{"id":3335,"date":"2015-04-23T17:38:55","date_gmt":"2015-04-23T12:08:55","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=3335"},"modified":"2022-09-02T13:42:42","modified_gmt":"2022-09-02T08:12:42","slug":"google-mobile-friendly-update-resources","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/google-mobile-friendly-update-resources\/","title":{"rendered":"Google Mobile-Friendly Update: Everything You Need to Know","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p>Folks, the Google mobile-friendly arrived on April 21. With <a target=\"_blank\" href=\"http:\/\/marketingland.com\/outside-us-60-percent-internet-access-mostly-mobile-74498\" rel=\"noopener noreferrer\">60% of web browsing now done through smartphones and tablets<\/a>, the only justifiable business decision for Google is to optimize the web for its target user.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3348\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-07-at-2.20.01-AM.png\" alt=\"Screen Shot 2015-04-07 at 2.20.01 AM\" width=\"505\" height=\"474\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-07-at-2.20.01-AM.png 505w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-07-at-2.20.01-AM-300x282.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-07-at-2.20.01-AM-150x141.png 150w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/p>\n<p><strong>Below you&#8217;ll find the most useful&nbsp;resources from around the web that I&#8217;ve collated while the dust is settling and the expert opinions on Google&#8217;s latest search engine change have&nbsp;been passed.<\/strong><\/p>\n<p>There is no information overload. This post is simply categorized in 3 parts &#8211;<\/p>\n<ol>\n<li>Must reads on the&nbsp;Google mobile-friendly update<\/li>\n<li>Related info&nbsp;and resources on responsive design<\/li>\n<li>FAQs and an informative discussion<\/li>\n<\/ol>\n<p>So let&#8217;s dive right in.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/google-mobile-friendly-update-resources\/#Must_reads_on_the_Google_mobile-friendly_update\" >Must reads on the Google mobile-friendly update&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/google-mobile-friendly-update-resources\/#Related_info_and_resources_on_responsive_design\" >Related info and resources on responsive design<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/google-mobile-friendly-update-resources\/#FAQs_and_an_informative_discussion\" >FAQs and an informative discussion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"entry-title\"><span class=\"ez-toc-section\" id=\"Must_reads_on_the_Google_mobile-friendly_update\"><\/span><strong>Must reads on the Google mobile-friendly update&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u2022&nbsp;<\/strong><a target=\"_blank\" href=\"http:\/\/blog.imonomy.com\/how-publishers-can-survive-googles-update\/\" rel=\"noopener noreferrer\">Mobilegeddon \u2013 How Publishers Can Survive Google\u2019s Update<\/a>&nbsp;(the most comprehensive and clear guide on what this update means for web publishers &#8211; by <a target=\"_blank\" href=\"http:\/\/blog.imonomy.com\/\" rel=\"noopener noreferrer\">Imonomy<\/a>)<\/p>\n<p><strong>\u2022&nbsp;<\/strong><a target=\"_blank\" href=\"http:\/\/www.annielytics.com\/blog\/seo\/use-chromes-mobile-emulator-get-site-mobile-friendly-video\/\" rel=\"noopener noreferrer\">How To Use Chrome\u2019s Mobile Emulator To Get Your Site Mobile Friendly [VIDEO]<\/a> &#8211; a video tutorial by Google Analytics and SEO legend <a target=\"_blank\" href=\"https:\/\/twitter.com\/anniecushing\" rel=\"noopener noreferrer\">Annie Cushing<\/a> is perhaps your best bet at quickly and effectively understanding what needs to be done on your website to&nbsp;stay ahead of the curve and not get penalized by the new algorithm.<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/NTFKFgltVrQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p class=\"h2 title font-lato\"><strong>\u2022&nbsp;<\/strong><a target=\"_blank\" href=\"http:\/\/moz.com\/blog\/day-after-mobilegeddon\" rel=\"noopener noreferrer\">7 Days After Mobilegeddon: How Far Did the Sky&nbsp;Fall?<\/a>&nbsp;(At the Moz blog, SEO expert and data scientist <a target=\"_blank\" href=\"https:\/\/twitter.com\/dr_pete\" rel=\"noopener noreferrer\">Dr Peter J. Meyers<\/a> has compiled a data driven breakdown of the update and called it &#8220;<em>unimpressive<\/em>&#8220;)<\/p>\n<p class=\"entry-title\">Co-founder&nbsp;<a target=\"_blank\" href=\"https:\/\/twitter.com\/randfish\" rel=\"noopener noreferrer\">Rand Fishkin<\/a>, had this to comment on the above post &#8211;<\/p>\n<p class=\"entry-title\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-3352\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/04\/rand-fishkin.png\" alt=\"rand-fishkin\" width=\"782\" height=\"517\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/04\/rand-fishkin.png 782w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/04\/rand-fishkin-300x198.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/04\/rand-fishkin-768x508.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/04\/rand-fishkin-270x180.png 270w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/04\/rand-fishkin-370x245.png 370w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/04\/rand-fishkin-150x99.png 150w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Related_info_and_resources_on_responsive_design\"><\/span><strong>Related info and resources on responsive design<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u2022&nbsp;<\/strong><a target=\"_blank\" href=\"http:\/\/www.dtelepathy.com\/blog\/design\/responsive-or-bust-googles-focus-on-mobile-how-to-design-for-it?utm_content=14244925&amp;utm_medium=social&amp;utm_source=twitter\" rel=\"noopener noreferrer\">Responsive or Bust: Google\u2019s Focus on Mobile &amp; How to Design for It<\/a>&nbsp;&#8211; Annie Sexton from <a target=\"_blank\" href=\"https:\/\/twitter.com\/dtelepathy\" rel=\"noopener noreferrer\">Digital Telepathy<\/a> shares her design and UX tips to get back up on Google&#8217;s search results.<\/p>\n<p><strong>\u2022&nbsp;<\/strong><a target=\"_blank\" href=\"http:\/\/www.nngroup.com\/articles\/mobile-ux\/\" rel=\"noopener noreferrer\">Mobile User Experience: Limitations and Strengths<\/a>&nbsp;&#8211; by&nbsp;<a target=\"_blank\" href=\"https:\/\/twitter.com\/rbudiu\" rel=\"noopener noreferrer\">Raluca Budiu<\/a>&nbsp;from NNGroup, provides UX principles and limitations for mobile usability.<\/p>\n<p><strong>\u2022&nbsp;<\/strong>Smashing Magazine have taken out their 2015 full guide on responsive website design titled <a target=\"_blank\" href=\"http:\/\/www.smashingmagazine.com\/2015\/03\/31\/real-life-responsive-web-design-smashing-book-5\/\" rel=\"noopener noreferrer\" title=\"Read 'That\u2019s Real-Life Responsive Web Design: Meet The Brand New Smashing Book 5'\">&#8216;That\u2019s Real-Life Responsive Web Design: Meet The Brand New Smashing Book 5&#8217;<\/a>. (I would definitely check it out given their unparalleled reputation of providing actionable tips and insight by the best design experts in the industry)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs_and_an_informative_discussion\"><\/span><strong>FAQs and an informative discussion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u2022&nbsp;<\/strong>SEO Expert <a target=\"_blank\" href=\"http:\/\/inbound.org\/discussion\/view\/show-inbound-we-ll-answer-your-mobilegeddon-questions-now\" rel=\"noopener noreferrer\">Jeff Lenney answers questions regarding this update in his special AMA at Inbound.org<\/a> (brilliant info in here since Jeff is answering questions put up by experts themselves and not laymen)<\/p>\n<p><strong>\u2022&nbsp;<\/strong><a target=\"_blank\" href=\"http:\/\/googlewebmastercentral.blogspot.in\/2015\/04\/faqs-april-21st-mobile-friendly.html\" rel=\"noopener noreferrer\">Official FAQ<\/a> about the Google mobile-friendly update (by Google&#8217;s Webmaster Central Blog; straight from the horse&#8217;s mouth)<\/p>\n<p><em>To check whether your current website is mobile-friendly or not, here&#8217;s the link to the free&nbsp;<a target=\"_blank\" href=\"https:\/\/www.google.co.uk\/webmasters\/tools\/mobile-friendly\/\" rel=\"noopener noreferrer\"><strong>Google Webmasters Mobile-Friendly<\/strong> <strong>Test<\/strong><\/a>.<\/em><\/p>\n<p style=\"text-align: left;\">This is all the info you need folks. Do help&nbsp;another publisher out there by helping spread this post. Cheers!<\/p>\n<h6>P.S. Oh if you weren&#8217;t aware then you can now&nbsp;<a target=\"_blank\" href=\"https:\/\/support.google.com\/websearch\/answer\/6068625?p=ws_history_download&amp;rd=1\" rel=\"noopener noreferrer\">download your Google search history<\/a> (let the embarrassment and hilarity ensue!)<\/h6>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Folks, the Google mobile-friendly arrived on April 21. With 60% of web browsing now done through smartphones and tablets, the only justifiable business decision for Google is to optimize the web for its target user. Below you&#8217;ll find the most useful&nbsp;resources from around the web that I&#8217;ve collated while the dust is settling and the<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6451],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Mobile-Friendly Update: Everything You Need to Know | Adpushup<\/title>\n<meta name=\"description\" content=\"A collection of the best information and related resources you need to understand the Google Mobile-Friendly update and how to not get penalized by it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/google-mobile-friendly-update-resources\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Google Mobile-Friendly Update: Everything You Need to Know | Adpushup\" \/>\n<meta name=\"twitter:description\" content=\"A collection of the best information and related resources you need to understand the Google Mobile-Friendly update and how to not get penalized by it.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/04\/Screen-Shot-2015-04-07-at-2.20.01-AM.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; 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