{"id":34313,"date":"2025-09-30T17:01:22","date_gmt":"2025-09-30T11:31:22","guid":{"rendered":"https:\/\/www.adpushup.com\/blog\/?p=34313"},"modified":"2025-11-11T16:28:03","modified_gmt":"2025-11-11T10:58:03","slug":"interactive-video-ads","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/interactive-video-ads\/","title":{"rendered":"Interactive Video Ads: Turning Passive Viewers Into Active Participants","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Interactive video ads turned video watching into an engaging, two-way experience. The format is already a hit among advertisers and is slowly making its way into the publisher circle as well.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>87% of the marketers have reported improved engagement rates with interactive video content. Moreover, pages with interactive video content have shown 3x more time spent on pages compared to that with static content (<a href=\"https:\/\/firework.com\/blog\/interactive-video-statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Firework<\/a>).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Hence, it\u2019s safe to say that interactive advertising is the perfect solution to increase engagement metrics without hurting the user experience.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>But what exactly are interactive video ads? We will explore all the dimensions of interactive advertising in our blog.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/interactive-video-ads\/#Key_Takeaways\" >Key Takeaways:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/interactive-video-ads\/#What_are_Interactive_Video_Ads_Interactive_Advertising\" >What are Interactive Video Ads? (Interactive Advertising)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/interactive-video-ads\/#5_Best_Interactive_Advertising_Types_of_Interactive_Video_Ads\" >5 Best Interactive Advertising (Types of Interactive Video Ads)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/interactive-video-ads\/#Interactive_Video_Ads_Example\" >Interactive Video Ads Example<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/interactive-video-ads\/#How_Publishers_Benefit_from_Interactive_Advertising\" >How Publishers Benefit from Interactive Advertising?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/interactive-video-ads\/#What_Challenges_can_Publishers_Face_with_Interactive_Video_Ads\" >What Challenges can Publishers Face with Interactive Video Ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/interactive-video-ads\/#Interactive_Video_Ads_vs_LinearTraditional_Video_Ads\" >Interactive Video Ads vs Linear\/Traditional Video Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/interactive-video-ads\/#Statistics_on_Interactive_Advertising\" >Statistics on Interactive Advertising<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/interactive-video-ads\/#FAQs_on_Interactive_Video_Ads\" >FAQs on Interactive Video Ads<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-key-takeaways\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"has-background\" style=\"background-color:#fff1f5\"><li>Interactive video ads are promotional videos that provide users with engaging elements to provide an immersive experience.<\/li><li>Publishers benefit from higher eCPMs, increased user engagement, access to diverse premium advertisers, and a future-proof advertising format aligned with emerging digital trends.<\/li><li>Compared to traditional video ads, interactive video ads deliver significantly higher <a href=\"https:\/\/www.adpushup.com\/blog\/adsense-ctr-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">click-through rates<\/a>, longer watch times, and improved conversion rates, making them a powerful tool in modern digital advertising.<\/li><li>Interactive video ads\u2019 average watch time is 30 seconds against the 10 seconds of traditional video ads. Moreover, these ads can decrease bounce rates up to 20%.<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"What_are_Interactive_Video_Ads_Interactive_Advertising\"><\/span>What are Interactive Video Ads? (Interactive Advertising)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As the name suggests, these are a type of <a href=\"https:\/\/www.adpushup.com\/publisher\/video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">video ads<\/a> that offer interactive elements to provide an immersive experience to the users. These ads are specially designed to encourage users to actively engage with the contents of the ad.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Unlike traditional <a href=\"https:\/\/www.adpushup.com\/blog\/mobile-video-advertising-a-complete-guide-with-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">video advertising<\/a>, which delivers a one-way brand message, interactive advertising make viewers a part of the brand journey and make them feel more involved.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Moreover, the personalized viewing experience also leads to higher <a href=\"https:\/\/www.adpushup.com\/blog\/5-ad-engagement-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad engagement<\/a> rates, hence increasing the retention rates and brand recall.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>With interactive advertising, marketers don\u2019t sell or inform their users; they invite them to try their products.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"5_Best_Interactive_Advertising_Types_of_Interactive_Video_Ads\"><\/span>5 Best Interactive Advertising (Types of Interactive Video Ads)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3>1. Playable Ads<\/h3>\n\n\n\n<p>A <a href=\"https:\/\/www.adpushup.com\/blog\/what-are-playable-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">playable ad<\/a> for a mobile game showcases the main functionality of the gaming app through a short yet interactive experience to encourage installations.<\/p>\n\n\n\n<p>In simple terms, playable ads offer a \u201ctry-before-you-buy\u201d deal to the users by letting them play a small part of the actual game within the ad unit, giving a taste of the gameplay.<\/p>\n\n\n\n<h3>2. Shoppable Ads<\/h3>\n\n\n\n<p>Shoppable ads, as the name suggests, allow users to browse products\/services within the ad unit and make purchases. They employ various interactive elements like clickables, hotspots, and links that lead to product details or purchasing options, making the shopping experience navigable and engaging.&nbsp;<\/p>\n\n\n\n<h3>3. Choose Your Own Adventure (CYOA)<\/h3>\n\n\n\n<p>CYOA ads let the viewer take control of the storyline by providing options at key junctures within the ad\u2019s storyline. The ad allows users to decide what would happen next. As the decisions start to shape the narrative, the engagement becomes deeper and deeper.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>As the CYOA ads allow users to make storyline-defining choices for a personalized ending, they are also called branching ads.<\/p>\n\n\n\n<h3>4. Gamified Video Ads<\/h3>\n\n\n\n<p>Gamified video ads incorporate game-like features to create a fun, interactive ad experience for users. Within these ads, users can complete challenges, earn rewards, or even compete with others. This engaging format keeps the audience entertained and motivates them to spend more time interacting with the content.<\/p>\n\n\n\n<h3>5. Interactive Contact Form Video Ads<\/h3>\n\n\n\n<p>Interactive contact form video ads take the lead generation game to the next level by personalising the entire experience, making it enjoyable for the audience.<\/p>\n\n\n\n<p>Various sections of the form are strategically placed at high-engagement points throughout the video.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>So, while the user is viewing the ad, they can simultaneously fill in their details without navigating to a separate landing page. Not only does the experience seem personalized, but it is also seamless and non-disruptive.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Interactive_Video_Ads_Example\"><\/span>Interactive Video Ads Example<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3>Royal Match\u2019s Playable Ads<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/image-60.png\" alt=\"Example of Interactive Video Ads - Royal Match\u2019s Playable Ads\" class=\"wp-image-34314\" width=\"517\" height=\"375\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/image-60.png 987w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/image-60-300x218.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/image-60-768x558.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2025\/09\/image-60-150x109.png 150w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/><figcaption> Royal Match\u2019s Playable Ads<\/figcaption><\/figure><\/div>\n\n\n\n<p>This playable ad for Royal Match lets users experience the core match-3 gameplay firsthand. Puzzle games are naturally suited for playable ads due to their straightforward mechanics.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This ad includes a brief, easy-to-follow tutorial at the start, guiding users on how to play. Once users complete the match-3 puzzle, they can choose to either download the game or give the puzzle another try.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_Publishers_Benefit_from_Interactive_Advertising\"><\/span>How Publishers Benefit from Interactive Advertising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3>1. Higher eCPMs<\/h3>\n\n\n\n<p>Interactive video ads command premium <a href=\"https:\/\/www.adpushup.com\/ecpm-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">eCPMs<\/a> compared to other <a href=\"https:\/\/www.adpushup.com\/innovative-ad-formats\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad formats<\/a> due to their engaging format and higher viewer interaction. Their immersive nature delivers better <a href=\"https:\/\/www.adpushup.com\/blog\/ad-performance\" target=\"_blank\" rel=\"noreferrer noopener\">ad performance<\/a> &amp; campaign ROI than <a href=\"https:\/\/www.adpushup.com\/blog\/iab-standard-ads\" target=\"_blank\" rel=\"noreferrer noopener\">standard ads<\/a>, hence the premium pricing.<\/p>\n\n\n\n<h3>2. Higher User Engagement<\/h3>\n\n\n\n<p>These ads offer one of the highest engagement metrics among all ad formats. They captivate viewers by encouraging active participation through quizzes, polls, clickable elements, or gamification, among other options. Hence, increasing the watch time, user engagement, and reducing skip rates.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>As they feel less intrusive and more like content, the on-site experience would automatically improve.<\/p>\n\n\n\n<h3>3. Diverse and Premium Demand Sources<\/h3>\n\n\n\n<p>The interactive video ad format appeals to a wide range of premium advertisers across industries looking for innovative ways to connect with audiences due to its promising results.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>As major brands push for interactive formats, you will see more competition for their inventory. Due to this, your <a href=\"https:\/\/www.adpushup.com\/blog\/app-monetization-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">monetization<\/a> opportunities will expand and reduce reliance on traditional <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-demand-path-optimization-dpo\/\" target=\"_blank\" rel=\"noreferrer noopener\">demand<\/a> sources.<\/p>\n\n\n\n<h3>4. Future-proof<\/h3>\n\n\n\n<p>Interactive advertising aligns with emerging trends like personalization, gamification, and immersive experiences. Hence, keeping the publishers ahead of digital advertising trends and evolving consumer expectations.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Moreover, as <a href=\"https:\/\/www.adpushup.com\/blog\/connected-tv-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\">CTV<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/ctv-vs-ott\" target=\"_blank\" rel=\"noreferrer noopener\">OTT<\/a>, and <a href=\"https:\/\/www.adpushup.com\/blog\/mobile-video-advertising-a-complete-guide-with-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile video ads<\/a> continue to grow, these video ads are expected to dominate in the near future.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"What_Challenges_can_Publishers_Face_with_Interactive_Video_Ads\"><\/span>What Challenges can Publishers Face with Interactive Video Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3>1. Player Compatibility<\/h3>\n\n\n\n<p>Interactive video ads require advanced technology for their deployment, which all video players may not support. This can limit the ad&#8217;s reach and cause inconsistent ad experiences across different devices and browsers.<\/p>\n\n\n\n<h3>2. Page Speed Impact<\/h3>\n\n\n\n<p>If not properly optimised, these ads can increase the page load time and negatively affect the overall performance of your website, and in turn, the user experience.<\/p>\n\n\n\n<h3>3. User Experience Trade-off<\/h3>\n\n\n\n<p>While engaging, too many interactive elements or overly complex and intrusive interaction prompts can frustrate users. This can lead to higher bounce rates or ad avoidance if not carefully designed.<\/p>\n\n\n\n<h3>4. Measurement<\/h3>\n\n\n\n<p>Engagement metrics, such as clicks and time spent, need to be carefully aligned with revenue goals so that publishers can optimize the ads on their end.<\/p>\n\n\n\n<p>Moreover, attribution issues can also arise as tracking and measuring interactions can be more complex than standard ads.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Interactive_Video_Ads_vs_LinearTraditional_Video_Ads\"><\/span>Interactive Video Ads vs Linear\/Traditional Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Feature<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Interactive Video Ads<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Linear\/Traditional Video Ads<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Control Options<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Users can click, drag, scroll, hover, gesture to interact with the ad<\/td><td class=\"has-text-align-center\" data-align=\"center\">Users have limited options to interact with the video like play, pause, rewind, fast-forward<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Content Flow<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Dynamic as the users influence how the content experience unfolds<\/td><td class=\"has-text-align-center\" data-align=\"center\">Fixed; one-way delivery of the video content predecided by the advertiser<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Engagement Level<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Encourages active participation of the users to keep them involved with the ad for a longer duration<\/td><td class=\"has-text-align-center\" data-align=\"center\">Offers passive viewing experience to the users<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Experience Type<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Mimics interactive web-like experiences within video<\/td><td class=\"has-text-align-center\" data-align=\"center\">Mimics traditional broadcast\/TV-style ads<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Personalization<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Can adapt to user actions and make the experience feel more tailored<\/td><td class=\"has-text-align-center\" data-align=\"center\">No personalization as everyone views the same message<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Impact on Attention<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">Higher attention retention due to interactive hooks and actions<\/td><td class=\"has-text-align-center\" data-align=\"center\">Risk of disengagement if viewer skips\/ignores<\/td><\/tr><\/tbody><\/table><figcaption> Interactive Video Ads vs Linear\/Traditional Video Ads<\/figcaption><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Statistics_on_Interactive_Advertising\"><\/span>Statistics on Interactive Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>1. According to <a href=\"https:\/\/mindstamp.com\/blog\/interactive-video-advertising\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mindstamp<\/a>:<\/p>\n\n\n\n<ul><li>Interactive video ads offer a click-through rate of 2.5% against traditional video ads at 0.7%.<\/li><li>The average watch time of interactive video ads is 30 seconds, whereas for static video ads, it is just 10 seconds.<\/li><li>Moreover, interactive advertising provides a 20% uplift in conversions compared to static video ads.<\/li><\/ul>\n\n\n\n<p>You can refer to the table below for clarity:<\/p>\n\n\n\n<figure class=\"wp-block-table aligncenter\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Metric<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Traditional Video<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Interactive Video<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Improvement<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Click-Through Rate<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">0.70%<\/td><td class=\"has-text-align-center\" data-align=\"center\">2.50%<\/td><td class=\"has-text-align-center\" data-align=\"center\">1.8%<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Average Watch Time<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">10 seconds<\/td><td class=\"has-text-align-center\" data-align=\"center\">30 seconds<\/td><td class=\"has-text-align-center\" data-align=\"center\">+20 seconds (200%)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Conversion Uplift<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">N\/A<\/td><td class=\"has-text-align-center\" data-align=\"center\">20%<\/td><td class=\"has-text-align-center\" data-align=\"center\">20%<\/td><\/tr><\/tbody><\/table><figcaption>Traditional Video vs Interactive Video<\/figcaption><\/figure>\n\n\n\n<p>2. Interactive video ads increase viewing time by 47 percent. (<a href=\"https:\/\/www.marketingdive.com\/news\/study-interactive-video-ads-boost-viewing-time-47\/506780\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MarketingDive<\/a>)<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>3. According to <a href=\"https:\/\/www.spielcreative.com\/blog\/latest-interactive-video-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">SpielCreative<\/a>,<\/p>\n\n\n\n<ul><li>These ads have shown an impressive average engagement rate of 66%, against 44% for linear videos.<\/li><li>3x more conversions are generated by interactive advertising compared to static video content.<\/li><li>The click-through rate (CTR) for interactive video ads can reach up to 11% against linear video ads that stand at 1-2%.<\/li><li>Interactive video on crucial landing pages can cut bounce rates by up to 20%.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fff1f5\">Your plateaued ad revenue needs a boost, and who&#8217;s better suited to do it than <a href=\"https:\/\/www.adpushup.com\/publisher\/get-started\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdPushup<\/a>? Our innovative ad formats, combined with <a href=\"https:\/\/www.adpushup.com\/header-bidding-solution\/\" target=\"_blank\" rel=\"noreferrer noopener\">header bidding<\/a>, guarantee a 30-40% revenue uplift. Contact us, get a free demo, and let the results speak for themselves.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"FAQs_on_Interactive_Video_Ads\"><\/span>FAQs on Interactive Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>1. What are interactive video ads?<\/strong><\/p>\n\n\n\n<p>Interactive video ads are a type of video ad format that utilizes interactive elements like hotspots, quizzes or polls, QR codes, etc, to create an engaging experience for the ad viewer.<\/p>\n\n\n\n<p><strong>2. What is an example of an interactive video ad?<\/strong><\/p>\n\n\n\n<p>Playable ads run by Royal Match on various gaming apps is an excellent example of interactive advertising.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Interactive video ads turned video watching into an engaging, two-way experience. The format is already a hit among advertisers and is slowly making its way into the publisher circle as well. 87% of the marketers have reported improved engagement rates with interactive video content. Moreover, pages with interactive video content have shown 3x more time<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":84,"featured_media":34578,"comment_status":"open","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6440,8805],"tags":[11693,11692,11694],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interactive Video Ads: Novel Advertising Format for Publishers | AdPushup<\/title>\n<meta name=\"description\" content=\"Boost CTR by up to 11% with interactive video ads. 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