{"id":4938,"date":"2015-09-01T14:18:19","date_gmt":"2015-09-01T08:48:19","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=4938"},"modified":"2025-06-06T19:14:02","modified_gmt":"2025-06-06T13:44:02","slug":"7-ways-to-optimize-your-website-for-faster-ad-serving","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-website-for-faster-ad-serving\/","title":{"rendered":"7 Ways to Optimize Your Website for Faster Ad Serving","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#f2e4ff\"><em>We list out and explain <strong>7 ways in which you can optimize y<\/strong>our website for faster ad serving and consequently, higher ad revenue.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Faster ad serving typically translates into higher ad revenue and a better user experience. In this article, we\u2019ll be looking at why page load and ad serving speeds are important and how you can improve them.<\/p>\n\n\n\n<p>Have you ever visited a website and got frustrated with how slow a page is loading? If you\u2019re like most, you probably left the site in favor of another that loads much faster. Most search engines also factor in page load time in their ranking algorithms now.<\/p>\n\n\n\n<p>The bottom line is that a fast loading page will rank better, engage a user for longer, and consequently, generate more ad revenue for you.<\/p>\n\n\n\n<p>Let\u2019s explore the ways in which you can optimize your website&nbsp;for faster ad serving.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-website-for-faster-ad-serving\/#1_Reduce_the_Size_of_Image_Files\" >1. Reduce&nbsp;the Size of Image Files<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-website-for-faster-ad-serving\/#2_Limit_the_Use_of_Slower_Ad_Networks\" >2. Limit the Use of Slower Ad Networks<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-website-for-faster-ad-serving\/#3_Employ_a_Content_Delivery_Network\" >3. Employ&nbsp;a Content Delivery Network<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-website-for-faster-ad-serving\/#4_Use_Asynchronous_Ad_Codes\" >4. Use Asynchronous Ad Codes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-website-for-faster-ad-serving\/#5_Limit_the_Number_of_Ads_per_Page\" >5. Limit the Number of Ads per Page<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-website-for-faster-ad-serving\/#6_Sign_up_for_a_VPS_or_dedicated_server\" >6. Sign up for a VPS or dedicated server<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-website-for-faster-ad-serving\/#7_Optimize_on-page_elements\" >7. Optimize on-page elements<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-website-for-faster-ad-serving\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-1-reduce-the-size-of-image-files\"><span class=\"ez-toc-section\" id=\"1_Reduce_the_Size_of_Image_Files\"><\/span>1. Reduce&nbsp;the Size of Image Files<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The smaller the file size, the faster it loads. I\u2019m sure you\u2019ve visited a page that seemed to take forever to load. You have to sit there watching all the graphics load one by one. But, most people don\u2019t. They hit their back button or just go on to another site.<\/p>\n\n\n\n<p>Besides limiting the number of images on a page, you will want to optimize them. It\u2019s best to keep file sizes below 600kb when possible. You can use an <a href=\"https:\/\/picsart.com\/photo-editor\/\" target=\"_blank\" rel=\"noreferrer noopener\">image editor<\/a><\/p>\n\n\n\n<p> to do this by resizing images or converting to an optimized format such as JPEG, or install a plugin that automatically resizes images.<\/p>\n\n\n\n<h2 id=\"h-2-limit-the-use-of-slower-ad-networks\"><span class=\"ez-toc-section\" id=\"2_Limit_the_Use_of_Slower_Ad_Networks\"><\/span>2. Limit the Use of Slower Ad Networks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not all ad networks are created equal. Many keep their networks optimized and running fast. Some do not, and slow your page load or ad serving times greatly. This of course reduces your users\u2019 site experience and thereby reduces ad revenue.<\/p>\n\n\n\n<p>Occasionally there is Internet congestion between your site and an ad network that can cause timeouts and slow ad serving. When you identify an ad network causing slow page loads, it\u2019s best to stop using them until the problem is fixed or at least limit their use as much as possible.<\/p>\n\n\n\n<h2 id=\"h-3-employ-a-content-delivery-network\"><span class=\"ez-toc-section\" id=\"3_Employ_a_Content_Delivery_Network\"><\/span>3. Employ&nbsp;a Content Delivery Network<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Content Delivery Networks (CDN) are large groups of high-speed servers deployed all over the world in strategic locations. When a CDN is used to deliver content or ads, the closest server in the CDN to the site visitor delivers the files. This speeds up the load time significantly.<\/p>\n\n\n\n<p>Sign up for a CDN service for your website. Additionally, when selecting an ad network to use, check to see if they use a CDN. If you run your own ad server you can subscribe and use one of the many CDNs available.<\/p>\n\n\n\n<h2 id=\"h-4-use-asynchronous-ad-codes\"><span class=\"ez-toc-section\" id=\"4_Use_Asynchronous_Ad_Codes\"><\/span>4. Use Asynchronous Ad Codes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If an <a href=\"https:\/\/www.adpushup.com\/blog\/the-best-ad-networks-for-publishers\/\">ad network<\/a> you are using or the ad server script you are using lets you optionally use \u201cAsynchronous Ad Codes\u201d, by all means, use them. These codes allow the ad to load separately from the page displaying them. This prevents page load delays caused by an ad being served slowly.<\/p>\n\n\n\n<h2 id=\"h-5-limit-the-number-of-ads-per-page\"><span class=\"ez-toc-section\" id=\"5_Limit_the_Number_of_Ads_per_Page\"><\/span>5. Limit the Number of Ads per Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The more ads that you display on a single page, the longer it will take to load. You need to have enough ads on a page to maximize your ad revenue but not so many that it degrades the visitor\u2019s experience.<\/p>\n\n\n\n<p>Analyze the ads on each page and keep the best-performing units. Remove any ads that are not doing well to help increase the page\u2019s load speed. You may well find that removing poor-performing ads increases the overperformance of your ad setup.<\/p>\n\n\n\n<h2 id=\"h-6-sign-up-for-a-vps-or-dedicated-server\"><span class=\"ez-toc-section\" id=\"6_Sign_up_for_a_VPS_or_dedicated_server\"><\/span>6. Sign up for a VPS or dedicated server<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many people try to use a shared hosting account to run their website or host their ad server. Most inexpensive website hosting accounts are on shared servers and overloaded. This causes your webpages to load slowly. Similarly, if you\u2019re running your ad server on a shared account, ads may be served very slow or even timeout, leading to lost revenue.<\/p>\n\n\n\n<p>You\u2019re better off hosting your website and <a href=\"https:\/\/ultahost.com\/vps-hosting\" target=\"_blank\" rel=\"noreferrer noopener\">server on a VPS<\/a> or a dedicated server. You can get entry-level VPS accounts at very reasonable rates. You can then upgrade the VPS as you grow.<\/p>\n\n\n\n<h2 id=\"h-7-optimize-on-page-elements\"><span class=\"ez-toc-section\" id=\"7_Optimize_on-page_elements\"><\/span>7. Optimize on-page elements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Consider if all the elements on your webpage are really needed.<\/p>\n\n\n\n<p>Can you break a longer page into smaller pages by using pagination? Besides loading faster you will have the side benefit of showing more ads to a viewer.<\/p>\n\n\n\n<p>Run speed tests using services like Google Pagespeed Tools, GTMetrix, and YSlow to find out which elements are slowing down your website and how you can fix them.<\/p>\n\n\n\n<p>When designing a page, always keep in mind how fast it will load. The faster it loads, the better chance you have of getting more ad impressions and clicks.<\/p>\n\n\n\n<p>Publishers can also try <a href=\"https:\/\/www.adpushup.com\/blog\/publisher-ads-audits-for-lighthouse-is-your-ad-loading-speed-up-to-the-mark\/\">Publisher Ads Audits by Lighthouse<\/a> to check the current ad speed and optimize as per the given details.<\/p>\n\n\n\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1667656607905\"><strong class=\"schema-faq-question\">1. What does a content delivery network do?<\/strong> <p class=\"schema-faq-answer\">By caching content close to where each end user accesses the internet via a web-enabled device, a CDN distributes content from an &#8220;origin&#8221; server across the globe. Content is first stored on the origin server, then replicated and stored elsewhere as needed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1667656701639\"><strong class=\"schema-faq-question\">2. What are  Asynchronous Ad Codes ?<\/strong> <p class=\"schema-faq-answer\">The asynchronous ad code is likely to enhance the browsing experience of your site&#8217;s visitors. Your page&#8217;s content will not be slowed down by this ad code. As a result, the ads will load independently of the content on your pages and will not interfere with their loading.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1667656784935\"><strong class=\"schema-faq-question\">3. What do you mean by dedicated server?<\/strong> <p class=\"schema-faq-answer\">Dedicated servers are a form of web hosting that allows a client to have exclusive use of an entire server for their own use.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>We list out and explain 7 ways in which you can optimize your website for faster ad serving and consequently, higher ad revenue. Faster ad serving typically translates into higher ad revenue and a better user experience. In this article, we\u2019ll be looking at why page load and ad serving speeds are important and how<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":13,"featured_media":4941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6445],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Ways for Optimization of Your Website for Faster Ad Serving<\/title>\n<meta name=\"description\" content=\"We list out and explain 7 ways in which you can optimize your website for faster ad serving and consequently, higher ad revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/7-ways-to-optimize-your-website-for-faster-ad-serving\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"7 Ways for Optimization of Your Website for Faster Ad Serving\" \/>\n<meta name=\"twitter:description\" content=\"We list out and explain 7 ways in which you can optimize your website for faster ad serving and consequently, higher ad revenue.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/08\/how-to-optimize-your-website-to-serve-ads-faster.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"AdPushup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; 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