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Browsing experience has always been about clicking links, reading articles, and maybe interacting with ads. But imagine a browser that doesn’t wait for the clicks because it can think, plan, and act on the user’s behalf, i.e., an agentic browser. <\/p>\n\n\n\n
Agentic Browsers are powered by autonomous AI agents<\/a> that can answer users’ queries using active automation. While traditional browsers are passive displays of user queries, agentic browsers act as proactive collaborators and work towards providing an answer rather than resources. <\/p>\n\n\n\n Since this will lead to a change in primary consumers of content from users to AI agents, the old metrics of engagement, i.e., page views, ad impressions<\/a>, and time-on-site, will not remain relevant. Therefore, publishers need to restructure their action plan on the basis of how they can be relevant to AI and algorithms. <\/p>\n\n\n\n Let’s take a deep dive into the world of agentic browsers; what they are, why they matter, and how they’re shaking up the publishing landscape in the coming future. <\/p>\n\n\n\n