{"id":4841,"date":"2015-08-10T16:57:28","date_gmt":"2015-08-10T11:27:28","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=4841"},"modified":"2023-06-01T16:12:04","modified_gmt":"2023-06-01T10:42:04","slug":"5-psychology-studies-that-will-make-you-a-better-blogger","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/5-psychology-studies-that-will-make-you-a-better-blogger\/","title":{"rendered":"5 Psychology Studies That Will Make You a Better Blogger","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#d6ffd9\"><em>We discuss <strong>5 psychology studies<\/strong> and explain how you can use them to be a <strong>better<\/strong> <strong>blogger<\/strong>.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>You\u2019re a blogger who writes with the utmost passion to fulfill the needs of your readers. Writing for years, you\u2019ve been able to hone your craft and write headlines so catchy that Buzzfeed would be envious of your writing skills. Everything is going well, but you want to dig deeper.<\/p>\n\n\n\n<p><em>What can you do to become a better blogger?<\/em><\/p>\n\n\n\n<p>Perhaps one thing you may have missed is <em>psychology<\/em>. Have you ever stopped to think about what makes humans \u201ctick.\u201d It can be anything from using pain points to relate to a reader or something as simple as adding whitespace.<\/p>\n\n\n\n<p>Here are some&nbsp;psychology studies that can help you become a better blogger.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/5-psychology-studies-that-will-make-you-a-better-blogger\/#1_The_8-Second_Attention_Span\" >1. The 8-Second Attention Span<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/5-psychology-studies-that-will-make-you-a-better-blogger\/#2_Alex_Laskeys_Psychology_of_Saving_Money\" >2. Alex Laskey\u2019s Psychology of Saving Money<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/5-psychology-studies-that-will-make-you-a-better-blogger\/#3_Self-Censorship_is_Rampant\" >3. Self-Censorship is Rampant<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/5-psychology-studies-that-will-make-you-a-better-blogger\/#4_Mere-Exposure_Theory\" >4. Mere-Exposure Theory<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/5-psychology-studies-that-will-make-you-a-better-blogger\/#5_The_Google_Effect\" >5. The Google Effect<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/5-psychology-studies-that-will-make-you-a-better-blogger\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/5-psychology-studies-that-will-make-you-a-better-blogger\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-1-the-8-second-attention-span\"><span class=\"ez-toc-section\" id=\"1_The_8-Second_Attention_Span\"><\/span>1. The 8-Second Attention Span<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The digital age has caused a dramatic shift in the attention span of humans. A study conducted by Microsoft <a target=\"_blank\" href=\"http:\/\/advertising.microsoft.com\/en\/cl\/31966\/how-does-digital-affect-canadian-attention-spans\" rel=\"noopener\">shows that our attention spans are shrinking greatly<\/a>. Just 10 years ago, humans had an attention span of 12 seconds, but now, we have an attention span of <em>just 8 seconds<\/em>.<\/p>\n\n\n<p>[easy-tweet tweet=&#8221;According to new research, humans have an attention span of just 8 seconds.&#8221; user=&#8221;adpushup&#8221; usehashtags=&#8221;no&#8221;]<\/p>\n\n\n\n<p>Conducted in Canada, the study showed that:<\/p>\n\n\n\n<ul><li>44% of people need to really concentrate to stay focused.<\/li><li>45% of people get sidetracked easily.<\/li><\/ul>\n\n\n\n<p>The study was based on a marketing perspective, but as a blogger, you too must realize that you have to grab the attention of your readers quickly or risk losing them for good.<\/p>\n\n\n\n<p><strong>What You Can Do<\/strong><\/p>\n\n\n\n<p>Great! Attention spans are shrinking. <em>Now, what?<\/em><\/p>\n\n\n\n<p>You can grab your reader\u2019s attention by:<\/p>\n\n\n\n<ul><li>Writing clearly and concisely.<\/li><li>Using visual media to keep the user\u2019s attention.<\/li><li>Express what the blog post will be about quickly.<\/li><\/ul>\n\n\n\n<p>If you go off on tangents and just start rambling on in the beginning of your posts, you need to fix that and try to get to the point much quicker. Tell the reader what you\u2019re going to be covering within the first few paragraphs of your post. Your post\u2019s title should also reflect the main subject of your post to entice the reader to click.<\/p>\n\n\n\n<h2 id=\"h-2-alex-laskey-s-psychology-of-saving-money\"><span class=\"ez-toc-section\" id=\"2_Alex_Laskeys_Psychology_of_Saving_Money\"><\/span>2. Alex Laskey\u2019s Psychology of Saving Money<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Alex Laskey is a founder of Opower \u2013 a SaaS company. Laskey <a target=\"_blank\" href=\"http:\/\/blog.ted.com\/the-psychology-of-saving-energy-alex-laskey-at-ted2013\/\" rel=\"noopener\">conducted an important internal study on the psychology<\/a>. Everyone wants to save money on their energy bills, right? Alex, like many others, believed that telling people they could save money directly would lead people to use <em>less energy<\/em>.<\/p>\n\n\n\n<p>Using 3 headlines, Alex stated that \u201cYou can:\u201d<\/p>\n\n\n\n<ul><li>Save $54 a month.<\/li><li>Save the planet.<\/li><li>Be a good citizen.<\/li><\/ul>\n\n\n\n<p>All compelling messages \u2013 that, get this, didn\u2019t win over customers. In fact, there was no substantial difference in energy usage when any of these 3 headlines were used. An additional headline was added to the mix: Your neighbors are doing better than you.<\/p>\n\n\n\n<p><em>This final message caused 2% reduction in overall energy usage.<\/em><\/p>\n\n\n\n<p><strong>What You Can Do<\/strong><\/p>\n\n\n\n<p>What&#8217;s happening here? Well, the power of social pressure is the main takeaway from&nbsp;Alex Laskey\u2019s study. People didn\u2019t care about saving money, and they didn\u2019t care about saving the planet, or being a good citizen. Instead, when they heard 77% of their neighbors were doing better than them, they quickly reduced their energy consumption.<\/p>\n\n\n<p>[easy-tweet tweet=&#8221;The power of social pressure can be used to get people to take action when other methods fail.&#8221; user=&#8221;adpushup&#8221; usehashtags=&#8221;no&#8221;]<\/p>\n\n\n\n<p>We can gather that people either:<\/p>\n\n\n\n<ul><li>Want to be \u201cbetter\u201d than others, or<\/li><li>Social pressure caused a change.<\/li><\/ul>\n\n\n\n<p><em>So, how in the world does this relate to blogging?<\/em><\/p>\n\n\n\n<p>When writing for a corporate blog or for a business, it\u2019s time to start incorporating other people\u2019s experiences into your products or services. The experience that others have had is a form of social proof that triggers action in the mind of the reader.<\/p>\n\n\n\n<p>You can do this with anything from call-to-actions to sign up for your newsletter or even having people share content on your site.<\/p>\n\n\n\n<p>Headlines are especially powerful when trying to get people to sign up for your newsletter. A message, such as, \u201c10,736 people have learned how to make more money than you using the secrets in my newsletter,\u201d uses this \u201csocial proof\u201d or psychology to get people to take action.<\/p>\n\n\n\n<p>You can do this all throughout your blog, or for your sponsors or own products.<\/p>\n\n\n\n<h2 id=\"h-3-self-censorship-is-rampant\"><span class=\"ez-toc-section\" id=\"3_Self-Censorship_is_Rampant\"><\/span>3. Self-Censorship is Rampant<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Self-censorship may be holding you back from writing your best blog post ever. A study conducted on Facebook shows that people who use Facebook often censor their own posts. This happens&nbsp;on websites and blogs too, and it\u2019s an important look into the mind of a writer.<\/p>\n\n\n\n<p>People often self-censor face-to-face, and this has a lot to do with self-image and trying to keep a consistent representation of yourself online.<\/p>\n\n\n<p>[easy-tweet tweet=&#8221;Too much self-censoring can strip your writing of your unique voice \u2014 the stuff that people get drawn to most.&#8221; user=&#8221;adpushup&#8221; usehashtags=&#8221;no&#8221;]<\/p>\n\n\n\n<p>Conducted on 3.9 million Facebook users, the study demonstrated that:<\/p>\n\n\n\n<ul><li>71% of users self-censored at <em>least<\/em> once over a 17 day period.<\/li><li>51% of users censored at least 4.52 posts over a 17 day period.<\/li><li>44% of users censored 3.2 comments on average.<\/li><li>Posts (33%) were censored nearly 3 times more than comments (13%).<\/li><li>Males tend to censor their posts more than females (no figures provided).<\/li><\/ul>\n\n\n\n<p>The final hypothesis is that 100% of users censor their posts at some point.<\/p>\n\n\n\n<p><strong>What You Can Do<\/strong><\/p>\n\n\n\n<p>It\u2019s a natural tendency to hold back <em>some<\/em> of the feelings or thoughts that we have. After all, you\u2019re a blogger trying to cater to a wide <a href=\"https:\/\/www.adpushup.com\/blog\/audience-segmentation\/\">audience<\/a>, and you don\u2019t want to offend any of your readers.<\/p>\n\n\n\n<p><em>But, are you putting passion and opinions in your posts?<\/em><\/p>\n\n\n\n<p>Much of the passion we have as humans is derived from our own personal opinions. This is what differentiates one blogger from another. Passion adds that little edge to your writing that attracts readers and discussions on the Internet.<\/p>\n\n\n\n<p>Before you hit \u201cpublish,\u201d sit down and think if you\u2019ve censored yourself in some way. If you&#8217;ve been self-censoring too much, sit down and determine if it really necessary. Readers want to know what the writer really thinks about something, and if you\u2019re self-censoring, you\u2019re holding back&nbsp;on what&nbsp;makes your writing <em>yours<\/em>.<\/p>\n\n\n\n<h2 id=\"h-4-mere-exposure-theory\"><span class=\"ez-toc-section\" id=\"4_Mere-Exposure_Theory\"><\/span>4. Mere-Exposure Theory<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The mere exposure theory, also called the familiarity principle, was first witnessed by psychologist Robert Zajonc. Zajonc <a target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Mere-exposure_effect\" rel=\"noopener\">conducted a study that showed participants Chinese characters (none of the participants knew Chinese)<\/a>. Each character was showed 1 \u2013 25 times, with the participant guessing the meaning of the character.<\/p>\n\n\n\n<p>Interestingly, the study showed that after mere exposure, the participant gave the character a more positive meaning. The same results were achieved when an object was flashed on the screen for just a millisecond.<\/p>\n\n\n<p>[easy-tweet tweet=&#8221;The mere-exposure effect states that people tend to develop a preference for things merely because they are familiar with them.&#8221; user=&#8221;adpushup&#8221; usehashtags=&#8221;no&#8221;]<\/p>\n\n\n\n<p><strong>What You Can Do<\/strong><\/p>\n\n\n\n<p>The mere-exposure theory should tell you that as a blogger, it\u2019s okay to revisit topics. In fact, you can convince your audience on your point of view, or have your audience view a specific subject matter or idea more positively when they\u2019ve been previously exposed to it in the past.<\/p>\n\n\n\n<p>Oftentimes, writers are afraid of becoming too repetitive&nbsp;in their writing, but it may solidify the \u201ccomfort\u201d of a topic.<\/p>\n\n\n\n<p>Mere exposure is something we see in our everyday lives. How many times have you hated a song that came on the radio, and then a few days pass and all of a sudden you find yourself listening to this song. It is all about mere exposure.<\/p>\n\n\n\n<p>As a blogger, don\u2019t be afraid to link to older&nbsp;posts to promote them to an audience or revisit topics you think can be expanded upon.<\/p>\n\n\n\n<p>Even on your social media channels, you can repeat your message or share the same content with positive results from your audience.<\/p>\n\n\n\n<h2 id=\"h-5-the-google-effect\"><span class=\"ez-toc-section\" id=\"5_The_Google_Effect\"><\/span>5. The Google Effect<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Information has never been so readily available. You can read news from all over the world, search for articles on advanced particle physics or even learn new words in a different language. For most people, all of this starts with a<a href=\"https:\/\/www.adpushup.com\/blog\/google-search-console-features\/\"> Google search<\/a>.&nbsp;A <a target=\"_blank\" href=\"http:\/\/scholar.harvard.edu\/files\/dwegner\/files\/sparrow_et_al._2011.pdf\" rel=\"noopener\">study on how Google has changed the way people retain information<\/a> is quite interesting.<\/p>\n\n\n\n<p>The study showed that people will <em>forget information<\/em> that is easily found online. Published in 2011, four experiments were conducted on students from Columbia and Harvard University. Smart, intelligent participants would remember where to <em>go<\/em> to find information rather than remembering the information itself.<\/p>\n\n\n\n<p>For example, students were told in phase two of the study that they were going to be asked questions divided into two groups:<\/p>\n\n\n\n<ul><li>Questions that students would be allowed to look up.<\/li><li>Questions students weren\u2019t allowed to look up.<\/li><\/ul>\n\n\n\n<p>The questions students weren\u2019t allowed to look up online had a much higher retention rate than those that were allowed to be searched online.<\/p>\n\n\n\n<p>All phases of the study tested the memory of the students and found that <a target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Transactive_memory\" rel=\"noopener\">the Internet is a transactive memory<\/a>.<\/p>\n\n\n<p>[easy-tweet tweet=&#8221;People don&#8217;t retain information they can easily find online, so as a blogger, you need to give them something that they can&#8217;t.&#8221; user=&#8221;adpushup&#8221; usehashtags=&#8221;no&#8221;]<\/p>\n\n\n\n<p><strong>What You Can Do<\/strong><\/p>\n\n\n\n<p>The Google Effect shows that easy access to information has created a dependency on search engines. Your readers know that they can easily find information online, so they naturally do not retain information as easily as they once did.<\/p>\n\n\n\n<p>You can use this as an opportunity to educate your readers with unique&nbsp;information. As a blogger, this should make you strive to be better. In fact, it necessitates it in a sense.<\/p>\n\n\n\n<p>If you write content that simply isn\u2019t <em>different<\/em>, your readers will know that they can find it whenever they want on Google; it\u2019s all too easily accessible. If you want your readers to come back and remember your website, it\u2019s time to think outside the box.<\/p>\n\n\n\n<p>Write longer posts. Add videos and images to become memorable.<\/p>\n\n\n\n<p>The study shows that people <em>will go back online<\/em> to find the \u201cfine details\u201d on a topic, so lure them in by being the definitive resource on a specific topic.<\/p>\n\n\n\n<p>Unique, high-quality information is exactly what your readers want. Dare to be different whether it be in your approach and writing style, or the topics that you cover.<\/p>\n\n\n\n<p>Being different gives you the advantage of being memorable to your audience and Internet users in general.<\/p>\n\n\n\n<h2 id=\"h-wrapping-up\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Psychology plays a vital role in everything we do in life. While reading blogs may be a small portion of a person\u2019s life, writing is an art, and the psychology of us as people can help you become a better blogger.<\/p>\n\n\n\n<p>There are countless studies on the human mind and how we behave. I recommend you read a few priceless articles that can help you with both marketing and design:<\/p>\n\n\n\n<ul><li><a target=\"_blank\" href=\"https:\/\/blog.bufferapp.com\/psychological-studies-marketing\" rel=\"noopener\">15 Psychological Studies That Will Boost Your Social Media Marketing<\/a><\/li><li><a target=\"_blank\" href=\"http:\/\/thenextweb.com\/dd\/2014\/10\/22\/psychology-web-design\/\" rel=\"noopener\">How colors, typefaces and spacing affect your mood<\/a><\/li><li><a target=\"_blank\" href=\"https:\/\/blog.kissmetrics.com\/psychology-of-color-and-conversions\/\" rel=\"noopener\">How to Use the Psychology of Color to Increase Website Conversions<\/a><\/li><li>Eye-Tracking Studies: 23 Actionable Lessons<\/li><li><a target=\"_blank\" href=\"http:\/\/changingminds.org\/principles\/principles.htm\" rel=\"noopener\">Persuasion Principles<\/a><\/li><\/ul>\n\n\n\n<p><em>How do you use psychology to be a better blogger? Let us know in the comments.<\/em><\/p>\n\n\n\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1667064283159\"><strong class=\"schema-faq-question\">1. Who is a blogger?<\/strong> <p class=\"schema-faq-answer\">Bloggers are people who regularly write articles for online journals or websites on a regular basis.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1667064631344\"><strong class=\"schema-faq-question\">2. What type of job is a blogger?<\/strong> <p class=\"schema-faq-answer\">Creating, editing, publishing, and promoting content. Using advertisements, emails, social media, and other methods to attract new readers to new posts. Educating others about interests, products, or services. Search Engine Optimization keywords are used to maximize site traffic.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1667064841105\"><strong class=\"schema-faq-question\">3. Is being a blogger stressful?<\/strong> <p class=\"schema-faq-answer\">The experience can be inspiring, fun, and uplifting. Yes, it can even be healthy, especially for people who want to clear their minds. Even therapeutic. However, it is undeniably stressful for some bloggers.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>We discuss 5 psychology studies and explain how you can use them to be a better blogger. You\u2019re a blogger who writes with the utmost passion to fulfill the needs of your readers. Writing for years, you\u2019ve been able to hone your craft and write headlines so catchy that Buzzfeed would be envious of your<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":2,"featured_media":4857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[9246,11344],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Psychology Studies That Will Make You the Better Blogger<\/title>\n<meta name=\"description\" content=\"We discuss 5 psychology studies and explain how you can use them to be a better blogger.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/5-psychology-studies-that-will-make-you-a-better-blogger\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"5 Psychology Studies That Will Make You the Better Blogger\" \/>\n<meta name=\"twitter:description\" content=\"We discuss 5 psychology studies and explain how you can use them to be a better blogger.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/08\/psychology-for-bloggers.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@oberoiankit\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ankit Oberoi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; 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