<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/first-fold-23-istanbul-an-exclusive-publisher-community-meet-up\/#Panel_Discussion\" >Panel Discussion&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/first-fold-23-istanbul-an-exclusive-publisher-community-meet-up\/#Fireside_Chat\" >Fireside Chat<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/first-fold-23-istanbul-an-exclusive-publisher-community-meet-up\/#Final_Words\" >Final Words<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"First-Party_Datas_Significance\"><\/span>First-Party Data&#8217;s Significance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Open forum, the \u201cPublisher Pulse Check&#8221; was led by Shashank Mudgal, Manager of Publisher Development at Adpushup, which covered current trends and developments in the industry, such as the fall of <a href=\"https:\/\/www.adpushup.com\/blog\/types-of-cookies\/\" target=\"_blank\" rel=\"noreferrer noopener\">third-party cookies<\/a>.<br>While talking about the importance of first-party data and its increasing relevance Susanne Sperling, CEO at StratechMedia added:<\/p>\n\n\n\n<p>\u201cDeath of Cookies is a huge problem for brands, but for the niche, this is the opportunity. Personally, I&#8217;m just waiting for the cookie to die so that we can move on to the next technology as an industry.\u201d<\/p>\n\n\n\n<p>While adding a perspective from the the telecom industry, Lameez Abrahams, Senior Specialist: Digital Advertising at Vodacom added:<br>\u201cAs a mobile network, we have first-party data. The real struggle for us is how to use that first-party data and to prove that we collected data the right way.\u201d<\/p>\n\n\n\n<p>Th discussion then moved towards the Artificial Intelligence and Q4. <\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Adapting_to_AI_Q4_and_Holiday_Revenue_Plans\"><\/span>Adapting to AI: Q4 and Holiday Revenue Plans<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As the discussion slowly branched towards the increasing impact of artificial intelligence and its implications on the publishing world, G\u00fcner Durmaz, Head of Digital Content at InterestingEngineering said :<br>\u201cAI is the next big thing and some sections of the industry are getting more conservative, hence the publishing world has to adapt to the changes and become more niche.\u201d<br><br>As the discussion continued, next up on the list was the ever-important topic of Q4 and what should publishers be doing to gear themselves for a successful holiday season in terms of revenue.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-4-1024x512.png\" alt=\"\" class=\"wp-image-30068\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-4-1024x512.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-4-300x150.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-4-768x384.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-4-1536x768.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-4-150x75.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>intense participitation was observed during the open forum<\/figcaption><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Abhinav Choudhri, Director of Customer Success at AdPushup added:<br>\u201cThis year has not been great, there have been a lot of rumors regarding an increased demand for the Q4 estimate and hence I believe it is ideal for us to focus on a lot of direct campaigns for ensuring budget spend.\u201d<br><br>To add more to this from the perspective of consumers and subscription-based models, Mohammad Mohtashim, Founder of TutorialsPoint said:<br>\u201cThere is a segment that doesn&#8217;t like to see an advertisement and that is why it is important to have both tools at your disposal, which means you can either pitch them <a href=\"https:\/\/www.adpushup.com\/blog\/acceptable-ads-how-does-it-help-publishers-with-adblock-recovery\/\" target=\"_blank\" rel=\"noreferrer noopener\">acceptable ads<\/a> via <a href=\"https:\/\/www.adrecover.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdRecover<\/a> or pitch them nominal charges for ad-free solution (subscriptions)\u201d<\/p>\n\n\n\n<p>While shedding light on possible new revenue streams for publishers, Florent Lanne from Clubic added:&nbsp; \u201cRather than deploying massive subscriptions on our website we would identify or monetize our newsletter which is crucial for its users or special content for a special type of audience.\u201d<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Panel_Discussion\"><\/span><strong>Panel Discussion&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The panel discussion mainly focused on Artificial intelligence and how publishers can boost their revenue in Q4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The discussion was led by<strong> Dikshant Joshi, Director of Publisher Development- AdPushup along with G\u00fcner Durmaz, Head of Digital Content at InterestingEngineering, Susanne Sperling, CEO at Stratechmedia, Mahendra Choudhary, News and SEO Lead at SODP and Alex Radyushin, CEO at PowerThesaurus.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-5-1024x512.png\" alt=\"\" class=\"wp-image-30069\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-5-1024x512.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-5-300x150.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-5-768x384.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-5-1536x768.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-5-150x75.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>An Immersive Panel Discussion with insights for all<\/figcaption><\/figure><\/div>\n\n\n\n<p>While being asked about how AI could help leverage the generation of content, Alex Radyushin added: \u201cIt can be used to personalize content and make it rich and professional. Make content personalized according to the tone of your audience. Many sites are not using it currently.<br>Ai can be utilized in user support, and can dramatically increase user engagement\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>While talking about how AI has been implemented in current circumstances, G\u00fcner Durmaz shared his experiences at InterestingEngineering: \u201cWe have a huge video production team, we are relying on AI, using software for voiceover. We are also using software to automatically translate language but as we all know the human touch is really important as a layer on any AI-generated content.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>As the discussion continued, Susanne Sperling shed some light on the data consolidation aspects of AI and how it can help publishers with larger datasets, she said: \u201cAI is used by us to find data. If you have data stories or any content like that, AI concept generation on data works really well.\u201d<\/p>\n\n\n\n<p>Further along the discussion, Dikshant Joshi raised questions regarding AI\u2019s compatibility and uses for better SEO results, to which Mahendra Choudhary replied: \u201cGoogle is not able to differentiate between AI content and manual content. What they are doing is relying on 16000 manual readers.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Alex Radyushin further added: \u201cIf we add any experience or thoughts from the writer&#8217;s experience then that really helps in personalizing the article and it does not look like a standard SEO optimized article and rank better. A human-generated article would ask some questions, would have a particular style of grammar, would be engaging, and represent humility\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>As the panel discussion neared its end, the panel experts gave the following closing statements:<\/p>\n\n\n\n<p>Susanne Sperling, CEO at StratechMedia: \u201cThe best time to focus on is today so that Q1 is not the same. Use AI to make email marketing work for you.&#8221;<\/p>\n\n\n\n<p>G\u00fcner Durmaz : \u201cEvery day is a new day with AI. You see fluctuation in monetization every day due to something. We have changed our mentality to suit the ever-changing industry. Google is to Adtech is what the US is to the World, and there is no alternative so best to be flexible and deal with changing guidelines.\u201d<br><br>Alex Radyushin, CEO at PowerThesaurus: \u201cAI can be stressful but we should not be stressed about it. Clear the vision, have a system, and make sure you follow the system.<br>Utilize AI as a tool to its best extent.\u201d<br><br>Dikshant Joshi, Director of Publisher Development at AdPushup:&nbsp; \u201cHandmade cars came into existence 100 years ago. Now we have an assembly line and there are only Rolls Royce in the world that&#8217;s making handmade cars. Similarly with AI content, handmade content would go niche and the rest of it would be alligned with AI.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-6-1024x512.png\" alt=\"\" class=\"wp-image-30070\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-6-1024x512.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-6-300x150.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-6-768x384.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-6-1536x768.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-6-150x75.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Glimpse from the panelists engaged in conversation<\/figcaption><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Fireside_Chat\"><\/span><strong>Fireside Chat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After an intriguing discussion with our panel experts, it was time to move on to the next segment of the event, the Fireside chat. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Abhinav Choudhri, Director of Customer Success at Adpushup took the lead along with our guest Mohammad Mohatashim, CEO and Founder of TutorialsPoint. The segment was primarily focused on the captivating journey of TutorialsPoint as a platform and how Mohammad Mohatshim navigated his way during the process.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>When asked about his vision to be an entrepreneur, Mohammed Mohatshim said &#8211;<\/p>\n\n\n\n<p>\u201cIt was the year 2006 when we started education content related to Tech as it was all very scattered and scarce. The&nbsp;information was not well structured and descriptive for those who wanted to learn. This problem statement triggered the birth of TutorialsPoint out of passion. It became business automatically.\u201d<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>As the discussion moved forward, on being asked about any sort of breaking point for TutorialsPoint along this journey, Mohammad replied &#8211;<\/p>\n\n\n\n<p>\u201c2019 probably, when Covid came, it was a peak time for us. We put in 1600 tutorials and were thinking about what more we could do. We started another project <strong>Tutorix <\/strong>for K-12. Later we realized there were many things we could still do at TP (TutorialsPoint). Then many companies came up in the paid segment and became unicorns as well.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"512\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-7-1024x512.png\" alt=\"\" class=\"wp-image-30072\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-7-1024x512.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-7-300x150.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-7-768x384.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-7-1536x768.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-7-150x75.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>In the midst of the burning hot Fireside Chat.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Mr. Mohtashim also continued to shed light on the size of his team and how the recruitment of employees is always subject to the needs of the company. Mr. Mohtashim went on to say &#8211; \u201cQualities are subjective to your requirement for the resource. I started hiring freelancers in my friend circle, back in 2008, and they are still with me. In 2014 when we incorporated, those freelancers joined TP.\u201d<\/p>\n\n\n\n<p>While talking about SEO and Tutorialspoint\u2019s content strategy, Mr. Mohtashim mentioned that they don&#8217;t generally use SEO&nbsp;and instead use all their energy to make sure that the content is fresh and good. He also went on to mention that due to the amount of experience his team has, it became easier for them to adapt to algorithms rather than focusing solely on a particular SEO strategy.<\/p>\n\n\n\n<p>On speaking about his plans to increase viewership, Mr. Mohtashim went on to say that-<\/p>\n\n\n\n<p>\u201cPlans usually have a way of not working out. I think chatGPT has affected us a lot. Humans are now able to identify AI-generated content even with a lot of human work on it and at the same time Google recognized our outside-bought content to be AI-generated.\u201d<br>As the floor was later open to questions,  Mr. Mohtashim addressed various questions revolving around his primary revenue sources, he added that the TutorialPoint focuses on different revenue streams such as Advertisements, Sponsorships, E-books, and the marketplace.<\/p>\n\n\n\n<p>While asked about how his products were being made, he went on to clarify that while TutorialsPoint makes their own product, they also target Udemy sellers to sell on their platform.<\/p>\n\n\n\n<h2 id=\"h-final-words\"><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span>Final Words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>All in all, the First Fold &#8217;23 event in Istanbul was a remarkable gathering of influential figures and thought leaders in the publishing and Ad Tech industry. With a focus on the impact of artificial intelligence, strategies to enhance revenue during Q4, and so much more, the event provided invaluable insights and perspectives.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>We hope to continue hosting such events and enriching publishers with valuable insights and the latest trends in the vast landscape of Ad Tech.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>After two successful roadshows across Europe and the United States, AdPushup returned with their traditional First Fold event, this time in the vibrant city of Istanbul, where cultures collide and converge to become the best version of themselves. This event featured more than 25 industry experts, including the likes of G\u00fcner Durmaz, Head of Digital<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":13,"featured_media":30067,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>First Fold \u201823 Istanbul: An exclusive Publisher Community Meet up<\/title>\n<meta name=\"description\" content=\"Explore the dynamic world of Ad Tech through insightful events, offering publishers valuable knowledge and industry trends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/first-fold-23-istanbul-an-exclusive-publisher-community-meet-up(\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"First Fold \u201823 Istanbul: An exclusive Publisher Community Meet up\" \/>\n<meta name=\"twitter:description\" content=\"Explore the dynamic world of Ad Tech through insightful events, offering publishers valuable knowledge and industry trends.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/10\/Untitled-design-3.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"AdPushup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; 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