{"id":3960,"date":"2025-03-04T21:15:28","date_gmt":"2025-03-04T15:45:28","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=3960"},"modified":"2025-07-16T17:20:44","modified_gmt":"2025-07-16T11:50:44","slug":"mobile-ad-networks","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/","title":{"rendered":"Top 17 Highest-Paying Mobile Ad Networks + [Expert Tips on Choosing one]","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fffaee\">Discover the 17 <strong>best<\/strong> <strong>mobile ad networks<\/strong> for publishers in our 2025 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Mobile devices have taken over the world in the last decade, with the number of internet users surpassing desktop users. The ad tech industry responded to this change by launching multiple mobile-specific ad networks.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In fact, according to <a href=\"https:\/\/www.statista.com\/statistics\/1010716\/apple-app-store-google-play-app-downloads-forecast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>, by 2026, it is estimated that consumers will download a staggering 143 billion mobile apps from the Google Play Store. This represents a significant increase of nearly 30 percent compared to the 111 billion apps downloaded in 2021.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-14-1024x633.png\" alt=\"Mobile Ad Networks\" class=\"wp-image-28511\" width=\"654\" height=\"404\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-14-1024x633.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-14-300x185.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-14-768x475.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-14-150x93.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-14.png 1053w\" sizes=\"(max-width: 654px) 100vw, 654px\" \/><figcaption><a href=\"https:\/\/www.statista.com\/statistics\/1010716\/apple-app-store-google-play-app-downloads-forecast\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mobile app downloads worldwide from 2021 to 2026, by store<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>To address this growing need, we present an updated list of the top 17 mobile ad networks for publishers in 2025. These ad networks offer diverse features, targeting capabilities, and revenue opportunities, empowering publishers to maximize their ad monetization potential in the dynamic mobile advertising ecosystem.&nbsp; <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>But first, let&#8217;s understand what mobile networks are.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#What_is_a_Mobile_Ad_Network\" >What is a Mobile Ad Network?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#How_Does_a_Mobile_Ad_Network_Work\" >How Does a Mobile Ad Network Work?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#Top_17_Mobile_Ad_Networks_for_Publishers_in_2025\" >Top 17 Mobile Ad Networks for Publishers in 2025<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#Mobile_Ad_Network_Business_Models\" >Mobile Ad Network Business Models<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#Why_Should_You_Advertise_on_Mobile_Apps\" >Why Should You Advertise on Mobile Apps?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#Which_Mobile_Ad_Network_is_Right_for_You_Top_10_Factors_to_Consider\" >Which Mobile Ad Network is Right for You: Top 10 Factors to Consider<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#Frequently_Asked_Questions_Mobile_Ad_Networks\" >Frequently Asked Questions: Mobile Ad Networks<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Mobile_Ad_Network\"><\/span>What is a Mobile Ad Network?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mobile ad networks are the ad networks where app developers (publishers) and advertisers connect. These platforms facilitate distributing and managing advertisements specifically designed for mobile devices. Using mobile ad networks, publishers, mainly app developers, can sell their<a href=\"https:\/\/www.adpushup.com\/blog\/ad-inventory-management-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\"> ad inventory <\/a>to buyers\/advertisers.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In other words, mobile ad networks serve as an intermediary between advertisers, who aim to promote their products or services, and publishers, who offer a mobile app or website inventory to display those ads. <\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_Does_a_Mobile_Ad_Network_Work\"><\/span>How Does a Mobile Ad Network Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>When a publisher or app owner joins a mobile ad network, the network gains access to their <a href=\"https:\/\/www.adpushup.com\/blog\/sell-ad-space\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad space<\/a> and user data<\/li><li>Advertisers create campaigns on the network, setting up audience targeting, budget, and <a href=\"https:\/\/www.adpushup.com\/blog\/frequency-capping\/\" target=\"_blank\" rel=\"noreferrer noopener\">frequency capping<\/a><\/li><li>Once everything is set up, the ad network steps in whenever a user opens the publisher\u2019s app<\/li><li>Each time the app is accessed, ad new ad space is triggered, ready for monetization<\/li><li>The mobile ad network matches this ad space to an advertiser\u2019s campaign based on their requirements, ensuring relevant ads reach the right audience.<\/li><li>Finally, the ad is served on the users&#8217; screen.<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Top_17_Mobile_Ad_Networks_for_Publishers_in_2025\"><\/span>Top 17 Mobile Ad Networks for Publishers in 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are plenty of mobile ad networks out there. As per Statista, the most popular is Google AdsMob, followed by its mediation adapters, Facebook audience network, and more. Now without further ado, let&#8217;s get to the list of mobile ad networks. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-15-1024x650.png\" alt=\"Mobile ad networks list\" class=\"wp-image-28513\" width=\"660\" height=\"419\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-15-1024x650.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-15-300x190.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-15-768x487.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-15-150x95.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2023\/05\/image-15.png 1054w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><figcaption>Image Source &#8211; <a href=\"https:\/\/www.statista.com\/statistics\/1035623\/leading-mobile-app-ad-network-sdks-android\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<h3>1. AdPushup<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"468\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-1024x468.png\" alt=\"Mobile ad networks\" class=\"wp-image-31834\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-1024x468.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-300x137.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-768x351.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-150x69.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image.png 1504w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdPushup<\/a> is an ad partner cum revenue optimization platform active in the industry since 2014. The company has been a pioneer in deploying <a href=\"https:\/\/www.adpushup.com\/blog\/10-essential-a-b-testing-best-practices-for-publishers-in-2021\/\">A\/B testing<\/a> for ads. To increase the ad revenue for publishers, AdPushup employs advanced data-procuring methods and sophisticated analysis to find the loopholes and accordingly curate revenue-boosting ad strategies.<\/p>\n\n\n\n<p>The company, armed with seasoned <a href=\"https:\/\/www.adpushup.com\/blog\/a-complete-guide-to-digital-ad-operations\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad operations<\/a> experts and statistical analysts, study the publisher\u2019s digital assets to understand their needs in-depth. This level of personalization and customization makes AdPushup a top choice for publishers worldwide.<\/p>\n\n\n\n<p>AdPushup works with some of the top advertisers including verified and best mobile ad networks to provide a seamless ad experience for users, while keeping in mind the publisher\u2019s brand reputation.<\/p>\n\n\n\n<p>Publishers across the US, Europe and Oceania have already partnered with AdPushup and have seen a guaranteed 30% increase in their ad revenue.<\/p>\n\n\n\n<h4>Pros<\/h4>\n\n\n\n<ul><li>User-friendly interface that can be easily navigated by publishers<\/li><li>Offers <a href=\"https:\/\/www.adpushup.com\/adblock-recovery\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdBlock recovery<\/a> feature to regain the lost revenue<\/li><li>Offers innovative ad formats like butterfly ads to enhance visibility and <a href=\"https:\/\/www.adpushup.com\/blog\/adsense-ctr-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">CTR<\/a><\/li><\/ul>\n\n\n\n<h4>Cons<\/h4>\n\n\n\n<ul><li>Publishers must have $3000 monthly revenue to be eligible for Adpushup<\/li><\/ul>\n\n\n\n<h3><strong>2. AdMob<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdBBBiS0iqAPxNkttd4zUi7_1TD7Q6jeaX2Mg4crnsSHTf8IVygru0vid1WqKRJ8xx4lib3eILOB44t-nklh5pfcHBY3zJsKDEtEqYRaunTgHnjUqvBr5xOZbA0Dh04gWrsAQqs3SKvmvBnucjSRSAH54dc?key=xeteAhVP9AM-QeFO_ILZtQ\" alt=\"Mobile ad network by AdMob\"\/><\/figure><\/div>\n\n\n\n<p>The second in app ad network in the list, <a href=\"https:\/\/www.google.com\/admob\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AdMob<\/a>, is one of the most popular mobile ad networks, which was founded in April 2006 as a mobile advertising platform. And later in November 2009, it was acquired by Google. AdMob offers advertising solutions for mobile platforms like Android, iOS, WebOS, Flash Lite, Windows phones, and all mobile web browsers.<\/p>\n\n\n\n<h4>Features<\/h4>\n\n\n\n<ul><li>AdMob claims to serve more than 40 billion mobile ads each month making it the world\u2019s largest mobile ad network.<\/li><\/ul>\n\n\n\n<p>The demand is captured from Google Ads (formerly AdWords) accessing buyers from around the world. <a href=\"https:\/\/www.adpushup.com\/blog\/the-ad-format-and-types-users-like-most-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ad formats<\/a> are responsive and delivered with a seamless user experience. For applications, the ads are delivered during the nature breaks to maximize engagement and to reduce intrusion. <\/p>\n\n\n\n<p>Similarly, AdMob puts a great deal into user satisfaction while carefully building up the publisher\u2019s revenue. As with most Google products, you can expect near-flawless functionality and easy app integration. If you\u2019re a beginner in the mobile advertising game, then there is no better starting point than AdMob.<\/p>\n\n\n\n<h4>Pros<\/h4>\n\n\n\n<ul><li>Highly suitable for beginners are most of the processes are automated<\/li><li>Has verified pool of advertisers<\/li><li>Free of charge<\/li><li>Seamless integration with <a href=\"https:\/\/www.adpushup.com\/blog\/google-analytics-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a> to track <a href=\"https:\/\/www.adpushup.com\/blog\/ad-performance\" target=\"_blank\" rel=\"noreferrer noopener\">ad performance<\/a><\/li><\/ul>\n\n\n\n<h4>Cons<\/h4>\n\n\n\n<ul><li>Stringent limitations on website\u2019s content<\/li><li>Payout starts at $100 so small websites may have to wait for months before actually earning<\/li><li>Difficult to recover account if the publisher breaks Google\u2019s guidelines<\/li><\/ul>\n\n\n\n<h3><strong>3. Audience Network<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"395\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-10-1024x395.png\" alt=\"\" class=\"wp-image-31857\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-10-1024x395.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-10-300x116.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-10-768x296.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-10-1536x592.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-10-150x58.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/developers.facebook.com\/products\/audience-network\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Meta&#8217;s Audience Network<\/a> is another effective mobile ad network for publishers seeking to optimize their monetization strategies. Backed by the extensive resources of Meta, this platform offers robust support for publishers and demonstrates particular expertise in mobile apps.<\/p>\n\n\n\n<p>Meta&#8217;s Audience Network enables both advertisers and publishers to optimize their revenue potential. Its intuitive and user-friendly interface is widely recognized, empowering smaller businesses to fully leverage the platform\u2019s comprehensive capabilities.<\/p>\n\n\n\n<p>From monetization tips to bidding basics, you can find everything on Audience Network to help you make money from your app.<\/p>\n\n\n\n<h4>Pros<\/h4>\n\n\n\n<ul><li>Meta has a wide reach, which extends the reach of ads beyond Meta-owned platforms like Facebook and Instagram.<\/li><li>Supports&nbsp;various&nbsp;ad&nbsp;formats,&nbsp;including&nbsp;<a href=\"https:\/\/www.adpushup.com\/blog\/banner-ad-sizes\" target=\"_blank\" rel=\"noreferrer noopener\">banners<\/a>,&nbsp;<a href=\"https:\/\/www.adpushup.com\/blog\/interstitial-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">interstitials<\/a>,&nbsp;native&nbsp;ads,&nbsp;and&nbsp;video&nbsp;ads.<\/li><\/ul>\n\n\n\n<h4>Cons<\/h4>\n\n\n\n<ul><li>Like&nbsp;many&nbsp;ad&nbsp;networks,&nbsp;it&nbsp;can&nbsp;be&nbsp;affected&nbsp;by&nbsp;ad&nbsp;blockers,&nbsp;which&nbsp;can&nbsp;reduce&nbsp;the&nbsp;number&nbsp;of&nbsp;ads&nbsp;displayed&nbsp;and&nbsp;impact&nbsp;revenue.<\/li><li>Being&nbsp;tied&nbsp;to&nbsp;Meta&nbsp;means&nbsp;that&nbsp;any&nbsp;changes&nbsp;in&nbsp;Meta&#8217;s&nbsp;policies&nbsp;or&nbsp;performance&nbsp;can&nbsp;directly&nbsp;impact&nbsp;the&nbsp;network&#8217;s&nbsp;effectiveness.<\/li><\/ul>\n\n\n\n<h3><strong>3. Start.io<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"439\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-1-1024x439.png\" alt=\"\" class=\"wp-image-31835\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-1-1024x439.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-1-300x129.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-1-768x329.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-1-1536x658.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-1-150x64.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-1.png 1722w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Next mobile ad network in the list, <a href=\"http:\/\/start.io\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Start.io<\/a> is an insight-driven mobile technology company that aims to maximize the <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-ecpm\/\" target=\"_blank\" rel=\"noreferrer noopener\">publisher\u2019s eCPMs<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/ad-fill-rate\/#:~:text=Ad%20fill%20rate%20is%20a%20metric%2C%20which%20is%20ued%20to,requested%20on%20a%20site%2Fpage.\" target=\"_blank\" rel=\"noreferrer noopener\">fill rates<\/a>, engaged users, and revenue. This is achieved by advanced data insight used by the company to channel ads via programmatic and <a href=\"https:\/\/www.adpushup.com\/blog\/programmatic-vs-direct-deal\/\">direct deals<\/a>.<\/p>\n\n\n\n<p>The company is partnered with Yandex, Oracle, Oath, and Baidu; and these businesses use Start.io\u2019s technology and data solutions. Moreover, it is one of the highest paying mobile ad networks.<\/p>\n\n\n\n<h4>Pros<\/h4>\n\n\n\n<ul><li>Automated selection of relevant ads for your app<\/li><li>Supports a variety of ad formats like <a href=\"https:\/\/www.adpushup.com\/blog\/interstitial-ads\/\">interstitial ads<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/rich-media-ads\">rich media ads<\/a>, splash ads, etc.<\/li><li>Employs data-driven targeting options to help publishers earn high eCPM<\/li><\/ul>\n\n\n\n<h4>Cons<\/h4>\n\n\n\n<ul><li>Many publishers are not comfortable with interstitial ads being shown on their website<\/li><\/ul>\n\n\n\n<h3><strong>4. InMobi<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdiK-P-mXXUiZt-0aRM04_RnDmNZ-iKLPai4gRFCQVU4KAyLxxO6q4wCfoDkqyC29J9XspwNg4e2VOLtRrDmqEOp9c-uX0oEho27JScH-pjcpUKru3dfDv-_BkW9qbZJnfz7R4ZB7O1oHiLVdg-V2sM19s?key=xeteAhVP9AM-QeFO_ILZtQ\" alt=\"Mobile ad network by InMobi\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"http:\/\/www.inmobi.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">InMobi<\/a> has developed a new way of targeting users which they call appographic targeting. Appographic targeting increases the chance of connecting users to the type of media and apps that they are most likely to consume. For instance, if a user is booking a flight via an app, then the ads for hotels and tourism services would appear on the user\u2019s screen.<\/p>\n\n\n\n<p>It does this by basing the targeting on the users\u2019 existing and previous applications instead of traditional metrics such as demographics or geography.<\/p>\n\n\n\n<p>Other than that, InMobi offers in-<a href=\"https:\/\/www.adpushup.com\/blog\/app-monetisation-blueprint-for-success-in-2023\/#:~:text=App%20monetization%20is%20a%20way,%2C%20freemium%20models%2C%20and%20more.\" target=\"_blank\" rel=\"noreferrer noopener\">app monetization<\/a>, <a href=\"https:\/\/campaign.adpushup.com\/ad-mediation\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad mediation<\/a>, and audience bidding for publishers. And for mobile inventory, it deals in <a href=\"https:\/\/www.adpushup.com\/blog\/programmatic-ads-vs-display-ads\/\">display<\/a>, <a href=\"https:\/\/www.adpushup.com\/blog\/native-advertising-examples\">native<\/a>, and video ad formats. Currently, it\u2019s working with large publishers like ABC, TMZ, BlackBerry, Pandora, and wattpad.<\/p>\n\n\n\n<h4>Pros<\/h4>\n\n\n\n<ul><li>Offer real-time bidding<\/li><li>No setup fee<\/li><li>Advanced targeting capabilities compared to other ad networks<\/li><\/ul>\n\n\n\n<h4>Cons<\/h4>\n\n\n\n<ul><li>Weak anti-<a href=\"https:\/\/www.adpushup.com\/blog\/types-of-ad-fraud\/\">ad fraud<\/a> detection measures<\/li><li>Have been known to track consumers without their consent<\/li><li>Lack of adequate technical support for publishers<\/li><\/ul>\n\n\n\n<h3 id=\"h-5-media-net\">5. Media.net<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"1366\" height=\"625\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Median.net-homepage.png\" alt=\"Mobile ad network by Media.net \" class=\"wp-image-13444\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Median.net-homepage.png 1366w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Median.net-homepage-300x137.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Median.net-homepage-1024x469.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Median.net-homepage-768x351.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/09\/Median.net-homepage-150x69.png 150w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/media-net-review-pros-and-cons\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Media.net<\/a> has one of the most comprehensive portfolios of advertising technology in the industry across search, display, mobile, native, local, products, and video.<\/p>\n\n\n\n<h4>Features<\/h4>\n\n\n\n<ul><li>Sophisticated audience- and contextual-based advertising targeting possibilities.<\/li><li>Pioneer of display-to-search (D2S) ad format, a highly sophisticated method of monetizing display placements by identifying user search intent and displaying relevant search keywords that lead to the display of search ads bought by advertisers on a cost-per-click (CPC) pricing model.<\/li><li>High conversion\/sales seen by advertisers through this format without the risk of having to buy cost-per-thousand-impressions (CPM) based media where they run the risk of paying for media with which users did not engage.<\/li><li>Real-time analytics and reporting to track income and ad performance.<\/li><\/ul>\n\n\n\n<h4>Pros<\/h4>\n\n\n\n<p>Here are some unique benefits one can derive by running mobile <a href=\"https:\/\/www.adpushup.com\/blog\/google-adsense-ad-unit-updates-and-their-impact-on-publishers\/\">ad units<\/a> from Media.net:<\/p>\n\n\n\n<ul><li>Competitive <a href=\"https:\/\/www.adpushup.com\/blog\/cpm-ad-networks\/\">CPMs<\/a> because the demand on mobile for search is nearly the same as desktops (and increasing!) and this drives the effective revenues significantly higher, vis-a-vis the conventional display demand from other ad providers, which is usually lower and limited in terms of dollar spends<\/li><li>Mobile \u201cin-content\u201d units are responsive in nature and support all iOS and Android devices. This allows the publisher to monetize every impression, across all devices from a single ad provider source<\/li><li>An already established trend with many mobile sites is that of \u201cinfinite-scroll\u201d, where the content keeps loading as the user scrolls further down on a site. Mobile ads from Media.net are capable of being \u201cdocked\u201d on the screen and thus remain in the viewable region all through<\/li><li>Ad units are fully customizable to blend with the look, feel, and layout of a site, thus giving a far \u201cnative\u201d experience, which enhances the experience rather than destroying it.<\/li><\/ul>\n\n\n\n<h4>Cons<\/h4>\n\n\n\n<ul><li>Requires traffic only from three countries &#8211; US, UK, and Canada<\/li><li>Ads need to be clicked on twice for the publishers to earn revenue<\/li><li>Invite-only ad network that can reject publishers if they don\u2019t fulfill the criteria<\/li><\/ul>\n\n\n\n<p>Earn an additional 10% revenue for the first three months with our partner Media.net <a href=\"http:\/\/bit.ly\/2zz1sSX\">by signing up here<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/11\/Brown-Modern-Testimonial-Review-Card-Instagram-Post-1024x1024.png\" alt=\"Adpushup as advertising partner\" class=\"wp-image-21311 size-full\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/11\/Brown-Modern-Testimonial-Review-Card-Instagram-Post-1024x1024.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/11\/Brown-Modern-Testimonial-Review-Card-Instagram-Post-300x300.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/11\/Brown-Modern-Testimonial-Review-Card-Instagram-Post-150x150.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/11\/Brown-Modern-Testimonial-Review-Card-Instagram-Post-768x768.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/11\/Brown-Modern-Testimonial-Review-Card-Instagram-Post-370x370.png 370w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/11\/Brown-Modern-Testimonial-Review-Card-Instagram-Post-96x96.png 96w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2021\/11\/Brown-Modern-Testimonial-Review-Card-Instagram-Post.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-background\" style=\"background-color:#f9f0f3\"><br>AdPushup has helped more than 300 web publishers sustainably increase their ad CTRs, CPMs, and overall revenues without compromising on UX. <\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#f9f0f3\">Take a look at how we delivered a <strong><a href=\"https:\/\/www.adpushup.com\/wp-content\/uploads\/2020\/02\/CCNA7-AdPushup-min.pdf\">534% ad revenue uplift in 6 Months for CCNA7<\/a>.<\/strong> If you want to learn how our technology can do the same for you, go ahead and<a href=\"https:\/\/www.adpushup.com\/publisher\/get-started\/?utm_campaign=Inbound&amp;utm_source=Website&amp;utm_medium=CTA\"> <\/a><strong><a href=\"https:\/\/www.adpushup.com\/publisher\/get-started\/?utm_campaign=Inbound&amp;utm_source=Website&amp;utm_medium=CTA\">request a demo<\/a>.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<h3 id=\"h-6-inmobi\">6. InMobi<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"1366\" height=\"625\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/InMobi.png\" alt=\"Mobile ad network by InMobi\" class=\"wp-image-13570\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/InMobi.png 1366w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/InMobi-300x137.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/InMobi-1024x469.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/InMobi-768x351.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/InMobi-150x69.png 150w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"http:\/\/www.inmobi.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">InMobi<\/a> has developed a new way of targeting users which they call appographic targeting. Appographic targeting increases the chance of connecting users to the type of media and apps that they are most likely to consume. For instance, if a user is booking a flight via an app, then the ads for hotels and tourism services would appear on the user\u2019s screen.<\/p>\n\n\n\n<p>It does this by basing the targeting on the users\u2019 existing and previous applications instead of traditional metrics such as demographics or geography.<\/p>\n\n\n\n<p>Other than that, InMobi offers in-app monetization, <a href=\"https:\/\/campaign.adpushup.com\/ad-mediation\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad mediation<\/a>, and audience bidding for publishers. And for mobile inventory, it deals in display, native, and video ad formats. Currently, it\u2019s working with large publishers like ABC, TMZ, BlackBerry, Pandora, and wattpad.<\/p>\n\n\n\n<h4>Pros<\/h4>\n\n\n\n<ul><li>Offer <a href=\"https:\/\/www.adpushup.com\/blog\/the-ultimate-guide-to-real-time-bidding\/\" target=\"_blank\" rel=\"noreferrer noopener\">real-time bidding<\/a><\/li><li>No setup fee<\/li><li>Advanced targeting capabilities compared to other ad networks<\/li><\/ul>\n\n\n\n<h4>Cons<\/h4>\n\n\n\n<ul><li>Weak anti-<a href=\"https:\/\/www.adpushup.com\/blog\/types-of-ad-fraud\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad fraud<\/a> detection measures<\/li><li>Have been known to track consumers without their consent<\/li><li>Lack of adequate technical support for publishers<\/li><\/ul>\n\n\n\n<h3 id=\"h-7-flurry\">7. Flurry<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"1366\" height=\"625\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/Flurry.png\" alt=\"Mobile ad network by Flurry\" class=\"wp-image-13571\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/Flurry.png 1366w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/Flurry-300x137.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/Flurry-1024x469.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/Flurry-768x351.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/Flurry-150x69.png 150w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"http:\/\/www.flurry.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Flurry<\/a> was acquired by Yahoo under Marissa Mayer\u2019s reign in 2014. The analytics part of Flurry is something that is truly unique to them, with the ability for a developer or company to monitor a whole portfolio of applications distributed on different application stores across platforms.<\/p>\n\n\n\n<p>Its funnels also measure customized consumer conversion metrics. You can also categorize the analytics that you gather, for example separating paid users from free users. Officially part of the Yahoo Developer Network and their App Publishing, Flurry shows great potential for high revenues with their extensive analytics features.<\/p>\n\n\n\n<p>If you have the patience and the drive to optimize and test your ad campaigns over and over again, you can most certainly make some really interesting observations with Flurry.<\/p>\n\n\n\n<h4>Pros<\/h4>\n\n\n\n<ul><li>Developer and marketer friendly analytics<\/li><li>Offers 23 audience segments for user targeting<\/li><li>Offers user session recordings to see user app interactions<\/li><\/ul>\n\n\n\n<h4>Cons<\/h4>\n\n\n\n<ul><li>Offers basic features, especially for seasoned advertisers or publishers looking to expand their reach<\/li><\/ul>\n\n\n\n<h3 id=\"h-8-smaato\">8. Smaato<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"1366\" height=\"625\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/Smaato.png\" alt=\"Mobile ad network by Smaato\" class=\"wp-image-13572\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/Smaato.png 1366w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/Smaato-300x137.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/Smaato-1024x469.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/Smaato-768x351.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/Smaato-150x69.png 150w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.smaato.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Smaato<\/a> is another name that comes to mind when talking about real-time bidding and programmatic advertising. It\u2019s a strong player when it comes to high revenues for developers of mobile apps and websites.<\/p>\n\n\n\n<p>Smaato Publisher Platform offers a \u201cDynamic Demand\u201d platform that enables per-impression competition for all advertising sources to maximize publisher revenue.<\/p>\n\n\n\n<p>Smaato is connected to over 390 <a href=\"https:\/\/www.adpushup.com\/blog\/header-bidding-partners\/\" target=\"_blank\" rel=\"noreferrer noopener\">demand partners<\/a> and their platform is free to integrate, so no real downsides exist in their application, and the revenue potential looks promising, given that you catch the fancy of the demand partners.<\/p>\n\n\n\n<h4>Pros<\/h4>\n\n\n\n<ul><li>Offers a high level of transparency<\/li><li>Gives access to premium inventory from around the world<\/li><li>Provides relatively high eCPM for publishers<\/li><\/ul>\n\n\n\n<h4>Cons<\/h4>\n\n\n\n<ul><li>Publisher unfriendly interface<\/li><li>Doesn\u2019t take responsibility of ad content presented by the advertisers<\/li><li>No representations about the number of clicks or impressions an ad will receive.<\/li><\/ul>\n\n\n\n<h3 id=\"h-9-chartboost\">9. Chartboost<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"1366\" height=\"625\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/Chartboost.png\" alt=\"Chartboost\" class=\"wp-image-13574\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/Chartboost.png 1366w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/Chartboost-300x137.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/Chartboost-1024x469.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/Chartboost-768x351.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/10\/Chartboost-150x69.png 150w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/figure><\/div>\n\n\n\n<p>After you first strike gold with an app, you want to keep your current fan base aware of your new apps, which is why cross-promotion of your new apps in your existing applications is a powerful and popular solution for increasing downloads and profits. This is why Chartboost has gathered an impressive group of mobile game developers as its clients, ranging from the likes of Rovio to DirtyBit.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.chartboost.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Chartboost<\/a> excels in cross-promotion but also offers the most popular mobile-only ad platform for gaming apps. They state that they work with 90% of the developers of the top 10 grossing mobile games. If you are a game developer then Chartboost offers a lot of potential for your ad ventures. They promote the ability of their partnering developers to make intelligent decisions regarding their ad campaigns based on their transparent and data-driven platform.<\/p>\n\n\n\n<h4>Pros<\/h4>\n\n\n\n<ul><li>Offers both interstitial and video ads and the integration has been made extremely simple; a single SDK suits all channels of ads.<\/li><li>The developer gets to keep between 90% and 100% of the revenue, which is an astonishingly high figure.<\/li><li>Allows you to see who advertises in your app and gives you full control in deciding who is allowed to do so and who is not.&nbsp;<\/li><li>Publicizes <a href=\"https:\/\/www.chartboost.com\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a list of CPIs<\/a> across the globe on its website, which supports its transparency policy.<\/li><\/ul>\n\n\n\n<p>The only cost of using Chartboost is the 10% cut they charge you per transaction they handle on your behalf.<\/p>\n\n\n\n<h4>Cons<\/h4>\n\n\n\n<ul><li>Publishers can incur payment delays<\/li><li>Before publishers can get paid, they must meet a minimum requirement of $75, while wire transfers require a minimum of $300<\/li><\/ul>\n\n\n\n<h3>10. <strong>Unity Ads &amp; Ironsource<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"421\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-11-1024x421.png\" alt=\"\" class=\"wp-image-31868\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-11-1024x421.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-11-300x123.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-11-768x316.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-11-1536x632.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-11-150x62.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-11.png 1795w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Both <a href=\"https:\/\/unity.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Unity ads and Ironsource<\/a> are now under one roof, so. Combining Unity\u2019s user-friendly game development integration with IronSource\u2019s advanced ad mediation and analytics, this platform offers a comprehensive suite for developers.<\/p>\n\n\n\n<p>Unity Ads is the perfect choice for publishers who are looking for a gaming-centric ad network. It comes with more than 60 demand sources from a single SDK. Whether you\u2019re looking to commence your in-app advertising journey with in-app, or trying to set up IAP (in-app purchases), Unity Ads have the tools and resources to help you reach your app advertising goals.&nbsp;<\/p>\n\n\n\n<p>Unity Ads offers a range of features, including the Tapjoy Offerwall\u2014a rewarded ad unit that functions as a marketplace. It allows users to earn in-app currency by completing various in-game tasks.<\/p>\n\n\n\n<p>Talking about Ironsource, running on the CPM payment model, Ironsource supports multiple ad formats like Rewards Video, Playable, Interstitial, Native, Video, Banner, and Overwall ads.&nbsp;<\/p>\n\n\n\n<h4><strong>Pros<\/strong><\/h4>\n\n\n\n<p>Offers Tapjoy, which dominates the offerwall market, boasting <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-ecpm\/\" target=\"_blank\" rel=\"noreferrer noopener\">eCPMs<\/a> for Android in the US that surpass $1,000.<\/p>\n\n\n\n<p>Offers diverse ad formats like interstitials, rewarded videos, banners, native ads\u2014catering to various user experiences.<\/p>\n\n\n\n<p>Offers detailed insights, allowing for data-driven decision-making.<\/p>\n\n\n\n<h4><strong>Cons<\/strong><\/h4>\n\n\n\n<p>With the merger, there might be temporary delays in support as they streamline operations.<\/p>\n\n\n\n<h3>11. TapJoy by Ironsource<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"412\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-2-1024x412.png\" alt=\"\" class=\"wp-image-31836\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-2-1024x412.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-2-300x121.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-2-768x309.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-2-1536x617.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-2-150x60.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.is.com\/tapjoy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TapJoy<\/a> is one of the most famous mobile ad networks after ChartBoost, especially for gaming apps. The network offers high user traffic, which gets converted into higher engagement and subsequently, higher conversion rates. The company has now been taken over by IronSource.<\/p>\n\n\n\n<h4>Features:<\/h4>\n\n\n\n<ul><li>Offers virtual currency for watching ads to app users<\/li><\/ul>\n\n\n\n<h4>Pros<\/h4>\n\n\n\n<ul><li>Adequate technical support for publishers<\/li><li>Offers a wide range of ad formats like offerwall ads, interstitial ads, or video ads<\/li><li>Can easily handle large traffic volumes<\/li><\/ul>\n\n\n\n<h4>Cons<\/h4>\n\n\n\n<ul><li>Some users find TapJoy\u2019s interface confusing and hard-to-navigate<\/li><li>Inadequate rewards awarded for watching video ads<\/li><\/ul>\n\n\n\n<h3><strong>12. Digital Turbine<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"457\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-3-1024x457.png\" alt=\"\" class=\"wp-image-31848\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-3-1024x457.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-3-300x134.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-3-768x342.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-3-1536x685.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-3-150x67.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Another mobile ad network in the list,<a href=\"https:\/\/www.digitalturbine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Digital Turbine<\/a>, which has recently acquired Adcolony, offers a transparent, revenue-optimized mediation platform designed to maximize publisher earnings.&nbsp;<\/p>\n\n\n\n<p>With simple auction mechanics, it ensures real-time, guaranteed bids from ad networks and DSPs, enabling the highest bid to win through a unified auction.&nbsp;<\/p>\n\n\n\n<p>Moreover, its non-intrusive rewarded ad format allows publishers to monetize their entire user base while complementing IAP revenue with seamless app integration. As a leading monetization platform, Digital Turbine balances high eCPMs with a positive user experience across all ad formats, connecting apps to both performance and brand demand.<\/p>\n\n\n\n<h4>Pros<\/h4>\n\n\n\n<ul><li>Offers an array of segmentation and targeting options<\/li><li>Provides sophisticated Mediation, Exchange and Offer Wall<\/li><li>Has advertisers from around the globe<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4>Cons<\/h4>\n\n\n\n<p>New&nbsp;users&nbsp;might&nbsp;face&nbsp;a&nbsp;learning&nbsp;curve&nbsp;to&nbsp;fully&nbsp;utilize&nbsp;all&nbsp;the&nbsp;features&nbsp;and&nbsp;tools&nbsp;available<\/p>\n\n\n\n<h3>13. MobFox<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"401\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-5-1024x401.png\" alt=\"\" class=\"wp-image-31850\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-5-1024x401.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-5-300x117.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-5-768x300.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-5-1536x601.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-5-150x59.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.mobfox.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MobFox<\/a>, apart from being a mobile ad network, also functions as an <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-an-ad-exchange\/\">ad exchange<\/a> and performance agency, providing all-in-one solutions for publishers. The mobile ad network offers <a href=\"https:\/\/www.adpushup.com\/blog\/iab-om-sdk-open-measurement-software-development-kit\/\">SDK<\/a> integration that is compatible with almost all the major ad formats like interstitial ads, video ads, rich media ads, etc.<\/p>\n\n\n\n<h4>Features<\/h4>\n\n\n\n<ul><li>Offer custom audience segmentation creation functionality<\/li><li>Offers all major ad formats<\/li><li>Is a programmatic ad network<\/li><\/ul>\n\n\n\n<h4>Pros<\/h4>\n\n\n\n<ul><li>Has anti-fraud measures<\/li><li>Offers <a href=\"https:\/\/www.adpushup.com\/blog\/private-marketplace\/\">private marketplaces<\/a><\/li><li>Offers advanced retargeting options<\/li><\/ul>\n\n\n\n<h4>Cons<\/h4>\n\n\n\n<ul><li>Min payout starts from $100<\/li><\/ul>\n\n\n\n<h3>14. SnapChat Ad Network<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"445\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-4-1024x445.png\" alt=\"\" class=\"wp-image-31849\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-4-1024x445.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-4-300x130.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-4-768x334.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-4-1536x667.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-4-1170x508.png 1170w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-4-150x65.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-4.png 1724w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/forbusiness.snapchat.com\/?\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Snapchat mobile ad network<\/a> is used for targeting precisely millennials and Gen-Z. Currently hosting 406 million users, it is one of the best ad mobile networks we have at present. If the ads are aesthetic and enticing enough, they can surely grasp the user\u2019s attention and provide high visibility.<\/p>\n\n\n\n<h4>Pros&nbsp;<\/h4>\n\n\n\n<ul><li>Targets the tech-savvy generation<\/li><li>Has advanced targeting functionalities like lookalike audiences, retargeting, pr uploading users list<\/li><li>Cheaper option compared to others<\/li><\/ul>\n\n\n\n<h4>Cons<\/h4>\n\n\n\n<ul><li>Sharing feature is complex compared to other social media platforms, which can hinder posts (ad in this case) sharing<\/li><li>Much smaller user base due to niche targeting<\/li><li>Ads can be skipped without the advertiser knowing<\/li><\/ul>\n\n\n\n<h3>15. AppLovin<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"431\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-7-1024x431.png\" alt=\"\" class=\"wp-image-31852\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-7-1024x431.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-7-300x126.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-7-768x324.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-7-1536x647.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-7-150x63.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.applovin.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AppLovin<\/a> is one of the largest mobile ad networks in the programmatic marketing industry. It uses both source-based and user-based data to provide greater understanding of user patterns. Applovin is regarded as one of the best mobile ad networks for both publishers and advertisers. Founded way back in 2012, Applovin has been in the industry for a long time and it currently has a network coverage of more than 1.5 billion devices.<\/p>\n\n\n\n<p>As a publisher, you can trust the network to provide you with a wide reach and tools to optimize your earnings. The company\u2019s header bidding process allows multiple advertisers to bid on inventory, leading to higher revenue.&nbsp;<\/p>\n\n\n\n<p>It also offers performance-based advertising campaigns, which improve the targeting of ads, making a win-win deal for both advertisers and publishers.<\/p>\n\n\n\n<p>Applovin recently acquired Mopub, another mobile advertising company. This acquisition makes it even more capable of handling the needs of publishers.&nbsp;<\/p>\n\n\n\n<h4>Features<\/h4>\n\n\n\n<ul><li>Offers event-optimized UA campaigns<\/li><li>Supports a variety of ad formats like skippable or non-skippable ads, <a href=\"https:\/\/www.adpushup.com\/blog\/rewarded-video-ads\/\">reward ads<\/a>,<a href=\"https:\/\/www.adpushup.com\/blog\/banner-ad-sizes\" target=\"_blank\" rel=\"noreferrer noopener\"> banner ads<\/a>, etc<\/li><li>Connects with over 1.5 billion devices on a monthly basis<\/li><\/ul>\n\n\n\n<h4>Pros<\/h4>\n\n\n\n<ul><li>Offer real-time app analytics<\/li><li>Comes with brand safety tools to report problem-causing ads or content<\/li><\/ul>\n\n\n\n<h4>Cons<\/h4>\n\n\n\n<ul><li>Low eCPM and <a href=\"https:\/\/www.adpushup.com\/blog\/ad-fill-rate\/#:~:text=The%20fill%20rate%20is%20the,times%20it%20requests%20an%20ad.\" target=\"_blank\" rel=\"noreferrer noopener\">fill rates<\/a><\/li><li>Difficulty in creating account with the platform<\/li><\/ul>\n\n\n\n<h3>16. Propeller Ads<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"388\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-6-1024x388.png\" alt=\"\" class=\"wp-image-31851\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-6-1024x388.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-6-300x114.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-6-768x291.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-6-1536x582.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-6-150x57.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Another one of the best mobile advertising networks in the list is  <a href=\"https:\/\/propellerads.com\/\">Propeller ads<\/a>. It&#8217;s a diverse advertising platform offering multiple optimizing options for both advertisers and publishers alike. Its mobile ad network hosts over one billion users all around the globe, a number that can help in scaling up the business.<\/p>\n\n\n\n<h4>Features<\/h4>\n\n\n\n<ul><li>Offers AI-based bid selection<\/li><li>Offers multiformat CPA goal campaigns<\/li><li>Minimum payment threshold is $5<\/li><\/ul>\n\n\n\n<h4>Pros<\/h4>\n\n\n\n<ul><li>No minimum traffic requirement<\/li><li>Offers a wide range of payment options<\/li><\/ul>\n\n\n\n<h4>Cons<\/h4>\n\n\n\n<ul><li>Lower CPM if the app\u2019s UI\/UX design doesn\u2019t the quality standards<\/li><li>Lower revenue for non-English language apps<\/li><\/ul>\n\n\n\n<h3><strong>17. Liftoff<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"439\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-8-1024x439.png\" alt=\"\" class=\"wp-image-31853\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-8-1024x439.png 1024w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-8-300x129.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-8-768x329.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-8-1536x659.png 1536w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2024\/10\/image-8-150x64.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Another mobile ad network in the list is <a href=\"https:\/\/liftoff.io\/monetize\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Liftoff<\/a>. The platform claims to provide <a href=\"https:\/\/www.purrweb.com\/blog\/how-much-does-it-cost-to-develop-an-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile app developers<\/a>\/publishers with opportunities to increase revenue by placing their inventory in front of global, high-bidding advertisers. This ensures maximum fill rates and boosting ARPDAU (Average Revenue Per Daily Active User&nbsp;) through real-time auctions with ad networks and DSPs.&nbsp;<\/p>\n\n\n\n<p>It also supports high-quality, tech-optimized creatives that integrate seamlessly into apps without affecting user experience. <a href=\"https:\/\/www.adzuna.com\/app-developer\/what-does-a-app-developer-do\" target=\"_blank\" rel=\"noreferrer noopener\">What does a web developer do<\/a>? A web developer ensures these integrations function properly by coding and optimizing the app\u2019s structure. Additionally, Liftoff offers a user-friendly platform that enables app developers to control, adjust, and monitor ads, helping to balance monetization efforts with maintaining a smooth user experience.<\/p>\n\n\n\n<h4>Pros<\/h4>\n\n\n\n<ul><li>Litoff offers a vast collection of over 150,000 apps, including 93% of the top 100, providing ample options for advertisers.<\/li><li>Litoff comes with  lightweight SDK, which is simple to integrate into your app, minimizing development time and effort.<\/li><li>Litoff offers diverse ad formats for enhanced user experience and retention.<\/li><\/ul>\n\n\n\n<h4>Cons<\/h4>\n\n\n\n<ul><li>Setting up Litoff can be challenging for non-technical users, as it requires understanding and configuring multiple settings and integrations.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Now that you know about some of the best mobile advertising networks, let&#8217;s understand their business or payment models. <\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Mobile_Ad_Network_Business_Models\"><\/span>Mobile Ad Network Business Models<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3>1. Cost-per-mile (CPM)<\/h3>\n\n\n\n<p>The most common business model, <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-cpm\/\">CPM<\/a> method, charges advertisers each time their ad is shown to the user on a publisher\u2019s website. The advertisers are charged for every 1000 <a href=\"https:\/\/www.adpushup.com\/blog\/ad-impressions\">ad impressions<\/a> or everytime the ad gains 1000 views, irrespective of any engagement with the ad. CPM model is highly profitable for publishers with a robust traffic flow as they can even forecast their revenue.<\/p>\n\n\n\n<h3>2. Cost-per-click (CPC)<\/h3>\n\n\n\n<p>Under the <a href=\"https:\/\/www.adpushup.com\/cpc-calculator\/\">CPC<\/a> model, the advertiser is charged only when the user clicks on the ad. Here, the publishers are at the risk of losing money on the impressions that the ad gains on their website as only the clicks are taken into consideration for remuneration.<\/p>\n\n\n\n<h3>3. Cost-per-install (CPI)<\/h3>\n\n\n\n<p>Similar to the CPC model, the CPI model pays the publisher only when the ad click is converted into a download, i.e., the user downloads the app after clicking on the ad. The CPI model is of prime importance for app developers as it helps in forecasting the cost of consumer acquisition.&nbsp;<\/p>\n\n\n\n<h3>4. Cost-per-action (CPA)<\/h3>\n\n\n\n<p>You can consider <a href=\"https:\/\/www.adpushup.com\/blog\/cpc-vs-cpm\">CPA<\/a> as an advanced version of CPI. Here, the publisher is paid on the basis of the action taken by the user within an app post download. It can be in the form of subscriptions, in-app purchases, registrations, completing a tutorial, etc.<\/p>\n\n\n\n<h3>5. Cost-per-view (CPV)<\/h3>\n\n\n\n<p>The CPV business model is used primarily for video ad campaigns wherein the publishers are paid every time a user views the <a href=\"https:\/\/www.adpushup.com\/publisher\/video-ads\/\">video ad<\/a> served on their website.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Why_Should_You_Advertise_on_Mobile_Apps\"><\/span>Why Should You Advertise on Mobile Apps?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p> Many studies and research have conclusively demonstrated significant enhancements in publisher revenue and effective marketing for advertisers through in-app advertising.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Let&#8217;s delve into the data that attests to the power of mobile advertising.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>In-app ads perform 11.4 times better than banner ads on mobile websites (<a href=\"https:\/\/www.start.io\/blog\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AppSavvy<\/a>).<\/li><li>92% of Facebook&#8217;s ad revenue comes from mobile advertising (<a href=\"https:\/\/techjury.net\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TechJurry<\/a>).<\/li><li>89% of people are more likely to recommend a brand after a satisfactory mobile experience (<a href=\"https:\/\/www.thinkwithgoogle.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Think With Google<\/a>).<\/li><li>250 billion apps were downloaded in 2021, and it was expected to increase to nearly 300 billion by the end of 2023 (<a href=\"https:\/\/medium.com\/@DianApps\/mobile-app-usage-and-growth-trends-to-look-out-in-2023-and-beyond-7952537070f#:~:text=According%20to%20research%20conducted%20by,reach%20299%20billion%20by%202023.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista<\/a>).<\/li><\/ul>\n\n\n\n<p>All in all, combining these statistics and insights showcases the undeniable value and potential of in-app mobile advertising.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Now you must be wondering which mobile ad network pays the most. There are many factors app owners need to take into consideration to find the best mobile ad networks. Here are some of them:<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Which_Mobile_Ad_Network_is_Right_for_You_Top_10_Factors_to_Consider\"><\/span>Which Mobile Ad Network is Right for You: Top 10 <strong>Factors to Consider<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With all the best mobile ad networks for publishers out there, it can be pretty perplexing to choose one. To help eliminate this confusion, focus on what you need and how your needs fit that particular mobile ad network.&nbsp;<\/p>\n\n\n\n<p>Find out which offers better targeting abilities, better quality graphics in multiple ad formats, better prices, and more. Let\u2019s take a closer look.&nbsp;<\/p>\n\n\n\n<h3>1. <strong>Target Audience<\/strong><\/h3>\n\n\n\n<p>Understand your <a href=\"https:\/\/www.adpushup.com\/blog\/audience-targeting-a-guide-for-publishers\/\">target audience<\/a> and ensure the ad network effectively reaches the desired demographic. Consider geographic location, age group, interests, and behavior to align your ads with the right audience.<\/p>\n\n\n\n<h3>2. <strong>Ad Formats<\/strong><\/h3>\n\n\n\n<p>Evaluate the <a href=\"https:\/\/www.adpushup.com\/blog\/the-ad-format-and-types-users-like-most-report\/\">ad formats<\/a> supported by the network. Determine whether they offer a variety of formats like banners, interstitials, native ads, or video ads to suit your campaign goals and engage users effectively.<\/p>\n\n\n\n<h4>Interstitial Ads<\/h4>\n\n\n\n<p>Interstitial ads are the ads that cover the full-page of your device screen. These ads are generally employed naturally in-between page transitions or app screens. While the ad impressions and CTR is high, they can come across as intrusive or can even lead to falsely elevated CTR due to accidental clicks.<\/p>\n\n\n\n<h4>Banner Ads<\/h4>\n\n\n\n<p>They are one of the oldest and traditional ad formats. Banner ads can either be static or animated, and are generally used for brand awareness or drive traffic to the advertiser\u2019s domain.<\/p>\n\n\n\n<h4>Native Ads<\/h4>\n\n\n\n<p>As the name suggests, native ads blend to the content present on the user\u2019s screen to come across as less intrusive. They can either be textual or animated in nature.<\/p>\n\n\n\n<h4>OfferWall Ads<\/h4>\n\n\n\n<p>An offer wall is a method of <a href=\"https:\/\/www.adpushup.com\/blog\/app-monetisation-blueprint-for-success-in-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">app monetisation<\/a> where users are rewarded for fulfilling particular tasks within an app. They are mainly employed for advertising third-party applications.<\/p>\n\n\n\n<h4>Rich Media Ads<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/rich-media-ads\" target=\"_blank\" rel=\"noreferrer noopener\">Rich media ads<\/a>, as the name suggests, consist of various ad elements like audio, video, images or texts to make the ads more appealing to the viewers.&nbsp;<\/p>\n\n\n\n<h3>3. <strong>Ad Quality and Relevance<\/strong><\/h3>\n\n\n\n<p>Look for an <a href=\"https:\/\/www.adpushup.com\/blog\/the-best-ad-networks-for-publishers\/\">ad network <\/a>that emphasizes high-quality and relevant ads. Ensure the network maintains strict standards to deliver ads that align with your brand image and resonate with your target audience. It\u2019s because it ultimately helps drive higher engagement and conversions.<\/p>\n\n\n\n<h3>4. <strong>Mobile Ad Targeting<\/strong><\/h3>\n\n\n\n<p>Assess the network\u2019s targeting capabilities, including demographic, contextual, device, or <a href=\"https:\/\/www.adpushup.com\/blog\/behavioral-targeting-for-publishers\/\">behavioral targeting<\/a> options. Robust targeting options allow you to refine your audience reach and deliver tailored ads to the right users at the right time.<\/p>\n\n\n\n<ul><li>Geo: To target an audience from a specific geographic location like region, continent, country etc.<\/li><li>Device: To choose on which mobile devices the ads are to be shown as each mobile device has different processing capabilities to render ads (especially heavy formats like interstitial ads or rich media ads)<\/li><li>Carrier: For showing ads to users using a specific mobile carrier<\/li><li>Operating System: To display ads to an audience using a specific operating system (Windows, Android, iOS)<\/li><li>Connection: For showing ads to users based on their internet connection (4G, 5G, Wi-fi)<\/li><li>Interests: For narrowing down the target criteria and show ads to a specific group of users with a specific interest<\/li><li>Gender: Using gender to segment and target the users (Shaving blade ads to males or sanitary napkins ads to females)<\/li><\/ul>\n\n\n\n<h3>5. <strong>Mobile Network Reporting<\/strong><\/h3>\n\n\n\n<p>Consider the ad network\u2019s track record and performance metrics. Evaluate key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, viewability, and overall campaign performance to gauge the effectiveness of the network in delivering desired results.<\/p>\n\n\n\n<h3>6. <strong>Ad Inventory and Fill Rate<\/strong><\/h3>\n\n\n\n<p>Examine the network\u2019s ad inventory size and availability across different platforms and regions. Additionally, consider the network\u2019s fill rate, which indicates the percentage of ad requests successfully filled with ads. A higher fill rate ensures maximum ad monetization opportunities.<\/p>\n\n\n\n<h3><strong>7. Pricing Model<\/strong><\/h3>\n\n\n\n<p>Understand the pricing model offered by the ad network, whether it\u2019s based on CPM (Cost per Thousand Impressions), CPC (Cost per Click), or CPI (Cost per Install). Also, review the payment terms, frequency, and minimum payout thresholds to ensure they align with your financial goals and expectations.<\/p>\n\n\n\n<h3>8. Support Provided<\/h3>\n\n\n\n<p>One of the important factors in choosing a mobile ad network is the type of integration it provides. Many mobile ad networks provide SDK integration that simplifies the process of serving ads. However, the complexity of such integrations can vary from ad network to ad network.<\/p>\n\n\n\n<p>Seek out networks that provide thorough, easy-to-follow instructions and quick, helpful technical support to help with any integration difficulties.<\/p>\n\n\n\n<h3>9. App Traffic<\/h3>\n\n\n\n<p>Many ad networks have varied criteria for accepting publishers into their network &#8211; one of them being app traffic. Certain premium ad networks are specific about the quality and quantity of app traffic &#8211; if it&#8217;s too low or the traffic flow has bot traffic, the ad network may not consider you.<\/p>\n\n\n\n<h3>10. Flexibility<\/h3>\n\n\n\n<p>An important factor to consider is whether the ad network also offers bidding or just fixed CPM. If the ad network offers bidding, then the publisher can adjust their<a href=\"https:\/\/www.adpushup.com\/blog\/what-is-floor-price\/\" target=\"_blank\" rel=\"noreferrer noopener\"> floor price<\/a> according to the market demand. Or else, they may have to commit to a set CPM offered by the ad network.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now you must be wondering which mobile ad network is best. Features such as analytics and control panels are standards for mobile ad networks today, but you should compare the differences between them, as all platforms do some things better than others.<\/p>\n\n\n\n<p>The networks listed here are reliable networks that handle billions of ad impressions every month.<\/p>\n\n\n\n<p>Whichever network you choose to go with, just remember that you can always switch to a different network if you are not 100% satisfied with your initial choice. These networks are highly competitive, and thus changing from one network is made as easy as possible, with <a href=\"https:\/\/www.adpushup.com\/blog\/iab-om-sdk-open-measurement-software-development-kit\/\" target=\"_blank\" rel=\"noreferrer noopener\">SDKs that are extremely easy to integrate<\/a>.<\/p>\n\n\n\n<p>Testing between two or three networks is also a smart decision to make in a situation where you are uncertain of the best network to deploy for your app.<\/p>\n\n\n\n<p>Choosing the right network for your application is not an easy task, but hopefully, this list of 17 best mobile ad networks makes it a little easier for you.<\/p>\n\n\n\n<h2 class=\"has-text-align-center\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_Mobile_Ad_Networks\"><\/span>Frequently Asked Questions: Mobile Ad Networks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1685303031752\"><strong class=\"schema-faq-question\">1. What are mobile ad networks in simple words?<\/strong> <p class=\"schema-faq-answer\">Mobile ad networks are platforms that connect advertisers and publishers in the mobile advertising ecosystem. They facilitate the buying and selling of mobile advertising space, enabling advertisers to reach their target audience through mobile apps and websites.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1685303113026\"><strong class=\"schema-faq-question\">2. What is an example of a mobile ad network?<\/strong> <p class=\"schema-faq-answer\">Google AdMob is a popular example of a mobile ad network. It connects advertisers with app developers and publishers, offering various ad formats and targeting options to reach the target audience on mobile apps and websites.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1685303165545\"><strong class=\"schema-faq-question\">3. What is the largest mobile ad network?<\/strong> <p class=\"schema-faq-answer\">According to <a href=\"https:\/\/www.statista.com\/statistics\/1035623\/leading-mobile-app-ad-network-sdks-android\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista<\/a>, the most popular and one of the largest mobile ad networks is Google Ads Admob.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1728902568145\"><strong class=\"schema-faq-question\">4. How do mobile ad networks work?<\/strong> <p class=\"schema-faq-answer\">Mobile ad networks connect advertisers with publishers that function through an app. They aggregate inventory from mobile app publishers at a fixed eCPM and sell it to advertisers based on their requirements.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1728902583440\"><strong class=\"schema-faq-question\">5. Which mobile ad network pays the most?<\/strong> <p class=\"schema-faq-answer\">There are quite a few mobile ad networks that pay relatively high eCPM, such as Media.net, AdPushup, and Chartboost.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1728902611092\"><strong class=\"schema-faq-question\">6. <strong>What are the key differences between CPC, CPM, and CPA in ad pricing models?<\/strong><\/strong> <p class=\"schema-faq-answer\">&#8211; <strong>CPC (Cost-per-click):<\/strong> Publishers are paid every time a user clicks on the ad.<br\/>&#8211; <strong>CPM (cost-per-mille):<\/strong> Publishers are paid for every thousand impressions on the ad.<br\/><strong>&#8211;<\/strong> <strong>CPA (Cost-per-action):<\/strong> Publishers are paid only when a user completes a pre-determined action through the ad, like registrations<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1728902653438\"><strong class=\"schema-faq-question\">7. <strong>What metrics are used to evaluate the success of mobile ad campaigns?<\/strong><\/strong> <p class=\"schema-faq-answer\">Key metrics like return on ad spend (ROAS), conversion rate (CR), click-through rate (CTR), cost per acquisition (CPR), and lifetime value (LTV) are used to assess the effectiveness and success of mobile ad campaigns.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1728902677639\"><strong class=\"schema-faq-question\">8. <strong>How can user data privacy be protected when using mobile advertisements?<\/strong><\/strong> <p class=\"schema-faq-answer\">Publishers and advertisers can adhere to data privacy standards by following the data guidelines set by GDPR and CCPA. Moreover, they can also move to first-party data targeting or adopting PPIDs to secure user data even further.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1728902694036\"><strong class=\"schema-faq-question\">9. <strong>Is it possible to integrate multiple ad networks?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes, it is possible to integrate multiple ad networks via SDK integration or mediation platform. This optimizes revenue by automatically selecting the network that pays the highest for an impression.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Discover the 17 best mobile ad networks for publishers in our 2025 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. Mobile devices have taken over the world in the last decade, with the number of internet users surpassing desktop users. The ad tech industry responded to this<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":60,"featured_media":31975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"2018-08-06T08:23:28Z","apple_news_api_id":"84e5ba82-edc0-4165-96ce-31b935b76298","apple_news_api_modified_at":"2018-09-28T06:42:18Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/AhOW6gu3AQWWWzjG5NbdimA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":"[\"https:\\\/\\\/news-api.apple.com\\\/sections\\\/2384f969-0b7d-3e23-907b-d8b4b94ce6f8\"]"},"categories":[7080],"tags":[11033,11034,10870,11035],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 17 Highest-Paying Mobile Ad Networks for App Owners [2025 Update]<\/title>\n<meta name=\"description\" content=\"Here&#039;s the list of 17 high-paying mobile ad networks that app owners should try in 2025 to increase mobile ad revenue. 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Deepak Sharma handles editorial review and content optimization for adtech articles. He focuses on clarity and accuracy to help readers understand advertising technology topics.","sameAs":["www.linkedin.com\/in\/deepak-sharma-4403bb227\/"],"url":"https:\/\/www.adpushup.com\/blog\/author\/deepak_blog\/"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#faq-question-1685303031752","position":1,"url":"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#faq-question-1685303031752","name":"1. What are mobile ad networks in simple words?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Mobile ad networks are platforms that connect advertisers and publishers in the mobile advertising ecosystem. They facilitate the buying and selling of mobile advertising space, enabling advertisers to reach their target audience through mobile apps and websites.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#faq-question-1685303113026","position":2,"url":"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#faq-question-1685303113026","name":"2. What is an example of a mobile ad network?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Google AdMob is a popular example of a mobile ad network. It connects advertisers with app developers and publishers, offering various ad formats and targeting options to reach the target audience on mobile apps and websites.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#faq-question-1685303165545","position":3,"url":"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#faq-question-1685303165545","name":"3. What is the largest mobile ad network?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"According to <a href=\"https:\/\/www.statista.com\/statistics\/1035623\/leading-mobile-app-ad-network-sdks-android\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista<\/a>, the most popular and one of the largest mobile ad networks is Google Ads Admob.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#faq-question-1728902568145","position":4,"url":"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#faq-question-1728902568145","name":"4. How do mobile ad networks work?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Mobile ad networks connect advertisers with publishers that function through an app. They aggregate inventory from mobile app publishers at a fixed eCPM and sell it to advertisers based on their requirements.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#faq-question-1728902583440","position":5,"url":"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#faq-question-1728902583440","name":"5. Which mobile ad network pays the most?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"There are quite a few mobile ad networks that pay relatively high eCPM, such as Media.net, AdPushup, and Chartboost.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#faq-question-1728902611092","position":6,"url":"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#faq-question-1728902611092","name":"6. What are the key differences between CPC, CPM, and CPA in ad pricing models?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"- <strong>CPC (Cost-per-click):<\/strong> Publishers are paid every time a user clicks on the ad.<br\/>- <strong>CPM (cost-per-mille):<\/strong> Publishers are paid for every thousand impressions on the ad.<br\/><strong>-<\/strong> <strong>CPA (Cost-per-action):<\/strong> Publishers are paid only when a user completes a pre-determined action through the ad, like registrations","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#faq-question-1728902653438","position":7,"url":"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#faq-question-1728902653438","name":"7. What metrics are used to evaluate the success of mobile ad campaigns?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Key metrics like return on ad spend (ROAS), conversion rate (CR), click-through rate (CTR), cost per acquisition (CPR), and lifetime value (LTV) are used to assess the effectiveness and success of mobile ad campaigns.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#faq-question-1728902677639","position":8,"url":"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#faq-question-1728902677639","name":"8. How can user data privacy be protected when using mobile advertisements?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Publishers and advertisers can adhere to data privacy standards by following the data guidelines set by GDPR and CCPA. Moreover, they can also move to first-party data targeting or adopting PPIDs to secure user data even further.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#faq-question-1728902694036","position":9,"url":"https:\/\/www.adpushup.com\/blog\/mobile-ad-networks\/#faq-question-1728902694036","name":"9. Is it possible to integrate multiple ad networks?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Yes, it is possible to integrate multiple ad networks via SDK integration or mediation platform. 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