{"id":5659,"date":"2021-04-12T03:11:39","date_gmt":"2021-04-12T07:11:39","guid":{"rendered":"https:\/\/www.adpushup.com\/?page_id=5659"},"modified":"2025-05-26T12:12:39","modified_gmt":"2025-05-26T06:42:39","slug":"podcast","status":"publish","type":"page","link":"https:\/\/www.adpushup.com\/podcast\/","title":{"rendered":"Podcast"},"content":{"rendered":"
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Podcast | Publishing Out Loud<\/h2>\n \n

Publishers and the ad tech industry go hand in hand. With our podcast series, Publishing Out Loud, we conduct candid conversations with publishers and ad tech industry experts where they share the secret sauce to their success. We also explore the trends, innovation, and developments in the ad tech space that impact publishers.<\/p>\n\n

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Experts From<\/h2>
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Media Monetization and more with Elio Simeone of Jetcost<\/a><\/strong><\/h3>\r\n\t\t\t\t\t\t\t

EPISODE 14 | 40:36 MIN<\/strong><\/p>\r\n\t\t\t\t\t\t\t

In this episode of Publishing Out Loud, we are speaking to the Media Monetization Head of the Meta business unit of lastminute.com group, Elio Simeone. Jetcost, the main brand, is one of Europe’s leading travel metasearch platforms. He shares his insights on the importance of ad tech in the world of travel. He also gives his two cents about the changing landscape of monetization, especially with Google\u2019s mandate of using a Google-certified CMP and phasing out cookies.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t<\/i> Listen Now<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t

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Changing Landscapes: Down to The Wire<\/a><\/strong><\/h3>\r\n\t\t\t\t\t\t\t

EPISODE 13 | 01:29:11 MIN<\/strong><\/p>\r\n\t\t\t\t\t\t\t

In this episode of Publishing Out Loud, we bring you a fun but comprehensive conversation with the \u2018Product & Business Head\u2019 of one of India\u2019s more successful reader-funded initiatives, The Wire – Mr Mithun Kidambi.
\nIn this ever-growing \u2018News & Media\u2019 industry, The Wire has taken its place as a trusted and authentic news portal on the internet. Its editorially and financially independent journalism has struck a chord with the masses, unlike any other platform thus far.
\nToday, Mithun brings that same candor and transparency to discuss everything from factors shaping the future of news publications to how we are currently living through the transitions in social media.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t<\/i> Listen Now<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\"Changing\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
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Bold Over with Susanne<\/a><\/strong><\/h3>\r\n\t\t\t\t\t\t\t

EPISODE 12 | 01:05:50 MIN<\/strong><\/p>\r\n\t\t\t\t\t\t\t

In this episode of Publishing Out Loud, we bring you an all-embracing conversation with Susanne Sperling, the Chief Commercial Officer at Bold.dk. Here, Susanne shares her views and insights about the ever-changing dynamics of programmatic, metrics for digital growth, viewability-based CPMs, things that worked out for Bold.dk without cookies and so much more. She even sheds light on how knowing your audience better can result in contextual targeting and increased revenues.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t<\/i> Listen Now<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t

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The Expanse of Monetisation, Metaverse & more<\/a><\/strong><\/h3>\r\n\t\t\t\t\t\t\t

EPISODE 11 | 01:06:00 MIN<\/strong><\/p>\r\n\t\t\t\t\t\t\t

In this episode, we bring you an all-encompassing conversation with Saurabh Shukla, the Manager of Programmatic Sales and Digital Partnerships at Bayut, OLX, and Dubbizle. Saurabh shares his views and insights about the DART mission, transitioning from the news and media industry to classified, his previous startup, and so much more. He even sheds light on how advertising strategies and product experiences work in different sectors.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t<\/i> Listen Now<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t

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How Advertisers Can Leverage SSPs to Optimise their Ad Monetisation Efforts?<\/a><\/strong><\/h3>\r\n\t\t\t\t\t\t\t

EPISODE 10 | 20:52 MIN<\/strong><\/p>\r\n\t\t\t\t\t\t\t

In this episode, we spoke about how advertisers can drive an effective ROI based on two key factors: transparency and addressability with Sean Burke, who is the senior director for advertising solutions at PubMatic. In light of the rising concerns surrounding cookie deprecation, leveraging SSPs to drive better results for the buy-side may be the answer to optimized digital advertising efforts.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t<\/i> Listen Now<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t

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How Does Ad Relevance Affect Consumer Behaviour?<\/a><\/strong><\/h3>\r\n\t\t\t\t\t\t\t

EPISODE 9 | 24:49 MIN<\/strong><\/p>\r\n\t\t\t\t\t\t\t

Brett Robinson is the senior vice president of ad operations at National Public Media, an NPR subsidiary. In this episode, we spoke about how podcast advertising has developed and grown to be one of the most effective tools for publishers to drive brand awareness and grow their audience, though in its initial days, podcast listening and performance were challenging to measure.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t<\/i> Listen Now<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t

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Acing First Party Data and Subscriptions<\/a><\/strong><\/h3>\r\n\t\t\t\t\t\t\t

EPISODE 8 | 57:17 MIN<\/strong><\/p>\r\n\t\t\t\t\t\t\t

In this episode, we spoke about some of the changes that occurred in the publishing industries during the pandemic and post-pandemic era and how conversations around the political landscape and social change movements really forced publishers to think about the kind of content they produce and what and where they advertise.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t<\/i> Listen Now<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t

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The Importance of Data Compliance in Advertising<\/a><\/strong><\/h3>\r\n\t\t\t\t\t\t\t

EPISODE 7 | 17:30 MIN<\/strong><\/p>\r\n\t\t\t\t\t\t\t

In this episode, we spoke about how data privacy has become a growing concern among users, publishers, and ad agencies. We also discussed best practices for data regulation and strategies on how to use data more effectively for targeted advertising without compromising consumer trust or consent.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t<\/i> Listen Now<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t

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Women in Ad Tech Industry<\/a><\/strong><\/h3>\r\n\t\t\t\t\t\t\t

EPISODE 6 | 19:37 MIN<\/strong><\/p>\r\n\t\t\t\t\t\t\t

In this episode of Publishing Out Loud, we spoke to three women ad tech leaders about some of the challenges that publishers are facing when it comes to ad revenue, especially in the field of programmatic. These challenges can range from data and privacy concerns and vendor strategies to finding new ways of revenue.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t<\/i> Listen Now<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t

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Breaking Through the Noise (Ad Performance)<\/a><\/strong><\/h3>\r\n\t\t\t\t\t\t\t

EPISODE 5 | 17:32 MIN<\/strong><\/p>\r\n\t\t\t\t\t\t\t

In this episode of Publishing Out Loud, we spoke to Mark Mansfield about how bandwidth and competitive visibility are major challenges affecting brands today, and that no two brands or objectives are the same. The key question to ask is what problem am I solving, and then pulling on that thread to break through the noise \u2014 the noise being ad performance.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t<\/i> Listen Now<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\"Breaking\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
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A\/B Testing for Publishers<\/a><\/strong><\/h3>\r\n\t\t\t\t\t\t\t

EPISODE 4 | 19:06 MIN<\/strong><\/p>\r\n\t\t\t\t\t\t\t

In this episode of Publishing Out Loud, we spoke to Harvin Gupta, a Sr. Ad Tech Industry Leader about how to strike a balance between user experience and advertising and how publishers can optimize their ad revenue through various A\/B testing and header bidding frameworks that ensure both higher-quality ads and a great user experience rooted in a privacy-first approach.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t<\/i> Listen Now<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t

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Essentials for Growing Digitally<\/a><\/strong><\/h3>\r\n\t\t\t\t\t\t\t

EPISODE 3 | 34:49 MIN<\/strong><\/p>\r\n\t\t\t\t\t\t\t

With an ever-increasing consumption of content on the internet and the ever-decreasing attention spans, it is critical to know what constitutes digital growth and how it can be sustained. In this episode, Suryansh Tibarewal covers that, along with some honest conversations around running a bootstrapped platform in an investment-hungry world.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t<\/i> Listen Now<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t

\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\"Essentials\r\n\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t
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The Power of Niche<\/a><\/strong><\/h3>\r\n\t\t\t\t\t\t\t

EPISODE 2 | 37:31 MIN<\/strong><\/p>\r\n\t\t\t\t\t\t\t

The digital media industry is rapidly gravitating towards trends like video content while maintaining that data mining is practically indispensable. Nandini Shenoy talks about such trends that publishers need to keep an eye out for in our latest episode of Publishing Out Loud.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t<\/i> Listen Now<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t

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The Future of Media<\/a><\/strong><\/h3>\r\n\t\t\t\t\t\t\t

EPISODE 1 | 34:49 MIN<\/strong><\/p>\r\n\t\t\t\t\t\t\t

New media trends such as alternative sources of income have started populating publishers’ revenue optimization strategies. We had a conversation with new media expert Sanjay Trehan who shed light on the same.<\/p>\n<\/div>\r\n\t\t\t\t\t\t\t<\/i> Listen Now<\/a>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t

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