{"id":30636,"date":"2025-02-24T17:57:08","date_gmt":"2025-02-24T12:27:08","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=30636"},"modified":"2025-07-16T17:20:25","modified_gmt":"2025-07-16T11:50:25","slug":"state-of-ad-revenue","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/state-of-ad-revenue\/","title":{"rendered":"State of Ad Revenue in 2025: Key Takeaways from 2024","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fff1f5\">Explore the evolution of ad revenue from 2024 to 2025, uncovering key insights and emerging trends to optimize profitability and stay ahead in the dynamic market landscape.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In the dynamic landscape of digital advertising, publishers often witness fluctuations in ad revenue, especially when RPM experiences unpredictable shifts. These variations prompt questions about the underlying factors driving this volatility.<\/p>\n\n\n\n<p>According to a year-end forecast from <a href=\"https:\/\/www.groupm.com\/newsroom\/groupm-releases-its-this-year-next-year-2023-end-of-year-global-advertising-forecast\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GroupM<\/a>, one of the largest global advertising agencies, the global ad market is projected to expand by 5.3% this year, slightly lower than the 5.8% growth witnessed in 2023.<\/p>\n\n\n\n<p>This blog sheds light on the state of ad revenue in 2025, focusing on key insights gleaned from the experiences of publishers navigating the highs and lows of the industry in the previous year. And, strategies that publishers can use to increase their <a href=\"https:\/\/www.adpushup.com\/blog\/rpm-vs-cpm\/\" target=\"_blank\" rel=\"noreferrer noopener\">RPM<\/a>.<br><br>By analyzing revenue trends, RPM, and <a href=\"https:\/\/www.adpushup.com\/blog\/rpm-vs-cpm\/\" target=\"_blank\" rel=\"noreferrer noopener\">CPM<\/a> data sourced from <a href=\"https:\/\/www.adroll.com\/state-of-digital-marketing-report\">Adroll\u2019s report<\/a>, and ad marketing from various sources,\u00a0 we uncover the intricacies influencing the recent drops in RPM.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/state-of-ad-revenue\/#Understanding_the_Factors_Behind_the_RPM_Drop\" >Understanding the Factors Behind the RPM Drop<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/state-of-ad-revenue\/#Top_4_Strategies_for_Publishers_to_Increase_Revenue_in_2025\" >Top 4 Strategies for Publishers to Increase Revenue in 2025<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/state-of-ad-revenue\/#Positive_Signs_%E2%80%93_Upward_Trends_in_Website_Traffic_and_Conversions\" >Positive Signs &#8211; Upward Trends in Website Traffic and Conversions<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/state-of-ad-revenue\/#What_Lies_Ahead_for_Publisher_RPM_in_2025\" >What Lies Ahead for Publisher RPM in 2025?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-understanding-the-factors-behind-the-rpm-drop\"><span class=\"ez-toc-section\" id=\"Understanding_the_Factors_Behind_the_RPM_Drop\"><\/span>Understanding the Factors Behind the RPM Drop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Several key factors contribute to the dropping year-over-year RPM trends:<\/p>\n\n\n\n<h3 id=\"h-macroeconomic-geopolitical-factors\">Macroeconomic\/Geopolitical Factors<\/h3>\n\n\n\n<p>The world has been experiencing multiple uncertainties, with inflation on the rise due to ongoing geopolitical conflicts. Central banks across the globe have responded by raising interest rates, making money more expensive.&nbsp;<\/p>\n\n\n\n<p>In times of fear, uncertainty, and doubt (FUD), many companies shift from a growth mindset to a survival mindset, which leads to budget cuts in digital marketing. Thus, publishers, collectively, inevitably feel the impact.<\/p>\n\n\n\n<p>However, things seem to be getting back on track. In 2025, there is widespread anticipation of an increase in ad spending, supported by major sporting events and political expenditures, contributing to the growth forecast.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh7-us.googleusercontent.com\/Dm_GKc_YpwRMsZdL0bjax6F-eTj1u32VZ2J602c2xwlijqmiC1nnbsKP2tc-dZmGnFIzc84Y6H0gTxUgHprqHD0lFbrHGtb7FCWE4vIhKWpD5e2qdsqgaFJDOjRKA2g04OE3YWDYZGcUnoNib7PJ3zA\" alt=\"\"\/><figcaption><em>Image Source &#8211; <\/em><a href=\"https:\/\/io-fund.com\/advertising\/digital-ads\/ad-spending-growth-to-accelerate-in-2024\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>IO Fund<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h3 id=\"h-google-ad-spend\">Google Ad Spend<\/h3>\n\n\n\n<p>A notable shift occurred when YouTube ad spending dropped in Q4 2022 for the first time since its inception. Additionally, the <a href=\"https:\/\/www.adpushup.com\/blog\/top-display-ad-networks-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Display Network<\/a>, which includes AdSense, Google AdX, and DV360, experienced a $1 billion decline in the same quarter. This downturn followed the rapid growth of digital advertising during the pandemic. For more information on the same, please refer to <a href=\"https:\/\/www.adexchanger.com\/online-advertising\/alphabets-q4-ad-spend-pullback-got-worse-with-more-hurt-to-come\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdMonster<\/a>.<\/p>\n\n\n\n<p>Here\u2019s a screenshot from that article.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh7-us.googleusercontent.com\/rHFRYMZE-UUnKSQBDxTqkxRkI0-_LZ7AItbza3s-EGoFMnUxsotquIt2A24yPKjV7fUmPDwo_36Ok31jmIRC07_atTngwJLcu7uFzdQgywbMme63yu37dnRqhD64HjtDeeJwZMVl5R4dZ558GF3zH1U\" alt=\"\"\/><\/figure><\/div>\n\n\n\n<p>Talking about the current scenario, it is getting back on track too. In Q4 2023, YouTube&#8217;s ad revenue surged by 15.5% year-over-year to $9.2 billion, as indicated by an <a href=\"https:\/\/abc.xyz\/assets\/95\/eb\/9cef90184e09bac553796896c633\/2023q4-alphabet-earnings-release.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">earnings statement<\/a> from parent company Alphabet. This suggests a resurgence in demand for premium formats such as video.<\/p>\n\n\n\n<h3 id=\"h-ad-tech-bankruptcies\"><strong>Ad Tech Bankruptcies<\/strong><\/h3>\n\n\n\n<p>The ad tech industry saw two significant companies, EMX Digital which has filed for bankruptcy this year, which owes more than <a href=\"https:\/\/www.adexchanger.com\/online-advertising\/emx-owes-more-than-50-million-to-at-least-5000-companies\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$50M<\/a>, and then Mediamath owing around <a href=\"https:\/\/www.adexchanger.com\/online-advertising\/mediamath-owes-more-than-100-million-to-at-least-200-companies-including-magnite-and-pubmatic\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$100m<\/a>. This has disrupted the ad tech supply chain. These bankruptcy cases disrupted the ad tech supply chain and resulted in clawbacks for publishers.<\/p>\n\n\n\n<h3 id=\"h-recent-stock-market-crashes\"><strong>Recent Stock Market Crashes <\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/pubmatic.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pubmatic <\/a>and <a href=\"https:\/\/www.magnite.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Magnite<\/a>, also known as Rubicon had revealed their quarterly financial results. Surprisingly, despite meeting the expected quarterly performance, the stock prices of these companies experienced a significant drop on the New York Stock Exchange (NYSE) after Aug 9 as you can see in the graph below.&nbsp;<\/p>\n\n\n\n<p>This outcome raised questions about what could be driving such stock market reactions, especially when these companies not only met their financial performance but exceeded the market&#8217;s predictions. This disconnect between meeting financial expectations and a decline in stock value highlights the complex and dynamic nature of the online advertising industry in 2023.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/lh7-us.googleusercontent.com\/ZBP7lq5aAtraQS6N66OIYBx1KSwVZJbQGSwS8DQKkjPDMkeeawlm7XhwLT-E07mxxDuQkicGHgvlpCwQzYoYCl7CpAHPe8CLvwU63XF8ouN9M8alhYjngv_lWGaloXXHaHI94_PLZeDMHqa2u_xSmmc\" alt=\"ad revenue 2024\" width=\"507\" height=\"333\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/lh7-us.googleusercontent.com\/UOnueDQ2Tzyw0mrjj-GAg7GWndObehC2muu7go_nUWdPPO9FywRpYf1DV0OlnUcRyMM1k3DYIwaRcJi00eFCzYOlJ8l7nZ5H2eJLVOjIRBH_mjf9zqm7p4qaH68ktXnz_6vtzrwnInoprnGG2zMTBW4\" alt=\"ad revenue state 2024\" width=\"-419\" height=\"-275\"\/><\/figure><\/div>\n\n\n\n<p>In the latest development, as of February 14, 2024, Pubmatic&#8217;s stock price fell by 5.44% today, closing at $14.96, down from $0.86. Magnite&#8217;s stock closed at $8.88 on February 13, experiencing a decrease of $0.77 (7.98%) in value on that day. These fluctuations underscore is the ongoing volatility within the industry, where even seemingly positive performances can lead to significant market shifts.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/lh7-us.googleusercontent.com\/V_XKFN5nV_nglxwthFAsAOqxBouietlkcGe3V0O0ECBb150Gebm1GNbBRfumcI4zKzP4WPDGc9p7k7xy7l-npnp147gYBGL0N0LGwm2J9NzHKX7SaMgSUFF0BfTA8coZE8NuX_lBb9jVupkqrM_UOCk\" alt=\"ad revenue 2024\" width=\"525\" height=\"350\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/lh7-us.googleusercontent.com\/CXCI6DFbHln6BAbaVb7rHYeA9vBdh7_ILVRBddrRxS3zm19WjMviAAuOki47MMcRbX0z5dfQIhKvU-ppiOmn6fswLY3-0bpK5nqrLUmK3fzP1VmjkvNdcPcz-Qce9HCcMz60NijlGoY2ecBedLXt2Ow\" alt=\"ad revenue state 2024\" width=\"527\" height=\"360\"\/><\/figure><\/div>\n\n\n\n<h3 id=\"h-startup-funding-freeze\"><strong>Startup Funding Freeze&nbsp;<\/strong><\/h3>\n\n\n\n<p>Startups, historically known for substantial spending on digital advertising, have reduced their budgets. According to The New York Times, startup funding has plunged, with companies prioritizing survival over extravagant advertising budgets. This trend is not limited to the US but also extends to countries like India, Germany, the UK, and Canada.<\/p>\n\n\n\n<p>However, according to <a href=\"https:\/\/www.businessinsider.in\/tech\/news\/the-venture-capital-funding-crunch-will-continue-in-2024-but-it-wont-be-as-bad\/articleshow\/106381431.cms\">Business Insider<\/a>, numerous venture capitalists hold optimism that the upcoming year will, at the very least, show slight improvement compared to the conditions in 2024. Although startup funding may continue to be restrained, there is a belief among some that the market will begin to warm up in the following year.<\/p>\n\n\n\n<h2 id=\"h-top-4-strategies-for-publishers-to-increase-revenue-in-2025\"><span class=\"ez-toc-section\" id=\"Top_4_Strategies_for_Publishers_to_Increase_Revenue_in_2025\"><\/span>Top 4 Strategies for Publishers to Increase Revenue in 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In light of these external factors beyond publishers&#8217; control, it&#8217;s crucial to focus on aspects within their control, such as benchmarking current setups and exploring technical optimizations. Publishers collectively face these challenges, but opportunities for improvement exist:<\/p>\n\n\n\n<h3 id=\"h-1-header-bidding-timeout-optimization\">1. Header-bidding Timeout Optimization<\/h3>\n\n\n\n<p>Adjusting <a href=\"https:\/\/www.adpushup.com\/header-bidding-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">header bidding<\/a> timeout settings can lead to higher revenue. While low timeouts are great for page load speed, setting them higher during refresh auctions can result in increased revenue.<\/p>\n\n\n\n<h3 id=\"h-2-diversify-ad-formats\">2. Diversify Ad Formats<\/h3>\n\n\n\n<p>Expanding header bidding to include not just display banners, but also <a href=\"https:\/\/www.adpushup.com\/blog\/types-of-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">video<\/a> and<a href=\"https:\/\/www.adpushup.com\/blog\/7-best-examples-of-native-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\"> native<\/a> formats can drive more competition and demand, ultimately boosting revenue.<\/p>\n\n\n\n<h3 id=\"h-3-flying-carpet-optimization\">3. Flying Carpet Optimization&nbsp;<\/h3>\n\n\n\n<p>Publishers can consider adopting optimization strategies like the &#8220;Flying Carpet&#8221; approach, which has proven to increase viewability and RPMs on tech websites.<\/p>\n\n\n\n<h3 id=\"h-4-advanced-ad-serving\">4. Advanced Ad Serving<\/h3>\n\n\n\n<p>Implement advanced ad-serving techniques by leveraging ad servers that provide detailed control over where ads are placed, flexible pricing that adjusts dynamically, and real-time analytics to enhance ad delivery and effectiveness.<\/p>\n\n\n\n<h2 id=\"h-positive-signs-upward-trends-in-website-traffic-and-conversions\"><span class=\"ez-toc-section\" id=\"Positive_Signs_%E2%80%93_Upward_Trends_in_Website_Traffic_and_Conversions\"><\/span>Positive Signs &#8211; Upward Trends in Website Traffic and Conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Amidst the challenges, there&#8217;s a glimmer of good news for publishers and advertisers. Let&#8217;s take a closer look at the positive trends in website traffic and conversions.<\/p>\n\n\n\n<h3 id=\"h-promising-conversion-rates\">Promising Conversion Rates<\/h3>\n\n\n\n<p>Q2 2023 witnessed an impressive 13% growth in website conversions compared to the previous year. Different industries displayed varying performance, with the Career and Education sectors more than doubling their conversion numbers, while entertainment and hobby-related sectors also experienced substantial gains.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh7-us.googleusercontent.com\/Xfj3SIcFPRZYmAt7uGfRNyRpFu6Idhw_QwiXUEDoxaUE4yBfWtIU_gHz3DlhMJ-izT6NTNKoOH3Kb-zl8f0AzImd4x9o8itDFqYZMQeLD7pY1-ubI0Tc9pN9NGa05d_8DCg0PDgUdoOsMeK-vcwkYvQ\" alt=\"\"\/><figcaption><em>Source &#8211; <\/em><a href=\"https:\/\/www.adroll.com\/state-of-digital-marketing-report\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Adroll<\/em><\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h2 id=\"h-what-lies-ahead-for-publisher-rpm-in-2025\"><span class=\"ez-toc-section\" id=\"What_Lies_Ahead_for_Publisher_RPM_in_2025\"><\/span>What Lies Ahead for Publisher RPM in 2025?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As publishers look to the future, there&#8217;s the question of where RPM (Revenue Per Mille) will head in 2025. The direction RPM takes heavily relies on a few key factors, particularly the state of the economy and consumer sentiment.<\/p>\n\n\n\n<p>If the economy continues its positive trajectory, accompanied by an uptick in consumer sentiment, the second half of the year may witness a resurgence in consumer spending. This upswing in consumer expenditure has the potential to drive an increased demand for advertising, a development that could translate into higher RPM for publishers.<\/p>\n\n\n\n<p>Encouragingly, some recent indicators point towards a brighter outlook for publishers. <a href=\"https:\/\/www.axios.com\/2023\/07\/26\/meta-stock-surges-revenue-zuckerberg\">Meta<\/a>, in its latest financial report for Q2, posted robust growth in ad revenue, and its Q3 forecast looks promising. Moreover, As per reports from <a href=\"https:\/\/www.axios.com\/2023\/08\/01\/ad-market-optimism-second-half-2023\">AXIOS<\/a>, multiple advertising analysts have shared their positive outlook for the advertising market in the latter half of the year.<\/p>\n\n\n\n<p>For publishers, this sets the stage for potential RPM growth, as they remain poised to benefit from an improved ad market and heightened advertiser demand in the months to come. This brighter outlook offers a glimmer of hope and stability in a landscape that has seen its fair share of turbulence.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Explore the evolution of ad revenue from 2024 to 2025, uncovering key insights and emerging trends to optimize profitability and stay ahead in the dynamic market landscape. In the dynamic landscape of digital advertising, publishers often witness fluctuations in ad revenue, especially when RPM experiences unpredictable shifts. These variations prompt questions about the underlying factors<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":60,"featured_media":30637,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440],"tags":[11449,11448],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ad Revenue State 2025: Insights from 2024 and Future Trends in 2025<\/title>\n<meta name=\"description\" content=\"Explore the evolution of ad revenue from 2024 to 2025, uncovering key insights and emerging trends to optimize profitability and stay ahead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/state-of-ad-revenue\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Ad Revenue State 2025: Insights from 2024 and Future Trends in 2025\" \/>\n<meta name=\"twitter:description\" content=\"Explore the evolution of ad revenue from 2024 to 2025, uncovering key insights and emerging trends to optimize profitability and stay ahead.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/02\/undraw_Revenue_re_2bmg-1.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Deepak Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; 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