{"id":6627,"date":"2016-05-17T13:39:26","date_gmt":"2016-05-17T08:09:26","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=6627"},"modified":"2022-11-05T18:19:36","modified_gmt":"2022-11-05T12:49:36","slug":"7-quick-tips-optimizing-adsense-campaign","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/7-quick-tips-optimizing-adsense-campaign\/","title":{"rendered":"7 Quick Tips for Optimizing Your Google AdSense Campaign","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fff5d8\"><em>The following tips in this blog will help you <strong>optimize your AdSense ad layout to increase earnings<\/strong>. Read the blog to get more information.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Every publisher wants to improve the performance of their <a href=\"https:\/\/www.adpushup.com\/blog\/adsense-ad-balance\/\">AdSense<\/a> campaigns. <a href=\"https:\/\/www.adpushup.com\/google-adsense\/\">Google AdSense<\/a> is the most widely used PPC network out there, and with a little bit of tweaking, it\u2019s possible to see a good revenue uplift.<\/p>\n\n\n\n<p>Here are a few tips to help you optimize your AdSense <a href=\"https:\/\/www.adpushup.com\/ad-layout-optimization\/\">ad layout<\/a> to set it up&nbsp;for higher earnings.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/7-quick-tips-optimizing-adsense-campaign\/#1_Experiment_More_With_the_AB_Testing_Feature\" >1. Experiment More With the A\/B Testing Feature<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/7-quick-tips-optimizing-adsense-campaign\/#2_Better_Content_Equals_to_Better_Ad_Targeting\" >2.&nbsp;Better Content Equals to Better Ad Targeting<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/7-quick-tips-optimizing-adsense-campaign\/#3_Ad_Sizes_Matter_%E2%80%94_A_Lot\" >3.&nbsp;Ad Sizes Matter \u2014 A Lot!<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/7-quick-tips-optimizing-adsense-campaign\/#4_Follow_AdSense_Heatmap\" >4. Follow AdSense Heatmap<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/7-quick-tips-optimizing-adsense-campaign\/#5_Choose_the_Right_Ad_Types\" >5. Choose the Right Ad Types<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/7-quick-tips-optimizing-adsense-campaign\/#6_Dont_Ignore_Mobile_Ads\" >6. Don&#8217;t Ignore Mobile Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adpushup.com\/blog\/7-quick-tips-optimizing-adsense-campaign\/#7_Place_Ads_Below_the_Fold_Ads_Too\" >7. Place Ads Below the Fold Ads Too<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adpushup.com\/blog\/7-quick-tips-optimizing-adsense-campaign\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-1-experiment-more-with-the-a-b-testing-feature\"><span class=\"ez-toc-section\" id=\"1_Experiment_More_With_the_AB_Testing_Feature\"><\/span><b>1. Experiment More With the A\/B Testing Feature<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">AdSense gives an \u2018experiment\u2019 feature, you should use it.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you want to know whether your ad will generate more clicks for text-only or text-and-image, you can test both the choices over a specific period of time.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You could also test other factors like the color of the text or the size of the <a href=\"https:\/\/www.adpushup.com\/blog\/google-adsense-ad-unit-updates-and-their-impact-on-publishers\/\">ad unit<\/a> to measure the results.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Keep experimenting and use the results to optimize your ads until you have the winning formula!<\/span><\/p>\n\n\n\n<p><em>(Remember: As important as it may be, manual testing can be cumbersome, which is why we built an <a target=\"_blank\" href=\"https:\/\/www.adpushup.com\/\" rel=\"noopener\">automated ad optimization tool<\/a> for it that does it on autopilot.)<\/em><\/p>\n\n\n\n<h2 id=\"h-2-better-content-equals-to-better-ad-targeting\"><span class=\"ez-toc-section\" id=\"2_Better_Content_Equals_to_Better_Ad_Targeting\"><\/span><b>2.&nbsp;Better Content Equals to Better Ad Targeting<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AdSense uses a contextual targeting system to serve ads, which means that its ad serving algorithm processes your content and then delivers ads that are best matched to it.<\/p>\n\n\n\n<p>This obviously means that if the content you&#8217;re posting is either too little or otherwise lacking in quality, the targeting will be weaker\u2014thereby affecting ad performance.<\/p>\n\n\n\n<p>Here&#8217;s some&nbsp;advice from the AdSense team on the subject:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Ensure that your pages are full of compelling content. The more targeted, text-based information you provide to our crawler, the easier it will be for our system to determine what your pages are about, and the greater the relevance of the Google ads will be. This enhances the effectiveness of the AdSense program, resulting in a better experience for your users, not to mention for the advertisers appearing on your pages.<\/p><\/blockquote>\n\n\n\n<h2 id=\"h-3-ad-sizes-matter-a-lot\"><span class=\"ez-toc-section\" id=\"3_Ad_Sizes_Matter_%E2%80%94_A_Lot\"><\/span><b>3.&nbsp;Ad Sizes Matter \u2014 A Lot!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" width=\"225\" height=\"272\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/05\/ad-sizes.jpg\" alt=\"ad sizes\" class=\"wp-image-6634\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/05\/ad-sizes.jpg 225w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/05\/ad-sizes-150x181.jpg 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">If someone told you that ad size is not an important factor, they are wrong. It&#8217;s one of the 3 or 4 most important ones.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some ad sizes are more effective than others. They drive higher engagement and it pays to find out what sizes best suits your niche. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The following 3 sizes are the most effective for targeting desktop traffic:<\/span><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">728 x 90<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">336 x 280<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">300 x 250<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">It has also be noted that 320 x 50 and <a href=\"https:\/\/www.adpushup.com\/blog\/google-adsense-now-allows-300x250-ads-above-the-fold-on-mobile-web\/\">300 x 250<\/a> are generally good for targeting mobile traffic.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Studies show that these ad sizes provide the optimal chances for generating clicks, so you can go with these if you&#8217;re pressed for time\u2014as long as you also understand that this is no replacement for actual testing.<\/span><\/p>\n\n\n\n<h2 id=\"h-4-follow-adsense-heatmap\"><span class=\"ez-toc-section\" id=\"4_Follow_AdSense_Heatmap\"><\/span><b>4. Follow AdSense Heatmap<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" width=\"226\" height=\"300\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/05\/general_en-226x300.jpg\" alt=\"general_en\" class=\"wp-image-6633\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/05\/general_en-226x300.jpg 226w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/05\/general_en-150x200.jpg 150w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/05\/general_en.jpg 451w\" sizes=\"(max-width: 226px) 100vw, 226px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">The AdSense heatmap gives you the ideal ads position based on the website\u2019s template.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">S<\/span><span style=\"font-weight: 400;\">o make sure you use it to determine the best positions for your ads. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Dark red areas show the best areas for your ads, followed by orange area and yellow. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Experiment by placing ads in the &#8220;hot&#8221; zones. The more you can stick to them, the better returns you can expect in terms of the clicks.<\/span><\/p>\n\n\n\n<h2 id=\"h-5-choose-the-right-ad-types\"><span class=\"ez-toc-section\" id=\"5_Choose_the_Right_Ad_Types\"><\/span><b>5. Choose the Right <a href=\"https:\/\/www.adpushup.com\/blog\/the-ad-formats-and-types-users-like-most-report\/\">Ad Types<\/a><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Some publishers prefer text ads while others like to have multimedia ads. You should use the right mix of both to optimize your revenue. Experiment and find out what works best on different sites\u2014there is no &#8220;one size fits all&#8221; here.<\/span><\/p>\n\n\n\n<h2 id=\"h-6-don-t-ignore-mobile-ads\"><span class=\"ez-toc-section\" id=\"6_Dont_Ignore_Mobile_Ads\"><\/span><b>6. Don&#8217;t Ignore Mobile Ads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Many businesses still ignore the importance of mobile traffic. It&#8217;s growing at a very high rate and you cannot afford to ignore the revenue uplift you can generate if you optimize your ad setup for mobile devices.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, don&#8217;t forget to use the anchor tool\u2014it allows you to keep your ad anchored to the screen\u2019s bottom. The ad will remain there even when the visitors scroll down the screen. It will help increase your ad\u2019s exposure.<\/span><\/p>\n\n\n\n<h2 id=\"h-7-place-ads-below-the-fold-ads-too\"><span class=\"ez-toc-section\" id=\"7_Place_Ads_Below_the_Fold_Ads_Too\"><\/span><b>7. Place Ads Below the Fold Ads Too<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">There is a general focus on getting the ads above the fold. But you shouldn\u2019t forget to take advantage of the below the fold positions. The featured content widget is highly successful and features below the fold. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">How you implement these ads will be based on what style is required on the site. Many use the 300&#215;250 ad size effectively at the bottom of the webpage.<\/span><\/p>\n\n\n\n<p>However, as with most things\u2014you should choose the size and style after experimenting and finding what works best for you. When optimization ads, there&#8217;s really no substitute for testing.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\"><em><strong>This is guest contribution by Adam<\/strong><\/em>, a small business consultant with more than a decade of experience at the <\/span><a target=\"_blank\" href=\"http:\/\/www.aguaweb.ca\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Calgary Web Design Firm<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1667652190017\"><strong class=\"schema-faq-question\">1. How long does it take to optimize a Google Ads campaign?<\/strong> <p class=\"schema-faq-answer\">It takes 4-6 weeks for Google Shopping Ads to be properly optimized, and they need to be managed continually to adjust for individualized keywords.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1667652358692\"><strong class=\"schema-faq-question\">2. Does the size of the ad matter?<\/strong> <p class=\"schema-faq-answer\">Advertising is not only about creative taglines and colors, but also the size of the ad. The size of the ad that you promote is also important if you want to drive strong results from the marketing campaign.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1667652484750\"><strong class=\"schema-faq-question\">3. What is A\/B Testing Feature?<\/strong> <p class=\"schema-faq-answer\">Two or more versions of a variable (web page, page element, etc.) are presented at the same time to different segments of website visitors to determine which version leaves the greatest impact and drives business metrics, also called A\/B testing or split testing.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>The following tips in this blog will help you optimize your AdSense ad layout to increase earnings. Read the blog to get more information. Every publisher wants to improve the performance of their AdSense campaigns. Google AdSense is the most widely used PPC network out there, and with a little bit of tweaking, it\u2019s possible<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":13,"featured_media":6631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"","apple_news_api_id":"","apple_news_api_modified_at":"","apple_news_api_revision":"","apple_news_api_share_url":"","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":"\"\""},"categories":[6453],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Quick Tips for Optimization of Your Google AdSense Campaign<\/title>\n<meta name=\"description\" content=\"The following tips in this blog will help you optimize your AdSense ad layout to increase earnings. Read the blog to get more information.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/7-quick-tips-optimizing-adsense-campaign\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"7 Quick Tips for Optimization of Your Google AdSense Campaign\" \/>\n<meta name=\"twitter:description\" content=\"The following tips in this blog will help you optimize your AdSense ad layout to increase earnings. 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