{"id":4843,"date":"2021-11-19T17:12:00","date_gmt":"2021-11-19T11:42:00","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=4843"},"modified":"2025-12-03T17:30:43","modified_gmt":"2025-12-03T12:00:43","slug":"7-ways-to-optimize-your-native-ads-for-higher-revenue","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-native-ads-for-higher-revenue\/","title":{"rendered":"How to Optimise Native Ads for Higher Revenue","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p><strong>Native ads <\/strong>are a popular choice amongst publishers because they lead to a better user experience, and in most cases, higher overall revenue.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Blending in with the <em>medium<\/em> in which they\u2019re displayed, native ads help advertisers overcome <strong><a href=\"https:\/\/www.adpushup.com\/blog\/banner-blindness\/\" target=\"_blank\" rel=\"noreferrer noopener\">banner blindness<\/a><\/strong> and ultimately help publishers earn more from their websites.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a target=\"_blank\" href=\"http:\/\/marketrealist.com\/2015\/03\/yahoos-native-ads-generate-impressive-q4-revenue\/\" rel=\"noopener\">Business Insider Intelligence<\/a> reports that the spending on native ads will reach $8 billion in 2015, and by 2018, this figure is projected to rise to $21 billion.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Social native ads, such as those seen on Facebook and Twitter, will account for the largest share of native <a href=\"https:\/\/www.adpushup.com\/blog\/january-ad-revenue-drop-what-to-do-about-it\/\">ad revenue<\/a>. It\u2019s important to learn how to optimize your native ads so that they earn you more money now and in the future.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>If you don\u2019t fully understand native ads, <a href=\"https:\/\/www.adpushup.com\/blog\/native-advertising-everything-you-ever-wanted-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">learn all about them in our recent post<\/a>.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-native-ads-for-higher-revenue\/#What_Are_Native_Ads\" >What Are Native Ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-native-ads-for-higher-revenue\/#How_to_Optimise_Native_ads_for_Higher_Revenue\" >How to Optimise Native ads for Higher Revenue<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-native-ads-for-higher-revenue\/#1_Maximize_the_Relevance_of_Ads\" >1. Maximize the&nbsp;Relevance of Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-native-ads-for-higher-revenue\/#2_Rotate_Multiple_Ad_Networks\" >2.&nbsp;Rotate Multiple Ad Networks<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-native-ads-for-higher-revenue\/#3_Avoid_Tricking_Your_Readers\" >3. Avoid Tricking Your Readers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-native-ads-for-higher-revenue\/#4_Use_Automation_to_Optimize_Ads\" >4. Use Automation to Optimize Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-native-ads-for-higher-revenue\/#5_Optimize_the_Layout_of_Ad_Units\" >5.&nbsp;Optimize the Layout of Ad Units<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-native-ads-for-higher-revenue\/#6_Use_Content_Recommendation_Systems\" >6.&nbsp;Use Content Recommendation Systems<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-native-ads-for-higher-revenue\/#7_Test_CPC_vs_CPM_vs_CPA_vs_Direct_Sales\" >7. Test CPC vs CPM vs CPA vs Direct Sales<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-native-ads-for-higher-revenue\/#Frequently_Asked_Questions\" >Frequently Asked Questions:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Native_Ads\"><\/span>What Are Native Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You could ask 100 <strong>native advertising<\/strong> experts about native ads. And you\u2019ll get 100 slightly different definitions.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>If you listen carefully to each definition you hear, you will notice that they almost all have a core definition buried in there somewhere.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>That core definition of what native ads goes something like this:&nbsp;<\/strong>Native ads are a form of advertising that matches and blends in with the medium it appears on. Ads use the same form as the content contained in the medium. For example, an ad can be a written article in the same format of editorial articles appearing in a magazine or on a website.<\/p><\/blockquote>\n\n\n\n<p>Simple, right? Keep reading for an even better understanding of what native ads are and how you can benefit from using them properly. By the way,&nbsp;<a href=\"https:\/\/www.adpushup.com\/blog\/best-native-ad-networks\/\">here\u2019s&nbsp;a list of some of the best native ad networks out there<\/a>&nbsp;in case you were looking for that information.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Let\u2019s start with a little journey through native ad history.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fee7ed\"><strong>Also read<\/strong>:&nbsp;<a href=\"https:\/\/www.adpushup.com\/blog\/the-beginners-guide-to-dfp-native-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Native Advertising: Everything You Ever Wanted to Know<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_to_Optimise_Native_ads_for_Higher_Revenue\"><\/span>How to Optimise Native ads for Higher Revenue<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are the different ways to <strong>optimize your native ads<\/strong> so that you can increase revenue:<\/p>\n\n\n\n<h3 id=\"h-1-maximize-the-relevance-of-ads\"><span class=\"ez-toc-section\" id=\"1_Maximize_the_Relevance_of_Ads\"><\/span>1. Maximize the&nbsp;Relevance of Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You want the best for your readers. <em>Right?<\/em> Advertisers that display native ads want their ads to help their them make money and promote their brand, but you want these ads to be relevant to your audience above all else.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>If you&#8217;ve written a post on gardening, your viewers wouldn\u2019t expect an advertisement for apartments to be displayed.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>These types of ads simply don\u2019t convert well, and they harm the trust users put into your website. Relevancy will lead to trust and an increase in revenue. While it\u2019s tempting to place native ads on a site, you need to ensure they\u2019re relevant to your content.<\/p>\n\n\n\n<p><em>How do you check ad relevancy?<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Act as a user of your site. View your ads, and see if they\u2019re relevant to the content produced or your audience\u2019s needs. Testing different ad networks to find one that provides highly relevant native ads is always recommended.<\/p>\n\n\n\n<h3 id=\"h-2-rotate-multiple-ad-networks\"><span class=\"ez-toc-section\" id=\"2_Rotate_Multiple_Ad_Networks\"><\/span>2.&nbsp;Rotate Multiple Ad Networks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Over time, visitors become&nbsp;<em>blind<\/em> to default ad positions and creatives, this leads to fewer clicks for the advertiser and lower revenue for the publisher. For this reason, advertisers are known to create several ads so that their campaigns never grows dull.&nbsp;As a publisher, a variety of different ad networks is the best way to promote engagement from your audience.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Readers of your website will notice ads that are newer or relevant to their needs. If an ad is being displayed everywhere from Facebook to a high-profile blog, your users may have already seen the ad and helped another publisher earn revenue as a result.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>What do we recommend?<\/em><\/p>\n\n\n\n<ol><li>Utilize <a href=\"https:\/\/www.adpushup.com\/blog\/6-best-native-ad-networks-for-online-publishers\/\">several native ad networks<\/a> at once.<\/li><li>Rotate between networks to keep ads fresh.<\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>Using ad rotation, you\u2019ll limit the chance of users becoming blind to ads simply because they\u2019ve seen the ad multiple times already.<\/p>\n\n\n\n<h3 id=\"h-3-avoid-tricking-your-readers\"><span class=\"ez-toc-section\" id=\"3_Avoid_Tricking_Your_Readers\"><\/span>3. Avoid Tricking Your Readers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Native ads are meant to blend into your content. They\u2019re an extension of your content to inform or entertain the reader. Tricking users into clicking on these ads is unwise. Your readers are your website\u2019s lifeline. If you trick them, they will not come back to your page \u2013 or at least not all of them.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>As a publisher, delineate your native advertisements from the content on your site.<\/p>\n\n\n\n<p>This sound counterproductive because native ads work so well, especially when they match your site\u2019s content. But, you don\u2019t want your user to think they\u2019re clicking on your link, only to be directed to an advertiser. It may lead to a one-off conversion, but it may also result in one less return visitor to your site.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>View your site from a visitor standpoint.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>If an ad is misinterpreted to the point where a reader will click on it unintentionally, you\u2019ll want to test out different <a href=\"https:\/\/www.adpushup.com\/blog\/how-to-find-the-best-ad-placement-on-your-website\/\">ad placement<\/a> options (we\u2019ll discuss this shortly).<\/p>\n\n\n\n<p>In-feed ads are the common culprits when tricking readers. If an ad matches the look and feel of content that it is placed in too well, it\u2019s easy to see why the reader may click on the ad unknowingly.<\/p>\n\n\n\n<h3 id=\"h-4-use-automation-to-optimize-ads\"><span class=\"ez-toc-section\" id=\"4_Use_Automation_to_Optimize_Ads\"><\/span>4. Use Automation to Optimize Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Automation is a great way to optimize your website\u2019s ads to see what works <em>best<\/em> for your audience. No, we\u2019re not talking about doing anything deceptive. Automation, <a href=\"https:\/\/www.adpushup.com\/blog\/split-testing-adsense-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">in the form of split testing<\/a>, is a great way to find out what <em>works<\/em> for your site.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Every site will have a unique way to optimize and increase native ad revenue.<\/p>\n\n\n\n<p>A common form of automation that publishers tend to ignore is split testing headlines. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Big businesses and news outlets will often test two or more story headlines using automation. The system will then automatically pick the headline that is receiving the most clicks to be displayed, leading to longer session times and higher ad engagement.<\/p>\n\n\n\n<p>Automation can be a powerful tool in the optimization process.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>You can <a href=\"https:\/\/www.adpushup.com\/blog\/a-guide-to-ad-testing-in-dfp\/\">test ad<\/a> color and font variations as well as titles and creatives. When done automatically, you\u2019ll be able to view metrics to see what works best for your audience.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#feecf1\"><strong>Also read<\/strong>: <a href=\"https:\/\/www.adpushup.com\/blog\/the-beginners-guide-to-dfp-native-ads\/\">Guide to Creating and Running Native Ads in Google Ad Manager<\/a><\/p>\n\n\n\n<h3 id=\"h-5-optimize-the-layout-of-ad-units\"><span class=\"ez-toc-section\" id=\"5_Optimize_the_Layout_of_Ad_Units\"><\/span>5.&nbsp;Optimize the Layout of Ad Units<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Different <a href=\"https:\/\/www.adpushup.com\/ad-layout-optimization\/\">ad layouts<\/a> lead to better results. Testing all of these layouts or placements can be an extremely arduous task \u2013 especially on larger sites. Automation allows you to:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>Test pre-defined <a href=\"https:\/\/www.adpushup.com\/blog\/create-adsense-ad-placement\/\">ad placements<\/a>.<\/li><li>Test different ad sizes and units.<\/li><li>Track user behavior based on each layout.<\/li><\/ul>\n\n\n\n<p>Test, test and continue testing. This is how publishers will make the most money with any <em>ad unit<\/em>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Automation allows you to find the layout that works best for your audience. Machine-learning driven optimization is now more robust than ever before. Based off of user behavior, these automated systems can continually optimize your site.<\/p>\n\n\n\n<h3 id=\"h-6-use-content-recommendation-systems\"><span class=\"ez-toc-section\" id=\"6_Use_Content_Recommendation_Systems\"><\/span>6.&nbsp;Use Content Recommendation Systems<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In-feed ads may work well for your website, but adding more story views may provide the best revenue boost for your site. This doesn\u2019t mean going out and writing more content, but it does mean adding more ways for users to navigate your site.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"http:\/\/www.taboola.com\/\">Taboola<\/a> and <a href=\"http:\/\/www.outbrain.com\/\">OutBrain<\/a> are two examples of this, and&nbsp;<a href=\"https:\/\/www.adpushup.com\/blog\/6-best-native-ad-networks-for-online-publishers\/\">here are some&nbsp;more content recommendation systems<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Often placed directly under content, these \u201cwidgets\u201d allow viewers to find stories from your site that are relevant or related as well as sponsored stories. For example, a 4-picture cube may be listed under a post where 2 cubes are a story from your site and 2 other cubes are sponsored stories.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This works to:<\/p>\n\n\n\n<ul><li>Drive direct revenue through new ad opportunities.<\/li><li>Redirect readers to other pages of your site.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>It\u2019s always better for a reader to remain on your site than click \u201cx\u201d and move on to something else. Redirecting traffic to other, relevant pages of your site provides another opportunity to earn revenue.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>The sponsored stories also perform very well with revenues based on a per-click basis.<\/p>\n\n\n\n<p>Visually appealing, these networks offer a fluid design that blends&nbsp;perfectly with your website\u2019s look and feel.<\/p>\n\n\n\n<h3 id=\"h-7-test-cpc-vs-cpm-vs-cpa-vs-direct-sales\"><span class=\"ez-toc-section\" id=\"7_Test_CPC_vs_CPM_vs_CPA_vs_Direct_Sales\"><\/span>7. Test CPC vs CPM vs CPA vs Direct Sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Something you should be doing with all of your advertisements is trying out different <a href=\"https:\/\/www.adpushup.com\/blog\/the-ad-formats-and-types-users-like-most-report\/\">ad types<\/a> to see which produces the most revenue. This can be done with the following:<\/p>\n\n\n\n<ul><li><strong>CPC<\/strong>: The cost-per-click model works well for a lot of websites that are content-heavy. Sites that contain imagery or videos tend to do better with the CPM model.<\/li><li><a href=\"https:\/\/www.adpushup.com\/blog\/what-is-ecpm\/\"><strong>eCPM<\/strong><\/a>: This refers to earnings per 1,000 impressions. A great way to earn money even when users aren\u2019t engaging with an ad, a CPM payment model is ideal for larger sites with a lot of traffic.<\/li><li><strong>CPA<\/strong>: Cost-per-action is often associated with affiliate marketing. You may lead a visitor to sign up for a free sample of a teeth whitening product you recommended and will make money when they provide their information to the company.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.adpushup.com\/blog\/direct-ad-sales-how-and-why-to-sell-your-ad-inventory-directly\/\">Selling ad<\/a> space directly to publishers is the most <em>lucrative <\/em>option for publishers. When you sell ads directly, you can negotiate the terms. In most cases, you will sell space based on CPM, but you can choose a CPA or CPC option as well.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Mixing various ways you\u2019re paid for ads is a good way to increase overall revenue and squeeze every penny out of the traffic you receive.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Native ads are just like all other ads where testing is vital to your overall revenue. The one major difference is that you\u2019ll want to pay close attention to your layout to ensure you\u2019re not tricking your readers into clicking ads.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions: <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1637927151011\"><strong class=\"schema-faq-question\">What is native advertising?<\/strong> <p class=\"schema-faq-answer\"><p>Native advertising is a form of advertising that blends in with the medium it appears on. Ads use the same form as the content contained in the medium. <\/p><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1637927187654\"><strong class=\"schema-faq-question\">What are native mobile ads?<\/strong> <p class=\"schema-faq-answer\"><a href=\"https:\/\/www.adpushup.com\/blog\/mobile-native-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile native advertising<\/a> is same as the desktop native advertising. It is comprised of social media ads, in-feed ads, sponsored content, and more. They are <strong>non-intrusive<\/strong>, and viewed three times more often than banner ads.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1637927259135\"><strong class=\"schema-faq-question\">Why is native advertising successful?<\/strong> <p class=\"schema-faq-answer\">Usually, native ads are better received by the target audiences since they help combat ad fatigue and also boost audience engagement. Since native ads don&#8217;t feel like advertisement, people are more inclined to view them. <\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Native ads are a popular choice amongst publishers because they lead to a better user experience, and in most cases, higher overall revenue. Blending in with the medium in which they\u2019re displayed, native ads help advertisers overcome banner blindness and ultimately help publishers earn more from their websites. Business Insider Intelligence reports that the spending<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":21254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6443],"tags":[6464],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Optimise Native Ads for Higher Revenue<\/title>\n<meta name=\"description\" content=\"Know how to optimize native ads can lead to increased revenue. We provide several optimization tips to help you increase revenue on your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-native-ads-for-higher-revenue\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"How to Optimise Native Ads for Higher Revenue\" \/>\n<meta name=\"twitter:description\" content=\"Know how to optimize native ads can lead to increased revenue. 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