{"id":6161,"date":"2016-02-23T12:00:46","date_gmt":"2016-02-23T06:30:46","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=6161"},"modified":"2022-11-22T14:54:16","modified_gmt":"2022-11-22T09:24:16","slug":"9-ways-to-increase-the-clickthrough-rates-of-your-banner-ads","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/9-ways-to-increase-the-clickthrough-rates-of-your-banner-ads\/","title":{"rendered":"9 Ways to Increase the Clickthrough Rates of Banner Ads","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#ffe7ed\"><em>Advertising and banner design professional&nbsp;Tuan Nguyen shares his top tips for increasing the clickthrough rates of your banner ads.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Banner ads were first introduced some 20 years ago and have been an inseparable part of the web ever since. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>However, there has been a continued decline in banner clickthrough rates, <a target=\"_blank\" href=\"http:\/\/andrewchen.co\/the-law-of-shitty-clickthroughs\/\" rel=\"noopener\">which where around 78% in 1994<\/a> and have fallen to 0.1% now.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This is largely due to the fact that banners were a novelty in the past and if anything, consumers love novelty and innovation. By now, ads have become so common that 92% of users don\u2019t even notice them when surfing the web.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Don\u2019t let those statistics get the better of you though, banner ads still work, they just require more work and dedication than before.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><meta charset=\"utf-8\">Before we dive into tips for<meta charset=\"utf-8\"> increasing banner ads CTR, here are few interesting banner ads statistics:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"600\" height=\"1013\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/11\/Stats_of_banner_advertising_2022_02-2.png\" alt=\"\" class=\"wp-image-25015\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/11\/Stats_of_banner_advertising_2022_02-2.png 600w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/11\/Stats_of_banner_advertising_2022_02-2-178x300.png 178w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2022\/11\/Stats_of_banner_advertising_2022_02-2-150x253.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/9-ways-to-increase-the-clickthrough-rates-of-your-banner-ads\/#1_Put_Yourself_in_Your_Readers_Shoes\" >1. Put Yourself in Your Readers&#8217; Shoes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/9-ways-to-increase-the-clickthrough-rates-of-your-banner-ads\/#2_Visuals_Matter_Use_Only_High_Quality_Images\" >2. Visuals Matter: Use Only High Quality Images<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/9-ways-to-increase-the-clickthrough-rates-of-your-banner-ads\/#3_Use_Big_Chunks_of_Text_to_Make_Your_Banner_Stand_Out\" >3. Use Big Chunks of Text to Make Your Banner Stand Out<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/9-ways-to-increase-the-clickthrough-rates-of-your-banner-ads\/#4_Dont_Overcrowd_Your_Banners_With_Too_Much_Information_or_Colours\" >4. Don\u2019t Overcrowd Your Banners With Too Much Information or Colours<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/9-ways-to-increase-the-clickthrough-rates-of-your-banner-ads\/#5_Get_Your_Banners_Noticed_With_Proper_Placement\" >5. Get Your Banners Noticed With Proper Placement<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/9-ways-to-increase-the-clickthrough-rates-of-your-banner-ads\/#6_Adding_a_Price_on_Your_Banner_Isnt_Always_a_Great_Idea\" >6. Adding a Price on Your Banner Isn\u2019t Always a Great Idea<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/9-ways-to-increase-the-clickthrough-rates-of-your-banner-ads\/#7_Make_Proper_Use_of_Colour_Psychology\" >7. Make Proper Use of Colour Psychology<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/9-ways-to-increase-the-clickthrough-rates-of-your-banner-ads\/#8_Free_Stuff_Always_Works\" >8. Free Stuff Always Works<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/9-ways-to-increase-the-clickthrough-rates-of-your-banner-ads\/#9_Keep_Mobile_in_Mind\" >9. Keep Mobile in Mind<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.adpushup.com\/blog\/9-ways-to-increase-the-clickthrough-rates-of-your-banner-ads\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.adpushup.com\/blog\/9-ways-to-increase-the-clickthrough-rates-of-your-banner-ads\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-1-put-yourself-in-your-readers-shoes\"><span class=\"ez-toc-section\" id=\"1_Put_Yourself_in_Your_Readers_Shoes\"><\/span><strong>1. Put Yourself in Your Readers&#8217; Shoes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When designing your banner ad, take the time to think from your readers&#8217; perspective. What would they require to see\/read to actually click the ad?<\/p>\n\n\n\n<p>It doesn\u2019t matter how much you like or dislike the banner ad, it\u2019s more important how consumers will react to it.<\/p>\n\n\n\n<p>Consumers are very picky about what they click nowadays, and in order to achieve a good click rate, you will need to think about something that:<\/p>\n\n\n\n<ul><li>Interests\/intrigues them<\/li><li>Is relevant to their needs<\/li><li>Grabs their attention<\/li><\/ul>\n\n\n\n<p>Always think from your&nbsp;readers\u2019 perspective and not your own.<\/p>\n\n\n\n<h2 id=\"h-2-visuals-matter-use-only-high-quality-images\"><span class=\"ez-toc-section\" id=\"2_Visuals_Matter_Use_Only_High_Quality_Images\"><\/span><strong>2. Visuals Matter: Use Only High Quality Images<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We live in a visual word. The quality of your images have to be top notch to evoke interest. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Think about it for a moment: If you see a banner ad with a low quality image, which also makes the text harder to read, you will probably think that this advertiser isn\u2019t trustworthy enough and won\u2019t even consider that maybe he just doesn\u2019t have the budget to get better images, right?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>That\u2019s exactly what users will think. It\u2019s like solving one problem, but nullifying its results with another \u2013 you manage to\u00a0<a target=\"_blank\" href=\"https:\/\/www.adpushup.com\/blog\/banner-blindness\/\" rel=\"noopener\">overcome\u00a0banner blindness<\/a> with proper ad placements and grab your users\u2019 attention, but instantly lose your momentum due to low quality images. Not the best tradeoff if you ask me.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a target=\"_blank\" href=\"http:\/\/www.opportunitiesplanet.com\/internet-marketing\/the-right-advertising-budget\/\" rel=\"noopener\">Determining the right advertising budget<\/a> can be a little tricky, but it\u2019s well worth your time. If you don\u2019t want to invest a proper amount of money into your ads, how can you expect to gain the trust of your users or improve your clicks?<\/p>\n\n\n\n<h2 id=\"h-3-use-big-chunks-of-text-to-make-your-banner-stand-out\"><span class=\"ez-toc-section\" id=\"3_Use_Big_Chunks_of_Text_to_Make_Your_Banner_Stand_Out\"><\/span><strong>3. Use Big Chunks of Text to Make Your Banner Stand Out<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I know this might sound contradictory, since banner ads are designed in a way to give information to a user with as little words as possible, but the problem is that this has become way too mainstream. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Let\u2019s recall: What do customers value most? Right, it&#8217;s novelty, or rather something that isn\u2019t common to their eyes.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Here is a good example of what I mean (<a target=\"_blank\" href=\"http:\/\/www.yourezads.com\/\" rel=\"noopener\">source<\/a>):<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"537\" height=\"302\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/banner-1.png\" alt=\"banner 1\" class=\"wp-image-6164\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/banner-1.png 537w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/banner-1-300x169.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/banner-1-150x84.png 150w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/figure><\/div>\n\n\n\n<p>Yes, it\u2019s an ad for placing banner ads, but it\u2019s very clear and tells you exactly what to do and what you will get (assuming it&#8217;s true).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Using big chunks of text can be a great idea to grab attention and explain your product\/service in much more detail. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>You will have the opportunity to provide more information to a user, which will hopefully convince him to click the ad and also surprise him by a bit of novelty that is so important.<\/p>\n\n\n\n<h2 id=\"h-4-don-t-overcrowd-your-banners-with-too-much-information-or-colours\"><span class=\"ez-toc-section\" id=\"4_Dont_Overcrowd_Your_Banners_With_Too_Much_Information_or_Colours\"><\/span><strong>4. Don\u2019t Overcrowd Your Banners With Too Much Information or Colours<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your banner ads must be easy to read, understand, go easy on the eye in terms of colors and quantity of information, etc.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>To make everything more visual, here is an example of what your banner should NOT look like (source):<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"214\" height=\"178\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/banner-2.jpg\" alt=\"banner 2\" class=\"wp-image-6165\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/banner-2.jpg 214w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/banner-2-150x125.jpg 150w\" sizes=\"(max-width: 214px) 100vw, 214px\" \/><\/figure><\/div>\n\n\n\n<p>This banner has a number of problems:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul><li>Indistinguishable brand name<\/li><li>Too much information<\/li><li>No call to action<\/li><li>Low image quality<\/li><li>Unreadable text at the bottom (it says something about offer expiry date, but you can\u2019t even see it)<\/li><li>More than 9 colors used (its uncomfortable to look at)<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Now, let\u2019s take a look at a banner ad that is much clearer than the previous one (<a target=\"_blank\" href=\"http:\/\/www.addictedtosaving.com\/act-fast-free-gillette-proglide-razor\/\" rel=\"noopener\">source<\/a>):<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"904\" height=\"232\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/banner-3.png\" alt=\"banner 3\" class=\"wp-image-6166\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/banner-3.png 904w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/banner-3-300x77.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/banner-3-768x197.png 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/banner-3-900x232.png 900w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/banner-3-150x38.png 150w\" sizes=\"(max-width: 904px) 100vw, 904px\" \/><\/figure><\/div>\n\n\n\n<p>Here is how Gillette nailed it:<\/p>\n\n\n\n<ul><li>Clear brand name<\/li><li>Clear value proposition<\/li><li>Clear, eye catchy CTA<\/li><li>Good image quality<\/li><li>Easily readable<\/li><li>Variations of 3 colors used<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Key takeaway: Use a single CTA, a single purpose and concentrate the attention of your users on as few elements as you can to deliver your message clearly.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Fonts and text size play a big role. Pay attention to what font and text size you use in your banners. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>When it comes to online advertising,\u00a0<a target=\"_blank\" href=\"http:\/\/web.archive.org\/web\/20100403022212\/http:\/fadtastic.net\/2006\/03\/12\/the-secret-lives-of-fonts\/\" rel=\"noopener\">simpler fonts are usually the way to go<\/a>, but that\u2019s not always the case. If you are a wedding planner for instance, you might want to use more fancy looking fonts and bigger letters to match the wedding mood.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Take the time and experiment with different fonts and text sizes to determine which suits your business best.<\/p>\n\n\n\n<h2 id=\"h-5-get-your-banners-noticed-with-proper-placement\"><span class=\"ez-toc-section\" id=\"5_Get_Your_Banners_Noticed_With_Proper_Placement\"><\/span><strong>5. Get Your Banners Noticed With Proper Placement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Over\u00a0the years, people have evolved\u00a0to navigate websites very effectively in search of information they require.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>People usually scan the website in just about 3 seconds to determine whether it contains something helpful for them or not.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>According to a study by NN\/g, users view the <a target=\"_blank\" href=\"https:\/\/www.nngroup.com\/articles\/horizontal-attention-leans-left\/\" rel=\"noopener\">left side of the page 69% of the time<\/a> as opposed to the right part of the page (31% accordingly).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Also, <a target=\"_blank\" href=\"http:\/\/www.20dollarbanners.com\/resources\/choosing-the-best-placements-for-your-banners\" rel=\"noopener\">the top part of a webpage<\/a> is the first place where people look when browsing.<\/strong> This is the reason why website navigation (menu), contact and pricing information is usually located at the top parts of almost any website.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Try placing your banner ads at the top of the page or if that\u2019s impossible, choose left side over right every time.<\/p>\n\n\n\n<h2 id=\"h-6-adding-a-price-on-your-banner-isn-t-always-a-great-idea\"><span class=\"ez-toc-section\" id=\"6_Adding_a_Price_on_Your_Banner_Isnt_Always_a_Great_Idea\"><\/span><strong>6. Adding a Price on Your Banner Isn\u2019t Always a Great Idea<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One may think that having the price of the product or service illustrated on the banner is a good idea (especially when the price is low).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>It will tell users how much value they can get for an astonishing price and it should drive them\u00a0to click the ad right\u00a0way.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Except that\u2019s not the case most of the times. Users, even qualified leads, are willing to make a purchase, but still want to know more about the product before they do.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Even low price isn\u2019t always a winning scenario: Many people correlate low price to low quality, something that may affect their click decision negatively.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Instead of showcasing the price, focus on intriguing people with your banner, which will take them to a page where they can find more information about the product you are offering and then give them the price. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Both high and low prices have a tendency to scare consumers away, rather than pull them in.<\/p>\n\n\n\n<h2 id=\"h-7-make-proper-use-of-colour-psychology\"><span class=\"ez-toc-section\" id=\"7_Make_Proper_Use_of_Colour_Psychology\"><\/span><strong>7. Make Proper Use of Colour Psychology<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are a <a target=\"_blank\" href=\"http:\/\/www.colour-affects.co.uk\/psychological-properties-of-colours\" rel=\"noopener\">number of different studies<\/a> regarding this subject and there are certain rules that apply to colors when it comes to associations and information interpretation.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>For example red color symbolizes warmth, strength, excitement and aggression, while green stands for balance, harmony, refreshment and peace.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Experiment with various combinations and choose different, matching colors for each new ad. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This will not only help illustrate the uniqueness of your banners (which technically means that every banner offers something else, not the same thing as the previous one), but also add some variety so that all your ads won\u2019t practically look the same to the untrained human eye.<\/p>\n\n\n\n<h2 id=\"h-8-free-stuff-always-works\"><span class=\"ez-toc-section\" id=\"8_Free_Stuff_Always_Works\"><\/span><strong>8. Free Stuff Always Works<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Isn\u2019t it wonderful, getting even a little bit of value for completely free? That\u2019s exactly what every person wants. Free samples, products or limited availability free offers are a great way to increase your clicks rates.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In those cases, you can even go as far as showcasing the previous price (at which the product is normally available) and make sure to tell users how long the offer will last.<\/p>\n\n\n\n<h2 id=\"h-9-keep-mobile-in-mind\"><span class=\"ez-toc-section\" id=\"9_Keep_Mobile_in_Mind\"><\/span><strong>9. Keep Mobile in Mind<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Another reason besides banner blindness why banner ads get ignored by people, is that most of them use their smartphone or tablet to surf the web.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Since most banners include some kind of animation in them, developers and designers use Flash to create that animation. But the problem is that most of the mobile devices and tablets don\u2019t use Adobe Flash, which basically means that your banner cannot be seen by smartphone users.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>A solution to this problem is to hire a designer (or an agency) that can create animated banners without using Flash and instead using HTML 5 for example. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>You probably know that <a target=\"_blank\" href=\"https:\/\/searchenginewatch.com\/sew\/opinion\/2353616\/mobile-now-exceeds-pc-the-biggest-shift-since-the-internet-began\" rel=\"noopener\">mobile internet browsing already surpassed desktop<\/a> at the end of 2014, and this is a sure sign that the number of mobile users will continue to grow.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In addition to this, there is always a chance that your ads aren\u2019t optimized for mobile viewing (even if they are creating using HTML 5) and people will still fail to see them. Make sure to take care of all the technical aspects of your banners like you do with design and proper placement.<\/p>\n\n\n\n<h2 id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>I want to offer you a short summary on how to increase your banner ad clicks:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"has-background\" style=\"background:linear-gradient(135deg,rgb(255,245,203) 53%,rgb(182,227,212) 100%,rgb(51,167,181) 100%)\"><li>Think from the users\u2019 perspective when creating your banner, pay attention to the placement of your ad and make sure that it\u2019s optimized for mobile.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"has-background\" style=\"background:linear-gradient(135deg,rgb(255,245,203) 53%,rgb(182,227,212) 100%,rgb(51,167,181) 100%)\"><li>Fonts, colors and text size matter and vary across different industries.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"has-background\" style=\"background:linear-gradient(135deg,rgb(255,245,203) 53%,rgb(182,227,212) 100%,rgb(51,167,181) 100%)\"><li>Avoid using any pricing information on your banner, instead, make sure that it\u2019s easy to read, has a single purpose and a defined, clear CTA.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Banner ads aren\u2019t dead, despite everything that <a target=\"_blank\" href=\"http:\/\/www.businessinsider.com\/its-more-likely-you-will-survive-a-plane-crash-or-win-the-lottery-than-click-a-banner-ad-2011-6\" rel=\"noopener\">you hear and read on the web<\/a>. It just takes a bit more time, effort, and dedication to create a banner that will truly resonate with your audience.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>This is a guest contribution by Tuan Nguyen<\/strong>, <em>an advertising and banner ad design professional and the founder of <a target=\"_blank\" href=\"https:\/\/www.20dollarbanners.com\/\" rel=\"noopener\">20dollar Banners.com<\/a>, a banner design agency. Tuan has helped thousands of individuals and businesses grow with the help of banner ads over the past years.<\/em><\/p>\n\n\n\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1667714532070\"><strong class=\"schema-faq-question\">1. What action increases clickthrough rates?<\/strong> <p class=\"schema-faq-answer\">The key to improving CTR is to pull one of three levers: Keyword choice and match type. Ad copy language. Audience selection and targeting.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1667714669727\"><strong class=\"schema-faq-question\">2. What is a good clickthrough rate for Google ads?<\/strong> <p class=\"schema-faq-answer\">In most industries, the click-through rate is between 4 and 6%. Google Ads click-through rates should be at least <a href=\"https:\/\/www.wordstream.com\/click-through-rate\">6-7%<\/a>.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1667715004180\"><strong class=\"schema-faq-question\">3. How is the clickthrough rate CTR calculated for display ads?<\/strong> <p class=\"schema-faq-answer\">Your CTR is calculated by dividing the number of clicks you receive by the number of impressions you receive: clicks \u00f7 impressions = CTR. Your CTR would be <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2615875?hl=en\">5%<\/a> if you had 5 clicks and 100 impressions.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Advertising and banner design professional&nbsp;Tuan Nguyen shares his top tips for increasing the clickthrough rates of your banner ads. Banner ads were first introduced some 20 years ago and have been an inseparable part of the web ever since. However, there has been a continued decline in banner clickthrough rates, which where around 78% in<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":13,"featured_media":6169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6447],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Ways to Improve the Clickthrough Rates of Banner Ads<\/title>\n<meta name=\"description\" content=\"Advertising and banner design professional\u00a0Tuan Nguyen shares his top tips for increasing the clickthrough rates of your banner ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/9-ways-to-increase-the-clickthrough-rates-of-your-banner-ads\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"9 Ways to Improve the Clickthrough Rates of Banner Ads\" \/>\n<meta name=\"twitter:description\" content=\"Advertising and banner design professional\u00a0Tuan Nguyen shares his top tips for increasing the clickthrough rates of your banner ads.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/banner-clicks.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"AdPushup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; 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What action increases clickthrough rates?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The key to improving CTR is to pull one of three levers: Keyword choice and match type. Ad copy language. Audience selection and targeting.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/9-ways-to-increase-the-clickthrough-rates-of-your-banner-ads\/#faq-question-1667714669727","position":2,"url":"https:\/\/www.adpushup.com\/blog\/9-ways-to-increase-the-clickthrough-rates-of-your-banner-ads\/#faq-question-1667714669727","name":"2. What is a good clickthrough rate for Google ads?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"In most industries, the click-through rate is between 4 and 6%. Google Ads click-through rates should be at least <a href=\"https:\/\/www.wordstream.com\/click-through-rate\">6-7%<\/a>.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.adpushup.com\/blog\/9-ways-to-increase-the-clickthrough-rates-of-your-banner-ads\/#faq-question-1667715004180","position":3,"url":"https:\/\/www.adpushup.com\/blog\/9-ways-to-increase-the-clickthrough-rates-of-your-banner-ads\/#faq-question-1667715004180","name":"3. How is the clickthrough rate CTR calculated for display ads?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Your CTR is calculated by dividing the number of clicks you receive by the number of impressions you receive: clicks \u00f7 impressions = CTR. Your CTR would be <a href=\"https:\/\/support.google.com\/google-ads\/answer\/2615875?hl=en\">5%<\/a> if you had 5 clicks and 100 impressions.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/6161"}],"collection":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/comments?post=6161"}],"version-history":[{"count":5,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/6161\/revisions"}],"predecessor-version":[{"id":25019,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/6161\/revisions\/25019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media\/6169"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media?parent=6161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/categories?post=6161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/tags?post=6161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}