{"id":6176,"date":"2016-02-16T13:02:40","date_gmt":"2016-02-16T07:32:40","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=6176"},"modified":"2022-10-25T20:03:29","modified_gmt":"2022-10-25T14:33:29","slug":"how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/","title":{"rendered":"How Long Form Content Can Help You Drive Traffic and Boost Conversions","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p>Writing long blog posts can really be boring sometimes. There are days when you just feel that people won&#8217;t like what you&#8217;ve written. When you don&#8217;t feel like working on the same post for the entire day.<\/p>\n\n\n\n<p>So, what do you do? Turn to writing short form content, right? It may seem tempting but shorter posts are not good for increasing your leads. According to quicksprout.com, <a target=\"_blank\" href=\"http:\/\/www.quicksprout.com\/2014\/03\/31\/how-long-should-each-blog-post-be-a-data-driven-answer\/\" rel=\"noopener\">longer posts perform better on every level<\/a>. This is mainly because more number of words result in higher search traffic.<\/p>\n\n\n\n<p>The more content you have, the more chance it has of appearing on top in search engine results page. According to a study by SerpIQ, the top 10 results of Google (for any keyword) <a target=\"_blank\" href=\"http:\/\/blog.serpiq.com\/how-important-is-content-length-why-data-driven-seo-trumps-guru-opinions\/\" rel=\"noopener\">show articles that have more than 2,000 words<\/a>. Search engines seem to prefer pages that are loaded with content.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"480\" height=\"294\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/serpiq-top10-results.png\" alt=\"serpiq-top10-results\" class=\"wp-image-6180\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/serpiq-top10-results.png 480w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/serpiq-top10-results-300x184.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/serpiq-top10-results-150x92.png 150w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure><\/div>\n\n\n\n<p>Not convinced yet? It&#8217;s simple. The more content you have, the more keywords the crawlers will have to index, in turn increasing its chances in search results. Therefore, you need to create blog posts that are at least 2,000+ words. Not convinced yet? Let&#8217;s have a look at some more reasons how writing longer posts can help you increase leads.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#1_More_Word_Count_More_Back-links\" >1. More Word Count, More Back-links&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#2_Longer_Posts_Get_More_Social_Shares\" >2. Longer Posts Get More&nbsp;Social Shares<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#3_Search_for_Long_Tail_Keywords_on_the_Rise\" >3. Search for Long Tail Keywords on the Rise<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#4_Long_Form_Content_Generates_More_Traffic\" >4. Long Form Content Generates More Traffic<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#5_Long_form_Content_Increases_Time_on_Site\" >5. Long form Content Increases Time on Site<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#6_Long_Form_Content_Helps_You_Build_Authority\" >6. Long Form Content Helps You Build Authority&nbsp;<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#7_Long_Form_Content_Converts_Better\" >7. Long Form Content Converts Better<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#Keep_in_Mind\" >Keep in Mind<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-1-more-word-count-more-back-links\"><span class=\"ez-toc-section\" id=\"1_More_Word_Count_More_Back-links\"><\/span><b>1. More Word Count, More Back-links&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Data shows a direct correlation between word length and the backlinks that a post receives from other websites. And you probably already know that higher backlinks on a page helps it rank better on the search engines.<\/p>\n\n\n\n<div class=\"wp-block-image size-full wp-image-6206\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"592\" height=\"657\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Screenshot-at-Feb-11-17-13-20.png\" alt=\"Image courtesy SEOMoz.\" class=\"wp-image-6206\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Screenshot-at-Feb-11-17-13-20.png 592w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Screenshot-at-Feb-11-17-13-20-270x300.png 270w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Screenshot-at-Feb-11-17-13-20-150x166.png 150w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><figcaption>Image courtesy SEOMoz.<\/figcaption><\/figure><\/div>\n\n\n\n<h2 id=\"h-2-longer-posts-get-more-social-shares\"><span class=\"ez-toc-section\" id=\"2_Longer_Posts_Get_More_Social_Shares\"><\/span><b>2. Longer Posts Get More&nbsp;Social Shares<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em>TruConversion.com<\/em> found that\u00a0<a target=\"_blank\" href=\"https:\/\/www.truconversion.com\/blog\/conversion-rate-optimization\/5-simple-ways-to-generate-leads-from-your-blog\/\" rel=\"noopener\">longer posts attract more social shares<\/a>. According to <em>Hubspot<\/em>, if a post is greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% <a href=\"https:\/\/buzzvoice.com\/facebook\/post-likes-shares\/order\">more Facebook likes<\/a> than a post that is under 1,500 words.<\/p>\n\n\n\n<p>For instance, a 3,535 word transcription of <a target=\"_blank\" href=\"http:\/\/www.theguardian.com\/books\/2013\/oct\/15\/neil-gaiman-future-libraries-reading-daydreaming\" rel=\"noopener\">a lecture by Neil Gaiman on the importance of reading<\/a> was posted by the Guardian.&nbsp;Despite the length, the piece was shared over 220,000 times since being posted on October 15.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"479\" height=\"107\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Get-More-Shares.png\" alt=\"Get-More-Shares\" class=\"wp-image-6182\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Get-More-Shares.png 479w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Get-More-Shares-300x67.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Get-More-Shares-150x34.png 150w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/figure><\/div>\n\n\n\n<h2 id=\"h-3-search-for-long-tail-keywords-on-the-rise\"><span class=\"ez-toc-section\" id=\"3_Search_for_Long_Tail_Keywords_on_the_Rise\"><\/span><b>3. Search for Long Tail Keywords on the Rise<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>An article published on <em>neilpatel.com<\/em> states that if you consistently publish in-depth content around long-tail keywords, you\u2019ll see an <a target=\"_blank\" href=\"http:\/\/neilpatel.com\/2015\/03\/26\/how-to-generate-20000-monthly-search-visitors-through-long-tail-traffic\/\" rel=\"noopener\">increase in search traffic, attract paying customers, and grow your brand<\/a>. Nora Flint from <em>TruConversion<\/em> reveals that&nbsp;blogs with long tail keywords in the title, description and content body are easier to rank.<\/p>\n\n\n\n<p>Therefore, this is yet another opportunity for you to dominate a long tail keyword by writing extensive posts around it. People ask questions to Google as it were a friend. For instance, check out how the number of results decrease&nbsp;as the words increase. This means less competition for you if you can successfully hit the right one.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"573\" height=\"444\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Long-Tail-Keywords.png\" alt=\"Long-Tail-Keywords\" class=\"wp-image-6183\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Long-Tail-Keywords.png 573w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Long-Tail-Keywords-300x232.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Long-Tail-Keywords-260x200.png 260w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Long-Tail-Keywords-87x67.png 87w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Long-Tail-Keywords-150x116.png 150w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/figure><\/div>\n\n\n\n<h2 id=\"h-4-long-form-content-generates-more-traffic\"><span class=\"ez-toc-section\" id=\"4_Long_Form_Content_Generates_More_Traffic\"><\/span><b>4. Long Form Content Generates More Traffic<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to <em>newsmodo.com<\/em>, by introducing long-form content, companies typically see an increase in the time spent on each page and a higher number of return visitors. People are drawn to longer posts as they consider them to be of higher quality and more informative. An article on <em>Curata.com<\/em> suggests that readers really <a target=\"_blank\" href=\"http:\/\/www.curata.com\/blog\/the-secret-to-writing-long-form-content\/\" rel=\"noopener\">want to read something of substance<\/a> and they will definitely hang in there if your post is well-written.<\/p>\n\n\n\n<h2 id=\"h-5-long-form-content-increases-time-on-site\"><span class=\"ez-toc-section\" id=\"5_Long_form_Content_Increases_Time_on_Site\"><\/span><b>5. Long form Content Increases Time on Site<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not only does long form content help you drive traffic and get social shares, but it also helps you increase the average time spent by users on your site.<\/p>\n\n\n\n<p>Remember, if your content is comprehensive and useful, it will grab more eyeballs. The more time people spend on your site, the&nbsp;lower your bounce rate.<\/p>\n\n\n\n<p>The more time people invest in your content, the more trust you\u2019ll be able to gain. According to a study by SerpIQ, <a target=\"_blank\" href=\"http:\/\/blog.serpiq.com\/how-important-is-content-length-why-data-driven-seo-trumps-guru-opinions\/\" rel=\"noopener\">the ideal blog post takes 7 minutes to read and is around 1,600 words long<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"587\" height=\"447\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Long-form-content.png\" alt=\"Long-form-content\" class=\"wp-image-6184\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Long-form-content.png 587w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Long-form-content-300x228.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Long-form-content-87x67.png 87w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Long-form-content-150x114.png 150w\" sizes=\"(max-width: 587px) 100vw, 587px\" \/><\/figure><\/div>\n\n\n\n<h2 id=\"h-6-long-form-content-helps-you-build-authority\"><span class=\"ez-toc-section\" id=\"6_Long_Form_Content_Helps_You_Build_Authority\"><\/span><b>6. Long Form Content Helps You Build Authority&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Long form content provides you with greater opportunity to showcase your expertise in the ever-so-competitive market.<\/p>\n\n\n\n<p>Building authority helps you gain trust and credibility from your buyers and prospects. People love to do business with companies that are trustworthy.<\/p>\n\n\n\n<p>Help Scout is a classic example of a company that has established itself as a subject matter expert in customer services with lengthy and knowledgeable guides on various aspects of customer service.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"497\" height=\"371\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Long-form-content-build-authority.png\" alt=\"Long-form-content-build-authority\" class=\"wp-image-6185\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Long-form-content-build-authority.png 497w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Long-form-content-build-authority-300x224.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Long-form-content-build-authority-150x112.png 150w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><\/figure><\/div>\n\n\n\n<h2 id=\"h-7-long-form-content-converts-better\"><span class=\"ez-toc-section\" id=\"7_Long_Form_Content_Converts_Better\"><\/span><b>7. Long Form Content Converts Better<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>No matter what type of content you create, long or short, the end motive is to boost conversions for your business. Conversion is the highest leverage point for any business. Here\u2019s what <em>imaginepub.com<\/em> revealed in one of its report: <a target=\"_blank\" href=\"http:\/\/www.imaginepub.com\/53-b2b-content-marketing-stats-you-should-know-in-2015\" rel=\"noopener\">Long form content works best just before the purchase decision is made by a customer<\/a>.<\/p>\n\n\n\n<p>But don\u2019t take care our word for it, check out the example of <em>37Signals<\/em>.<\/p>\n\n\n\n<p><em>37signals<\/em> wanted to increase signups on its \u2018Highrise\u2019 product page. The company A\/B tested the original version of the one with short content against a treatment version with long-form content. They found out the product page with <a target=\"_blank\" href=\"https:\/\/signalvnoise.com\/posts\/2991-behind-the-scenes-ab-testing-part-3-final\" rel=\"noopener\">long-form content increased the conversion rate by more than 37%<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"562\" height=\"431\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/example-of-Moz-long-form-content.png\" alt=\"example-of-Moz-long-form-content\" class=\"wp-image-6186\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/example-of-Moz-long-form-content.png 562w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/example-of-Moz-long-form-content-300x230.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/example-of-Moz-long-form-content-260x200.png 260w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/example-of-Moz-long-form-content-87x67.png 87w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/example-of-Moz-long-form-content-150x115.png 150w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/figure><\/div>\n\n\n\n<p>Here\u2019s another example from&nbsp;<em>Moz<\/em>. The company wanted to increase the subscriptions of its premium program. They test their landing page with shorter content against the one with longer content. The longer page resulted in a <a target=\"_blank\" href=\"http:\/\/unbounce.com\/conversion-rate-optimization\/long-vs-short-conversion-marketing\/\" rel=\"noopener\">52% increase in sales<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"http:\/\/unbounce.wpengine.netdna-cdn.com\/photos\/conversion-moz-example-1.jpg\" rel=\"noopener\"><img loading=\"lazy\" width=\"561\" height=\"499\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Designhill.png\" alt=\"Designhill\" class=\"wp-image-6187\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Designhill.png 561w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Designhill-300x267.png 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/Designhill-150x133.png 150w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><\/a><figcaption>Image Source: Designhill.com<\/figcaption><\/figure><\/div>\n\n\n\n<h2 id=\"h-keep-in-mind\"><span class=\"ez-toc-section\" id=\"Keep_in_Mind\"><\/span><b>Keep in Mind<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Writing long form is only one of the ways to boost conversions. You need to take care of other elements as well while writing your post so that it draws more&nbsp;attention. The following may help you increase the length of your post while maintaining its quality:<\/p>\n\n\n\n<ul><li><b>Choose an appropriate topic:<\/b>&nbsp;Reexamine and see if the topic is substantial enough to write 2,000 words on. Your article should make sense and offer something new to the audience.<\/li><li><b>The way you write:<\/b>&nbsp;Your style of writing affects the length of your article in a big way.&nbsp;Adopt a more conversation tone of writing.<\/li><li><b>Good content takes<\/b>&nbsp;t<b>ime:<\/b>&nbsp;It&#8217;s not necessary to post a blog every day. Even if you post weekly, make sure it&#8217;s&nbsp;good, thorough and detailed.<\/li><li><b>Know your audience well:<\/b>&nbsp;Last but not the least, knowing your audience is the key to increase conversations on your site. Try and create content that your readers need and relate to. If you don&#8217;t know, find out.<\/li><li><b>Organization is the key:&nbsp;<\/b>Organisation&nbsp;is the key to success of long form content. Keep the tone engaging and friendly. People aren\u2019t looking for lectures but want quick solutions. Add as many examples as you can to explain a subject.<\/li><li><b>Pay attention to your social accounts:<\/b>&nbsp;Everyone is on social media these days.&nbsp;Make sure&nbsp;your <a target=\"_blank\" href=\"http:\/\/www.designhill.com\/logo-design\" rel=\"noopener\">logo looks great<\/a> and that the contact details aren\u2019t buried under the fold. Make sure that your social media pages are clutter-free. This will attract more users to your social media accounts. The more followers you have, the more the&nbsp;chances of your content being shared.<\/li><\/ul>\n\n\n\n<h2 id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We hope that you are convinced by now that long form content can help drive traffic, boost conversions, and increase conversions. Whether it is for your blog or for guest posts, a well-written, longer article will help you.<\/p>\n\n\n\n<p>However, make sure that the content is naturally long and you don&#8217;t fluff it in a bid to increase the word count. Your <a href=\"https:\/\/oakwords.com\/content-writing-for-beginners\/\">content writer<\/a> must add value in the lives of your readers. It must solve a problem and serve a purpose.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><b>This is a guest contribution by Nancy Kapoor,&nbsp;<\/b><em>a passionate blogger and Deputy Digital Marketing Manager at&nbsp;<a target=\"_blank\" href=\"http:\/\/www.designhill.com\/\" rel=\"noopener\">Designhill.com<\/a>, world\u2019s fastest-growing crowdsourcing platform for custom logo design, website designs, banner, social media designs, and a host of other&nbsp;<a target=\"_blank\" href=\"http:\/\/www.designhill.com\/outsource-graphic-design\" rel=\"noopener\">outsource graphic designs<\/a>. She has over 7 years of experience in SEO, paid search, social media ads, email marketing, affiliate marketing, digital marketing, blogging, and content marketing. You can find her on&nbsp;Facebook.<\/em><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Writing long blog posts can really be boring sometimes. There are days when you just feel that people won&#8217;t like what you&#8217;ve written. When you don&#8217;t feel like working on the same post for the entire day. So, what do you do? Turn to writing short form content, right? It may seem tempting but shorter<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":6178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6449],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Long Form Content Can Aid You Drive Traffic and Boost Conversions<\/title>\n<meta name=\"description\" content=\"Long form content performs better on almost any level, whether that may be search results or social sharing. Find out how you can capitalise on this.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"How Long Form Content Can Aid You Drive Traffic and Boost Conversions\" \/>\n<meta name=\"twitter:description\" content=\"Long form content performs better on almost any level, whether that may be search results or social sharing. Find out how you can capitalise on this.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/How-Long-Form-Content-Helps-You-Boost-Conversions.png\" \/>\n<meta name=\"twitter:creator\" content=\"@adpushup\" \/>\n<meta name=\"twitter:site\" content=\"@adpushup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shubham Grover\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\",\"name\":\"AdPushup\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adpushup\/\",\"https:\/\/www.facebook.com\/AdPushup\/\",\"https:\/\/twitter.com\/adpushup\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png\",\"width\":3294,\"height\":893,\"caption\":\"AdPushup\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\",\"url\":\"https:\/\/www.adpushup.com\/blog\/\",\"name\":\"AdPushup Blog\",\"description\":\"A\/B Testing, Monetization &amp; Ad Optimization\",\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#primaryimage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/How-Long-Form-Content-Helps-You-Boost-Conversions.png\",\"contentUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/How-Long-Form-Content-Helps-You-Boost-Conversions.png\",\"width\":800,\"height\":448},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#webpage\",\"url\":\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/\",\"name\":\"How Long Form Content Can Aid You Drive Traffic and Boost Conversions\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#primaryimage\"},\"datePublished\":\"2016-02-16T07:32:40+00:00\",\"dateModified\":\"2022-10-25T14:33:29+00:00\",\"description\":\"Long form content performs better on almost any level, whether that may be search results or social sharing. Find out how you can capitalise on this.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"blog\",\"item\":\"https:\/\/www.adpushup.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"User Engagement\",\"item\":\"https:\/\/www.adpushup.com\/blog\/category\/user-engagement\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How Long Form Content Can Help You Drive Traffic and Boost Conversions\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897\"},\"headline\":\"How Long Form Content Can Help You Drive Traffic and Boost Conversions\",\"datePublished\":\"2016-02-16T07:32:40+00:00\",\"dateModified\":\"2022-10-25T14:33:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#webpage\"},\"wordCount\":1323,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/How-Long-Form-Content-Helps-You-Boost-Conversions.png\",\"articleSection\":[\"User Engagement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897\",\"name\":\"Shubham Grover\",\"description\":\"Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.\",\"url\":\"https:\/\/www.adpushup.com\/blog\/author\/shubham\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Long Form Content Can Aid You Drive Traffic and Boost Conversions","description":"Long form content performs better on almost any level, whether that may be search results or social sharing. Find out how you can capitalise on this.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/","twitter_card":"summary","twitter_title":"How Long Form Content Can Aid You Drive Traffic and Boost Conversions","twitter_description":"Long form content performs better on almost any level, whether that may be search results or social sharing. Find out how you can capitalise on this.","twitter_image":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/How-Long-Form-Content-Helps-You-Boost-Conversions.png","twitter_creator":"@adpushup","twitter_site":"@adpushup","twitter_misc":{"Written by":"Shubham Grover","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.adpushup.com\/blog\/#organization","name":"AdPushup","url":"https:\/\/www.adpushup.com\/blog\/","sameAs":["https:\/\/www.linkedin.com\/company\/adpushup\/","https:\/\/www.facebook.com\/AdPushup\/","https:\/\/twitter.com\/adpushup"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png","contentUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2019\/02\/AdPushup-logo.png","width":3294,"height":893,"caption":"AdPushup"},"image":{"@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.adpushup.com\/blog\/#website","url":"https:\/\/www.adpushup.com\/blog\/","name":"AdPushup Blog","description":"A\/B Testing, Monetization &amp; Ad Optimization","publisher":{"@id":"https:\/\/www.adpushup.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adpushup.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#primaryimage","url":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/How-Long-Form-Content-Helps-You-Boost-Conversions.png","contentUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/How-Long-Form-Content-Helps-You-Boost-Conversions.png","width":800,"height":448},{"@type":"WebPage","@id":"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#webpage","url":"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/","name":"How Long Form Content Can Aid You Drive Traffic and Boost Conversions","isPartOf":{"@id":"https:\/\/www.adpushup.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#primaryimage"},"datePublished":"2016-02-16T07:32:40+00:00","dateModified":"2022-10-25T14:33:29+00:00","description":"Long form content performs better on almost any level, whether that may be search results or social sharing. Find out how you can capitalise on this.","breadcrumb":{"@id":"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"blog","item":"https:\/\/www.adpushup.com\/blog\/"},{"@type":"ListItem","position":2,"name":"User Engagement","item":"https:\/\/www.adpushup.com\/blog\/category\/user-engagement\/"},{"@type":"ListItem","position":3,"name":"How Long Form Content Can Help You Drive Traffic and Boost Conversions"}]},{"@type":"Article","@id":"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#article","isPartOf":{"@id":"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#webpage"},"author":{"@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897"},"headline":"How Long Form Content Can Help You Drive Traffic and Boost Conversions","datePublished":"2016-02-16T07:32:40+00:00","dateModified":"2022-10-25T14:33:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#webpage"},"wordCount":1323,"commentCount":0,"publisher":{"@id":"https:\/\/www.adpushup.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/02\/How-Long-Form-Content-Helps-You-Boost-Conversions.png","articleSection":["User Engagement"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adpushup.com\/blog\/how-long-form-content-can-help-you-drive-traffic-and-boost-conversions-in-2016\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.adpushup.com\/blog\/#\/schema\/person\/8dbbe9397dddf4ab1d858603e751f897","name":"Shubham Grover","description":"Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.","url":"https:\/\/www.adpushup.com\/blog\/author\/shubham\/"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/6176"}],"collection":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/comments?post=6176"}],"version-history":[{"count":4,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/6176\/revisions"}],"predecessor-version":[{"id":24454,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/posts\/6176\/revisions\/24454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media\/6178"}],"wp:attachment":[{"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/media?parent=6176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/categories?post=6176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adpushup.com\/blog\/wp-json\/wp\/v2\/tags?post=6176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}