{"id":5331,"date":"2015-10-14T14:13:23","date_gmt":"2015-10-14T08:43:23","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=5331"},"modified":"2022-09-06T12:47:04","modified_gmt":"2022-09-06T07:17:04","slug":"what-bloggers-and-publishers-can-do-to-fight-ad-blocking","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/","title":{"rendered":"What Bloggers and Publishers Can Do to Fight Ad Blocking","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Ad blocking is a hot topic, everyone from <a href=\"http:\/\/www.nytimes.com\/2015\/08\/20\/technology\/personaltech\/ad-blockers-and-the-nuisance-at-the-heart-of-the-modern-web.html?_r=0\">NY Times<\/a> to&nbsp;<a href=\"http:\/\/www.vox.com\/2015\/9\/18\/9351759\/ad-blocking-controversy\">Vox<\/a>&nbsp;is talking about it&nbsp;\u2014 especially since Apple approved the&nbsp;ad blocker, Crystal, with iOS 9; turning what was a growing annoyance&nbsp;into a large-scale assault on the online publishing industry.<\/p>\n\n\n\n<p>If you&#8217;re a blogger or web publisher whose primary source of income is display ad revenue, you know exactly how it feels when you see those revenue numbers falling month after month even though you&#8217;re putting in double the effort.<\/p>\n\n\n\n<p><em>It can be disheartening and most users don&#8217;t even realize that they are inadvertently putting their favorite websites out of business.<\/em><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#1_Dont_Do_Anything\" >1. Don&#8217;t&nbsp;Do Anything<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#2_Request_Ad_Block_Users_to_Whitelist_You\" >2. Request Ad Block&nbsp;Users to Whitelist You<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#3_Redirect_Ad_Block_Users\" >3. Redirect Ad Block Users<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#4_Improve_the_Quality_of_Your_Ads\" >4. Improve the Quality of Your Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#5_Use_Other_Means_of_Monetization\" >5. Use Other Means of Monetization<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-1-don-t-do-anything\"><span class=\"ez-toc-section\" id=\"1_Dont_Do_Anything\"><\/span>1. Don&#8217;t&nbsp;Do Anything<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>Wait, what?&nbsp;<\/em>I know. I know. It sounds counter-intuitive. In a way, users who use ad blocking software are essentially cheating you out of your money while still using your server and bandwidth resources.<\/p>\n\n\n\n<p>However, they may be helping your website in other, less obvious ways.<\/p>\n\n\n\n<p>Maybe they land on a page and end up sharing a post on their network \u2014 increasing its reach to other non-ad block users.<\/p>\n\n\n\n<p><strong>In the end, it is important to exercise restraint before applying any heavy-handed tactics to dealing with ad block users&#8230; lest you end up completely alienating them.<\/strong><\/p>\n\n\n\n<p>Think about whether you, in your particular situation, will be better or worse off if you just ignored ad block users altogether? Can you live with it? If yes, perhaps it&#8217;s best to leave it at that. If not, read on.<\/p>\n\n\n\n<h2 id=\"h-2-request-ad-block-users-to-whitelist-you\"><span class=\"ez-toc-section\" id=\"2_Request_Ad_Block_Users_to_Whitelist_You\"><\/span>2. Request Ad Block&nbsp;Users to Whitelist You<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Users want content. You want to cover your expenses and hopefully make some money. This is a fairly simple transactional relationship to understand.<\/p>\n\n\n\n<p><strong>If the users fail to keep their end of the deal, then letting them know about it is a reasonable thing to do.<\/strong><\/p>\n\n\n\n<p>What message you wish to convey to your readers is entirely up to you&nbsp;\u2014 you can politely explain to them how important ads are to your business (many are likely to respond positively to this if you ask) or you can be funny like OKCupid chose to be.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"168\" height=\"600\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/10\/ok-cupid-adblock-banner.png\" alt=\"ok-cupid-adblock-banner\" class=\"wp-image-5350\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/10\/ok-cupid-adblock-banner.png 168w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/10\/ok-cupid-adblock-banner-84x300.png 84w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/10\/ok-cupid-adblock-banner-150x536.png 150w\" sizes=\"(max-width: 168px) 100vw, 168px\" \/><\/figure><\/div>\n\n\n\n<p>What&#8217;s important is that the message be compelling enough to elicit user action.<\/p>\n\n\n\n<p>What action?<\/p>\n\n\n\n<p><strong>You need your users to whitelist you. Most <a href=\"https:\/\/www.adpushup.com\/blog\/what-publishers-can-learn-from-ad-blockers\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/what-publishers-can-learn-from-ad-blockers\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad blockers<\/a> allow users to add a list of websites from which ads will not be blocked&nbsp;\u2014 exceptions to the rule basically. Once you&#8217;re on the whitelist, all your ads will be displayed as is.<\/strong><\/p>\n\n\n\n<p>Now you can either do this manually by writing code to detect if a user is using an ad blocker or you can install <a href=\"https:\/\/wordpress.org\/plugins\/adblock-notify-by-bweb\/screenshots\/\">Adblock Notify<\/a> on WordPress, which apart from detecting and notifying the user, also gives you counters and stats.<\/p>\n\n\n\n<h2 id=\"h-3-redirect-ad-block-users\"><span class=\"ez-toc-section\" id=\"3_Redirect_Ad_Block_Users\"><\/span>3. Redirect Ad Block Users<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The most heavy handed tactic of all, if you just don&#8217;t want anything to do with ad block users, you can just redirect them to another web page.<\/p>\n\n\n\n<p>The redirect page could be&nbsp;one of your own pages (maybe a page where you request them to whitelist you) or a third party page: Any URL basically.<\/p>\n\n\n\n<p>Let&#8217;s assume that your website is <span style=\"text-decoration: underline;\">http:\/\/website.com<\/span> and you want to redirect ad block users to <span style=\"text-decoration: underline;\">http:\/\/website.com\/adblock<\/span>, you can use the following JavaScript code to detect if the height of your ad container is 0 after page load (which means that your ads aren&#8217;t loading), and if yes, proceed with the redirection:<\/p>\n\n\n\n<pre class=\"wp-block-code default prettyprint prettyprinted\"><code><span class=\"pln\">$<\/span><span class=\"pun\">(<\/span><span class=\"kwd\">function<\/span><span class=\"pun\">()<\/span> <span class=\"pun\">{<\/span>\n  <span class=\"kwd\">if<\/span> <span class=\"pun\">(!<\/span><span class=\"pln\">$<\/span><span class=\"pun\">(<\/span><span class=\"str\">\"#yourAdContainer\"<\/span><span class=\"pun\">).<\/span><span class=\"pln\">height<\/span><span class=\"pun\">())<\/span> <span class=\"pun\">{<\/span><span class=\"pln\">\n    window<\/span><span class=\"pun\">.<\/span><span class=\"pln\">location<\/span><span class=\"pun\">.<\/span><span class=\"pln\">href <\/span><span class=\"pun\">=<\/span> <span class=\"str\">\"www.website.com\/adblock\"<\/span><span class=\"pun\">;<\/span>\n  <span class=\"pun\">}<\/span>\n<span class=\"pun\">});<\/span><\/code><\/pre>\n\n\n\n<p>Keep in mind though that there&#8217;s a high chance that the readers who are redirected this way will not be coming back to your website.<\/p>\n\n\n\n<p><strong>Note:<\/strong> Ad block detection and redirection are based on the successful execution of JavaScript or jQuery. If the user has NoScript installed, you need to take a different route to redirection by using this HTML code snippet:<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">&lt;noscript&gt;\n &lt;meta http-equiv=\"refresh\" content=\"0;url='http:\/\/www.website.com\/adblock'\"&gt;\n&lt;\/noscript&gt;<\/pre>\n\n\n\n<h2 id=\"h-4-improve-the-quality-of-your-ads\"><span class=\"ez-toc-section\" id=\"4_Improve_the_Quality_of_Your_Ads\"><\/span>4. Improve the Quality of Your Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Here&#8217;s a fact:<\/strong> Internet users didn&#8217;t just wake up one day and declare in unison, &#8220;Down with online ads.&#8221; It&#8217;s a consensus that built slowly and steadily as ads kept getting slower, tackier, and more bloated over the years.<\/p>\n\n\n\n<p>As a result, someone one day built a clever workaround to them called <em>ad blocking<\/em> and its use had been on the rise ever since.<\/p>\n\n\n\n<p><strong>If developers, advertisers, and publishers really want a long-term solution to the problem of ad blocking, at some point, they&#8217;ll have to take responsibility for making ads faster, less intrusive, and more relevant.<\/strong><\/p>\n\n\n\n<p>While a lot of progress has been made on that front in recent times, it&#8217;s still far from ideal. As a publisher, you can do your bit by <a href=\"https:\/\/www.adpushup.com\/blog\/the-best-ad-networks-for-publishers\/\">choosing a high-quality ad network<\/a> and carefully monitoring the quality of ads that are being served on your website.<\/p>\n\n\n\n<p>Use filters to block out questionable categories such as gambling, adult, drugs, weapons, and any other that may not go down well with your readers.<\/p>\n\n\n\n<p>You can also use an ad marketplace such as <a href=\"https:\/\/buysellads.com\">BuySellAds<\/a>&nbsp;to serve a personally curated list of ads which you think are the best fit your content and audience.<\/p>\n\n\n\n<h2 id=\"h-5-use-other-means-of-monetization\"><span class=\"ez-toc-section\" id=\"5_Use_Other_Means_of_Monetization\"><\/span>5. Use Other Means of Monetization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You know what they say, never put all your eggs in one basket. Nowhere is that metaphor more applicable than in the context of revenue streams. If your only source of revenue is ad revenue from display ads, you have a problem.<\/p>\n\n\n\n<p>There are <a href=\"https:\/\/www.adpushup.com\/blog\/monetize-blog-newbies-guide\/\">many ways of generating revenue other than ads<\/a>, in fact, some of them turn out to be much more profitable than ads.<\/p>\n\n\n\n<p><strong>You can join an affiliate network, monetize your email list, accept sponsored posts and articles, generate leads for businesses, sell products and services, or even offer consulting services if you&#8217;re up to it.<\/strong><\/p>\n\n\n\n<p>It doesn&#8217;t matter what you do, as long as you <em>do something<\/em> other than just display ads. This will not only bump up your overall earnings now&nbsp;but also insulate you against any major shifts in the ad industry ecosystem in the future.<\/p>\n\n\n\n<p><strong>Disclaimer<\/strong>: We feel that blocking ads is&nbsp;not a long term internet-friendly solution and discourages publishers&nbsp;to create freely accessible&nbsp;content.&nbsp;However, we do realize how obtrusive&nbsp;and&nbsp;&nbsp;UX unfriendly some ad formats and networks are. Some initiatives like <a href=\"https:\/\/www.adpushup.com\/blog\/acceptable-ads-how-does-it-help-publishers-with-adblock-recovery\/\" data-type=\"URL\" data-id=\"https:\/\/www.adpushup.com\/blog\/acceptable-ads-how-does-it-help-publishers-with-adblock-recovery\/\" target=\"_blank\" rel=\"noreferrer noopener\">Acceptable Ads<\/a> might be the right solution.<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Ad blocking is a hot topic, everyone from NY Times to&nbsp;Vox&nbsp;is talking about it&nbsp;\u2014 especially since Apple approved the&nbsp;ad blocker, Crystal, with iOS 9; turning what was a growing annoyance&nbsp;into a large-scale assault on the online publishing industry. If you&#8217;re a blogger or web publisher whose primary source of income is display ad revenue, you<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":5358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6438],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Bloggers and Publishers Can Do to Fight Ad Blocking? Adpushup<\/title>\n<meta name=\"description\" content=\"If you make money through online ads, there&#039;s a good chance that ad blocking has been eating into your revenue pie. Here&#039;s how to fix it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"What Bloggers and Publishers Can Do to Fight Ad Blocking? Adpushup\" \/>\n<meta name=\"twitter:description\" content=\"If you make money through online ads, there&#039;s a good chance that ad blocking has been eating into your revenue pie. Here&#039;s how to fix it.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/10\/What-Bloggers-and-Publishers-Can-Do-to-Fight-Ad-Blocking.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; Ad Optimization\",\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#primaryimage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/10\/What-Bloggers-and-Publishers-Can-Do-to-Fight-Ad-Blocking.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/10\/What-Bloggers-and-Publishers-Can-Do-to-Fight-Ad-Blocking.png\",\"width\":700,\"height\":525},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#webpage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/\",\"name\":\"What Bloggers and Publishers Can Do to Fight Ad Blocking? Adpushup\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#primaryimage\"},\"datePublished\":\"2015-10-14T08:43:23+00:00\",\"dateModified\":\"2022-09-06T07:17:04+00:00\",\"description\":\"If you make money through online ads, there's a good chance that ad blocking has been eating into your revenue pie. Here's how to fix it.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"blog\",\"item\":\"https:\/\/www.adpushup.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ad Blocking\",\"item\":\"https:\/\/www.adpushup.com\/blog\/category\/ad-blocking\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What Bloggers and Publishers Can Do to Fight Ad Blocking\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897\"},\"headline\":\"What Bloggers and Publishers Can Do to Fight Ad Blocking\",\"datePublished\":\"2015-10-14T08:43:23+00:00\",\"dateModified\":\"2022-09-06T07:17:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#webpage\"},\"wordCount\":1048,\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/10\/What-Bloggers-and-Publishers-Can-Do-to-Fight-Ad-Blocking.png\",\"articleSection\":[\"Ad Blocking\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897\",\"name\":\"Shubham Grover\",\"description\":\"Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.\",\"url\":\"https:\/\/www.adpushup.com\/blog\/author\/shubham\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Bloggers and Publishers Can Do to Fight Ad Blocking? Adpushup","description":"If you make money through online ads, there's a good chance that ad blocking has been eating into your revenue pie. Here's how to fix it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/","twitter_card":"summary","twitter_title":"What Bloggers and Publishers Can Do to Fight Ad Blocking? Adpushup","twitter_description":"If you make money through online ads, there's a good chance that ad blocking has been eating into your revenue pie. Here's how to fix it.","twitter_image":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/10\/What-Bloggers-and-Publishers-Can-Do-to-Fight-Ad-Blocking.png","twitter_creator":"@adpushup","twitter_site":"@adpushup","twitter_misc":{"Written by":"Shubham Grover","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.adpushup.com\/blog\/#organization","name":"AdPushup","url":"https:\/\/www.adpushup.com\/blog\/","sameAs":["https:\/\/www.linkedin.com\/company\/adpushup\/","https:\/\/www.facebook.com\/AdPushup\/","https:\/\/twitter.com\/adpushup"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png","contentUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png","width":3294,"height":893,"caption":"AdPushup"},"image":{"@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.adpushup.com\/blog\/#website","url":"https:\/\/www.adpushup.com\/blog\/","name":"AdPushup Blog","description":"A\/B Testing, Monetization &amp; Ad Optimization","publisher":{"@id":"https:\/\/www.adpushup.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#primaryimage","url":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/10\/What-Bloggers-and-Publishers-Can-Do-to-Fight-Ad-Blocking.png","contentUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/10\/What-Bloggers-and-Publishers-Can-Do-to-Fight-Ad-Blocking.png","width":700,"height":525},{"@type":"WebPage","@id":"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#webpage","url":"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/","name":"What Bloggers and Publishers Can Do to Fight Ad Blocking? Adpushup","isPartOf":{"@id":"https:\/\/www.adpushup.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#primaryimage"},"datePublished":"2015-10-14T08:43:23+00:00","dateModified":"2022-09-06T07:17:04+00:00","description":"If you make money through online ads, there's a good chance that ad blocking has been eating into your revenue pie. Here's how to fix it.","breadcrumb":{"@id":"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"blog","item":"https:\/\/www.adpushup.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Ad Blocking","item":"https:\/\/www.adpushup.com\/blog\/category\/ad-blocking\/"},{"@type":"ListItem","position":3,"name":"What Bloggers and Publishers Can Do to Fight Ad Blocking"}]},{"@type":"Article","@id":"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#article","isPartOf":{"@id":"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#webpage"},"author":{"@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897"},"headline":"What Bloggers and Publishers Can Do to Fight Ad Blocking","datePublished":"2015-10-14T08:43:23+00:00","dateModified":"2022-09-06T07:17:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#webpage"},"wordCount":1048,"publisher":{"@id":"https:\/\/www.adpushup.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.adpushup.com\/blog\/what-bloggers-and-publishers-can-do-to-fight-ad-blocking\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2015\/10\/What-Bloggers-and-Publishers-Can-Do-to-Fight-Ad-Blocking.png","articleSection":["Ad Blocking"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897","name":"Shubham Grover","description":"Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.","url":"https:\/\/www.adpushup.com\/blog\/author\/shubham\/"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/5331"}],"collection":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/comments?post=5331"}],"version-history":[{"count":3,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/5331\/revisions"}],"predecessor-version":[{"id":23563,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/5331\/revisions\/23563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media\/5358"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media?parent=5331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/categories?post=5331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/tags?post=5331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}