{"id":32495,"date":"2025-03-06T19:16:45","date_gmt":"2025-03-06T13:46:45","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=32495"},"modified":"2025-10-23T21:10:53","modified_gmt":"2025-10-23T15:40:53","slug":"top-dsps","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/top-dsps\/","title":{"rendered":"10 Top DSPs (Demand Side Platforms) in 2025 for Effective Programmatic Advertising","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fff1f5\">Read our blog to know the10  <strong>top DSPs<\/strong> to consider in 2025 for effective targeting and advanced features to make programmatic advertising seamless for you.<\/p>\n\n\n\n<p>We always talk about publisher-centric topics in our blogs. Be it supply-side platforms, metrics like eCPMs, or programmatic advertising trends relevant to publishers. We even discussed ways to <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-increase-ad-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve ad revenue<\/a> in one of our recent blogs.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>But in this blog, we will be discussing top DSP, an essential advertiser-centric platform. DSPs are a programmatic platform that facilitates the buying of ad inventory via multiple platforms like ad networks and ad exchanges.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Let\u2019s straightaway head to the list of top 10 DSP platforms.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/top-dsps\/#10_Best_Demand-side_Platform_Companies_to_Choose_in_2025\" >10 Best Demand-side Platform Companies to Choose in 2025<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/top-dsps\/#How_to_Choose_the_Right_Demand_Side_Platform\" >How to Choose the Right Demand Side Platform?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/top-dsps\/#Top_DSPs_Key_Takeaways\" >Top DSPs: Key Takeaways<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/top-dsps\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-10-best-demand-side-platform-companies-to-choose-in-2025\"><span class=\"ez-toc-section\" id=\"10_Best_Demand-side_Platform_Companies_to_Choose_in_2025\"><\/span>10 Best Demand-side Platform Companies to Choose in 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-1-google-dv360-dsp\">1. Google DV360 DSP<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfpDH6PvkWrnybw2DxkisMMro6eBDnBl9FxtQdCaajQhrzTPE2glmFnlViCZB_RkgeIoULwWBjOC_ys6iC1my1kSw9HES9WUswitNyRG84wWb8NqHmPcSgowbKC1CSeFm-3GZsy?key=mL8AfABQ77ZIvvUFc0cg7oid\" alt=\"Google DV360 DSP\" width=\"605\" height=\"316\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/googledv360.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DV360<\/a> is the gateway to Google\u2019s <a href=\"https:\/\/www.adpushup.com\/blog\/walled-garden-in-adtech\/\" target=\"_blank\" rel=\"noreferrer noopener\">walled garden<\/a> for advertisers. And if you are new in the field, Google DV360 is your best bet as a beginner\u2019s charm. To help you out, Google offers training sessions on its DSP.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The solution consists of five modules: audiences, creatives, inventory, campaigns, and insights.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Payment model: <\/strong><a href=\"https:\/\/www.adpushup.com\/blog\/what-is-cpm\/\" target=\"_blank\" rel=\"noreferrer noopener\">CPM<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Ad formats:<\/strong> CTV ads, Display ads, <a href=\"https:\/\/www.adpushup.com\/video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Video ads<\/a>, Audio ads<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Features:<\/strong><\/p>\n\n\n\n<ul><li>Access to Google\u2019s <a href=\"https:\/\/www.adpushup.com\/blog\/the-best-ad-networks-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad networks<\/a> and third-party networks<\/li><li>Effectively run cross-channel advertising campaigns across multiple platforms<\/li><li>Offers robust <a href=\"https:\/\/www.adpushup.com\/blog\/ad-fraud-prevention\/\" target=\"_blank\" rel=\"noreferrer noopener\">anti-fraud measures<\/a> and filters out fake impressions<\/li><li>Access to numerous integrations like YouTube, Analytics 360, Google Cloud &amp; third-party exchanges<\/li><\/ul>\n\n\n\n<h3 id=\"h-2-geniee-dsp\">2. Geniee DSP<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcNBceXM0h2C1RSvNSRlmsG5qMP_o9dAoD6M8zM_d_FLMjiwjNezmLNSwdDjiFwh4eBEFJqyBb7b36-bCF9xtu5ahZWDOUZvnYP9ZJRmSeTsFkBABqT1U2nL7WHvu97cw4ce1BClA?key=mL8AfABQ77ZIvvUFc0cg7oid\" alt=\"Geniee DSP\" width=\"570\" height=\"388\"\/><\/figure><\/div>\n\n\n\n<p>Another one of the major DSPs in our list is the <a href=\"https:\/\/www.genieegroup.com\/products\/\" target=\"_blank\" rel=\"noreferrer noopener\">Geniee DSP<\/a>. A popular DSP in the Asia-Pacific Region, it follows the mantra of reaching the right user at the right time to increase audience engagement.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Geniee is also touted as a top money-making DSP by many SEA (South-east Asia) publishers due to its intuitive layout and advanced ML-backed analysis.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Payment Model: <\/strong>CPM, CPV, <a href=\"https:\/\/www.adpushup.com\/cpc-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">CPC<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Ad formats:<\/strong> <a href=\"https:\/\/www.adpushup.com\/blog\/native-ads-vs-display-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Display ads<\/a>, <a href=\"https:\/\/www.adpushup.com\/publisher\/native-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Native Ads<\/a>, Social Media Ads, Instream ads, Outstream ads, Rich media ads<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Features:<\/strong><\/p>\n\n\n\n<ul><li>Offers direct bidding on their SSP inventory to reduce intermediary margins, enabling more efficient reach compared to third-party networks<\/li><li>Flexible brand or creative restrictions to allow for grey area campaigns (like alcohol or gambling)<\/li><li>Offers customized rich media banners in various formats for an engaging <a href=\"https:\/\/www.adpushup.com\/blog\/find-the-balance-between-user-experience-and-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">user experience<\/a><\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default\"><p><\/p><cite> <p>At present, Geniee DSP is the only DSP is the market that offers <strong>CTR stabilization<\/strong> while increasing ad impressions to increase the overall ROI for advertisers. For example, if an advertiser asks us to maintain an X% CTR and at the same time optimize impressions  &#8211; Yes, our DSP can do that.<\/p>  <p>\u2014 <a href=\"https:\/\/id.linkedin.com\/in\/boy-satria-a80785a7\" target=\"_blank\" rel=\"noreferrer noopener\">Boy Satria Sanusi<\/a>, Associate Director Demand Business (Geniee Group) <\/p> <\/cite><\/blockquote>\n\n\n\n<h3 id=\"h-3-stackadapt-dsp\">3. StackAdapt DSP<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcNowgtmN-8bk9-c5ZtBAkmv7Wp0dz_ID-M3nc3x2JdsZVQJ195PMBpRjjyjm5-8wF3hrhaBrDLaNPS2TUlhw9I1NybaoAljU75RtcF06jZVu5QWux3eRAcbBpyaxUkO86ZpRhh?key=mL8AfABQ77ZIvvUFc0cg7oid\" alt=\"StackAdapt DSP\n\" width=\"585\" height=\"330\"\/><\/figure><\/div>\n\n\n\n<p>Next in our list of demand-side platforms is <a href=\"https:\/\/www.stackadapt.com\/best-demand-side-platform-dsp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">StackAdapt DSP<\/a>. It is North America\u2019s fastest growing DSPs, having over 500+ publisher connections across 23 verticals. StackAdapat DSP is renowned for serving native ads in its most immaculate form.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It is an ideal choice for mid to large-sized ad agencies. However, the DSP doesn\u2019t host HTML5 ads, which is why the advertisers may have to provide their own ad tags to serve these formats.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Payment Model: <\/strong>CPM, <a href=\"https:\/\/www.adpushup.com\/blog\/cpc-vs-cpm\" target=\"_blank\" rel=\"noreferrer noopener\">CPC<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/cpc-vs-cpa-differences-explained-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">CPA<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Ad formats:<\/strong> Display ads, Native Ads, <a href=\"https:\/\/www.adpushup.com\/blog\/video-ad-monetization\" target=\"_blank\" rel=\"noreferrer noopener\">Video Ads<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/ctv-vs-ott\/\" target=\"_blank\" rel=\"noreferrer noopener\">Connected TV ads<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Features:<\/strong><\/p>\n\n\n\n<ul><li>Offers \u201cNo fees, no contract\u201d option to advertisers along with <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-brand-safety-why-is-it-important-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand safety<\/a> features<\/li><li>Also offers geofencing, Ad-ID and MA-Id tracking, &amp; in-app data for refined reporting<\/li><li>Extensive targeting options like <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-contextual-advertising-how-does-it-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">contextual targeting<\/a> and <a href=\"https:\/\/www.adpushup.com\/blog\/pros-and-cons-of-running-retargeting-ads-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">retargeting<\/a><\/li><\/ul>\n\n\n\n<p>*Ad-ID: Advertising Digital Identifier, MA-Id: Mobile Advertising Digital Identifier<\/p>\n\n\n\n<h3 id=\"h-4-mediamath-dsp\">4. MediaMath DSP<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeZGDFkkmbwjWdW3FGHlTDBd3AcF7DZFPuzc-pYVGVCHXgUEyb44IMyJr9yMMLRfDwOqtW_aACMbshrdewVnF0JLSTYRTT1UWtb9TbKES_YcawFhL-sKWez7L8qq6ZM7nZS72gxGQ?key=mL8AfABQ77ZIvvUFc0cg7oid\" alt=\"MediaMath DSP\" width=\"563\" height=\"310\"\/><\/figure><\/div>\n\n\n\n<p>One of the best DSPs in our list is <a href=\"https:\/\/www.mediamath.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MediaMath DSP<\/a>. Now acquired by Infillion, it has been regarded as the first <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-demand-side-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">demand-side platform<\/a> in the <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-ad-tech\/\" target=\"_blank\" rel=\"noreferrer noopener\">adtech<\/a> industry.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The DSP follows a sophisticated omnichannel approach while respecting user privacy. It does so by utilizing consent-based, cross-device identifiers along with identity graphs to engage users.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Moreover, MediaMath leads in innovation. It utilizes machine learning algorithms that continuously study user interactions and adjusts targeting parameters for precise targeting.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Payment Model: <\/strong>CPM<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Ad formats:<\/strong> Display ads, Native Ads, Video Ads, Connected TV ads (Advanced TV ads), Audio ads, <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-scale-your-business-with-dooh-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">DOOH ads<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Features:<\/strong><\/p>\n\n\n\n<ul><li>Works on unique <a href=\"https:\/\/www.adpushup.com\/acing-first-party-data-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">first-party data<\/a> from Infillion for unified targeting<\/li><li>Has a large network of suppliers and works with 4000+ advertisers globally<\/li><li>Specializes in delivering video ads to run impactful advertising campaigns<\/li><li>Guarantees increased cost efficiency by 15% through MediaMath\u2019s curated markets<\/li><\/ul>\n\n\n\n<h3 id=\"h-5-epom-white-label-dsp\">5. Epom White-label DSP<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Epom-White-Label-DSP-Screenshot-1024x666.png\" alt=\"Epom White-label DSP\" class=\"wp-image-33374\" width=\"599\" height=\"389\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Epom-White-Label-DSP-Screenshot-1024x666.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Epom-White-Label-DSP-Screenshot-300x195.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Epom-White-Label-DSP-Screenshot-768x499.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Epom-White-Label-DSP-Screenshot-1536x999.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/07\/Epom-White-Label-DSP-Screenshot-150x98.png 150w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/epom.com\/dsp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Epom White-label DSP<\/a> is another one of the top DSPs in our list. Unlike self-serve DSPs, Epom offer functional flexibility and platform customization to the advertisers. It employs bid modifiers to boost high-converting campaigns, and adjust bids for specific traffic sources to maximize the ROAS.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Building upon transparency and security, the platform employs GeoEdge and Impact for traffic security and malware prevention. While customizing a DSP from scratch can seem troublesome, advertisers and brands reap its benefits in the long run.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Payment Model: <\/strong>CPM &amp; CPC<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Ad formats:<\/strong> <a href=\"https:\/\/www.adpushup.com\/blog\/banner-ad-sizes\" target=\"_blank\" rel=\"noreferrer noopener\">Banner ads<\/a>, Native Ads, Video Ads, <a href=\"https:\/\/www.adpushup.com\/blog\/push-notification-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Push ads<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/popunder-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Popunder<\/a> ads, Interstitial ads<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Features:<\/strong><\/p>\n\n\n\n<ul><li>It is one of the top video DSPs covering all advertising platforms: desktop, mobiles, apps, and CTV<\/li><li>Purchase traffic from 30+ trusted SSPs for enhanced advertising<\/li><li>Reduces monthly expenses by 10-30%<\/li><li>Offers customizable traffic sources for a wider reach<\/li><\/ul>\n\n\n\n<h3 id=\"h-6-amazon-dsp\">6. Amazon DSP<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcr3LFy0JWz0d4bHkrcJ5KQRwo0FE3x726xjVV7amzVP0cm83mF-gJ-vjbW-v3ju-8tFHWo2BctYg5e6709OwCVwsUN23wIP18Dq5_2-NE20pPtb6Wa8PoEQNCPwc6mLONASuHiIw?key=mL8AfABQ77ZIvvUFc0cg7oid\" alt=\"Amazon DSP\" width=\"589\" height=\"344\"\/><\/figure><\/div>\n\n\n\n<p>Amazon has built one of the largest DSPs in the entire industry. An offering of the Amazon Advertising Cloud, it is available to both sellers and non-sellers. Amazon uses its rich consumer database to offer minute-level market insights, robust targeting options, and <a href=\"https:\/\/www.adpushup.com\/blog\/cross-device-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">cross-device targeting<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It also provides retailer-specific metrics that can help you deep-dive into the consumer behaviour and shopping patterns, making it ideal for e-commerce platforms.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/advertising.amazon.com\/solutions\/products\/amazon-dsp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon DSP<\/a> also offers CPI (cost-per-install) campaigns, making it one of the top mobile DSPs.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Payment Model: <\/strong>CPM<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Ad formats:<\/strong> <a href=\"https:\/\/www.adpushup.com\/blog\/responsive-display-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Responsive display ads<\/a>, Custom Ads, Video Ads (Instream, Outstream, Streaming TV, Online Video), Audio ads, Display ads, <a href=\"https:\/\/www.adpushup.com\/blog\/static-vs-dynamic-ads-which-is-the-best-ad-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dynamic ads<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Features:<\/strong><\/p>\n\n\n\n<ul><li>Access to other Amazon-owned platforms like Audible and Zappos<\/li><li>Full-funnel tracking; from <a href=\"https:\/\/www.adpushup.com\/blog\/ad-impressions\" target=\"_blank\" rel=\"noreferrer noopener\">ad impression<\/a> to purchase<\/li><li>In-house <a href=\"https:\/\/www.adpushup.com\/a-b-testing-for-publishers-with-harvin-gupta\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testing<\/a> capabilities to make data-driven decisions<\/li><\/ul>\n\n\n\n<h3 id=\"h-7-centro-basis-dsp\">7. Centro (Basis) DSP<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcB4pRPYdxxJi_y9wMN9pVNOSmw1og05AtKbHbxJQCgqg4TGzqEYRl0T3180-DEWilRPNa7sfWZZM6y4kSBj4kBqF8NaEKmx6B30UoadoBR3XLFgBTBnQZkl-5pAsPxlpG-cyx0Xg?key=mL8AfABQ77ZIvvUFc0cg7oid\" alt=\"Centro DSP by Basis\" width=\"599\" height=\"348\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/basis.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Centro DSP<\/a>, now Basis, is one of the best demand-side platforms that works on omnichannel campaign strategy. What makes it stand out is its ability to integrate all advertising types (search, programmatic, social, site direct, CTV) via one single API.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Basis guarantees an increased productivity by 30% by reducing time, stages, and errors throughout the campaign process.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Payment Model: <\/strong>CPM, CPC, CPA<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Ad formats:<\/strong> Text Ads, Display Ads, Video ads, Native ads, <a href=\"https:\/\/www.adpushup.com\/blog\/rich-media-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Rich-media ads<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/what-are-playable-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Playable ads<\/a>, Interactive ads, Banner ads, Social Media ads<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Features:<\/strong><\/p>\n\n\n\n<ul><li>Utilizes SmartBid AI to adjust bids and improve performance metrics like <a href=\"https:\/\/www.adpushup.com\/blog\/adsense-ctr-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">CTR<\/a>, conversions, or impressions<\/li><li>Cross-channel planning through RTB (<a href=\"https:\/\/www.adpushup.com\/blog\/the-ultimate-guide-to-real-time-bidding\/\" target=\"_blank\" rel=\"noreferrer noopener\">real-time bidding<\/a>), <a href=\"https:\/\/www.adpushup.com\/blog\/explainer-the-four-types-of-programmatic-deals\/\" target=\"_blank\" rel=\"noreferrer noopener\">programmatic deals<\/a>, and active private deals<\/li><li>Streamlined and real-time reporting for optimal campaign optimization<\/li><\/ul>\n\n\n\n<h3 id=\"h-8-quantcast-dsp\">8. Quantcast DSP<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfurt95N5rwmA1CzNj2L00njTCDwKh0y-yWkoxWd_zu5TKgusgqixKnfY_9s5lN_BR1nv8o-bE22rsBLrUEzE1d0U0g8KTElnHQe3BMViXFdfjuIDXcU3aQ-hsA3QZ5p9AA0xiaIQ?key=mL8AfABQ77ZIvvUFc0cg7oid\" alt=\"Quantcast DSP\" width=\"547\" height=\"345\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.quantcast.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Quantcast<\/a> is a DSP advertising software that utilizes advanced AI learning to understand and analyze online behavior. It uses this data to provide campaign optimization options in real-time, creating a strategic edge for the advertisers.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>One of the top demand-side platforms in the market, it relies on an extensive bank of first-party data which makes it possible for the programmatic DSP to function even in <a href=\"https:\/\/www.adpushup.com\/blog\/cookieless-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">cookieless<\/a> environments.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Payment Model: <\/strong>CPM<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Ad formats:<\/strong> Banner display ads, Rich media ads, Mobile ads, Native ads, Social media ads, Connected TV ads<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Features:<\/strong><\/p>\n\n\n\n<ul><li>Designed to locate new and existing audiences in hard-to-reach environments<\/li><li>Focuses on performance across the funnel to bring out the true value of the brand<\/li><li>Intuitive dashboard that provides practical insights for data-driven decision making<\/li><\/ul>\n\n\n\n<h3 id=\"h-9-oneview-dsp\">9. OneView DSP<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdRuDPkWYPzRS2GEyMxbaEEcqqYD2tUzA-SsjT-Ly0mH8eJc1uE5lzeklzCKWti7j4OZe5EsTLCjIw0AnH0wJhfHKdA6KYjyvpQQjYGWpMQ1QgX8AqQQB0kG_DWAr5J4STqGS2crA?key=mL8AfABQ77ZIvvUFc0cg7oid\" alt=\"OneView DSP\" width=\"589\" height=\"300\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/advertising.roku.com\/oneview-onboarding\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">OneView DSP<\/a> by Roku is a (Connected TV) CTV DSP that is preferred by advertisers who are specifically targeting the streaming audience. Its potential to reach 155+ million streaming users makes it one of the most popular DSPs for connected TV.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>OneView grants an advertiser access to the Roku Channel (streaming on Roku platform), and other <a href=\"https:\/\/www.adpushup.com\/blog\/ctv-vs-ott\/\" target=\"_blank\" rel=\"noreferrer noopener\">OTT<\/a> apps on Roku Audience Network. With the wealth of user data, Roku utilizes AI machine learning for creating nuanced segments for robust targeting.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Payment Model: <\/strong>CPM<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Ad formats:<\/strong> CTV ads, <a href=\"https:\/\/www.adpushup.com\/blog\/interstitial-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interstitial ads<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/interscroller-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Interscroller ads<\/a>, Adhesion ads, Outstream video ads, Marquee ads, Channel ads, Standard video ads<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Features:<\/strong><\/p>\n\n\n\n<ul><li>Cross-screen engagement for a wider reach<\/li><li>Doesn\u2019t rely on cookies, IP addresses or consortiums, making the consumer-platform relationship highly stable<\/li><li>All assets go through a thorough verification process to ensure brand safety<\/li><\/ul>\n\n\n\n<h3 id=\"h-10-criteo-dsp\">10. Criteo DSP<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXduKPdCwMsxUcHCuVryHUAHBVHxkYE9TYsbdDmCyTixuXIcb1Kj2VHkNwuiis3F76CXvUNSzr62yjdUpPd-9ou9vuAqoNjUTzTAuwJfNSq_I5YQwqJ6V7BYpjkuUke_V_RbXogDrg?key=mL8AfABQ77ZIvvUFc0cg7oid\" alt=\"Criteo DSP\" width=\"583\" height=\"355\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.criteo.com\/platform\/commerce-max\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Criteo DSP<\/a>, called Commerce Max, is a renowned advertising demand-side platform that\u2019s famed for its extensive retargeting capabilities. Serving over 1.2 billion ads annually, the platform employs advanced machine learning for cross-device targeting and omnichannel reach.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The DSP utilizes Critero\u2019s predictive AI to analyze offline and online first-party data to engage users and drive them to conversion. It also offers transparent real-time metrics like product-level sales data, interactions, reach, and view metrics.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Payment Model: <\/strong>CPM, CPC<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Ad formats:<\/strong> Banner ads, Native ads, Rich media ads, Catalog ads, Recommendation ads, Video ads, Dynamic ads, HTML5 ads, Display ads, CTV ads<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Features:<\/strong><\/p>\n\n\n\n<ul><li>Access to premium publishers via Commerce Marketing Ecosystem for both real-time bidding (RTB) and non-RTB deals<\/li><li>On-demand report generation based on chosen criteria<\/li><li>Highly suitable for retail marketers seeking sales and enhanced business outcomes<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Another worthy mention in our list of DSP companies is Adobe DSP.<\/p>\n\n\n\n<h3 id=\"h-11-adobe-advertising-dsp\">11. Adobe Advertising DSP<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd1wvfiE6y1xrFQxW7dtip5ghdHLKXWopQaMrwQXI6IWO2BP_Qg0QHnXul9uX7EOwt09Z7VvHfC46JBYstCGdeNQz3vYO6VuICQkXuGvfCs_7ZNqihy0zY5MUkwYWU8-fEd9FTf?key=mL8AfABQ77ZIvvUFc0cg7oid\" alt=\"Adobe Advertising DSP\" width=\"560\" height=\"315\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/business.adobe.com\/products\/advertising\/demand-side-platform.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Adobe DSP<\/a> offers end-to-end solutions with its all-in-one integrations and additional tools like Adobe Sensei. It supports cross-screen targeting to reach a wider audience for an impactful <a href=\"https:\/\/www.adpushup.com\/blog\/ad-performance\" target=\"_blank\" rel=\"noreferrer noopener\">ad performance<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>With its framework based on sophisticated ML, Adobe advertising DSP is designed to uplift your ad campaigns.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Payment Model: <\/strong>CPM<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Ad formats:<\/strong> Native ads, Display ad, Video ads, <a href=\"https:\/\/www.adpushup.com\/blog\/what-are-programmatic-audio-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Audio ads<\/a>, CTV ads, <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-scale-your-business-with-dooh-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">DOOH ads<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Features:<\/strong><\/p>\n\n\n\n<ul><li>Access to real-time in-dash reporting, raw activity logs, bespoke reports, and reporting APIs to create hyper-personalized campaigns<\/li><li>Anti-fraud measures to identify <a href=\"https:\/\/www.adpushup.com\/blog\/ad-fraud-prevention\/\" target=\"_blank\" rel=\"noreferrer noopener\">fraudulent inventory<\/a> secure brand safety<\/li><li>In-house A\/B testing to test creatives, <a href=\"https:\/\/www.adpushup.com\/blog\/frequency-capping\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad frequency<\/a>, ad placement, audiences, etc.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Right_Demand_Side_Platform\"><\/span>How to Choose the Right Demand Side Platform?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Consider the following factors when choosing the best DSP for your business:<\/p>\n\n\n\n<h3>Data<\/h3>\n\n\n\n<p>Can the DSP work in a cookieless environment? This is the first question you should be asking. With the rise in user privacy, many are turning to privacy-first platforms to comply with data privacy provisions. Many DSPs offer third-party integrations, but robust first-party integration is something you should look into.<\/p>\n\n\n\n<h3>Reach<\/h3>\n\n\n\n<p>Analyze your target audience&#8217;s demographics, behavioral patterns, and other parameters. Then, look for a DSP that caters to your parameters. For example, almost all DSPs cover the North American and European countries. However, only a handful cater to Asian (Geniee DSP being one) and Middle Eastern countries.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Is your audience more on mobiles\/desktops or CTV? For example, OneView DSP by Roku is a dedicated CTV DSP to reach the streaming audience. Consider this factor as well when looking for the the best DSP.<\/p>\n\n\n\n<h3>Unified Integrations<\/h3>\n\n\n\n<p>As an advertiser, you shouldn&#8217;t have to use multiple platforms or get endless integrations to run a single campaign. Look for a DSP that offers access to various reports, inventory, and targeting options on a single platform. Also, consider a DSP that provides access to walled gardens for unified targeting.<\/p>\n\n\n\n<h3>Transparency<\/h3>\n\n\n\n<p>The biggest turnoff for an advertiser is the hidden fees that many DSPs levy. These include miscellaneous costs, pricing, commissions, or other fees. It&#8217;s advisable to cross-check before finalizing one.<\/p>\n\n\n\n<h2 id=\"h-top-dsps-key-takeaways\"><span class=\"ez-toc-section\" id=\"Top_DSPs_Key_Takeaways\"><\/span>Top DSPs: Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff1f5\">1. <strong>Top DSPs for 2025:<\/strong> They include Geniee, Google DV360, Quantcast, StackAdapt, Adobe, MediaMath and Criteo, among others.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff1f5\">2. <strong>Ease in Buying:<\/strong> DSPs streamline the process of buying ad inventory by selecting the ad space based on pre-determined criteria set by the advertiser.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff1f5\">3. <strong>Advanced features:<\/strong> These DSPs offer sophisticated advertiser-centric features like<a href=\"https:\/\/www.adpushup.com\/blog\/geotargeting-vs-geofencing-things-you-should-know\/\" target=\"_blank\" rel=\"noreferrer noopener\"> geofencing<\/a>, cross-device targeting, brand safety measures, and cost efficiency.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff1f5\">4. <strong>Cookieless Working:<\/strong> Many DSPs mentioned in our list strictly comply with <a href=\"https:\/\/www.adpushup.com\/blog\/gdpr-explainer-an-essential-guide-to-the-new-european-data-protection-laws\/\" target=\"_blank\" rel=\"noreferrer noopener\">GDPR<\/a> and <a href=\"https:\/\/www.adpushup.com\/blog\/california-consumer-privacy-act-ccpa\/\" target=\"_blank\" rel=\"noreferrer noopener\">CCPA<\/a> and work on first-party data. This makes it easy for them to function in a cookieless environment, making them privacy-first platforms.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff1f5\">5. <strong>Ad Formats:<\/strong> The top DSPs mentioned in our list are known to offer a variety of ad formats to advertisers to engage their audience in the best possible manner. Many offer their own custom formats as well.<\/p>\n\n\n\n<h2 class=\"has-text-align-center\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1741265539785\"><strong class=\"schema-faq-question\"><strong>1. Who are the biggest DSPs?<\/strong><\/strong> <p class=\"schema-faq-answer\">Google DV360, The Trade Desk, and Criteo are the biggest DSPs. However, Geniee is a popular programmatic DSP platform in the APAC market.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1741265564005\"><strong class=\"schema-faq-question\"><strong>2. What is an example of a DSP?<\/strong><\/strong> <p class=\"schema-faq-answer\">Some examples of DSP include Adobe Advertising DSP, Amazon DSP, and Centro DSP among others.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1741265587296\"><strong class=\"schema-faq-question\"><strong>3. Is Google Ads a DSP?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes, Google Ads serves as a <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-demand-path-optimization-dpo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Demand<\/a> Side Platform (DSP). But, unlike other DSPs, there is one significant difference. While other DSPs allow you to acquire traffic from other vendors, Google sells only from its own inventory.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1741265604495\"><strong class=\"schema-faq-question\"><strong>4. Which are the top DSPs by market share?<\/strong><\/strong> <p class=\"schema-faq-answer\">The top DSPs by market share are StackAdapt (35.63%), Adform (23.45%), and Rubicon Project (MediaMath) (18.12%).<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Read our blog to know the10 top DSPs to consider in 2025 for effective targeting and advanced features to make programmatic advertising seamless for you. We always talk about publisher-centric topics in our blogs. Be it supply-side platforms, metrics like eCPMs, or programmatic advertising trends relevant to publishers. We even discussed ways to improve ad<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":84,"featured_media":32841,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440,6445],"tags":[11515,11508,11519,11520,11518,11517,11522,11523,11521,11524,11514,11506,11526,11525],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Top DSPs for Programmatic Advertising in 2025 | AdPushup<\/title>\n<meta name=\"description\" content=\"Consider these top DSPs for effective targeting and advanced features to make programmatic advertising seamless for you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/top-dsps\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"10 Top DSPs for Programmatic Advertising in 2025 | AdPushup\" \/>\n<meta name=\"twitter:description\" content=\"Consider these top DSPs for effective targeting and advanced features to make programmatic advertising seamless for you.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/03\/Featured_image_top_DSPs_in_2025.webp\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aishwarya Pillai\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; 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