{"id":33299,"date":"2025-06-25T15:43:03","date_gmt":"2025-06-25T10:13:03","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=33299"},"modified":"2025-07-16T17:18:00","modified_gmt":"2025-07-16T11:48:00","slug":"how-to-track-chatgpt-traffic-in-ga4","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/how-to-track-chatgpt-traffic-in-ga4\/","title":{"rendered":"How to Track ChatGPT Traffic of Your Website (With GA4 & Other Tools)","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

Since the democratization of AI on November 30, 2022<\/strong>, the LLMs have been taking over every nook and crook of content marketing. The AI ascendancy that started with producing plain content is now reshaping how users interact with traditional search engines.<\/p>\n\n\n\n

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Microsoft Copilot was the first AI chatbot to start attributing sources by including links from the original content. As conversations around plagiarism and copyright infringement gained traction, other platforms began implementing similar source attribution. I also had the honor of seeing an AdPushup blog listed as one of the cited references in a Claude.ai response.<\/p>\n\n\n\n

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Many publishers are seeing the result of this source attribution fine-tuning. 63% of websites are receiving LLM traffic as of February 2025 (Ahrefs<\/a>). A Digiday<\/a> article has even reported the spike in ChatGPT traffic going towards publishers\u2019 websites. The story doesn\u2019t end here; it has nearly doubled this year.<\/p>\n\n\n\n

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Sharing an excerpt from the article: <\/p>\n\n\n\n

ChatGPT sent 243.8 million visits to 250 news and media websites in April 2025, up 98% from 123.2 million visits this January, according to David Carr, senior insights manager at data analytics company Similarweb.<\/p>

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Some of the sites that saw the biggest increase change in their share of referral traffic from ChatGPT in April 2025 included The BBC (up 188.9% since January, driving about 118,000 visits), Fox News (up 166.3%, with about 113,000 visits) and The Independent (up 157.7%, with about 80,000 visits), according to Similarweb\u2019s data.<\/p>

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If I were to infer it, the same ChatGPT that was pulling traffic away from publishers is now channeling that traffic toward their websites. That\u2019s the ChatGPT ascendancy<\/em>, which is gaining traction among publishers and content marketers the most.<\/p>\n\n\n\n

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