{"id":4717,"date":"2015-07-23T18:00:53","date_gmt":"2015-07-23T12:30:53","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=4717"},"modified":"2023-06-01T16:12:06","modified_gmt":"2023-06-01T10:42:06","slug":"7-strategies-to-optimize-banner-ad-revenues","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/","title":{"rendered":"7 Strategies to Optimize Display Banner Ad Revenues","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#d9f0ff\"><em>Is your website earning less and less money from ad revenue? We discuss <strong>7 strategies to optimize banner ad revenue while keeping your visitors happy.<\/strong><\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Maximizing profits for publishers <em>requires<\/em> the <strong>optimization of banner ads<\/strong>. The wrong placement of an ad can lower click-through-rates (CTR) and lead to plummeting revenue, and the worst part: not every audience will react in the same way.<\/p>\n\n\n\n<p>A site about real estate may find banner ads perform better above the fold, while a medical site may need to place a banner ad in their content to maximize revenues.<\/p>\n\n\n\n<p><strong><em>What are the best strategies to optimize banner <a href=\"https:\/\/www.adpushup.com\/blog\/january-ad-revenue-drop-what-to-do-about-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad revenue<\/a>?<\/em><\/strong><\/p>\n\n\n\n<p>It depends on the website and its viewers. Some websites receive visitors that are ad-blind, so a text ad may work best, or an ad at the very end of the website\u2019s main content may prove to be more profitable&nbsp;due to it&#8217;s placement.<\/p>\n\n\n\n<p>A few strategies that work very well in the industry include:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/#1_AB_Testing_to_Optimize_Banner_Ad_Revenue\" >1. A\/B Testing to&nbsp;Optimize Banner&nbsp;Ad Revenue<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/#2_Optimize_for_Mobile\" >2. Optimize for Mobile<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/#3_Start_Using_Native_Ads\" >3. Start Using Native Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/#4_Try_Video_Ads_%E2%80%93_with_Caution\" >4. Try Video Ads \u2013 with Caution<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/#5_Utilize_Heatmaps\" >5. Utilize Heatmaps<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/#6_Less_is_Better_Sometimes\" >6. Less is Better (Sometimes)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/#7_Try_CPM_Networks\" >7. Try CPM Networks<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-1-a-b-testing-to-optimize-banner-ad-revenue\"><span class=\"ez-toc-section\" id=\"1_AB_Testing_to_Optimize_Banner_Ad_Revenue\"><\/span>1. A\/B Testing to&nbsp;Optimize Banner&nbsp;Ad Revenue<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"486\" height=\"290\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/ab-testing.png\" alt=\"ab testing banners\" class=\"wp-image-4724\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/ab-testing.png 486w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/ab-testing-300x179.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/ab-testing-150x90.png 150w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/figure><\/div>\n\n\n\n<p>An industry standard. A\/B tests allow you to optimize your ad revenue and fight <a href=\"https:\/\/www.adpushup.com\/blog\/banner-blindness\/\" target=\"_blank\" rel=\"noreferrer noopener\">banner blindness<\/a>. This is the first strategy on our list for a reason: it should be done first. With A\/B testing, you\u2019ll be able to:<\/p>\n\n\n\n<ul><li><strong>Change ad position and types<\/strong>.<\/li><li>Optimize revenue based on <strong>user behavior<\/strong>.<\/li><li>Track how placement affects revenue and user behavior.<\/li><\/ul>\n\n\n<p>[easy-tweet tweet=&#8221;A\/B tests allow you to optimize your ad revenue and fight banner blindness!&#8221; via=&#8221;no&#8221; usehashtags=&#8221;no&#8221;]<\/p>\n\n\n\n<p><strong>A\/B testing is an <em>ongoing<\/em> process<\/strong>, and one that provides in-depth insight into the way your visitors behave to different ad placements and changes. The only way this can be done properly is to have:<\/p>\n\n\n\n<ul><li><strong>A<\/strong>: A control variant (one that is your basis for revenue).<\/li><li><strong>B<\/strong>: A split variant that will track your results.<\/li><\/ul>\n\n\n\n<p>The <em>A<\/em> variant stays the same because it allows you to carefully judge the effect of a split test. This is a continuous process that <em>must<\/em> be ongoing. As your website evolves, you will want to continue conducting split testing to see what <em>still<\/em> works and what <em>changes<\/em> must be made to optimize revenue.<\/p>\n\n\n\n<p>If you\u2019re using an affiliate ad instead of Google <a href=\"https:\/\/www.adpushup.com\/blog\/adsense-ad-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdSense<\/a> or <a href=\"https:\/\/www.adpushup.com\/blog\/what-is-contextual-advertising-how-does-it-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">contextual ads<\/a>, you\u2019ll have a lot of advantages with A\/B testing. Instead of trying different types of ads (images and text), colors, fonts and other elements, you will have more control over the actual ad that is shown. A few simple tweaks to an advert can make a big difference:<\/p>\n\n\n\n<ul><li>Try different verbiage: <strong><em>Save 50%<\/em> or <em>Save $10<\/em><\/strong> may perform better.<\/li><li>Utilize different call-to-actions.<\/li><li>Highlight promotion points: \u201cinstant download\u201d or \u201cfree shipping.\u201d<\/li><\/ul>\n\n\n\n<p>While these measures <em>may<\/em> only pertain to <a href=\"https:\/\/www.adpushup.com\/blog\/5-best-affiliate-networks-to-generate-additional-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">affiliate advertising<\/a>, they can still lead to major revenue boosts.<\/p>\n\n\n\n<h2 id=\"h-2-optimize-for-mobile\"><span class=\"ez-toc-section\" id=\"2_Optimize_for_Mobile\"><\/span>2. Optimize for Mobile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"552\" height=\"324\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/mobile-optimization-meme.jpg\" alt=\"Mobile optimization meme\" class=\"wp-image-4725\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/mobile-optimization-meme.jpg 552w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/mobile-optimization-meme-300x176.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/mobile-optimization-meme-150x88.jpg 150w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/figure><\/div>\n\n\n\n<p>Mobile ad spending <strong>is up by <a href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">50%<\/a> in 2015<\/strong>. <em>Why<\/em>? People are using mobile devices to access the Internet instead of their PC. This means that those large banner ads that look great on a larger screen won\u2019t look good on mobile devices.<\/p>\n\n\n\n<p>Mobile has surpassed the PC in Internet dominance.<\/p>\n\n\n<p>[easy-tweet tweet=&#8221;If you\u2019re not optimizing for mobile, you\u2019re losing money.&#8221; user=&#8221;adpushup&#8221; usehashtags=&#8221;no&#8221;]<\/p>\n\n\n\n<p>Integrating mobile ads into the mix is a necessity. If you\u2019re using Google AdSense, you should at least be trying to incorporate anchor ads. These are ads (320&#215;50) that anchor to the bottom of a user\u2019s screen when they scroll up and down. Anchor ads are hard to ignore, but they also have user-friendly features, such as being able to be dismissed by the user.<\/p>\n\n\n\n<h2 id=\"h-3-start-using-native-ads\"><span class=\"ez-toc-section\" id=\"3_Start_Using_Native_Ads\"><\/span>3. Start Using Native Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"689\" height=\"147\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/native-vs-banner.png\" alt=\"native banner optimization\" class=\"wp-image-4726\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/native-vs-banner.png 689w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/native-vs-banner-300x64.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/native-vs-banner-150x32.png 150w\" sizes=\"(max-width: 689px) 100vw, 689px\" \/><\/figure><\/div>\n\n\n\n<p>Consumers are ad blind. In fact, <strong>86% of consumers are ignoring your banner ads<\/strong>. It\u2019s not that the ads aren\u2019t aesthetically pleasing, or that the offer is bad. Users have just learned to ignore ads. When banner ads first were used, click-through-rates were astronomical. It wasn\u2019t out of the ordinary <a href=\"https:\/\/www.adpushup.com\/blog\/the-history-of-online-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">for an ad to have a CTR of 20% or higher<\/a>.<\/p>\n\n\n\n<p>Eventually, users started recognizing common <a href=\"https:\/\/www.adpushup.com\/blog\/the-ad-formats-and-types-users-like-most-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad types<\/a> and ignoring them.<\/p>\n\n\n<p>[easy-tweet tweet=&#8221;Consumers are ad blind&#8221; user=&#8221;adpushup&#8221; usehashtags=&#8221;no&#8221;]<\/p>\n\n\n\n<p>Now, users do the same thing inadvertently. People are so used to seeing ads that they\u2019ve trained themselves to ignore them all together. This is a major issue for publishers because even the best <em>looking<\/em> or convincing ad really isn\u2019t seen by the user.<\/p>\n\n\n\n<p><strong><em>What can be done to solve the issue of ad blindness?<\/em><\/strong><\/p>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-description\">Native ads. These are ads that are integrated closely to your content. The idea is simple: blend the ad into the content itself. When native ads are used, <a href=\"https:\/\/www.adpushup.com\/blog\/banner-blindness\/\" target=\"_blank\" rel=\"noreferrer noopener\">banner blindness<\/a> is reduced and causes more people to <em>see<\/em> the ad and potentially click on it.<br\/>There are a few ways you can incorporate these changes:<\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1667655786182\"><strong class=\"schema-how-to-step-name\"><strong>Change ad colors<\/strong>:<\/strong> <p class=\"schema-how-to-step-text\">Ad colors that are <em>not<\/em> in contrast with your site\u2019s design will flow better. This will reduce the amount of banner blindness of the user.<\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1667655814856\"><strong class=\"schema-how-to-step-name\"><strong>Text ads<\/strong>:<\/strong> <p class=\"schema-how-to-step-text\">Using text ads within the flow of the content will negate banner blindness.<br\/>You must be <em>very cautious<\/em> when incorporating native ads. If you\u2019re <a href=\"https:\/\/www.adpushup.com\/blog\/top-9-adsense-ads-violations-youre-probably-committing\/\" target=\"_blank\" rel=\"noreferrer noopener\">using AdSense<\/a> in particular, native ads that are indistinguishable from your website\u2019s content may be against terms of service.<\/p> <\/li><\/ol><\/div>\n\n\n\n<p>The goal of eliminating <a href=\"https:\/\/www.adpushup.com\/blog\/banner-blindness\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/banner-blindness\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad blindness<\/a> only pertains to ads that require a click for you to be paid. If you\u2019re using a CPM ad, there will be no difference in revenue.<\/p>\n\n\n\n<h2 id=\"h-4-try-video-ads-with-caution\"><span class=\"ez-toc-section\" id=\"4_Try_Video_Ads_%E2%80%93_with_Caution\"><\/span>4. Try Video Ads \u2013 with Caution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"512\" height=\"512\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/video_player_movie_play_flat_icon-512.png\" alt=\"video optimize banner\" class=\"wp-image-4727\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/video_player_movie_play_flat_icon-512.png 512w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/video_player_movie_play_flat_icon-512-300x300.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/video_player_movie_play_flat_icon-512-150x150.png 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/video_player_movie_play_flat_icon-512-370x370.png 370w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/video_player_movie_play_flat_icon-512-96x96.png 96w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>Videos are known to be a more effective form of advertising. With video, a viewer is able to listen to an ad, visualize a product and feel a personal connection with the brand displaying the ad.<\/p>\n\n\n\n<p>Video ads are also more costly, which results in higher revenue.<\/p>\n\n\n\n<p>Many banner ad networks have incorporated the use of video ads into their program. <strong>You may not find the traditional 468 x 60 ad in video, but large ad blocks, such as the 728 x 90 or the <a href=\"https:\/\/www.adpushup.com\/blog\/google-adsense-now-allows-300x250-ads-above-the-fold-on-mobile-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">300 x 250<\/a> size will often offer video ads<\/strong>.<\/p>\n\n\n\n<p>These are ads that <strong>routinely pay more, but there is an issue: they can turn visitors away from your site<\/strong>.<\/p>\n\n\n\n<p>Some sites fare much better when using video than others. Image-heavy websites that display video ads will often not see a major drop in traffic when using video. A site that is filled with informative text may have visitors leaving the page (if an ad is auto-played).<\/p>\n\n\n<p>[easy-tweet tweet=&#8221;Test everything to keep your viewers happy while optimizing banner ad revenue&#8221; via=&#8221;no&#8221; usehashtags=&#8221;no&#8221;]<\/p>\n\n\n\n<p>There are two recommendations when using video:<\/p>\n\n\n\n<ul><li>Conduct A\/B testing to evaluate how video effects:\n<ul>\n<li>Time spent on the page.<\/li>\n<li>Bounce rates.<\/li>\n<li>User retention.<\/li>\n<\/ul>\n<\/li><li>Opt for videos that do not auto-play when loaded.<\/li><\/ul>\n\n\n\n<p>Video ads can <strong>greatly boost your revenue<\/strong>, but they need to be tested thoroughly to ensure that your website <strong>visitors aren\u2019t abandoning your site<\/strong> as a result.<\/p>\n\n\n\n<h2 id=\"h-5-utilize-heatmaps\"><span class=\"ez-toc-section\" id=\"5_Utilize_Heatmaps\"><\/span>5. Utilize Heatmaps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"800\" height=\"400\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/best_heatmap_tools_list.jpg\" alt=\"Heatmap Tools\" class=\"wp-image-4682\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/best_heatmap_tools_list.jpg 800w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/best_heatmap_tools_list-300x150.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/best_heatmap_tools_list-768x384.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/best_heatmap_tools_list-150x75.jpg 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p><em><strong>How can you find out which areas of your page your visitors are focusing on?<\/strong><\/em><\/p>\n\n\n\n<p>Everyone hopes that they fully understand their user behavior and their content is exactly what their users are focused on, but hope doesn\u2019t paint a clear picture of their user\u2019s actions.<\/p>\n\n\n\n<ul><li>What <strong>part of the page do users stay<\/strong> on the longest?<\/li><li><strong>How far down do users scroll<\/strong> before leaving the website?<\/li><li>Which <strong>areas of a page do users click most often<\/strong>?<\/li><\/ul>\n\n\n\n<p>These are all questions that heatmaps can help answer. You can\u2019t play a guessing game when it comes to your ad revenue. Instead, you will want to use heatmap tools (<a href=\"https:\/\/www.adpushup.com\/blog\/top-10-best-heatmap-tools-reviewed\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 recommended heatmap tools<\/a>) to adjust your <a href=\"https:\/\/www.adpushup.com\/blog\/create-adsense-ad-placement\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad placement<\/a> to \u201chot spots\u201d on your website.<\/p>\n\n\n\n<p>This will solve two location-based problems:<\/p>\n\n\n\n<p><strong>Above-the-fold Issues<\/strong><\/p>\n\n\n\n<p>Many websites are advised to keep their banner ads above-the-fold. Ideally, ads are to be placed so that they can be seen immediately when entering a site without any scrolling needed. If users tend to scroll, you may be able to place ads lower and see optimal results.<\/p>\n\n\n\n<p>By knowing how far down a user scrolls, you\u2019ll be able to adjust your ad placement accordingly.<\/p>\n\n\n\n<p><strong>Hot Spots<\/strong><\/p>\n\n\n\n<p><em>Where on the page is the user\u2019s mouse? Where do users click most often?<\/em><\/p>\n\n\n\n<p>If you\u2019re trying to boost your CTR, it makes more sense to place ads in areas that have your visitor\u2019s attention. Even if you don\u2019t want to place ads in your content, you may find that users click on the right side of the screen, so a skyscraper ad that is properly placed may help boost your revenue.<\/p>\n\n\n\n<p>It\u2019s all about testing, but heatmaps provide publishers with invaluable insight into <em>where<\/em> their user\u2019s attention is focused.<\/p>\n\n\n\n<h2 id=\"h-6-less-is-better-sometimes\"><span class=\"ez-toc-section\" id=\"6_Less_is_Better_Sometimes\"><\/span>6. Less is Better (Sometimes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>More isn\u2019t <em>always<\/em> better. Some ad networks, AdSense for example, <strong>will display the best-paying ad first<\/strong>. This means that an ad placed <strong>at the top of the screen will receive more money (if clicked)<\/strong> than an ad that is clicked toward the bottom of the page.<\/p>\n\n\n\n<p><em><strong>Why<\/strong>?<\/em><\/p>\n\n\n\n<p>It all relates to relevancy. The best ads are displayed first and are the highest paying. If you place an ad high up on the page and it receives fewer clicks than the second or third ad, you\u2019re losing money.<\/p>\n\n\n\n<p>One way to negate this is to reduce the number of ads you have. But you should do this strategically:<\/p>\n\n\n\n<ul><li>Determine <strong>which ads are most profitable<\/strong>.<\/li><li><strong>Remove ad placements<\/strong> that aren\u2019t profitable.<\/li><\/ul>\n\n\n\n<p>Using AdSense as an example, you can use 3 banner ads on a page. Reducing this number to 2 or even 1 will provide a better user experience, and will often lead to higher revenue.<\/p>\n\n\n\n<p>You also have the option of using only a <em>limited<\/em> number of ads from a particular <a href=\"https:\/\/www.adpushup.com\/blog\/the-best-ad-networks-for-publishers\/\">ad network<\/a>. Using AdSense as an example, you may use:<\/p>\n\n\n\n<ul><li>1 ad from AdSense<\/li><li>1 ad from Exponential<\/li><li>1 ad from Conversant<\/li><\/ul>\n\n\n\n<p>This is just an example, but it gives you a good idea of how you can use all of your ad real estate without using just one network to boost revenue.<\/p>\n\n\n\n<p><strong>Note<\/strong>: Ad networks all have a unique terms of service. Ensure that you can safely integrate an ad into your website without conflicting with another network\u2019s terms of service.<\/p>\n\n\n\n<h2 id=\"h-7-try-cpm-networks\"><span class=\"ez-toc-section\" id=\"7_Try_CPM_Networks\"><\/span>7. Try CPM Networks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"h-\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-4728\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/cpm-banner-optimization.jpg\" alt=\"CPM banner optimization\" width=\"600\" height=\"180\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/cpm-banner-optimization.jpg 600w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/cpm-banner-optimization-300x90.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/07\/cpm-banner-optimization-150x45.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/h3>\n\n\n\n<p>Some websites will never realize their true revenue potential because users <em>won\u2019t<\/em> click on their ads. A good example of this is forum websites. While many forums have thousands of active users on at one time, the vast majority of these users will ignore the ads on the site. The more often a user is on a website, the more banner blind they tend to become \u2013 it\u2019s a major problem.<\/p>\n\n\n\n<p>Even the most popular sites in the world (Reddit for example) can\u2019t seem to find a revenue model that works well for them.<\/p>\n\n\n\n<p>While Reddit is an entirely different case due to user backlash any time ads are mentioned, most websites do have an option to move away from <em>clicks<\/em> and move towards a CPM-based revenue model.<\/p>\n\n\n\n<p><em>What is CPM?<\/em><\/p>\n\n\n\n<p>Instead of being paid every time someone clicks on one of the ads displayed on your site, you will be paid based on the number of views an ad has received. This is done on the basis of every thousand people that have viewed the ad.<\/p>\n\n\n\n<p>There are a lot of <a href=\"https:\/\/www.adpushup.com\/blog\/top-12-best-cpm-ad-network-website-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">CPM <\/a><a href=\"https:\/\/www.adpushup.com\/blog\/cpm-ad-networks\/\" target=\"_blank\" rel=\"noreferrer noopener\">networks<\/a> to choose from, and rates can vary from pennies to several dollars per 1,000 views.<\/p>\n\n\n\n<p><em>Does it pay as much as CPC or CPA ads?<\/em> No, but it is a great option to add to your revenue.<\/p>\n\n\n\n<p>You also have the option of trying CPA ads (paid when an action is taken) that can lead to a major boost in revenue. With the CPA ad model, you\u2019re paid for a specific action. This can be:<\/p>\n\n\n\n<ul><li>When a user opts into a newsletter.<\/li><li>When a product is purchased.<\/li><\/ul>\n\n\n\n<p>In the event of a product being purchased, you may receive a large portion of the revenue in the form of commission. This is a great model for websites that review products or have products that relate to the website\u2019s niche that are purchased often.<\/p>\n\n\n\n<p>There are a lot of optimizing strategies to choose from, but always keep your users in mind when implementing ad changes. You may find that visitors tend to leave your site or won\u2019t come back because of too much ad usage. Keeping visitors happy and optimizing ad revenue should be the main goal of every publisher.<\/p>\n\n\n\n<p><strong><em>Did we miss your favorite strategy to optimize banner ad revenue? Let us know in the comments below.<\/em><\/strong><\/p>\n\n\n\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1667655892728\"><strong class=\"schema-faq-question\">1. What is ad revenue optimization?<\/strong> <p class=\"schema-faq-answer\">In ad revenue optimization, you create and serve ads that are relevant to users, and you test ad layouts, ad types for a better user experience and a higher conversion rate.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1667656066343\"><strong class=\"schema-faq-question\">2. How do you optimize banner ads?<\/strong> <p class=\"schema-faq-answer\">To Optimize display ads, <br\/>i. Decide who you want to reach.\u00a0<br\/>ii. Look beyond volume when picking your keywords.<br\/>iii. Based on competitors&#8217; websites, create a custom audience.\u00a0<br\/>iv. When appropriate, exclude placements.\u00a0<br\/>v. Utilize remarketing to your advantage.\u00a0<br\/>vi. Use both responsive and standard display ads.\u00a0<br\/>vii. Your ad design should work in your favor.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1667656306098\"><strong class=\"schema-faq-question\">3. What are the different types of banner ads?<\/strong> <p class=\"schema-faq-answer\">A banner ad can take two forms: a standard banner ad and an adaptive banner ad. Adaptive banners provide the best user experience among banner ads. Smart and standard banners will be replaced by them.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Is your website earning less and less money from ad revenue? We discuss 7 strategies to optimize banner ad revenue while keeping your visitors happy. Maximizing profits for publishers requires the optimization of banner ads. The wrong placement of an ad can lower click-through-rates (CTR) and lead to plummeting revenue, and the worst part: not<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":2,"featured_media":4723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[11344,6447],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Strategies for Optimization of Display Banner Ad Revenues<\/title>\n<meta name=\"description\" content=\"Is your website earning less and less money from ad revenue? We discuss 7 strategies to optimize banner ad revenue while keeping your visitors happy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"7 Strategies for Optimization of Display Banner Ad Revenues\" \/>\n<meta name=\"twitter:description\" content=\"Is your website earning less and less money from ad revenue? 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What is ad revenue optimization?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"In ad revenue optimization, you create and serve ads that are relevant to users, and you test ad layouts, ad types for a better user experience and a higher conversion rate.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/#faq-question-1667656066343\",\"position\":2,\"url\":\"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/#faq-question-1667656066343\",\"name\":\"2. How do you optimize banner ads?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"To Optimize display ads, <br\/>i. Decide who you want to reach.\u00a0<br\/>ii. Look beyond volume when picking your keywords.<br\/>iii. Based on competitors' websites, create a custom audience.\u00a0<br\/>iv. When appropriate, exclude placements.\u00a0<br\/>v. 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What is ad revenue optimization?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"In ad revenue optimization, you create and serve ads that are relevant to users, and you test ad layouts, ad types for a better user experience and a higher conversion rate.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/#faq-question-1667656066343","position":2,"url":"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/#faq-question-1667656066343","name":"2. How do you optimize banner ads?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"To Optimize display ads, <br\/>i. Decide who you want to reach.\u00a0<br\/>ii. Look beyond volume when picking your keywords.<br\/>iii. Based on competitors' websites, create a custom audience.\u00a0<br\/>iv. When appropriate, exclude placements.\u00a0<br\/>v. Utilize remarketing to your advantage.\u00a0<br\/>vi. Use both responsive and standard display ads.\u00a0<br\/>vii. Your ad design should work in your favor.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/#faq-question-1667656306098","position":3,"url":"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/#faq-question-1667656306098","name":"3. What are the different types of banner ads?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"A banner ad can take two forms: a standard banner ad and an adaptive banner ad. Adaptive banners provide the best user experience among banner ads. Smart and standard banners will be replaced by them.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"HowTo","@id":"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/#howto-1","name":"7 Strategies to Optimize Display Banner Ad Revenues","mainEntityOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/#article"},"description":"Native ads. These are ads that are integrated closely to your content. The idea is simple: blend the ad into the content itself. When native ads are used, <a href=\"https:\/\/www.adpushup.com\/blog\/banner-blindness\/\" target=\"_blank\" rel=\"noreferrer noopener\">banner blindness<\/a> is reduced and causes more people to <em>see<\/em> the ad and potentially click on it.<br\/>There are a few ways you can incorporate these changes:","step":[{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/#how-to-step-1667655786182","name":"Change ad colors:","itemListElement":[{"@type":"HowToDirection","text":"Ad colors that are <em>not<\/em> in contrast with your site\u2019s design will flow better. This will reduce the amount of banner blindness of the user."}]},{"@type":"HowToStep","url":"https:\/\/www.adpushup.com\/blog\/7-strategies-to-optimize-banner-ad-revenues\/#how-to-step-1667655814856","name":"Text ads:","itemListElement":[{"@type":"HowToDirection","text":"Using text ads within the flow of the content will negate banner blindness.<br\/>You must be <em>very cautious<\/em> when incorporating native ads. If you\u2019re <a href=\"https:\/\/www.adpushup.com\/blog\/top-9-adsense-ads-violations-youre-probably-committing\/\" target=\"_blank\" rel=\"noreferrer noopener\">using AdSense<\/a> in particular, native ads that are indistinguishable from your website\u2019s content may be against terms of service."}]}],"inLanguage":"en-US"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/4717"}],"collection":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/comments?post=4717"}],"version-history":[{"count":5,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/4717\/revisions"}],"predecessor-version":[{"id":24588,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/4717\/revisions\/24588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media\/4723"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media?parent=4717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/categories?post=4717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/tags?post=4717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}