{"id":6819,"date":"2016-07-29T10:06:48","date_gmt":"2016-07-29T04:36:48","guid":{"rendered":"http:\/\/www.www.adpushup.com\/blog\/?p=6819"},"modified":"2022-10-29T22:47:21","modified_gmt":"2022-10-29T17:17:21","slug":"5-little-known-but-extremely-common-adsense-policy-violations","status":"publish","type":"post","link":"https:\/\/www.adpushup.com\/blog\/5-little-known-but-extremely-common-adsense-policy-violations\/","title":{"rendered":"5 Little Known but Extremely Common AdSense Policy Violations","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#e7f6ff\"><em>We help hundreds of publishers with AdSense compliance. Read the blog to know some of the most common policy violations.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>&nbsp;&#8220;Your account has been suspended.&#8221;<\/em><\/strong><\/p>\n\n\n\n<p>Perhaps&nbsp;the worst message to receive for any webmaster, especially if it comes from a service on which all or most of your earnings depended.<\/p>\n\n\n\n<p>Google AdSense is known to be notoriously strict with their policy implementation\u2014one casual glance at any online forum of AdSense users will quickly show you just how many of them are caught unaware with their accounts suspended due to breaching&nbsp;<strong><a href=\"https:\/\/www.adpushup.com\/blog\/adsense-policy-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdSense policy<\/a> violations<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"AdSense Policy Violations | Types of AdSense Policy Violations | Resolve Content Policy Violations\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/wTSVRXK_ImM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Dikshant Joshi, Director of Publisher Development at AdPushup talks about types of AdSense Policy Violations<\/figcaption><\/figure>\n\n\n\n<p>On most occasions, the publishers are then left to speculate what they did wrong. So when it comes to <a href=\"https:\/\/www.adpushup.com\/blog\/adsense-ad-balance\/\" target=\"_blank\" rel=\"noreferrer noopener\">AdSense<\/a>, being proactive about following the policies is really your only safeguard against such sudden upsets.<\/p>\n\n\n\n<p>Some policy violations are no-brainers, others are not so obvious.<\/p>\n\n\n\n<p>At&nbsp;AdPushup, we help hundreds of publishers with AdSense compliance, and here&#8217;s what our sales team think are the policy violations you need to watch out for:<\/p>\n\n\n\n<p><strong><em>Thanks to <\/em><\/strong><em>our customer success evangelists&nbsp;Abhinav <\/em><em>Choudhri and Shubham Mehta, and product evangelist Dikshant Joshi, for their inputs.<\/em><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adpushup.com\/blog\/5-little-known-but-extremely-common-adsense-policy-violations\/#1_Ad_Units_Not_Optimized_for_Mobile_Web\" >1.&nbsp;Ad Units Not Optimized for Mobile Web<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adpushup.com\/blog\/5-little-known-but-extremely-common-adsense-policy-violations\/#2_Exceeding_Ad_Limits_Per_Page\" >2.&nbsp;Exceeding Ad Limits Per Page<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adpushup.com\/blog\/5-little-known-but-extremely-common-adsense-policy-violations\/#3_Displaying_Ads_on_a_Site_With_Pop-ups\" >3. Displaying Ads on a Site With Pop-ups<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adpushup.com\/blog\/5-little-known-but-extremely-common-adsense-policy-violations\/#4_Content_that_Resembles_Ads\" >4. Content&nbsp;that Resembles Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adpushup.com\/blog\/5-little-known-but-extremely-common-adsense-policy-violations\/#5_Invalid_Activity_on_Site\" >5. Invalid Activity on Site<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adpushup.com\/blog\/5-little-known-but-extremely-common-adsense-policy-violations\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"h-1-ad-units-not-optimized-for-mobile-web\"><span class=\"ez-toc-section\" id=\"1_Ad_Units_Not_Optimized_for_Mobile_Web\"><\/span>1.&nbsp;Ad Units Not Optimized for Mobile Web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">The issue<\/span>:<\/strong>&nbsp;AdSense does not allow <a href=\"https:\/\/www.adpushup.com\/blog\/google-adsense-now-allows-300x250-ads-above-the-fold-on-mobile-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">300 x 250<\/a> (or larger) <a href=\"https:\/\/www.adpushup.com\/blog\/google-adsense-ad-unit-updates-and-their-impact-on-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad units<\/a> above the fold on mobile devices as the content is pushed below the fold and requires the user to scroll down to view the content\u2014therefore square and vertical ads are out. You also can&#8217;t place more than one ad unit either above or below the fold for the same reason.<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">The fix<\/span>:<\/strong> AdSense has a <a href=\"https:\/\/support.google.com\/adsense\/answer\/6357180\">guide on optimizing ads for the mobile&nbsp;web<\/a>&nbsp;in which they <strong>recommend three main strategies for creating better ad experiences on mobile<\/strong>:<\/p>\n\n\n\n<ol><li>Place a 320 x 100 unit above the fold<\/li><li>Use a mobile-optimized 300 x 250 unit below the fold<\/li><li>Work to decrease your mobile page load time<\/li><\/ol>\n\n\n\n<h2 id=\"h-2-exceeding-ad-limits-per-page\"><span class=\"ez-toc-section\" id=\"2_Exceeding_Ad_Limits_Per_Page\"><\/span>2.&nbsp;Exceeding Ad Limits Per Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">The issue<\/span>:<\/strong> AdSense forbids users from placing more than one large ad unit per page and refusal to comply may lead to account suspension. In AdSense terminology, a &#8220;large&#8221; ad unit is defined as anything similar in size to or larger than their 300 x 600 unit.<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">The fix<\/span>:<\/strong> Learn about their <a href=\"https:\/\/support.google.com\/adsense\/answer\/1346295?hl=en#Ad_limit_per_page\">Ad limit per page policy<\/a> that defines the number and types of ads that you can place on one web page; <strong>to summarize, you are allowed to place up to 3 AdSense for content units, up to 3 link units, up to 2 search boxes, and no more than one large unit on one page.<\/strong><\/p>\n\n\n\n<h2 id=\"h-3-displaying-ads-on-a-site-with-pop-ups\"><span class=\"ez-toc-section\" id=\"3_Displaying_Ads_on_a_Site_With_Pop-ups\"><\/span>3. Displaying Ads on a Site With Pop-ups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">The issue<\/span>:<\/strong>&nbsp;Publishers are not permitted to place Google ads on sites which have more than three pop-ups.&nbsp;That&#8217;s not all, however, as there are many other stipulations about websites that have pop-ups that can land you in trouble if ignored.<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">The fix<\/span>:<\/strong> <strong>Pop-ups are generally considered a nuisance and you should do away with them if you can<\/strong>, or at least try to keep them at the minimum possible\u2014one exit-intent pop-up is probably fine as it won&#8217;t disrupt user experience while the users are browsing the website. For more guidelines on pop-ups, read the <a href=\"https:\/\/support.google.com\/adsense\/answer\/1346295?hl=en#Ads_on_a_site_with_pop-ups\">policy on Ads on a site with pop-ups<\/a>.<\/p>\n\n\n\n<h2 id=\"h-4-content-that-resembles-ads\"><span class=\"ez-toc-section\" id=\"4_Content_that_Resembles_Ads\"><\/span>4. Content&nbsp;that Resembles Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">The issue<\/span>:<\/strong> When a user accidentally clicks an ad mistaking it for site content, the advertiser loses money\u2014and that&#8217;s a huge concern for Google. The sanctity of <a href=\"https:\/\/www.adpushup.com\/blog\/the-best-ad-networks-for-publishers\/\" target=\"_blank\" rel=\"noreferrer noopener\">ad networks<\/a> such as Google AdSense depends largely on how well-protected advertisers are from such overages.<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">The fix<\/span>:<\/strong> You need to be proactive in making sure that the content and ad areas and clearly demarcated either by distance or labels and minimize the chances of ads being mistaken for content. Put yourself in your reader&#8217;s shoes while creating and placing the ad units\u2014is there <em>any<\/em> chance that you may accidentally click on an ad? If yes, seek to create a better placement.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"774\" height=\"433\" src=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/07\/content-resembling-ads.jpg\" alt=\"adsense policy violations\" class=\"wp-image-6834\" srcset=\"https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/07\/content-resembling-ads.jpg 774w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/07\/content-resembling-ads-300x168.jpg 300w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/07\/content-resembling-ads-768x430.jpg 768w, https:\/\/www.adpushup.com\/blog\/wp-content\/uploads\/2016\/07\/content-resembling-ads-150x84.jpg 150w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/figure><\/div>\n\n\n\n<p><em><strong>Note:<\/strong> <a href=\"https:\/\/support.google.com\/adsense\/answer\/1346295?hl=en#Aligning_images_with_ads\">Aligning images with ads<\/a> or <a href=\"https:\/\/support.google.com\/adsense\/answer\/1346295?hl=en#Placing_ads_under_a_misleading_heading\">placing them under a misleading header<\/a> is also a similar and commonly observed violation.<\/em><\/p>\n\n\n\n<h2 id=\"h-5-invalid-activity-on-site\"><span class=\"ez-toc-section\" id=\"5_Invalid_Activity_on_Site\"><\/span>5. Invalid Activity on Site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">The issue<\/span>: <\/strong>Invalid activity is a blanket term used to describe multiple smaller issues related to the quality of incoming traffic and the validity of impressions or clicks being generated on your website.<\/p>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">The fix<\/span>:\u00a0<\/strong>As mentioned above, invalid activity is a group of incidents rather than one isolated incident\u2014although any one\u00a0is enough to land your account in trouble. <strong>Spurious third party traffic, clicking your own ads, artificially inflated page views are all things that can contribute to invalid activity on your account.<\/strong> Read the <a target=\"_blank\" href=\"https:\/\/support.google.com\/adsense\/answer\/1112983?hl=en\" rel=\"noopener\">support page on invalid activity<\/a>\u00a0on AdSense to learn how you can stay in the clear.<\/p>\n\n\n\n<h2 id=\"h-faqs\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1667063550546\"><strong class=\"schema-faq-question\">1. How do I fix my AdSense policy violation?<\/strong> <p class=\"schema-faq-answer\">Log in to your AdSense account. The policy center. If you would like your site to be reviewed, click Fix. On the &#8220;Issues found&#8221; page, click Request Review.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1667063635294\"><strong class=\"schema-faq-question\">2. What happens if you violate AdSense?<\/strong> <p class=\"schema-faq-answer\">We will suspend your account immediately if we detect an egregious violation. Egregious violations of the Google Ads policies are those that are unlawful or pose significant harm to our users or ecosystem.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1667063709353\"><strong class=\"schema-faq-question\">3. What is AdSense prohibited content?<\/strong> <p class=\"schema-faq-answer\">Any method of artificially generating clicks or impressions on your Google ads is strictly prohibited. Repeated manual clicks or impressions, automated click and impression generating tools, and robots or deceptive software are prohibited.<\/p> <\/div> <\/div>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>We help hundreds of publishers with AdSense compliance. Read the blog to know some of the most common policy violations. &nbsp;&#8220;Your account has been suspended.&#8221; Perhaps&nbsp;the worst message to receive for any webmaster, especially if it comes from a service on which all or most of your earnings depended. Google AdSense is known to be<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":18,"featured_media":6862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"inline_featured_image":false,"apple_news_api_created_at":"2019-01-24T09:26:27Z","apple_news_api_id":"ec9ebc10-0805-4cb0-a213-6cd2c2963f54","apple_news_api_modified_at":"2019-01-24T09:27:10Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAA==","apple_news_api_share_url":"https:\/\/apple.news\/A7J68EAgFTLCiE2zSwpY_VA","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"middle","apple_news_slug":"","apple_news_sections":"[\"https:\\\/\\\/news-api.apple.com\\\/sections\\\/2384f969-0b7d-3e23-907b-d8b4b94ce6f8\"]"},"categories":[6453],"tags":[],"apple_news_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v18.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Little Known but Common AdSense Policy Violations<\/title>\n<meta name=\"description\" content=\"We help hundreds of publishers with AdSense compliance. Read the blog to know some of the most common policy violations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adpushup.com\/blog\/5-little-known-but-extremely-common-adsense-policy-violations\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"5 Little Known but Common AdSense Policy Violations\" \/>\n<meta name=\"twitter:description\" content=\"We help hundreds of publishers with AdSense compliance. 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