{"id":34279,"date":"2025-09-25T22:07:21","date_gmt":"2025-09-25T16:37:21","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=34279"},"modified":"2025-09-29T16:08:59","modified_gmt":"2025-09-29T10:38:59","slug":"google-num100-parameter-removal","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/google-num100-parameter-removal\/","title":{"rendered":"What Google&#8217;s Removal of &#038;num=100 Means for SEO: Data, Impact &#038; What You Should Do","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p><\/p>\n\n\n\n<meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Key Takeaways<\/title>\n    <style>\n        body {\n            font-family: 'Inter', Arial, sans-serif;\n            margin: 0;\n            padding: 20px;\n            background-color: #f5f5f5;\n        }\n        \n        #key-takeaways {\n            background: #FFF1F5;\n            border: 1px solid #e0e0e0;\n            border-radius: 10px;\n            padding: 20px;\n            margin: 30px 0;\n            font-family: 'Inter', Arial, sans-serif;\n            max-width: 800px;\n        }\n        \n        .header {\n            display: flex;\n            justify-content: space-between;\n            align-items: center;\n            margin-bottom: 16px;\n        }\n        \n        .header h2 {\n            margin: 0;\n            font-size: 20px;\n            color: #111;\n            font-weight: 600;\n        }\n        \n        #toggle-all {\n            background: #111;\n            color: #fff;\n            border: none;\n            border-radius: 4px;\n            padding: 5px 12px;\n            font-size: 13px;\n            cursor: pointer;\n            transition: background-color 0.2s;\n        }\n        \n        #toggle-all:hover {\n            background: #333;\n        }\n        \n        .content-wrapper {\n            display: flex;\n            flex-wrap: wrap;\n            gap: 20px;\n        }\n        \n        .left-column {\n            flex: 1;\n            min-width: 280px;\n            padding-right: 15px;\n            border-right: 1px solid #e0e0e0;\n        }\n        \n        details {\n            margin-bottom: 8px;\n        }\n        \n        details summary {\n            font-weight: 600;\n            cursor: pointer;\n            margin: 6px 0;\n            list-style: none;\n            position: relative;\n            padding-right: 20px;\n        }\n        \n        details summary::-webkit-details-marker {\n            display: none;\n        }\n        \n        details summary::after {\n            content: \"+\";\n            position: absolute;\n            right: 0;\n            font-weight: bold;\n            color: #666;\n        }\n        \n        details[open] summary::after {\n            content: \"\u2013\";\n        }\n        \n        details p {\n            margin: 6px 0 10px;\n            color: #333;\n            line-height: 1.5;\n            padding-left: 10px;\n        }\n        \n        .cta {\n            text-align: center;\n            margin-top: 20px;\n        }\n        \n        .cta a {\n            display: inline-block;\n            background: #ff6b6b;\n            color: #fff;\n            padding: 10px 20px;\n            border-radius: 6px;\n            font-size: 15px;\n            font-weight: 600;\n            text-decoration: none;\n            transition: background-color 0.2s;\n        }\n        \n        .cta a:hover {\n            background: #ff5252;\n        }\n        \n        @media (max-width: 600px) {\n            .left-column {\n                border-right: none;\n                padding-right: 0;\n            }\n            \n            .header {\n                flex-direction: column;\n                align-items: flex-start;\n                gap: 10px;\n            }\n        }\n    <\/style>\n\n\n    <div id=\"key-takeaways\">\n        <div class=\"header\">\n            <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/google-num100-parameter-removal\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/google-num100-parameter-removal\/#What_is_the_num100_parameter\" >What is the &amp;num=100 parameter?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/google-num100-parameter-removal\/#Why_Google_Did_This\" >Why Google Did This?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/google-num100-parameter-removal\/#Safeguarding_Infrastructure\" >Safeguarding Infrastructure<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/google-num100-parameter-removal\/#Strategic_Data_Exposure\" >Strategic Data Exposure<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/google-num100-parameter-removal\/#Commercial_Implication\" >Commercial Implication<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/google-num100-parameter-removal\/#Preserving_Search_Integrity\" >Preserving Search Integrity<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/google-num100-parameter-removal\/#_num100_Impact_on_SERPs\" >&nbsp;&amp;num=100 Impact on SERPs<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/google-num100-parameter-removal\/#SERPs_with_num100_Enabled\" >SERPs with &amp;num=100 Enabled<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/google-num100-parameter-removal\/#SERPs_with_num100_Disabled\" >SERPs with &amp;num=100 Disabled<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/google-num100-parameter-removal\/#Lets_Step_Into_an_Example\" >Let\u2019s Step Into an Example<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.adpushup.com\/blog\/google-num100-parameter-removal\/#Before_num100_got_disabled\" >Before &amp;num=100 got disabled:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.adpushup.com\/blog\/google-num100-parameter-removal\/#After_num100_got_disabled\" >After &amp;num=100 got disabled:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.adpushup.com\/blog\/google-num100-parameter-removal\/#What_You_Should_Do\" >What You Should Do?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.adpushup.com\/blog\/google-num100-parameter-removal\/#Will_Traditional_SEO_Matter\" >Will Traditional SEO Matter?&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.adpushup.com\/blog\/google-num100-parameter-removal\/#After_Math_Ahrefs_vs_Semrush_vs_Google_Analytics_vs_Google_Search_Console\" >After Math: Ahrefs vs Semrush vs Google Analytics vs Google Search Console<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.adpushup.com\/blog\/google-num100-parameter-removal\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n            <button id=\"toggle-all\">Expand All<\/button>\n        <\/div>\n        \n        <div class=\"content-wrapper\">\n            <!-- Left Column -->\n            <div class=\"left-column\">\n                <details>\n                    <summary>Google Update<\/summary>\n                    <p>Google disabled the &amp;num=100 URL parameter, changing how SEO and AI tools collect and display data.<\/p>\n                <\/details>\n                \n                <details>\n                    <summary>&amp;num=100 Parameter<\/summary>\n                    <p>This parameter was used by SEO tools, rank trackers, and AI systems to efficiently scrape data and analyze SERP trends.<\/p>\n                <\/details>\n                \n                <details>\n                    <summary>Improved Data Integrity<\/summary>\n                    <p>The change aims to make Search Console data more accurate by reflecting genuine user behavior.<\/p>\n                <\/details>\n                \n                <details>\n                    <summary>New SEO Focus<\/summary>\n                    <p>The update shifts the focus to securing Page 1 rankings, as only the top 10 positions in the search results will guarantee impressions.<\/p>\n                <\/details>\n                \n                <details>\n                    <summary>Data Control<\/summary>\n                    <p>Google disabled the parameter to reduce strain on its infrastructure, tighten control over its data, and restrict access for competing AI and SEO platforms.<\/p>\n                <\/details>\n            <\/div>\n        <\/div>\n        \n        <!-- CTA -->\n        <div class=\"cta\">\n            <a href=\"https:\/\/www.adpushup.com\/publisher\/get-started\" target=\"_blank\" rel=\"noopener\">\n                Get a Free Demo\n            <\/a>\n        <\/div>\n    <\/div>\n\n    <script>\n        const toggleBtn = document.getElementById(\"toggle-all\");\n        const allDetails = document.querySelectorAll(\"#key-takeaways details\");\n        \n        toggleBtn.addEventListener(\"click\", () => {\n            const expand = toggleBtn.textContent === \"Expand All\";\n            allDetails.forEach(detail => {\n                detail.open = expand;\n            });\n            toggleBtn.textContent = expand ? \"Collapse All\" : \"Expand All\";\n        });\n    <\/script>\n\n\n\n<p>Between September 12-14, 2025, Google secretly rolled out a new update that has affected many SEO dashboards of publishers around the world. Even though it didn\u2019t affect rankings or visibility in search results, it did change how data would be collected and displayed, especially in Google Search Console.&nbsp;<\/p>\n\n\n\n<p>Google has officially disabled the &amp;num=100 parameter, which previously allowed SEO tools and even AI&nbsp; to retrieve up to 100 search results. Publishers are facing a huge downtrend in their impressions and query count. Let\u2019s hear it by the numbers.<\/p>\n\n\n\n<p id=\"https:\/\/www.adpushup.com\/blog\/\/google-num100-parameter-removal\">According to <a href=\"https:\/\/searchengineland.com\/google-num100-impact-data-462231\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Search Engine Land<\/a><\/p>\n\n\n\n<ul><li>More than 80% of sites have faced a decline in impressions in Google Search Console<\/li><li>77.6% of the sites have lost their unique ranking terms<\/li><li>Fewer queries are now visible on page 3+, suggesting that rankings will now only reflect actual positions in the SERP.&nbsp;<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>If your performance report has changed in terms of impressions or unexpected drops in the last few days, this blog is for you. Let\u2019s get started.<\/p>\n\n\n\n<h2 id=\"h-what-is-the-num-100-parameter\"><span class=\"ez-toc-section\" id=\"What_is_the_num100_parameter\"><\/span>What is the &amp;num=100 parameter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The &amp;num=100 parameter is a type of query string modifier used by Google Search URLs to request 100 results per page instead of the default 10. AI systems used this parameter for search engine scraping, SEO analysis, and data collection.<\/p>\n\n\n\n<p>Here is what an example query would look like with the &amp;num=100 parameter:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/search?q=example+query&amp;num=100\">https:\/\/www.google.com\/search?q=example+query&amp;num=100<\/a><\/p>\n\n\n\n<p>Now, let&#8217;s move to the next question, which is why this parameter was so widely used. There are multiple ways &amp;num=100 helped SERP analysis and AI data workflows, some of them are listed below:<\/p>\n\n\n\n<ul><li>SEO tools and analysts use it to scrape more results efficiently.<\/li><li>Rank trackers relied on it to monitor keyword positions beyond the first page.<\/li><li>Researchers used it to analyze SERP trends without clicking through multiple pages.<\/li><\/ul>\n\n\n\n<h2 id=\"h-why-google-did-this\"><span class=\"ez-toc-section\" id=\"Why_Google_Did_This\"><\/span>Why Google Did This?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While the disabling of &amp;num=100 may seem technical on the surface, it reflects a deeper strategy that touches infrastructure, competition, and data integrity. Here&#8217;s a breakdown of what happened behind the scenes.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Safeguarding_Infrastructure\"><\/span>Safeguarding Infrastructure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Data scraping, especially from SEO tools and AI systems, puts excessive strain on Google&#8217;s infrastructure. The &amp;num=100 parameter enabled SEO and AI platforms to extract data with minimal effort; removing it will enforce more granular but less efficient scraping. This move will help Google preserve system stability and performance under increasing automated traffic.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Strategic_Data_Exposure\"><\/span>Strategic Data Exposure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO platforms and AI companies use Google\u2019s SERP data for their own insights and models.&nbsp; With rising competition between AI-driven search alternatives (e.g., OpenAI, Anthropic, Perplexity), Google has strong incentives to restrict access to its search ecosystem. By disabling bulk access, Google has tightened its control over how search data is harvested and reused externally.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Commercial_Implication\"><\/span>Commercial Implication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Limiting results to 10 per page means users and bots must load more Google Search Results Pages, each of which may contain ads. This potentially boosts ad visibility and revenue for Google.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Preserving_Search_Integrity\"><\/span>Preserving Search Integrity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To maintain the quality and reliability of the Google search experience, the main aim behind disabling this parameter is to reduce artificial traffic. With fewer bot-driven impressions after the update, platforms like Search Console will reflect genuine user behaviour on the publisher&#8217;s platforms.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"_num100_Impact_on_SERPs\"><\/span>&nbsp;&amp;num=100 Impact on SERPs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For a long time, SEO platforms have leaned on automated SERP APIs to extract search rankings in bulk. These systems would routinely request 100 results per query, capturing even the lowest-ranking pages. This created a misleading picture of visibility, inflating metrics that didn&#8217;t reflect actual user engagement.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"SERPs_with_num100_Enabled\"><\/span><strong>SERPs with &amp;num=100 Enabled<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"609\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/image-58-1024x609.png\" alt=\"&amp;num=100 enabled\" class=\"wp-image-34309\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/image-58-1024x609.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/image-58-300x178.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/image-58-768x457.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/image-58-1536x913.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/image-58-150x89.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/image-58.png 1598w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Until recently,  search engines showed more than 10 results on one page. That meant all the results seen by users got counted for their position in the rankings.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Google also used to allow SEO and AI tools to view up to 100 search results using the &amp;num=100&nbsp;parameter. This meant that every listed search engine result would automatically receive an impression and a recorded position in Google Search Console, regardless of whether a real user actually saw it.<\/p>\n\n\n\n<p>This type of visibility is precisely why most rank tracking platforms report keyword positions all the way from 1 to 100. This small change significantly alters how Google Search Console calculates key performance metrics like impressions and average position.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"SERPs_with_num100_Disabled\"><\/span><strong>SERPs with &amp;num=100 Disabled<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"579\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/image-59-1024x579.png\" alt=\"&amp;num=100 disabled\" class=\"wp-image-34310\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/image-59-1024x579.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/image-59-300x170.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/image-59-768x434.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/image-59-1536x868.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/image-59-150x85.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/image-59.png 1596w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>With the removal of the &amp;num=100 parameter, Google has limited the search results to just 10 per page. <\/p>\n\n\n\n<p>This small change significantly alters how Google Search Console calculates key performance metrics, such as impressions and average position.<\/p>\n\n\n\n<p>But what does it mean? According to Google, now an impression is only recorded when a link to your site actually appears on the page the user views. If your page ranks on page 3, but the user only browses page 1, your link receives no impression for that query.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Lets_Step_Into_an_Example\"><\/span>Let\u2019s Step Into an Example<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s say you published a high-quality blog that was ranking at #9 for a ranking keyword and #70 for a less competitive keyword.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Before_num100_got_disabled\"><\/span><strong>Before &amp;num=100 got disabled:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO tools use &amp;num=100 to scrape all 100 results at once. If your blog was at #72, it still used to get an impression, even though no real user saw it.&nbsp;<\/p>\n\n\n\n<p>Then the Google Console Records used to count these impressions as your average position, which was not accurate at all.&nbsp;<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"After_num100_got_disabled\"><\/span><strong>After &amp;num=100 got disabled:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google now displays only the top 10 results per page. Users must view a page for it to count as an impression, but most never make it to page 8, where position #72 appears, so they don\u2019t generate any impressions for it.<\/p>\n\n\n\n<p>This resulted in an average position improvement of 9th position, accurately reflecting where real users encounter your content.&nbsp;<\/p>\n\n\n\n<p>Now, since we have discussed the implications of Google disabling the &amp;num=100 parameter from impression tracking to changes in average position, it&#8217;s time to pivot toward solutions and learn how to turn this challenge into an opportunity.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"What_You_Should_Do\"><\/span>What You Should Do?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With the &amp;num=100 parameter disabled,&nbsp; SEO data is now more aligned with actual user behavior. Here\u2019s how to adapt:<\/p>\n\n\n\n<ul><li><strong>Rethink Your Benchmarks<\/strong>: Reset your performance baselines, expect fewer impressions but better average positions.<\/li><\/ul>\n\n\n\n<ul><li><strong>Focus on Page 1 Rankings<\/strong>: Since impressions only count when users view the page, prioritize content that ranks in the top 10.<\/li><li><strong>Audit Your SEO Tools<\/strong>: Ensure your rank trackers and dashboards are updated to reflect the new page limits.<\/li><\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Will_Traditional_SEO_Matter\"><\/span>Will Traditional SEO Matter?&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Without any doubt, a good SEO strategy is required now more than ever. Here are the top 3 SEO metrics you need to optimize after &amp;num=100 got disabled.&nbsp;<\/p>\n\n\n\n<ul><li>With metrics now reflecting real user views, optimizing for actual engagement (<a href=\"https:\/\/www.adpushup.com\/blog\/adsense-ctr-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">click-through rate<\/a>, relevance, UX) has become more critical.<\/li><\/ul>\n\n\n\n<ul><li>Ranking deep in the SERPs is no longer a metric for visibility. To gain attention, you need to create high-quality content that speaks directly to your audience\u2019s needs and intent.<\/li><\/ul>\n\n\n\n<ul><li>Faster load times, mobile optimization, and structured data will also help you secure top 10 positions.<\/li><\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"After_Math_Ahrefs_vs_Semrush_vs_Google_Analytics_vs_Google_Search_Console\"><\/span>After Math: Ahrefs vs Semrush vs Google Analytics vs Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google Analytics and Search Console will now offer cleaner, more user-driven data. SEO tools like Ahrefs and Semrush will need to adjust their scraping logic and may report fewer impressions for lower-ranking keywords. Here is a detailed table explaining how these tools got affected after &amp;num=100 parameter removal.<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Tool<\/strong>                     <\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Before &amp;num=100 Removal<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>After &amp;num=100 Removal<\/strong><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Ahrefs        Semrush<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Scraped up to 100 results per query.<\/td><td class=\"has-text-align-center\" data-align=\"center\">Rely on SERPs, reducing deep-rank data and bot-driven impressions.<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Google Search Console<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Mixed real and bot impressions, tempering the average position<\/td><td class=\"has-text-align-center\" data-align=\"center\">Now Search Console will reflect true visibility, making it more reliable for performance tracking<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"has-text-align-center\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><em>Frequently Asked Questions<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1758817474612\"><strong class=\"schema-faq-question\">1. <strong>What does num=100 mean?<\/strong><br\/><\/strong> <p class=\"schema-faq-answer\">When you search for anything on Google, the results page usually shows 10 results at a time. The num=100 parameter in the URL tells Google to show 100 results on one page instead of just 10. This is especially useful for:<br\/>Publishers who want to see how deep their content ranks<br\/>SEO platforms that scan bulk search results for analysis<br\/>AI tools that crawl and learn from large sets of search data<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1758817536001\"><strong class=\"schema-faq-question\">2. <strong>Will the removal of &amp;num=100 affect bloggers and publishers?<\/strong><br\/><\/strong> <p class=\"schema-faq-answer\">Here&#8217;s how the removal of the &amp;num=100 parameter could affect the following:<br\/>Publishers might face reduced visibility for articles that rank beyond page 1, harder to track long-tail keyword performance and a lower chance of being discovered by researchers or AI tools scanning deeper results.<br\/>SEO Platforms that rely on bulk scraping may need to rebuild workflows, data collection becomes slower and more fragmented, and competitive analysis and backlink audits may require more API calls or manual effort.<br\/>AI models trained on search data may get less diverse input, content recommendation engines could become less accurate, and automated research agents may struggle to access full result for the query.\u00a0<br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1758903168903\"><strong class=\"schema-faq-question\">3. How to get 100 results on Google search?<\/strong> <p class=\"schema-faq-answer\">Earlier, if you wanted Google to show 100 results on one page, you could simply add <code>&amp;num=100<\/code> to the end of your search URL. Since the removal of this parameter, you can follow the following steps to<strong> see 100 results on one Google search page:<\/strong><br\/>&#8211; Go to Google.com<br\/>&#8211; Click \u201cSettings\u201d at the bottom right, then choose \u201cSearch settings\u201d<br\/>&#8211; Find the section called \u201cResults per page\u201d<br\/>&#8211; Move the slider to 100<br\/>&#8211; Scroll down and click \u201cSave\u201d<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Key Takeaways Key Takeaways Expand All Google Update Google disabled the &amp;num=100 URL parameter, changing how SEO and AI tools collect and display data. &amp;num=100 Parameter This parameter was used by SEO tools, rank trackers, and AI systems to efficiently scrape data and analyze SERP trends. Improved Data Integrity The change aims to make Search<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":85,"featured_media":34293,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440,6454],"tags":[11690,10627,11691,11689],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2025 SEO Alert: Google&#039;s &amp;num=100 Change Affects 80% Websites<\/title>\n<meta name=\"description\" content=\"Google\u2019s &amp;num=100 change has led to an SEO and ranking visibility crisis. 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Will the removal of &amp;num=100 affect bloggers and publishers?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Here's how the removal of the &amp;num=100 parameter could affect the following:<br\/>Publishers might face reduced visibility for articles that rank beyond page 1, harder to track long-tail keyword performance and a lower chance of being discovered by researchers or AI tools scanning deeper results.<br\/>SEO Platforms that rely on bulk scraping may need to rebuild workflows, data collection becomes slower and more fragmented, and competitive analysis and backlink audits may require more API calls or manual effort.<br\/>AI models trained on search data may get less diverse input, content recommendation engines could become less accurate, and automated research agents may struggle to access full result for the query.\u00a0<br\/>","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/google-num100-parameter-removal#faq-question-1758903168903","position":3,"url":"https:\/\/www.adpushup.com\/blog\/google-num100-parameter-removal#faq-question-1758903168903","name":"3. How to get 100 results on Google search?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Earlier, if you wanted Google to show 100 results on one page, you could simply add &amp;num=100 to the end of your search URL. Since the removal of this parameter, you can follow the following steps to<strong> see 100 results on one Google search page:<\/strong><br\/>- Go to Google.com<br\/>- Click \u201cSettings\u201d at the bottom right, then choose \u201cSearch settings\u201d<br\/>- Find the section called \u201cResults per page\u201d<br\/>- Move the slider to 100<br\/>- Scroll down and click \u201cSave\u201d","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/34279"}],"collection":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/comments?post=34279"}],"version-history":[{"count":6,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/34279\/revisions"}],"predecessor-version":[{"id":34312,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/34279\/revisions\/34312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media\/34293"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media?parent=34279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/categories?post=34279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/tags?post=34279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}